2018 MEDIA KIT - Go Country 105 Country 105 Media Kit.… · 2018 MEDIA KIT. WHO WE ARE + FACTS ......

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2018 MEDIA KIT

Transcript of 2018 MEDIA KIT - Go Country 105 Country 105 Media Kit.… · 2018 MEDIA KIT. WHO WE ARE + FACTS ......

Page 1: 2018 MEDIA KIT - Go Country 105 Country 105 Media Kit.… · 2018 MEDIA KIT. WHO WE ARE + FACTS ... quick humor and southern charm America fell in love with ... country radio station

2018 MEDIA KIT

Page 2: 2018 MEDIA KIT - Go Country 105 Country 105 Media Kit.… · 2018 MEDIA KIT. WHO WE ARE + FACTS ... quick humor and southern charm America fell in love with ... country radio station

WHO WE ARE + FACTS

FACTS

Mount Wilson FM Broadcasters, Inc, is a family owned and operated station group based in LosAngeles since 1959. In February 2007, Mount Wilson returned the Country Music format to the FMdial with Go Country 105. Go Country 105 enjoys one of the best signals in LA – along with an all-starlineup that includes Graham Bunn, today’s top country artists as guest hosts and Christine Martindale.

OUR HISTORY

Go Country 105 is America’s #1 most listened tocountry station.

Go Country 105 has a fiercely loyal audience ofover 1.2 million. Over 80% of our 25-54 listenersare employed.

Go Country 105 has a strong presence online. Wehave one of the top three social media followingsin the Los Angeles radio market.

Go Country 105 has a history of direct responsesuccess in the categories of automotive, retail,health and beauty, clinical studies and finance.

OUR REACH

GO COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

1 0 5 F M

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DEMOGRAPHIC PROFILEGO

COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

1 0 5 F M Go Country 105 has a Balanced Male/Female Composition

Age Composition

Source: Nielsen LA Radio Feb ‘17 M-Sun 6a-12mid 12+

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GO COUNTRY 105 SNAPSHOT

Graham BunnM-F 6am-10am

Country ArtistsGuest HostM-F 10am-2pm

Christine MartindaleM-F 2pm-8pm

Rewards Club129,000 Members

49,300+Instagram followers

20,900+Twitter followers

6,200+Pinterest followers

StagecoachApril

Summer Underthe Stars

Jul-Aug

Go Fest June

22,555Text Clubmembers

500,000Avg

Pageviews

Winter FestFebruary

GO COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

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MusicM-F 8pm-12a

114,000+Facebook

likes

200,000 monthly streams

70,000+Email Club

members

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ON-AIR TALENT

Graham Bunn made his television debut on The Bachelorette where

he tried to win the heart of the woman in question, but instead won the

hearts of fans around the country. Over the next few years, he

became a Bachelor fan favorite making appearances on two other

shows with ABC but shifted his focus to Country Radio in 2014 by

joining the best country radio station in America, Go Country 105.. In

October 2014, he became the host of Graham in the Mornings on Go

Country 105, Southern California’s #1 Country Station. The

charismatic, quick humor and southern charm America fell in love with

on television has served him well while entertaining commuters on

their way to work and interviewing chart topping musicians becoming

fast friends with some of Country Music’s biggest stars!

Graham was born and raised in Raleigh, North Carolina, and played

college basketball for Appalachian State University. He went on to

play professional basketball in Europe before returning to the United

States to pursue different projects in television and radio. Based in LA,

a devout Christian and active supporter of the community, Graham

loves to give back. He co-founded a clothing company called 46NYC

from 2007-2013, which partnered and raise money for children’s

charities and various causes. He continues to make his mark in the

industry with his enthusiasm and genuine love for the music.

GRAHAM BUNN

Weekdays 6a-10a

GO COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

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Go Country 105 continues to feature a prominent country

artist each month during our midday show running Monday

through Friday from 10am to 2pm for a four week period.

Go Country 105 has worked with the following artists since

the start of this programing in 2016: Dustin Lynch, Easton

Corbin, Dan+Shay, Chris Young, Kip Moore, Darius

Rucker, Brad Paisley, Rascal Flatts, Michael Ray, Jake

Owen, Thomas Rhett, Old Dominion and many more.

DAVID BUGENSKE

Weekdays 6a-10a

David came to Southern California from Florida in 2009 for

an extended 6 month vacation and never left. He has had a

blessed career in radio which began in Orlando, Florida

where he worked hard for an on air position and held it for 6

years. He has also been a production director and assistant

program director for various different genres in radio.

After David arrived in Southern California, he was hired to

be the production director for The Dennis Miller Show.

Although he enjoyed the comedy and news/talk format, he

missed music radio. As a fan of Go Country 105, he knew

he wanted to work there. He got that chance in 2014 and

he falls in love with being a part of the Go Country 105

family more and more every day. David has incredible

parents who were high school sweethearts and spent 34

years serving our great country. He also has a brother who

served as special forces in the Air Force and a beautiful

little sister who works with autistic children.

COUNTRY ARTIST

GUEST HOSTS

Weekdays 10a-2p

AMIE MANGOLA

Weekdays 6a-10a/

Go Girls Group Coordinator

Amie Mangola is on Graham in the Mornings each day from 6am to10am and is the coordinator for Go Girls. Being born and raised in LosAngeles, Amie understands the love southern Californian's have for thecountry genre. "From the time I was little, I was glued to our localcountry radio station and that's how I fell in love with this music”. Overthe past decade, Amie has opened for Sara Evans, Charlie Daniels,and Easton Corbin, to name a few and graced the stage of Nashville'sRyman Auditorium with Martina McBride and Darius Rucker.

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ON-AIR TALENTGO COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

1 0 5 F M LAURIE ALLEN

Saturdays 9a-2p/Sundays 8a-2p

Laurie was born and raised on a farm on the prairie in Minnesota.

Having a love of radio as a child, she always knew she wanted

this as a profession, “at least since age 8.” She broadcasting

began in high school, then went on to stations in Omaha, St Louis

and San Francisco before coming down to Los Angeles to KIIS-

FM, then on to Power 106 and Armed Forces Radio. She was

finally able to pursue her dream of playing the beloved country

music she grew up with at Go Country105 in December of 2009

and loves being able to share it with listeners. When she’s not on

the airwaves, she loves hiking, cooking and playing with her

Maine Coone cat, Sheila.

GARY CAMPBELL

Saturday/Sunday 2p-7p

Gary grew up in Southern California, and got his start at theUCLA radio station. He spent many years playing countrymusic in Los Angeles at KZLA and the Westwood One RadioNetwork, as well as KSON in San Diego. Gary enjoysspending time with his dogs and volunteering for animalwelfare organizations. He also enjoys doing difficult crosswordpuzzles in his spare time.

Christine Martindale has been on the radio waves since the90’s. Working at local stations in Orange County and thensyndication at Dial Global Radio Network, her voice caught theear of Program Directors in Los Angeles in 2000. She’s workedfor several legendary stations, KBIG 104, KOST 103.5 and nowthe last Family Owned Radio Station in a Major Market, GoCountry 105. “I can’t imagine doing anything else,” saysChristine. When she’s not behind the microphone recordingcommercial endorsements, inflight programing or radio show’s,Christine loves to travel, cook and work in her garden. She’smost proud of her family, husband Bryan for over 30 years,three children and 2 grandchildren.

Weekdays 2p-8p

CHRISTINE MARTINDALE

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OUR CUSTOMER PROFILE

CATEGORY KKGO QUAL. INDEX*

PROFESSIONAL OCCUPATIONS

HOUSEHOLD INCOME $100K +

MARKET VALUE OF OWNED

HOME: $500K OR MORE

COLLEGE GRADUATE OR MORE

OWN RESIDENCE

AMOUNT SPENT ON INTERNET

PURCHASES THIS YEAR: $1K-$2,499K

AMOUNT TO SPEND ON A NEW CAR

IN NEXT 12 MONTHS: $30K-$35k

142

121

115

105

102

136

169

*Index Over 100 is Above Average

Source: Los Angeles Scarborough Feb 16-Jul 16 Qual. Cume Index

GO COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

1 0 5 F M

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GO COUNTRY 105 EXPOSURE / EVENTS / CONCERTS

GO COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

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GO FEST 2016 Featuring Florida Georgia Line, Cole Swindell,

The Cadillac Three, and Kane Brown

GO FEST 2015 Featuring Lady Antebellum, Hunter Hayes

and Sam Hunt

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CHOOSE THE RIGHT PRODUCT

728x90

300x250

300x250

728 x 90 Locked Banner on Go Country 105 homepage

Price: $600 per week

300 x 250 Rotating Banner on Go Country 105 homepage

Price: $300 per week

300 x 250 Rotating Banner and Pre-Rollon Go Country 105 Streaming Music PlayerPrice for :15 sec audio pre-roll and banner

(up to 4 per week): $250

Price for :15 sec video pre-roll and banner (up to 4 per week): $300

320 x 50 Rotating Banner on Go Country 105 Mobile

AppPrice: $100 per week

WEB/ MOBILE• 650,000 average impressions per month for 300x250 web banner• Monthly average of 8,000 Go Country 105 Mobile App Users

ON-AIR

:10, :15, :30 or :60 Live or Recorded Spots,Sponsorships, Endorsements, Call-Ins. *Prices Vary

ON-AIR

SPONSORSHIPS

• Traffic Sponsorships: M-F 6am-8am,4pm and 5pm • Entertainment Sponsorship: 8am hour • Ask Graham: :15 tags available in 8 am hour• Morning Three: :15 tag in 6am hour

• Pet Adoption: (Pet Related Sponsorship):15 tag in 9am, 12pm, and 3pm hour

• 30 min music Sponsorship: 7a-12a M-F; 10am-7pm weekends

• Go Country Happy Hour: :10 tag 5pm hour

*Prices Vary:10/:15 TAGS

GO COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

1 0 5 F M

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CHOOSE THE RIGHT PRODUCT

WEB

Display Advertising & Streaming

Custom Webpagegocountry105.com with keyword

Price: $500 per month

Takeover Ad SponsorshipTakeover Banner Ad 800 x 450 for 24 hours

300 x 250 Rotating Banner for a week

728 x 90 Locked Banner for a week on Go Country 105 homepage

Price: $2,000

Weekly E-mail Blast Inclusion 105 words or less and logo and link top slot

Price: $1,000 per email blast

Weekly E-mail blast inclusion105 words or less and logo link

middle or bottom slotPrice: $1,000 per email blast

Exclusive E-mail BlastPrice: $2,000 per e-mail blast

EMAIL • Go Country 105 email blast reaches over 70,000 members

GO COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

1 0 5 F M

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CHOOSE THE RIGHT PRODUCT

Facebook Postincludes 140 characters or less and

must be related to an offer or country eventPrice: $500 per post. Limit 1 per week

Twitter Post includes 140 characters or less and

must be related to an offer or country eventPrice: $500 per post. Limit 1 per week

SOCIAL MEDIA

• 114,000+ fans on the Go Country 105 FB page• 20,900+ Twitter followers • 49,300+ Instagram followers

GO COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

1 0 5 F M

Instagram PostPost must be related to an

offer or country eventPrice: $500 per post. Limit 1 per week

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CHOOSE THE RIGHT PRODUCT

ON-SITE/STREET TEAM

On-Site Street Team SponsorshipGo Country 105 street team can provide 2-3 hour on site

visit that’ll include 7 on-air mentions to run Monday through Sunday from 5am-12am.

Price: $1,000

Citadel Billboard off 5 Freeway Your logo to be displayed on 30x23 feet tall and wide

LED billboard Logo to be up to half the size of ad.Price: $1,000 per week

OUTDOOR ADVERTISING

• Over 500,000 views for Citadel Billboard a day

• Reaches over 99,000 members• Members gain points by playing games, entering contest

& interacting with sponsorsREWARDS PROGRAM

2 Week Promotion Customized page with your logo & info in Go Country Rewards

300x250 banner that would rotate on our rewards program 300x250 banner that would rotate on our website

including homepageBanners can be designed in-house at no extra cost

Database of all participants interested in your services:15 Pre-Roll on streaming player

2 Facebook Posts 2 Tweets

Price: $2,500

GO COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

1 0 5 F M

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Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

AMIE MANGOLA

Go Country 105 presents Go Girls, a fun community forum on socialmedia for Go Country 105 female listeners who post on-line, andget together at exclusive events per month led by Go Girls hostAmie Mangola. Being born and raised in Los Angeles, Amieunderstands the love southern Californian's have for the countrygenre. "From the time I was little, I was glued to our local countryradio station and that's how I fell in love with this music. Today, noone does it better than Go Country 105 and that's why I'm soexcited to be working with them in this fun new way. I cannot waitto meet female listeners face to face and hang out doing somereally cool things as well as introducing girls to some pretty bigartists...it's going to be a whole new up-close experience forlisteners and I couldn't be more thrilled!"

Go Girls have event sponsorships, endorsements, digital and on-airopportunities available.

3,600+ members

GO GIRLSGO

COUNTRY

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CONNECT WITH US

Have questions? Please contact:

General Sales Manager: John MentesanaOffice: (310)478-5540 x244

[email protected]

GO COUNTRY

Mount Wilson FM

Broadcasters, Inc.

1500 Cotner Ave,

Los Angeles, CA 90025

310.478.5540

FAX 310.445.1439

www.gocountry105.com

1 0 5 F M