© 2018 iCIMS Inc. All Rights Reserved. · iCIMS | The Social Recruiting Survival Guide 12....
Transcript of © 2018 iCIMS Inc. All Rights Reserved. · iCIMS | The Social Recruiting Survival Guide 12....
2 © 2018 iCIMS Inc. All Rights Reserved.
iCIMS | The Social Recruiting Survival Guide
Social Recruiting DefinedSocial recruiting is when companies
and recruiters use social platforms
to source and recruit candidates
for employment.
1. Hiring Insights, 2015
Considering 74% of all users have
at least one active social media
account, it is clear that social recruiting
is a great way to reach a large
audience.
Social recruiting enables
organizations to attract and
engage eager job seekers
- connecting, educating and
inspiring people through
social networks. 1
3 © 2018 iCIMS Inc. All Rights Reserved.
iCIMS | The Social Recruiting Survival Guide
Table of Contents The Importance of Social Recruiting
Build a Strong (Social) Employer Brand
Utilize Today’s Top Recruiting Tools
Don’t Forget Google for Jobs
Encourage Staff Referrals & Make Social Distribution Easy
Enhance the Candidate Experience
Make Social Recruiting Part of Your Talent Acquisition Strategy
Google is a total
gamechanger !!!
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iCIMS | The Social Recruiting Survival Guide
The Importance of Social RecruitingIncrease access to a larger pool of talent with social recruiting. Are you prepared?
Social recruiting has primarily been
utilized as a sourcing tool by recruiters,
however social media now serves as the
front lines of a brand’s marketing efforts.
A larger social recruiting strategy can
strengthen a company’s brand and kick
off a positive experience for consumer-
minded candidates.
2. Hiring Insights, 2016 | 3. LinkedIn, 2016
of job seekers use social media at least once a
month to learn more about potential employers 2
57%
43% of companies
reported that social professional networks
were their top source of quality hires 3
5 © 2018 iCIMS Inc. All Rights Reserved.
iCIMS | The Social Recruiting Survival Guide
Build a Strong (Social) Employer Brand Attract culture fits with your dynamic employer brand and use social to take it up a notch.
Company culture
General attitude towards company
Beliefs about the pay and benefits
A company’s employment brand influences the
perception and beliefs held by current employees
and potential job candidates, including:
By building a strong social employment brand you’ll attract the top talent that you want to work for your
company. On the flip-side, your social employment brand also serves as a way for candidates who might
not be a good fit to screen themselves out.
4, 5. Global Recruiting Trends for SMB, 2016
72% of recruiting leaders worldwide agreed that employer brand has a
significant impact on hiring.4
59% of recruiting leaders worldwide are investing more
in employer brand.5
Figure out what makes your company unique.
Keep your story consistent
across social channels .
Have your recruitment materials reflect your
company’s mission statement and story.
Tips:
6 © 2018 iCIMS Inc. All Rights Reserved.
iCIMS | The Social Recruiting Survival Guide
Utilize Today’s Top Recruiting Tools
6. Glassdoor, 2016
Today’s candidates
are looking for jobs on
social media. Are you connecting with them?
Don’t treat all social media outlets the same. It’s
important to tailor your content to both your
audience and the social network itself.
With an applicant tracking system (ATS) like iCIMS
Recruit, automate job postings to social media
networks and thousands of job boards to reach
more candidates with less administrative work.
LinkedIn Facebook Twitter Pinterest Instagram
Profiles Professional Personal Personal and professional
Personal Personal and professional
Ideal Character Length of Status Updates
140 40 140 200 125
Hashtag Performance
Medium Low High Medium High
Advantages Trusted by job seekers and recruiters
Most active social media network
Reach a diverse and massive audience quickly
Educate and inspire through imagery
Fastest-growing social media network
Disadvantages Passive candidates may not be active and therefore overlooked
With so much new content daily, it’s a challenge to be seen
Newsfeed moves fast – need to post daily to be seen
Users typically engage mostly for personal use
Newsfeed algorithm can negatively impact audience reach
45% of job seekers say they use their mobile device specifically to
search for jobs at least once a day.6
7 © 2018 iCIMS Inc. All Rights Reserved.
iCIMS | The Social Recruiting Survival Guide
Don’t Forget Google for Jobs
7. CareerBuilder, 2015
Why iCIMS’ partnership with Google is a total gamechanger for the modern day recruiter
As social networks like Facebook and Pinterest build
features to be more like the search engine giant
Google, continue to expect Google to roll out more
features. Now when candidates search for jobs on
Google, they can interact with an immersive search
experience that allows them to explore jobs from
across the web and refine their search to meet
their needs.
Through iCIMS’ partnership with Google, iCIMS will
further improve the candidate experience by making
it easier for job seekers to find and apply for jobs.
1. Salary details are more easily surfaced
2. A new “save” function that allows
continued access on any device
3. Added apply options for duplicate postings
4. More precise location filters
73% of candidates
start their
search in Google7
8 © 2018 iCIMS Inc. All Rights Reserved.
iCIMS | The Social Recruiting Survival Guide
Encourage Staff Referrals & Make Social Distribution Easy
8,9. Global Talent Trends, 2015
Take the hassle out of manually posting jobs to social media sites. With intelligent publishing, schedule and automate employee-wide job postings to their social sites.
Companies can expand their talent pool by 10x
by recruiting through their employees’ networks.8
Candidates are 46% more likely to accept InMails
when they’re connected to your employees.9
iCIMS makes it
possible to automatically
post job openings to
participating employees’
social profiles at a
frequency of their
choice.
9 © 2018 iCIMS Inc. All Rights Reserved.
iCIMS | The Social Recruiting Survival Guide
10. ERE Daily, 2015 | 11. OpenMarket, 2016
Enhance the Candidate Experience The ubiquity of mobile devices
has taken over the ever-changing
world of recruitment. Empower
your candidates and improve their
experience at all touch points.
If your candidates are using social media to hunt for
jobs, it’s imperative your career portals are optimized
for mobile and social users.
Through iCIMS, candidates get a consistent, easy
career site experience regardless of what device
they’re using, with the ability to complete an
application through social media apply, Google
Drive, Dropbox, or OneDrive resume upload.
Expand your mobile recruitment process by
providing candidates with the ability to apply with
a simple text from anywhere and live chat with
recruiters. With TextRecruit, an iCIMS company,
your organization can consolidate and manage
these consumer communication channels under
one platform.
Application rates drop by a
staggering 365% if an application
on a mobile device takes more than
15 minutes to complete10
Over 83% of millennia
ls
polled say they ope
n a text
within 90 second
s of receiving it,
giving SMS a huge potential as an
effective communication to
ol.11
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iCIMS | The Social Recruiting Survival Guide
12. Business Finder, 2017
Make Social Recruiting Part of Your Talent Acquisition StrategyDominate the social recruiting landscape to win the war for talent.
Total Number of Active Users on Social Media Platforms
Recruiting is more complex and dynamic than ever
before. If your organization doesn’t have the best
tools available to implement these social recruiting
strategies, your candidate experience, and ultimately
your business, is at risk. Today’s candidates expect
a world-class, consumer-like experience when they
apply to jobs.
A best-of-breed recruitment solution will not
only help you deliver a world-class candidate
experience, it will also help centralize your recruiting
workflows and enable better collaboration within
the organization.
Messenger
Qzone
Snapchat
Vkontakte
0 400M 800M 1,200M 1,600M 2,000M
2,006M
1,300M
1,200M
938M
700M
632M
340M
328M
175M
166M
95M
Use a dedicated recruitment platform
to attract millions of qualified job
seekers through social.
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iCIMS | The Social Recruiting Survival Guide
How İCIMS CAN HELPiCIMS is the leading provider of talent acquisition solutions that help businesses win the war for top talent.
iCIMS empowers companies to manage their entire hiring process within the industry’s most robust
Platform-as-a-Service (PaaS). Built on the foundation of a best-to-market talent acquisition software suite,
iCIMS’ PaaS framework, UNIFi, allows employers to expand the capabilities of their core talent acquisition
technology by integrating with the largest partner ecosystem in talent acquisition to help them attract, find,
screen, and manage candidates. Offering scalable, easy-to-use solutions that are backed by award-winning
customer service, iCIMS supports more than 3,500 contracted customers and is one of the largest and
fastest-growing talent acquisition solution providers.
Connect with iCIMS on social media!
To learn more about iCIMS go to
www.icims.com today!