2018 GUIDE TO ADVERTISING - NRA Publications | NRA · PDF file · 2017-08-04C/D...

2018 GUIDE TO ADVERTISING

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July 2017

The World’s Oldest And Largest Firearm Authority

FN LAUNCHES THE FINE 509

NOSLERRelevant Innovation

National Treasure Roosevelt’s Guns

CarryGuard See Insert Cover Blurb.indd 1 5/24/17 3:26 PM

Official Journal of the National Rifle Association

R1706_COV_nolabel.indd 1 6/20/17 1:24 PM

ABOUT AMERICAN RIFLEMAN

Total Audience

5,809,000Men 85.7%

Age 25-54 43.7%

Married 63.1%

Home owned 77.9%

Pet owner 71.5%

Household Income: $60,000+ 60.5%

C/D County 43.0%

Median: Age 52.6

Median: IEI $51,413

Median: HHI $75,135

Median: Household Net Worth $296,392

Median: Value of Owned Home $199,933

Source: 2017 GFK MRI Doublebase

THE WORLD’S OLDEST AND LARGEST FIREARM AUTHORITYAs the NRA’s flagship publication,

American Rifleman presents its loyal

readers with expert coverage of rifles,

shotguns, handguns, ammunition,

optics and other shooting accessories.

American Rifleman is the largest

firearm magazine in the world, covering

everything from the newest products

off the manufacturing line to historical

firearms, and keeps its audience

updated on political events regarding the

Second Amendment.

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January | Revolver Relevance Ad Close: 10/15/17 In-Home Date: 12/22/17

February | Firearms Innovation Ad Close: 11/15/17 In-Home Date: 1/22/18

March | Marksmanship Matters Ad Close: 12/15/17 In-Home Date: 2/16/18

April | 2018’s Top Guns (NRA Show Preview) Ad Close: 1/15/18 In-Home Date: 3/16/18

May | New Service Pistol Ad Close: 2/15/18 In-Home Date: 4/20/18

June | Personal Protection Ad Close: 3/15/18 In-Home Date: 5/18/18

July | World War I American Experience

Ad Close: 4/15/18 In-Home Date: 6/18/18

August | Skills & Training Issue Ad Close: 5/15/18 In-Home Date: 7/16/18

September | Shotgunning Issue Ad Close: 6/15/18 In-Home Date: 8/17/18

October |Affordable Precision Ad Close: 7/15/18 In-Home Date: 9/14/18

November | Women & Firearms Ad Close: 8/15/18 In Home Date: 10/15/18

December | Rifle Development Ad Close: 9/15/18 In Home Date: 11/16/18

AMERICAN RIFLEMAN 1X 3X 6X 9X 12X Cover 2 $75,700 $73,430 $71,235 $69,090 67,025 Cover 3 70,785 68,665 66,610 64,605 62,660 Cover 4 78,980 76,605 74,320 72,085 69,915 PAGE 70,785 68,665 66,610 64,605 62,660 2/3 50,975 49,455 47,960 46,525 45,130 1/2 39,660 38,470 37,310 36,200 35,110 1/3 29,840 28,950 28,080 27,230 26,420

MARKETPLACE 1/4 $21,250 $20,605 $19,990 $19,395 $18,815 1/6 14,155 13,735 13,325 12,920 12,535 1/12 4,475 4,330 4,205 4,085 3,955 1/24 4,475 4,330 4,205 4,085 3,955 1 Inch 1,165 1,130 1,095 1,060 1,020

2018 DISPLAY RATES · EDITORIAL CALENDAR

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Total Audience

4,553,000Men 84.4%

Age 25-54 47.3%

Married 61.6%

Home owned 77.9%

Pet owner 71.8%


C/D County 49.0%

Median: Age 52.1

Median: IEI $46,866

Median: HHI $66,836

Median: Household Net Worth $273,260

Median: Value of Owned Home $186,479

Source: 2017 GFK MRI Doublebase

THE WORLD’S LARGEST HUNTING MAGAZINEAmerican Hunter reaches out to all

sportsmen and women, bringing

information about the newest hunting

guns, optics and accessories, as well

as providing techniques and tips for

all kinds of game. Top outdoor writers

provide detailed articles on strategy,

adventure and the commitment to

conservation. With more than 1 million

readers, American Hunter’s audience

leads the effort to pass the outdoor

sportsman’s rich heritage to the next

generation.

Xxxxxxxxx 2017


www.AmericanHunter.org

HARDWARE: Montana Rifle Co. Extreme X2Leica Noctivid 8x42Essential Gear for Your Truck

The Story of Ryan Kolodejchuk’s Grizzly(Plus 32 Other Tales of Success)

History BuffA Cape Buffalo Hunt In the Footsteps Of a Legendary Figure

PORK PRIDE

An Unabashed Guide to the

World’s Most Prolific Big Game

HOW BOGUS PSYCHOLOGY GETS HUNTERS ALL WRONG — p. 26

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Subject to change.

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January | Great Escapes Ad Close: 10/15/17 In-Home Date: 12/22/17

February | Worth the Effort Ad Close: 11/15/17 In-Home Date: 1/22/18

March | Adventure Ad Close: 12/15/17 In-Home Date: 2/16/18

April | The Turkey Issue Ad Close: 1/15/18 In-Home Date: 3/16/18

May | Gun, Ammo Trends Ad Close: 2/15/18 In-Home Date: 4/20/18

June | The Family That HuntsTogether Ad Close: 3/15/18 In-Home Date: 5/18/18

July | The Archery Issue Ad Close: 4/15/18 In-Home Date: 6/18/18

August | Meat Matters Ad Close: 5/15/18 In-Home Date: 7/16/18

September | This is What We Do Ad Close: 6/15/18 In-Home Date: 8/17/18

October | Shoes to Fill Ad Close: 7/15/18 In-Home Date: 9/14/18

November | Deer Season Ad Close: 8/15/18 In Home Date: 10/15/18

December | Waterfowl Hunts Ad Close: 9/15/18 In Home Date: 11/16/18

AMERICAN HUNTER 1X 3X 6X 9X 12X Cover 2 $61,515 $59,670 $57,885 $56,145 $54,465 Cover 3 56,985 55,270 53,610 52,015 50,450 Cover 4 65,180 63,230 61,330 59,495 57,700 PAGE 56,985 55,270 53,610 52,015 50,450 2/3 41,045 39,805 38,615 37,465 36,330 1/2 31,915 30,955 30,025 29,140 28,260 1/3 24,035 23,320 22,610 21,930 21,265

MARKETPLACE 1/4 $17,295 $16,780 $16,280 $15,785 $15,315 1/6 11,535 11,195 10,850 10,535 10,215 1/12 4,255 4,125 4,000 3,885 3,760 1/24 4,255 4,125 4,000 3,885 3,760 1 INCH 1,065 1,040 1,010 980 955

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PRINT · MOBILE · WEB ABOUT SHOOTING ILLUSTRATED

Circulation

350,000Men 95.2%

Age 25-54 32.2%

Married 78.0%

Shooting Illustrated Only Gun Magazine Read 42.2%

Served in the Military 36.6%


Surburban/Urban Area 68.8%

Source: 2017 Subscriber Study

THE DEFINITIVE SOURCE FOR THE MODERN SHOOTER From concealed carry and home

defense to 3-gun competition and

tactical training, Shooting Illustrated

is loaded to full capacity with expert

information on the subjects today’s

shooters care about most. Each issue

offers in-depth analysis of the latest

self-defense and tactical firearms

and gear, along with valuable, how-

to advice on shooting techniques

and methods of personal protection.

Practical knowledge, combined with

dynamic photography and cutting-

edge design, makes for the most

comprehensive guide to defensive

hardware and tactics available.

NRAMEDIAKIT.COM Subject to change.

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January | Personal-Defense Handgun Ad Close: 10/15/17 In-Home Date: 12/22/17

February | Modern Sporting Rifle Ad Close: 11/15/17 In-Home Date: 1/22/18

March | CCW Handgun Ad Close: 12/15/17 In-Home Date: 2/16/18

April | Personal-Defense Handgun Ad Close: 1/15/18 In-Home Date: 3/16/18

May | New Gun Guide Ad Close: 2/15/18 In-Home Date: 4/20/18

June | Modern Sporting Rifle Ad Close: 3/15/18 In-Home Date: 5/18/18

July | CCW Handgun New Optics Guide Ad Close: 4/15/18 In-Home Date: 6/18/18

August | Home-Defense Shotgun Ad Close: 5/15/18 In-Home Date: 7/16/18

September | Personal-Defense Handgun/CCW Gear Guide Ad Close: 6/15/18 In-Home Date: 8/17/18

October | Modern Sporting Rifle Ad Close: 7/15/18

In-Home Date: 9/14/18

November | CCW Handgun/Holiday Gift Guide Ad Close: 8/15/18 In Home Date: 10/15/18

December | Personal-Defense Handgun/Knife Guide Ad Close: 9/15/18 In Home Date: 11/16/18


SHOOTINGILLUSTRATED 1X 3X 6X 9X 12X Cover 2 $12,460 $12,080 $11,735 $11,385 $11,040 Cover 3 10,660 10,360 10,040 9,710 9,440 Cover 4 12,820 12,395 12,050 11,685 11,320 PAGE 10,660 10,360 10,040 9,710 9,440 2/3 9,300 9,045 8,745 8,475 8,255 1/2 5,965 5,800 5,610 5,475 5,285 1/3 4,490 4,380 4,240 4,110 3,965

MARKETPLACE 1/4 $3,210 $3,135 $3,035 $2,945 $2,845 1/6 2,150 2,105 2,060 1,980 1,930 1/12 680 665 635 615 605 1/24 680 665 635 615 605 1 INCH 335 315 300 290 255


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Americas1stFreedom.org | June 2017

AFTER A LONG, HARD BATTLE, JUDGE NEIL GORSUCH IS CONFIRMED TO THE U.S. SUPREME COURT, REPLACING THE LEGENDARY ANTONIN SCALIA. P32

THE NRA CAMPAIGN TO SAVE HUNTING P18

IF YOU CAN’T BEAT THEM, TAX THEM P36

MEET THE NRA CARRY GUARD PROSP30

CARRY MARCHES ON IN THE STATES P40

TESTED: IWI GALIL P52

NRA-ILA STRATEGY PAYS OFF IN THE STATES P46


Circulation

651,966(AAM June 2017)

Men 91.5%

Ages 35-64 59.7%

Household income $100,000+ 27.7%

Source: 2015 Subscriber Survey

Focusing on Current 2nd Amendment Issues

ABOUT AMERICA’S 1ST FREEDOM

HARD-HITTING NEWS ON FIREARM ISSUESAmerica’s 1st Freedom is the magazine

for NRA members dedicated to

preserving our fundamental right to

self-defense. Its primary objective

is to provide breaking news on the

latest anti-gun schemes and in-depth

investigations into explosive topics

that impact our gun rights. But it also

serves as an avenue for top NRA

leaders to present the unfiltered

truth about legislative battles on

Capitol Hill and throughout the 50

states. America’s 1st Freedom not

only debunks the myths that the

mainstream media present daily, it

also provides detailed legal analysis to

educate readers who want to help get

the word out about firearm rights.

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AMERICAN’S 1ST FREEDOM 1X 3X 6X 9X 12X Cover 2 32,425 31,460 30,530 29,605 28,720 Cover 3 26,230 25,445 24,685 23,935 23,235 Cover 4 36,580 35,480 34,415 33,385 32,385 PAGE 26,230 25,445 24,685 23,935 23,235 2/3 18,870 18,325 17,770 17,240 16,725 1/2 14,695 14,250 13,825 13,415 13,005 1/3 11,070 10,740 10,425 10,105 9,810

MARKETPLACE 1/4 7,895 7,665 7,435 7,215 6,985 1/6 5,270 5,110 4,955 4,810 4,660 1/12 1,935 1,850 1,815 1,755 1,710 1/24 1,935 1,850 1,815 1,755 1,710 1 Inch 495 480 470 450 435


January Ad Close: 10/15/17 | In-Home Date: 12/22/17

February Ad Close: 11/15/17 | In-Home Date: 1/22/18

MarchAd Close: 12/15/17 | In-Home Date: 2/16/18

April Ad Close: 1/15/18 | In-Home Date: 3/16/18

May Ad Close: 2/15/18 | In-Home Date: 4/20/18

JuneAd Close: 3/15/18 | In-Home Date: 5/18/18

July Ad Close: 4/15/18 | In-Home Date: 6/18/18

AugustAd Close: 5/15/18 | In-Home Date: 7/16/18

SeptemberAd Close: 6/15/18 | In-Home Date: 8/17/18

OctoberAd Close: 7/15/18 | In-Home Date: 9/14/18

NovemberAd Close: 8/15/18 | In Home Date: 10/15/18

DecemberAd Close: 9/15/18 | In Home Date: 11/16/18

NRAMEDIAKIT.COM

Circulation

50,000+Men 65%

Men 25-54 35%

Target shooters spend $9.9 billion a

year*

Covering All Shooting Disciplines

PUTTING COMPETITIVE SHOOTERS ON TARGETEvery month, over 100,000 competitive

shooters read and share the modern-

day digital edition of Shooting Sports

USA for reviews of current firearm

technology, what the winners are using

and strategies for excellence on the

firing line. Shooting Sports USA covers

all shooting disciplines, features both

big-name and local club shooters,

and promotes the competitive

shooting sports by listings thousands

of upcoming matches nationwide.

Each issue features reports for NRA-

sanctioned matches and local club

shoots, as well as in-depth product

reviews from active competitors.

ABOUT SHOOTING SPORTS USA

*Source: NSSF

MOBILE · WEB

NRAMEDIAKIT.COM Subject to change.

January | NRA F-Class Rifle Championships Ad Close: 10/15/17 In-Home Date: 12/29/17

February | Electronic Targets Ad Close: 11/15/17 In-Home Date: 2/1/18

March | SHOT Show Products Ad Close: 12/15/17 In-Home Date: 3/1/18

April | NRA Intercollegiate Championship Ad Close: 1/15/18 In-Home Date: 4/2/18

May | Precision Long Range Rifle Ad Close: 2/15/18 In-Home Date: 5/1/18

June | NCAA Rifle Championships Ad Close: 3/15/18 In-Home Date: 6/4/18

July | Bianchi Cup Ad Close: 4/15/18 In-Home Date: 7/2/18

August | NRA Pistol Championships Ad Close: 5/15/18 In-Home Date: 8/1/18

September | NRA Smallbore Rifle

Championships Ad Close: 6/15/18 In-Home Date: 9/5/18

October | NRA High Power Rifle Championships Ad Close: 7/15/18 In-Home Date: 10/1/18

November | NRA World Shooting Championship, Action Shooting Roundup Ad Close: 8/15/18 In Home Date: 11/1/18

December | NRA National Police Shooting Championships Ad Close: 9/15/18 In Home Date: 12/3/18

MOBILE · WEB 2018 DISPLAY RATES · EDITORIAL CALENDAR

SHOOTING SPORTS USA 1X 3X 6X 9X 12X

PAGE $2,365 $2,125 $1,910 $1,720 $1,550

2 PAGE SPREAD 4,015 3,615 3,255 2,930 2,635

2018 GUIDE TO ADVERTISING - NRA Publications | NRA · PDF file · 2017-08-04C/D...

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