2018 · · 2017-12-07sales executives in all market segments in transportation and logistics. ......
Transcript of 2018 · · 2017-12-07sales executives in all market segments in transportation and logistics. ......
2018 SPONSOR OPPORTUNITIES | Transportation Marketing and Sales Association
12018SPONSORSHIP OPPORTUNITIESKnowledge. Connections. Recognition. Solutions.
Demonstrate Your Leadership. Build Your Business.
ALIGN4GROWTH
2018 SPONSOR OPPORTUNITIES | Transportation Marketing and Sales Association
2
Enhance Your Visibility, Reputation Through TMSA
The Transportation Marketing & Sales Association is the
only association serving marketing, communications and
sales executives in all market segments in transportation
and logistics. Through TMSA, members grow professionally,
expand their industry networks, and gain education on new
trends and issues.
Companies involved with TMSA generate over $500 billion in
revenue and invest sizeable sales and marketing budgets to
maintain and grow their revenue.
Through your membership and sponsorship, you’ll build
relationships with leaders and qualified decision-makers of
this unique marketplace — in part at our 2018 Marketing
& Sales Conference in Ft. Myers, Florida June 10-12.
WHY OUR CONFERENCE THEME IS SO RELEVANT
Everyone wants to sustainably grow profit and revenue, but there is a critical element missing in most companies: Alignment. Organizational alignment between departments and associates reduces friction and accelerates an organization’s growth and success. Alignment of your company’s value proposition and capabilities with your customers’ needs is essential as well.
SALES
MARKETING
STRATEGY
OPERATIONS
ALIGN4GROWTH
TargetingBuyer ConnectionContent in Context
Metrics & GoalsCompensationForecasting
Messaging Content Metrics & ROI
Buyer PersonasLead GenerationProduct Development
ExecutionCommunicationAccount Mgmt.
Customer VoiceS&OPIncentives
2017 PREMIER SPONSORS
MEMBER FEEDBACK FROM THE 2017 CONFERENCE (40% of attendees responded):
• 48% are likely to buy from a TMSA exhibitor or sponsor within 12 months.
• 98.6% said the conference fulfilled their reason for attending.
• Nearly 87% were fully or partially satisfied with content relevance.
• 53.4% were “Very Satisfied” with access to solutions and providers
(and another 30.14% were “Satisfied”).
2018 SPONSOR OPPORTUNITIES | Transportation Marketing and Sales Association
3
Company Type:
TMSA Member Demographics
Members are senior leaders responsible for marketing, sales, and communications in all market segments of transportation and logistics — including
motor carriers, railroads, air carriers, ocean liners, 3PLs, warehousing/distribution specialists, technology innovators, and equipment manufacturers.
Company Type (Regular Members)
38%3PL / IMC / Forwarder
Technology 20%
Motor Carrier 18%
Rail / Ocean / Port Authority 12%
5%
7%
Financial / Leasing
Other (including OEMs)
Key Responsibilities
59.5%Sales/Business Development
Communications 55.5%
Marketing 42.5%
6.5%
Corporate Management 20%
18.5%
13%
10.5%
Operations/Other
Pricing
Product Development
HR/Driver Recruitment
Key Responsibilities:
Marketing / Sales Experience (In Years)
14%More than 30
20-29 29.5%
10-19 35.5%
5-9 6.5%
14.5%Less than 5
Level of Education:
4-YearDegree
Master's Degree
Other
66.5% 20.5%
13%
Level of EducationExperience in Marketing / Sales (In Years):
2018 SPONSOR OPPORTUNITIES | Transportation Marketing and Sales Association
4
Examples of Companies Engaged in TMSA ABF Freight SystemAFN, LLCAIT Worldwide LogisticsAllstate Peterbilt GroupALK TechnologiesAmeriQuest Business ServicesAnderson Trucking ServiceAPL LogisticsApproved Freight ForwardersArcBest CorporationARMADAArrow Truck SalesAveritt ExpressBDP InternationalBennett International GroupBNSF LogisticsBison TransportBlueGrace LogisticsBullpen CarriersBurris LogisticsC. L. ServicesC.A.T. GlobalC.H. Robinson CompanyCLX LogisticsCNCOFC LogisticsCSX Transportation IntermodalCTSI GlobalCalArkCanada CartageCapital Express
Cass Information SystemsCeladonCelisticsChainalyticsChoice LogisticsColumbian LogisticsCompass HoldingCoyote LogisticsCrowley MaritimeCTSI - GlobalDAT SolutionsDart Transit CompanyDayton Freight LinesDrive My WayEagle Express LinesEnterprise Truck BrokersExcargo ServicesFDSI LogisticsFedEx Custom CriticalFedEx ServicesFlorida East Coast RailwayFortune TransportationFreightbuzzFreightmasters LogisticsGansett Partners ConsultingGencoGlobal Supply Chain LogisticsGreen Mountain TechnologyHassett ExpressHermann ServicesHolland
Hub GroupInterCity DirectJarrett Logistics SystemsJAXPORTJ.B. Hunt Transport ServicesKansas City SouthernKeller Logistics GroupKenan Advantage GroupKenco Logistic ServicesKewillKingsgate TransportationKottke TruckingL-5 TransportationLTD ManagementLandairLandstar LaserShipLeanLogisticsLegacy SCSLeSaint LogisticsLLamasoftLogistics PlusLynden Inc.LynnCo SCSM33 Integrated SolutionsMacroPointMaersk LineMallory Alexander Manray LogisticsMcLeod SoftwareMediterranean Shipping
MercuryGate InternationalMeritor WABCOMode TransportationMomentum TransportationNavisNew PennNorthwest FreightwayNussbaum TransportationOak Harbor Freight LinesODW LogisticsOIA GLOBALOnTracPanther Premium LogisticsPartnerShip LLCPayne TransportationPenske LogisticsPITT OHIOPort of Houston AuthorityPort Tampa BayPortcare InternationalPro Transportation ServicesPulsarRailCommRealm IncReddawayRed Classic TransportationReed TMS LogisticsRedwood LogisticsREMPREXSaddle Creek Logistics ServicesSaia LTL Freight
Satellite Logistics GroupSeaLandShipStarter.comSMC3Southeastern Freight LinesStarboard Corp.The Premium GroupThe Suddath CompaniesTMW SystemsTrailer WizardsTransCore Link LogisticsTransGroup Worldwide LogisticsTransplaceTrinity LogisticsTruckstop.comTSD LogisticsTTX CompanyTrackPoint SystemsTrailer WizardsTransCore Link LogisticsTruckstop.comTucker Company WorldwideUPSuShip Inc.Wabash NationalWEX Fleet OneWOW Logistics CompanyXTL, Inc.YRC FreightZipline Logistics3Gtms
AGiLE Business MediaAmerican Logistics Aid NetworkAmerican Journal of TransportationAmerican ShipperARENDSARKEAthlon Sports CommunicationsBJK Marketing SolutionsBMO Transportation FinanceBoyens GroupBrainzooming GroupC3 Sales Associates
Caliper ManagementCass Information SystemsCommunication & EventsConcept ServicesConversion Interactive AgencyCoyne Public RelationsDecisiveft-eyefortransportElevatedEnergy Transportation GroupEuler Hermes North AmericaFood Logistics
Freight Transportation ResearchGlobal Trade MagazineGo2EventsGray Marketing SolutionsIdeabox InterchangesIANAInbound LogisticsJames Street Associates, LtdJMGJobsinLogistics.comJournal of Commerce, IHS
KSM Transport AdvisorsLaserShipLogistics ManagementLogistics Marketing AdvisorsMaritz TravelMillau Group GlobalMindShare Strategies NewsCredOX+B2Penton MediaProsperio GroupRealm Inc.
Revenova, LLCRJ Learning GrouprouxShark & minnowSupplyChainBrainSupply & Demand Chain ExecutiveTigerGrafiksTIAVigillo LLCWomen in Trucking AssociationWords At Work
Partial List of Affiliate Member Companies
Data Source: 2015-17 Membership
2018 SPONSOR OPPORTUNITIES | Transportation Marketing and Sales Association
5
Build your business, your reputation, your brand through TMSA — with the following sponsorship choices and our deliverables:
DELIVERABLES Compass (Mktg.) Compass (Sales) Diamond Platinum Gold Silver A la Carte Exhibit Only
Exclusivity 1 1 1 2 2 6 6 20
Full Year Membership 1 1 1 1 1 1 — 1
CONFERENCE
Registrations 4 4 4 4 3 2 — 1
Hotel Key Card — — Yes — — — — —
Event Tie-In Compass Compass Reception Lunch Breakfast — — —
Ad in Program Full Full Full Full Half Half — Quarter
Profile in Program Yes Yes Yes Yes Yes Yes Yes Yes
Speaker Opportunity Compass Compass Breakout Breakout Facilitator Facilitator — —
Logo on Microsite Yes Yes Yes Yes Yes Yes — —
Attendee List Yes Yes Yes Yes Yes Yes — —
Paid Booth Space Yes Yes Yes Yes Yes Yes — Yes
Entrance Sign Yes Yes Yes Yes Yes Yes — Yes
COMPASS PROGRAM
Ad in Program Full Full — — — — — —
Compass Registrations 4 4 4 4 3 1 — —
Build relationships with business leaders and key decision-makers — throughout the year.
2018 SPONSOR OPPORTUNITIES | Transportation Marketing and Sales Association
6
BRANDING Compass (Mktg.) Compass (Sales) Diamond Platinum Gold Silver A la Carte Exhibit Only
Ad in Member Directory Full Full Full Full Half Half — Quarter
Webinar Sponsorship — — Yes Yes — — — —
Profile on Website Yes Yes Yes Yes Yes Yes Yes Yes
Social Media Recognition Yes Yes Yes Yes Yes Yes — Yes
Bylined Column (Blog) Yes Yes Yes Yes Yes Yes — —
Whitepaper Library Yes Yes Yes Yes Yes Yes — —
E-News Banner Ad Yes Yes Yes Yes — — — —
Total Investment (U.S.$) $9,900 $9,900 $11,900 $9,900 $6,900 $4,900 (See below) $2,500
A LA CARTE Cost (U.S.$)
Lanyard $3,900
Wifi Sponsorship $2,900
Floor Clings $2,500
Conference Bags $2,500
Customized Notepads $2,300
Board Luncheon $950
Pens $950
Build Your Business All Year Long. Become a Sponsor!
Exhibiting and participating in the 2018 TMSA
Transportation Marketing & Sales Conference is an
excellent way to build relationships and business.
By becoming a TMSA sponsor (Diamond, Platinum,
Gold and Silver), you expand your opportunity
to reach decision-makers in TMSA membership.
Build your brand, increase awareness of your
value through thought leadership, and ultimately
generate qualified leads – at the conference, in
print, and online — throughout the year!Questions? Contact TMSA Member
Services at 952.466.6270 x208 or email
Sponsorship choices and our deliverables (continued):
2018 SPONSOR OPPORTUNITIES | Transportation Marketing and Sales Association
Build Relationships at TMSA!
Part of your strategy can include sponsorship
and/or exhibiting at the TMSA Marketing &
Sales Conference. Exhibit in our “Integrated
Conference and Expo” concept, which ensures
a strong brand presence, constant market-
ing exposure, and regular opportunities to
dialogue with attendees — all in one huge
ballroom. Check out the unique floor plan (at
right) and reserve your booth today!
The conference and expo take place at
The Westin Cape Coral Resort at Marina
Village near Ft. Myers, Florida June 10-12,
2018. For full details on this event, visit
www.TMSAtoday.org.
STAGE
PALM FOYER
104
105
106
107
201
121
120
119
118117116115114113112111110109108
211210209208207206205204203202
103
212 213 214 215 216
102 101 123 122
LOGISTICS MARKETING & SALES CONFERENCEFLOOR PLAN - TARPON POINT BALLROOM
What Do You Get For Your Membership?
> Discounted registration rates to all TMSA events.
> Access to all TMSA Webinars (live and on-demand) at no cost
> Corporate or Affiliate Memberships (both include 10 individuals).
> 10% off all advertising rates (Website, e-newsletter, on-site event materials).
> Direct access to decision-makers in TMSA’s Online Member Directory.
> Access to online Member’s Only Website (library, research and resources).
> Discounted entry fee in TMSA Compass Program.
7
Note: Membership does not include any paid conference registrations, but all members receive discounted registration rates.
All booths are 10’ X 10’. Each booth includes pipe & drape, company sign, one draped table and two chairs.
2018 SPONSOR OPPORTUNITIES | Transportation Marketing and Sales Association
As an Affiliate member and a sponsor of TMSA, I have access to legitimate, qualified decision- makers. My investment of time and marketing dollars in this organization has paid off in spades!
8
Reserve Your Sponsorship/Booth Today!
1. Initiate Your TMSA Sponsorship and/or Reserve Your Booth.
> Click here
2. Determine level of participation (Sponsorship package
or A La Carte) or Affiliate Exhibitor package (see previous page).
Questions? Contact TMSA Member Services at 952.466.6270 x208 or email [email protected]?
“”