2018 DISCOVERY WORLD ANNUAL REPORT DISCOVERYWORLD

2018 DISCOVERY WORLD ANNUAL REPORT DISCOVERYWORLD.ORG

DISCOVERYWORLD.ORG

CONTENTS

Our Mission 3

Letter from the Board, Staff, and Volunteers 4

Discovery World Impact by Numbers 5

Year in Review 6

Events in Review 7

The Pavilion at Discovery World 8

Membership 9

The S/V Denis Sullivan 10

The Kohl’s Design It! Lab 11

STEM Educational Opportunities 12

Summer Camp 13

Power On Exhibit 14

Steve Atwell Memorial Fund 15

Volunteers 16

2018 Discovery World Gala 17

2018 Discovery World Gala Donors 18-19

2018 Discovery World Donors 20

2018 Demographics and Revenue Review 21

2018 Board of Directors 22

Board of Director Impact in 2018 23

2018 DISCOVERY WORLD ANNUAL REPORT


OUR MISSION

Discovery World provides fun and educational

experiences through interactive exhibits

and educational programs for families and

students in Milwaukee, the region, and the

state of Wisconsin. We generate excitement

for Science, Technology, Engineering, Math

(STEM), freshwater education and careers

in the minds of children and young people,

while playing a vital role in the workforce

development pipeline.

DISCOVERYWORLD.ORG

Dear Friends of Discovery World,

It has been an amazing year, full of progress and accomplishment, as well as bittersweet moments. We had some wonderful celebrations, made tremendous strides fulfilling our mission, and yet, said farewell to a treasured leader. While in full swing of our capital campaign for our Building a Better and Brighter Future endeavor, we completed construction on our new, 9,000 sq-foot Pavilion. Our 2018 Ignite the Spark Gala was our first official event to take place in this space, and it was a roaring success. With more than 650 people in attendance, the new Pavilion glowed in the moonlight and has become a focal point on the Lakefront. We also continued to have great momentum in our Education and Membership Departments. Our Education team continues to offer award-winning summer camps and granted 400 scholarships in 2018 to deserving children in Milwaukee. We also continued to grow our high-focused educational programming to low income schools compliments of several gifts from local corporations. Further, we met our goal of reaching 10,000 members by the close of 2018, and we couldn’t be happier to have welcomed new faces as valued members. Discovery World was excited to open another permanent exhibit called Power On, compliments of the WE Energies Foundation, and also welcomed several traveling experiences on our Lower Mezzanine, which formerly housed staff offices and is now remodeled and open to the public.

As we continued to work to create and develop new exhibits and experiences, we are consistently conscious that Discovery World exists to inspire the next generation of tinkerers, makers, inventors, innovators, and entrepreneurs. We are doing so strictly through the generosity of individual, foundation, and corporate donors, and thanks to our generous patrons and community partners who feel a kinship to our mission and need to serve our community. We continue to expand, offering new events such as our Sensory-Friendly Sundays for children on the autism spectrum and their families, a new health-focused event, and an Earth Day event, which was completely free to the general public, compliments of our partners at the U.S. Forest Service.

With all of this growth and success, we also embraced change and the, “It’s not goodbye, it’s I’ll see you later…” Our President and CEO of 11 years, Joel Brennan, left Discovery World at the end of 2018 to work under Wisconsin’s new governor, Tony Evers. Mr. Brennan is now the new Secretary of Administration and we could not be happier for and prouder of him. He has lead our organization out of debt and into new opportunities, new experiences, and a new era of providing STEM education for all. We are so grateful for Mr. Brennan and wish him continued success in State Government and whatever lies next for many years to come.

With that sentiment, we also want to take the time to thank our many visitors, school groups, campers, event goers, families, and partners for embarking on this journey with us. You’ve made it so much fun, so worth the effort, and have shown us that you’re growing right along with us. We look forward to a fantastic 2019 and hope you’ll continue on this journey by our side. Thank you for your commitment to providing STEM for children of all ages, abilities, races, gender, and socioeconomic status in Milwaukee, in Wisconsin, in the Midwest, and beyond.

With Gratitude,

Dennis Krakau Chairman of the Board On behalf of the Discovery World Board of Directors, Staff, and Volunteers

LETTER FROM THE BOARD, STAFF & VOLUNTEERS

It has been an amazing year, full of progress and accomplishment, as well as bittersweet moments.



DISCOVERY WORLD’S IMPACT BY NUMBERS

130,000 square-feet of educational space, including: classrooms, labs, theater, exhibits, and studios

1,500 teachers and educators in the Educator’s Community

300,000 total visitors to the museum from all 50 states

2,600 total Cub Scouts, Scouts BSA, and Girl Scouts came for hands-on learning experiences

1,600 total Summer Campers who engaged in week-long STEM-focused camps from June-August

9,000 children came to Discovery World for educational programming with financial assistance

6,500 people climbed aboard the S/V Denis Sullivan for charters, Dockside Discoveries, Lake Watches and educational field trips

67,500 students attended field trips at Discovery World

45,000 guests attended events hosted onsite and catered by Bartolotta’s Catering, Discovery World’s onsite partner and supporter


JANUARY • Repeat education programs returned for a deep

dive into specific topic such as anatomy, automation, and circuitry thanks to funding from Johnson Controls, Rockwell Automation, and the Zilber Family Foundation.

FEBRUARY • Celebrated National Engineers Week by offering two

family workshops (Intro to Arduino and Hour of Code) to bring coding opportunities to the community.

MARCH • Reiman Aquarists unveiled new daily animal

encounters, offering new interactive experiences for visitors.

• Celebrated International Women’s Day with a special workshop in the Brady Lab.

APRIL • Changes to the Promenade improved ticketing

efficiency and the visitor experience.

• Discovery World participated in Weather Day by creating a massive cloud at Miller Park in front of tens of thousands of children.

MAY • The Learning Shop moved to a newly constructed

space in the museum.

JUNE• Discovery World allocated more than 400 Summer

Camp scholarships to deserving children in the community.

JULY • The 9,000 square-foot Pavilion spaces opened to the

public for events, educational programming and more!

• Story Time with the Milwaukee Ballet brought dance, imagination and wonder to our youngest visitors.

• Donald Driver announced a partnership between Discovery World and the Wisconsin Athletic Hall of Fame, and a new temporary exhibit for 2019.

AUGUST • Discovery World partnered with Black Arts Fest

Milwaukee in an effort to lend support of the new summer festival.

• Live @ the Lakefront concert series welcomed music lovers who embraced the sunshine on the shores of Lake Michigan.

SEPTEMBER • Discovery World unveiled new Access 414 program.

Milwaukee County residents who presented a Wisconsin EBT card, along with a valid ID, received admission at $5/person for up to five (5) individuals in their party. This program’s goal is to further Discovery World’s mission by providing greater access for all families and children in our community.

• Discovery World unveiled Seniors in September and offered FREE weekday admission to anyone over the age of 60.

OCTOBER • The Power On Exhibit opened to the public thanks to

a generous donation from WE Energies Foundation.

• The Kohl’s Design It! Lab opened to the public on Fridays.

NOVEMBER• Discovery World was named BizTimes Media’s 2018

Large Nonprofit of the Year.

• Discovery World partners with Autism Speaks Milwaukee and CARD Milwaukee to introduce Sensory Friendly Sundays with the goal of making Discovery World more accessible to those on the autism spectrum and their families.

DECEMBER • Discovery World participated in the first city-wide

STEM Hour of Code program, welcoming 20 organizations and teaching over 1,000 hour of code.

• Discovery World announced participation in its first-ever Milwaukee Museum Week, set to take place in 2019.

2018 YEAR IN REVIEW


JANUARY• Science Saturday (1/20) and Tony’s Bug Zoo (1/13) began monthly events for

the community. These events brought crazy science experiences and crawly creatures to the public.

FEBRUARY • Love Your Great Lakes Day (2/10): In partnership with the Fund for Lake

Michigan, Love your Great Lakes day focused on community efforts to revive, sustain and admire the Great Lakes. This was a family-friendly event that offered fun and interactive educational experiences aimed at introducing Milwaukeeans to our community’s connection to fresh water through local organizations that are instrumental in sustaining the Great Lakes. Attendance: 1,044.

• Bartolotta’s Family Food Fest (2/24): Six of Bartolotta’s food units set up throughout Discovery World so patrons could sample various delicious items. Attendance: 1,494 and almost 10,000 food tickets sold.

MARCH• Robotics Week (3/28-3/31): Featured our partners at Rockwell Automation,

FIRST Robotics Teams, professions in the automation and robotics field and community volunteers showcasing robots galore! Attendance: over four days: 8,414

APRIL• Spring Fling Egg Hunt (4/8): This Easter-themed event brought 602

members and 578 members of the general public to hunt for eggs throughout the museum for a chance at the golden egg prize. Attendance: 1,180.

• Earth Day (4/22): Thanks to our partners at the U.S. Forest Service Eastern Region, we were able to offer free admission to the community in celebration of Earth Day. We had films about conservation and preservation in the Todd Wehr Theater, the Future Anglers Foundation and Learn 2 Fish Foundation hosted a Backyard Bass fishing experience, our volunteers at the Aquatic Invasive Species cart educated guests, the DNR led hikes though Lakeshore State Park and our Education Department ran a hugely successful “Trash Full Circle” lab. Attendance: 5,636.

MAY• S/V Denis Sullivan Kick Off (5/26): We welcomed back the S/V Denis

Sullivan from storage and provided free deck tours to over 1,000 people.

JUNE• Member Fireworks (6/27 and 7/3): 2018 brought a great turnout the

fireworks events. We hosted 1,631 members over the two days, and 90 of them even got to watch the fireworks from the deck of the S/V Denis Sullivan. Two-Day Attendance: 1,631

JULY• The Pavilion at Discovery World opened just in time for our 2018 Gala.

This year’s event welcomed over 650 guests and raised nearly $500,000 for STEM education.

OCTOBER • Sci Fi Family Day (10/6): With more than 23 vendors and experiences

throughout the building, Sci Fi Family Day was great fun for all guests. Patrons were treated to live performances, science fiction themed art, and amazing costumes. Attendance: 2,154.

NOVEMBER • Girls & STEM (11/10): Our 3rd annual Girls & STEM event sponsored by

Rockwell Automation and Northwestern Mutual showcased some of the amazing things that women in our community are doing in STEM-related fields. Attendance: 1,611.

• The Milwaukee Makers Market event (11/24-25) was the place to be for Shop Small Weekend. patrons supported 17 local businesses and explored the museum. Two-Day Attendance: 1,531.

2018 EVENTS IN REVIEW

THE PAVILION AT DISCOVERY WORLD

Working with stakeholders and community partners, the Discovery World developed a comprehensive vision that will shape our organization’s future and allow us to have a more significant impact on our community. As part of a $16 million capital campaign, Discovery World raised the entire cost to build and open the new Pavilion space from donor support. What was once the temporary home to the event tent each year, Discovery World is now the proud home of the Pavilion, a new transformative space for events, educational programming, school meals, traveling exhibits and so much more. Since it opened, the space has had a direct impact on our efforts to introduce and deepen STEM and freshwater interests in young people who may become future professionals in those fields. The new Pavilion is 9,000 sq. ft. and is used daily for various functions.

A new space for education, innovation, interaction, fun, and excitement – all with a beautiful lakefront view!



2018 DISCOVERY WORLD MEMBERSHIP IN REVIEW

The Discovery World Membership Team aspired to reach three goals by December 31, 2018:

No.1 Increase the total number of memberships to 10,000Number Achieved: 10,048 No. 2 Increase the retention rate to 45-50% Rate Achieved for the period 2013-2018: 46% No. 3 Increase revenue by 10%Percentage Achieved: 12%

• The Corporate Employee Membership Discount was introduced in January 2017 to replace corporate membership cards and simultaneously create meaningful relationships with employees of our corporate partners. Discount rates are based on prior year levels of giving. The number of new or renewing memberships receiving a corporate employee membership discount increased from 487 in 2017 to 908 in 2018.

• The Membership program provided access to the community in 2018 by way of the following measures and organizations:

• A total of 179 complimentary memberships were processed in 2018 through the Discovery World general access fund.

• Complimentary memberships may not work for all of our community partners and those they serve, so in 2018 we issued the first complimentary “Guest Pass” admission card to Meta House, whereby a staff member may bring a group to experience the exhibits.

• The UPAF/Visions campaign gives City of Milwaukee employees the chance to support local non-profit organizations through a one-time gift or convenient payroll deduction. In 2018, 407 employees chose to support Discovery World through a corresponding level of membership and/or donation.

• In 2018, 24 We Energies’ employees elected to support Discovery World in their workplace campaign and received a corresponding membership level based on the amount of their pledge. An additional 25 employees purchased memberships in person at the discounted rate of 50% through the Corporate Partner Employee Membership Discount Program.

• Girl Scouts of Wisconsin Southeast (GSWISE) offers incentives for cookie sales that included a Discovery World family level membership voucher at higher levels.


SAILING THE GREAT LAKES ABOARD THE S/V DENIS SULLIVAN

The S/V Denis Sullivan, Discovery World’s very own three-masted schooner and Wisconsin’s flagship, sailed roughly 3,000 nautical miles in 2018, reaching three of the five Great Lakes. Other noteworthy sailing accomplishments:

• Hosted 158 Public Day Sails with almost 4,000 patrons aboard for those sails.

• Welcomed 740 students aboard for 19 Lake Watch Expeditions.

• Welcomed over 160 students aboard for three Dockside Discoveries.

• 8,500 people toured the S/V Denis Sullivan over the course of the season.

• Hosted the 21+ crowd for seven new Brew Sails.

• Hosted six charters with over 230 patrons aboard.

• Welcomed 730 spooktacular guests aboard for the Halloween Haunted Ship experience and tour.

Discovery World’s Resident Tall Ship


THE KOHL’S DESIGN IT! LAB & THE KOHL’S DESIGN IT! MOBILE LAB:

DISCOVERY WORLD’S MAKER SPACE

The Kohl’s Design It! Lab is Discovery World’s onsite maker space where STEM becomes STEAM (science, technology, engineering, ART and mathematics). In 2018:• We welcomed almost 62,000 people to the Lab for creation

and design fun.

• The Kohl’s Design It! Mobile Lab served over 43,000 students and families off-site during the year.

• Guests created almost 111,000 projects in the lab alone – not including the cart experiences!

• The Kohl’s Design It! Lab staff created 88 new projects for guests to make in 2018.

• The Lab received over 35,000 donated items for use in our recycled material “Bucket Wall”.

• Our prototyping team now tests the function of upcoming projects with visitors in the exhibits via our Kohl’s Design It! Mobile Cart – a fun way to test before we go into full production!

We are grateful to Kohl’s for their continued support of the Kohl’s Design It! Lab.


REPEAT STEM EDUCATIONAL OPPORTUNITIES

BECOME STANDARD

Discovery World recognizes that more opportunities translate to deeper, more meaningful learning. This was the second year of ‘Repeat Educational Programming’, a reimagining of the classic field trip. Rather than visit Discovery World for a single experience, over 1,000 students representing 23 area schools participated in 4-6 hours of in-depth programming on a topic area, spread out over multiple visits. These repeated interactions with the same educator increased student confidence, strengthened understanding of the topics shared, and even provided opportunities for the students to begin to mentor each other.


SUMMER CAMP IS SO MUCH FUN AT DISCOVERY WORLD

Each year, Discovery World offers award-winning summer camps that are focused on hands-on learning experiences in the areas of robotics, fashion design, automation, sailing, anatomy, freshwater exploration, and so much more. Children come for one week or the entire summer, and are exposed to new experiences, new friends, and a wide array of educational opportunities that they could not receive anywhere else…all while having fun! Summer 2018 proved once again that kids are smart, talented, creative, curious, and eager to try everything.

Between June and August, we offered camps for 1st-8th graders, including the opportunity for over 400 community members to attend camp on scholarship. In addition, due to the growing demand, Discovery World offered its first off-site camp programming.


DISCOVERY WORLD “POWERED ON” IN 2018

In 2018, there were major changes to Discovery World that resulted in a vastly improved visitor experience. We added 5,000 square-feet of exhibit space and created an entirely new entrance to the Technology Building. Working with the WE Energies Foundation, educators from Milwaukee Public Schools, our friends and partners at Milwaukee Area Technical College (MATC), Milwaukee PBS, community stakeholders, and a design/build firm called Roto, we developed, installed, and introduced the exciting new Power On exhibit.

The goal of the new exhibit is to explore the energy transformations that drive our modern world. In Power On, visitors can explore how the sun drives life, weather, and civilization. Visitors can reach out and touch lightning, put their hands inside a tornado, provide a city with power, experiment with wind turbine design, play with gravitational potential energy, see invisible energy, and discover how much power they can generate.

Discovery World members were the first to experience Power On at our annual Halloween Members Night in October. Since then, thousands of visitors, including school groups, have explored, played, learned, and wondered about the way we transform energy in the modern world.

SETTING A FOUNDATION FOR THE FUTURE: THE STEVE ATWELL MEMORIAL

YOUTH SCHOLARSHIP FUND


Steve Atwell was a vibrant presence at Discovery World, where he spent more than 14 years as the Director of Development before his passing in 2014. Inspired by Steve’s commitment to Discovery World and to Milwaukee youth, the Steve Atwell Memorial Youth Scholarship was created in 2015.

When fully funded, this endowment will ensure that even more young people in our community will always find enrichment and inspiration at Discovery World regardless of their financial status. These funds give our area’s youth unrestricted and personalized access to our STEM and freshwater education programs, camps, research, labs, staff and collaborative partners.


GRATEFUL FOR VOLUNTEERISM

Over the past year, more than 403 volunteers donated over 20,000 hours as exhibit docents, divers, tall ship crew members, administrative assistants, event hands, and more. Thank you! We couldn’t do it without you!


IGNITE THE SPARK: DISCOVERY WORLD’S 2018 GALA

The Discovery World Gala, occurring in July of 2018, was the organization’s main fundraising event of the year. The event showcased highlights from the year with regard to educational programming success, maker space designs, summer camp thrills, and impact on the community. This event was one the first in our new Pavilion and brought the event both outdoors on the main patio, in the Pavilion, and in the Pilot House. The gala featured a live and silent auction, raffle, live appeal, fine dining, live entertainment, fireworks, an ample dessert bar, ice luge, and so much more! Thanks to the generosity of our guests and donors, the event raised nearly $500,000 for our educational programming, serving low income children, families, schools, and fellow non-profit organizations.

DISCOVERYWORLD.ORG


THANK YOU TO OUR 2018 GALA DONORS

024 Tap Room88nine Radio Milwaukee9 RoundA.J. Ugent Furs & Fashions, IncAbove & Beyond Children’s MuseumAC Zuckerman JewelersAdler PlanetariumAdventure RockAmin & Amy AfsariStefanie AhrensPhillip & Natalee AielloGriselda AldreteAllen EdmondsAlter Trading CorporationA.O. Smith FoundationThe Ambassador HotelAmerican GirlAmerican Players TheaterAmish Craftsman Guild IIAmy’s Gourmet ApplesRichard & Dianne ApplebyArt Below ZeroArt by DirtArte Wine & Painting StudioAstronautics Corporation of AmericaMichele AubryAutomation ArtsAurora Health CareAusblick Snowsports AreaJason BabcockBadger Meter, Inc.BairdBalzac Wine BarKris & Anna BarittBark ‘n Scratch OutpostJulie BaronThe Barre CodeMayor Tom & Kris BarrettDerek BartleBartolotta’s Restaurant’s; Joe & Jennifer BartolottaBaxterKrause & Dr. Linda E. RiversBeef Jerky OutletTim & Joanne BehlingBella Blvd.Belle Fiori Florists, Ltd.Bentley’s Pet StuffAmy BeresEric BergBest Place at the Historic Pabst BreweryBetty Brinn Children’s MuseumBig Foot Bike & SkateBlack Shoe Hospitality

Blackbear Children’s BoutiqueBlush BeautyBMO Harris Bank Board Game BarristerKen BockhorstWard BortzSean BostonNick & Trisha BournelisJim & Meg BoyleLiz BraatzBreadsmith Bread CompanyBrewers Community Foundation, Inc.Brian BrennanBrigid BrennanJoel & Audra BrennanJohn Brennan & Kaori YashiroThe Brewhouse Inn & SuitesAnn BriaMali BriaBroadway.com - Theatre District InternationalMarty BrooksCharles BrownMike & Julie BrownBublr BikesBuck Rub Outfitters, Ltd.Buckley’s Restaurant & BarCamp Bow Wow - WaukeshaCanopies EventsCapital GenealogyCaptain’s Walk WineryCarefree Boat Club WisconsinVinny CarpenterCave of the MoundsCedarburg Cultural CenterCedarburg Toy CompanyCenter of Science & IndustryJeff ChahleySteven & Gillian ChamberlinThe Charles Allis & Villa Terrace Museumsthe cheelChicago Children’s MuseumChildren’s Museum of Eau ClaireChildren’s Museum of LaCrosseCircle World Museum Foundation, Inc.Suzanne M. ClausingJennifer L. ClearwaterClock Shadow CreameryCMP Tactical Lazer Tag MilwaukeeColectivo CoffeeComedy SportzCommunity BarkKevin & Sheila Conroy

Terry ConroyConroy/Brennan FamilyPatricia ContrerasConway Image ConsultingJack & Nicole CookCooper’s Hawks Winery Corner BakeryCorporate Design InteriorsCountry Inn & Suites, Milwaukee WestCrayola Experience of the Mall of AmericaCream City Caramels & ConfectionsCreatively YoursMichael CroasdaileGrady CrosbyCrowne Plaza Hotel Milwaukee AirportCyclebar BrookfieldDanceworks, Inc.Edward & Cathy DavidMatt & Sarah DeeringDevon Seafood + SteakMatt & Gina DilligDiscovery Center Museum - Rockford, ILDiscovery World, Ltd.Aleisha DjuricicKevin DomackJon C. & Bridget DonahueDoor County Kayak ToursDoor County Maritime MuseumDorsia RestaurantDorothy Inbusch FoundationDr. Noah’s Ark Veterinary ClinicDoubleTree by Hilton Milwaukee DowntownShirley DowneyDryBar SalonJon & April DunnEAA Aviation MuseumEast Shore Specialty FoodsEducators Credit UnionJoe & Kory EernisseChristopher & Dawn EisoldElite Sports ClubsJohn & Krystal EmmerichEppstein Uhen ArchitectsErik of NorwayEscapeMKEESPN MilwaukeeEvolution MilwaukeeExpress PromotionsEye Candy - MequonKatie Falk of the Falk Ruvin TeamFamily Museum - Iowa

Fava Tea CompanyKarl & Christine FiascaThe Field MuseumSteve & Raquel FilmanowiczDennis & Linda FinniganFirst Stage Children’s TheaterFIS GlobalFive O’Clock SteakhousePaul & Meghan FladtenFloat LifeFloat MilwaukeeFlorence EisemanFlorentine Opera CompanyThe Flower Source Florist and Garden CenterFoamationKen & Stacey ForceFred Astaire Dance Studio MilwaukeeDebbie FrederickFuel CafeGabor Design BuildTod GallowayKristy GangAaron & Stephanie GardnerGathering on the GreenAlicia J. GathmanGreg & Kathy GebelEric GebhardtJosie GeeEthan GeisFrederick & Lela GettelmanBlaine GibsonGibson FoundationGilbane Building CompanyJosh & Julia GimbelGlaze Pottery StudioNick & Jackie GoebelGold’s Gym MilwaukeeGOLFTECH MilwaukeeGreg & Kathy GomezGood City BrewingGoogleCecelia GoreKarl & Helen GouverneurGrand Hotel at Mackinac IslandGrand Rapids Art MuseumGreat Lakes DistilleryThe Green Bay PackersGerry GrennellGrucon GroupKurt & Charmaine GundersonColin HalfwassenHalfwassen & Associates, LLC.

Brent & Kate HalfwassenWill & Kristi HallJoe HamannEric & Ana HansonHarbor Shores on Lake GenevaRichard J. HarlandHarley-Davidson MuseumSimon & Ruth HarperHarry & Rose Samson Family Jewish Community CenterHarvey’s Central GrilleHeartland Advisors, Inc & Will NasgovitzRussell & Aimee HederHeidel House Resort & SpaDavid Heiny & Stacy BueningThe Highland House RestaurantCecilia HillardJeff & Holly HiltzMichael J. & Sharon HippMatt & Jayne HladioDan & Nancy HoganTammy HolicekRichard & Anna HolzHome 2 Suites - Menomonee Fallsandrew & Noel HonkampHoneypieHoodiePetKyle & Cindy HoopsAnthony & Amy HopkinsSteven & Brittany HornerRebecca HouseCandy Huang & Darius JordanKaren C. Hung & Bob ColettiTom & Melissa HunterSherry B. HusaHUSCO InternationalHyatt Regency ChicagoImpressions Day SpaInfinite GymnasticsInsomnia CookiesThe Ingleside Hotel & Water ParkInterContinental MilwaukeeJ.F. Ahern Co.Chawn JacksonRobert & Sarah JansenVladimir & Sarah JelencicJelly Belly CompanyJohnson ControlsDoug & Aine JohnsonTracy JohnsonJohnson’s NurseryMichael T. JonesCraig & Lisa Jorgensen

Kimberly KaneKanjam Ultimate Disc GameJim & Molly KanterMark & Kaye KassJim & Lori KegelJason & Carrie KelroyKendra ScottMarla Morris-KennedyKey MilwaukeeSang & Jiyeon KimKimballNick & Katie KitzmanKlein-Dickert Milwaukee, Inc.Kloiber JewelersJ. Val Klump & the UWM School of Freshwater StudiesPastor Bill KnappKnollwood Farms, Ltd.John Koerner & The Kohl’s Design It! LabKohl’sScott & Jennifer KolskyKoss CorporationBrad KostrevaKPMG & Ryan MichalskiJim KrahnDennis & Kathy KrakauAlex KramerRobert & Ann KriegerTiffany Krihwan & Kelsy CartwrightLake Express FerryLake Geneva Cruise LineLake Life Photography by Scott PatrickLake of the Torches Resort CasinoLakeshore Chinooks Baseball ClubRandall & Jayne LambrechtBrian & Nicole LammiVarun Laroyia & Radhika MaheshwariDonald & Barbara LaydenDon & Mary Jo LaydenChris & Emilia LaydenLayden FamilyMarc & Sri LazzaroLearn 2 Fish With Us FoundationThe Learning ShopLeff’s Lucky TownLeinenkugel’s Brewing CompanyKaitlin LemkeEric & Angela LenzenLes Paul FoundationLeverett Education AdvisorsBrad & Erin LevzowJohn & Crystal LewandowskiLight the Hoan Foundation


Lincoln Warehouse c/o Twisted Path Distillery; Buttercube; Enlightened Brewing Company & Top Note TonicsJim LindenbergLindy EnterprisesJohn & Kathy LinnenLinn WoodardLittle SwitzerlandKevin & Peggy LongLost & HoundBrian & Heather LothLovino SangriaThe Lowlands GroupFranz & Rachel LucasLululemonLyftVincent & Bethany LylesMaura MacanderJay & Kiara MackMad ScienceMadison Children’s MuseumMadison Museum of Contemporary ArtMatthew & Sarah MaioMall of AmericaManpowerGroup FoundationGene & Gladys ManzanetMarcus Center for the Performing ArtsThe Marcus CorporationGeorge MarekMarquette UniversityMarquette University AthleticsMars Cheese CastleIan & Abigail MartinDavid & Kristin MartinezJeffrey MartinkaMason Street GrillMaster Z’sMatt & Danielle MathaiRon & Debbie MaturoChris & Michelle McArdleMcCloneEd & Elizabeth McCrightPatrick & Margaret McGarryCharlie & Judi McMullenDeffrey & Monique McWilliamsMedical College of WisconsinBrian & Erin MedinaMarshall & Arlene MeierGale & Shirley MendiniMeraki RestaurantAmina MerchantMetro Market - MequonMetropolis Resort & Conference CenterMark & Donna Metzendorf

Kathryn MeyerMHS Health Wisconsin & Sherry B. HusaRyan & Jamie MichalskiJohn & Brigid MillerKarilyn MillerMillerCoors The Milne Family Foundation; Bruce & Becky MilneMilwaukee AdmiralsMilwaukee Art MuseumMilwaukee BalletMilwaukee BlacksmithMilwaukee Brewers Baseball ClubMilwaukee BucksMilwaukee Chamber TheatreMilwaukee Community Sailing CenterMilwaukee County Parks SystemMilwaukee County ZooMilwaukee Film FestivalMilwaukee Fire DepartmentMilwaukee Food & City ToursMilwaukee Irish FestMilwaukee Journal SentinelMilwaukee Public MuseumMilwaukee Repertory TheaterMilwaukee PanthersMilwaukee Symphony OrchestraMilwaukee WaveMilwaukee World Festival, Inc.Minnesota Children’s MuseumMiss PoleMissing Links Golf CourseJohn MitchellMob Craft BreweryMonkey Bar Gym MilwaukeeTK & Amy MoonEdward & Bridie MooneyThomas J. Morley & Renee KubeshMorningstar Golfers ClubMueller CommunicationsTom & Katie MuldoonJoe & Rachel MullenMuseum of Wisconsin ArtNEAT Method MilwaukeeNeroli Salon & SpaNew Glarus Hotel Restaurant & Chalet Landhaus InnNext Act TheatreThe Nobleman BarbershopNordic MountainJake NordstrumNorth Shore Dance StudioNorthwestern Mutual FoundationHeath & Amy Nunnemacher

Olbrich Botanical SocietyOllie & OllinaLars OlsonJessica OlsonOrangetheory Fitness - MequonORO di OlivaOtter BoxOutpost Natural FoodsPabst Theater GroupThe PAINE Art Center & GardensPaper EnvyPapersource, GlendaleRachel PappParallel 44 Vineyard & WineryHarry Partsafas & Caroline DumontPast BasketPaul Davis RestorationPea Pod Sleep ConsultantsThe Pedal TavernPeepal TreePeninsula Music FestivalPeninsula Players TheatreBrian R. Penny & Karen NiemannAmy PeralesPeter Sciortino’s BakeryDaniel & Kimberly PetersonJoe & Jane PfaffThe Pfister HotelKelly PiacsekAnne Marie PierceSarah PiercePirate’s Cave Diving, Inc.The Plaza HotelPNC BankJoe & Liz PoeschlTim & Meghan PosnanskiPour, Inc.PPGPradeep NedungadiPrestige Auto WorksChristina PruhsDavid & Sarah PudloskyNicholas & Jessica PuetzerPuhl’s True Value HardwarePure Barre Whitefish BayPurple Coor ice CreamQuarles & Brady LLPRacine Danish KringlesJohn & Maggie RaymondTheresa ReaganTodd ReardonRefresh Aesthetic CenterReiman Foundation, Inc.

Dan & Nicole RenouradRice ‘n Roll BistroJ.R. & Lori RichardsErik & Laura RichterRite Hite YMCARoad AmericaRobert Haack DiamondsRockin’ Jump - The Ultimate Trampoline Park!Rockwell AutomationRocky Rococo’sSara RodgersChris & Sarah RowlandRuckus & GleeRumaneh NourishPatrick SavoieSaz’s State House RestaurantSC AviationScathainSchlitz Audubon Nature CenterAmanda SchneiderJodi SchomakerWill & Kate SchoyerSciTech Hands-On MuseumJohn & Janice SchroedelSusan SchueleThomas & Maria SchuldGary T. SchultzPamela SchulzSea World Parks & Resorts, OrlandoGreg SellCarley SemmelmannSendik’s Food MarketsSharon Lynne Wilson Center for the ArtsKatina ShawShedd AquariumShoot the Moon PhotographyShorewood Animal HospitalJason & Kristin ShulerColleen SiegelJohn & Karen SilsethJon & Noelle SimonsJon R. & Michelle SimonsSix Flags Great AmericaSky Zone MilwaukeeSkydeck ChicagoSkylight Music TheatreDave & Lori SladkyRoger & Judy Smithandrew SmithSpire FitnessSplash StudioSprecher Brewing Company

Staff Electric Company, Inc.Ayla StarrStella Van BurenSteven Edwards Color GroupStilt HouseStollenwerk Family FoundationPhil & Andrea StollenwerkStone Creek CoffeeStoneFire Pizza CompanyKelly SullivanJames & Kathy SullivanSunburst Winter Sports ParkSunset PlayhouseMara SwanSwimtastic Swim SchoolTactile CraftworksTaliesin Preservation, Inc.Rich TennesonSolomon & Christen TesfaiThat Salsa LadyJeff & Barb TicknorDan TigheChris & Jill TimmTodd Wehr FoundationJudy TolleyLarry TomsyckMark TothTrinity Irish DanceAnthony & Faith TupmanTwisted Willow RestaurantGreg & Cindy UhenU.S. BankUmansky Motor; Mercedes Benz Milwaukee NorthUntouchable Tours ChicagoUrban Ecology CenterUrban OM The Union HouseUWM AthleticsUWM Foundation, Inc.Gail ValentiVecchio Entertainment GroupLaury VekslerVince & Nicole VitranoVJS Construction Servicesvon Briesen & Roper, s.c.von Stiehl Winery Bill VoracAnne E. WalDoug WalshWalt Disney World ResortsChris & Stacey Walthers-NaffahWarby Parker

Ward’s SteakhouseWashington County Golf CourseWaukesha Civic TheatreWe Energies FoundationWendy M. WecklerNeal WegnerWestern Racquet ClubThe Westin MilwaukeeChris WintersWintrust Commercial BankingWisconsin Center DistrictThe Wisconsin ClubWisconsin Timber RattlersThe Works MuseumWorzella PhotographyCharlie WrightWyland GalleriesMike Yamat & Gina JohnsonZoological Society of Milwaukee

2018 GALA DONORS continued


THANK YOU TO OUR 2018 ORGANIZATION DONORS

Air Logic

Albert J. & Flora H. Ellinger Foundation, Inc.

John R. Aldridge

Alliance for the Great Lakes

Abdullah Alsaggaf

American Transmission Company, LLC

Anne & Fred Luber Foundation

Anon Charitable Trust

Anonymous

A.O. Smith Foundation, Inc.

Swarnjit S. Arora

Pamela Autio

Autism Speaks

Alfred Bader

Bader Philanthropies, Inc

Badger Meter Foundation

Mary Baer

Baird

Kris & Anna Baritt

The Bartolotta Restaurants

Abdinasir Barud

Donald & Donna Baumgartner

Timothy & Joanne Behling

David Bennett

Bishop Family Foundation

BMO Harris Bank

Francis W. Bock

Meg & Jim Boyle

Ryan Braman

Stewart M. Brase

Brewers Community Foundation

Briggs & Stratton Corporation

Charles Brown

Barbara Busch

Byron & Suzy Foster Family Foundation

Cargill Cocoa & Chocolate

Joseph Castro

Charles D. Jacobus Family Foundation Inc.

Charles D. Ortgiesen Foundation

Nathan Christenson

Gail Chubbuck

City of Milwaukee

James L. Clark

Michael & Kathleen Coleman

Jack & Nicole Cook

Chad & Karen Cundiff

Tanya Dadian

Jeff Davidson

Darren Davis

John Deely

Thomas J. Degnan

Delta Dental

John Delwiche

Dennis & Donnalyn Maiman Donor Advised Fund of the Jewish Community Foundation

David & Mary Denomie

Ricardo & Meg Diaz

Matt & Gina Dillig

Jennifer Divney

Sheila Dockery

Jon C. & Bridget Donahue

Donges Bay Elementary School

John & Jean Donovan

Myia Dowl

John Dragisic

David H. Drake

Bastian Dreher

David & Stefanie Dugan

Claus Dunkelberg

Russell Todd Ebbing

Jason & Katie Eggert

Tom Ellis

Kipp Elsbernd

Emory T. Clark Family Charitable Foundation

Evan & Marion Helfaer Foundation

Nicole Fleck

David S. Flores

Frank L. Weyenberg Charitable Trust

Catherine Friel-Dombeck

Richard Frohling

Barbara N. Fuldner

Fund for Lake Michigan

Future Anglers Foundation

Galactic Dreams of the Ayco Charitable Foundation

Nina Garlie

GE Foundation

Christine Geisel

Danni Gendelman

Gene & Ruth Posner Foundation

George & Julie Mosher Family Foundation

David A. Geraldson

Josh & Julia Gimbel

Greg & Kathy Gomez

Michael & Linda Gorens-Levey

Tim Graul

Eric Graves

James & Gretchen Gray

Greater Milwaukee Association of Realtors Youth Foundation

Greater Milwaukee Foundation‘s Aaron & Anita Tilton Family Fund

Greater Milwaukee Foundation’s Anonymous EG Fund

Greater Milwaukee Foundation’s Colton Charitable Fund

Greater Milwaukee Foundation’s Luedke-Smith Fund

Gary & Joanne Grunau

Ali Gully

Glen Hackmann

The Harley-Davidson Foundation, Inc.

Harken Family Foundation

Hauske Family Foundation, Inc.

The Heil Family Foundation

Elizabeth Heller

Mary E. Henke

Cecilia Hillard

Jenny & Bob Hillis

Robert & Heather Hipke

Walter J. Hogan

Mark & Janet Hogan

Erik & Elizabeth Hollander

Donald Horton

Sherry B. Husa

HUSCO International

IDM Agency

Jessica Jens

Joanne Joers

Mary Johnson

Johnson Controls Foundation

Joy Global Foundation, Inc.

Jim & Molly Kanter

Raejean Kanter

G. Frederick Kasten

Dennis J. Kay

Dennis Keenan

Brian Keller

Ted & Mary Kellner

Kikkoman Foods Foundation, Inc.

Sang & Jiyeon Kim

Kiwanis Club of North Shore Milwaukee, Inc.

Jeff & Christa Klarer

Barbara J. Klein

Jason Kleist

Kohl’s Cares

Kolaga Family Charitable Trust

Sonia Kolodzinski

Dennis & Kathy Krakau

Tom & Bezmi Kranick

Stanley Kritzik

Lakeshore Paddle Sport Rentals

Jeffrey Lambert

Jennifer Langenfeld

Susan Lappen

Lori A. Lawrence

Don & Mary Jo Layden

The Learning Shop

The Les Paul Foundation

Kelsy Lewin

Stephanie Lilly

John & Kathy Linnen

Lutz Family Foundation

The Lynde & Harry Bradley Foundation, Inc.

John Maggio

Gerald & Elaine Mainman

Sabine Maiss

Laura Mandella

ManpowerGroup Foundation

Keith Mardak

MARLO Foundation, Ltd.

Tehira Martin

Frank & Rose Matusinec

Max Goldenberg Foundation

John & Katie Mehan

Patrick & Piper Mehigan

Meier Family Foundation

John & Linda Mellowes

Todd Merryfield

Mark & Donna Metzendorf

Michael Best & Friedrich LLP

Ryan & Jamie Michalski

Gary Millen

John W. & Brigid Miller

MilliporeSigma

The Milne Family Foundation

Milwaukee World Festival, Inc.

Tom & Katie Muldoon

Natural Resources Foundation of Wisconsin

Northwestern Mutual Foundation

George & Karen Oliver

Park Bank Foundation, Inc.

David Pausch

Justine Pereira

Daniel Pfeiffer

Richard R. Pieper, Sr.

Pieper Electric, Inc.

The Pentair Foundation

Magaret Platteter

Russ Plewa

Kimberly A. Pons

Prairie Springs: The Paul Fleckenstein Trust

Keith Prochnow

Puelicher Foundation, Inc

Paul E. & Patti Purcell

Racine Danish Kringles

Ralph Evinrude Foundation, Inc.

Reiman Foundation, Inc

Gail Rennock-Lesko

John Repensek

Doreen Reske

J.R. & Lori Richards

River Bend Nature Center

Herlyn Roberson

Joseph A. Rock

Rockwell Automation

Maria I. Rodriguez

Brenda Roepke

Roller Family Fund

The Ros Foundation

Ross Stores, Inc

Charles Roy

Sadoff Family Foundation

Jim Salsbury

Kayla Sanchez

Lawrence Sandler

Tony & Amy Sarnowski

Eldred Schaible

Paul Schluter

Nick Schmal

Will & Kate Schoyer

Pamela Schultz

Paul & Maggy Schultz

Aaron & Heather Sechler

John & Rebekah J. Settepani

Jon & Noelle Simons

Patti Jo Slanga

Delaney Sloan

Bruce & Janine Smith

Roger & Judy Smith

Stephen Smith

Southwest Airlines Foundation

Scott & Mary Ellen Stanek

Terri Steffenhagen

R.A. Stevens Family Foundation

John Stollenwerk

Gary Stoltenburg

Ed Sullivan

Carl Swabek

TeamLogic IT

Telly Foundation, Ltd.

Terry Kohler Family Foundation, Inc.

Theodore W. Batterman Family Foundation, Inc.

John P. & Anne Thomas

Jeff & Barb Ticknor

The Todd Wehr Foundation, Inc.

Tom & Cathy Fink Family Foundation

David & Tarah Tompa

Marcia Thompson

The Townsend Foundation

Michelle Tredo

U.S. Bank Private Wealth Management

U.S. Bank Foundation

USDA Forest Service - Eastern Region

Prahlad Vadapally

Brian C. Vincent

von Briesen & Roper, s.c.

Benjamin & Rachel Wagner

Anne E. Wal

We Energies Foundation, Inc

Neal Wegner

Craig Weyenberg

Laurelyn Williams

Raymond & Kelly Wilson

Wind Leaves Maintenance Fund

Ron Winkler

Danny Yaish

Ziegler Family Foundation

Zilber Family Foundation

Katharine Zimmerman

Ed & Diane Zore

Revenue Numbers§Contributions 2,704,624 35%§Admissions 1,723,927 22%§Membership 902,083 12%§Programs 1,061,403 14%§Catering/Events/Rentals 753,347 10%§Gi Shop & Parking 586,974 8%Totals 7,732,357 100%

Student Admission§Elementary School 27137§Middle School 12422§High School 1250

FRLP Eligibility§Low 25% 10344§Mid-Low 20% 8313§Mid-High 9% 3774§High 32% 13394§Unknown 14% 5759

Free Community Access§Field Trip Admission 8088§Field Trip Educational Programming 7919§Earth Day Admission 5636§Kohl's Design It! Workshop Programming 3563§Educators 2380§Veteran/Military Admission 1184§Summer Camp Scholarships 371§Girls & STEM Admission 313§Seniors in September 297§Mother’s Day & Father’s Day 276§Membership 179§Big Brothers Big Sisters Admission 56 §Sensory Friendly Sunday 52

County TOTAL§Milwaukee 98240§Waukesha 34173§Ozaukee 9654§Racine 8502§Dane 7696§Washington 7212§Kenosha 5500§Sheboygan 3508§Walworth 3138§Jefferson 2552§Dodge 2345§Brown 2164§Outagamie 1905§Winnebago 1700§Rock 1647§Fond Du Lac 1353§Columbia 805Manitowoc 794Marathon 446Sauk 425Portage 421Green 354La Crosse 327Waupaca 299Wood 293Oconto 249Shawano 239Eau Claire 227Juneau 202Calumet 191Grant 148Oneida 146Door 134Green Lake 124Kewaunee 105Chippewa 94

County TOTALLafaye�e 92Iowa 83Forest 82Monroe 76Waushara 72Marine�e 71Lincoln 61Richland 61Clark 57Menominee 54Vernon 53Trempealeau 52Jackson 51Vilas 50Dunn 46Saint Croix 41Barron 32Langlade 32Adams 30Marque�e 29Taylor 25Price 24Douglas 22Polk 21Pierce 20Sawyer 20Buffalo 16Pepin 16Washburn 16Iron 15Crawford 14Ashland 12Bayfield 5Rusk 5Florence 3Burne� 2

TOTAL 197846

Student Free and Reduced Lunch Program (FRLP) EligibilityIn 2018, most schools who visited Discovery World through School Field Trip Admission as well as targeted educational programming (including Discovery World’s SHARP Literacy Program and MPS Learning Journey Program) received some level of FRLP.

Of the schools who share their eligibility numbers with us, 32% of student visitors fall within the high level of FRLP eligibility, meaning more than 75% of the school’s student population qualifies for the FRPL program.

· Low - 25% or Less – 10344 (25%)· Mid-Low - 25.1 to 50% - 8313 (20%)· Mid-High - 50.1 to 75% - 3774 (9%)· High - More than 75% - 13394 (32%)· Unknown - 5759 (Travel Tour Service, Homeschool Group, Private & Public schools without data listed)

Group AdmissionIn 2018, over 74,000 people visited Discovery World through group admission. School visits comprise 85% of the museum’s group admission visitors and group visits such as other nonprofit organizations, day care centers, and kids’ clubs, make up 15% of Discovery World’s group admission visitors.

Wisconsin County A�endanceOver 300,000 people visited Discovery World in 2018. Discovery World hosted visitors from all 50 United States in 2018, and 28 countries. Of the 88% of visitors and groups who supplied a zip code, 96% reported residing in the Midwest; 83% from Wisconsin, 9% from Illinois, & >1% respectively from Minnesota, Iowa, Michigan, Indiana, Ohio & Missouri. In 2018, Discovery World welcomed visitors from all 72 of Wisconsin’s counties, for museum admission, programs, and events.

DEMOGRAPHICS AND REVENUE REVIEW


DISCOVERYWORLD.ORG2018 DISCOVERY WORLD ANNUAL REPORT

OFFICERS

Joel Brennan CEO & President Discovery World

Randall D. Crocker Chairman von Briesen & Roper, S.C.

Gary Grunau Vice Chair Grucon Group

Bruce Keyes Secretary Foley & Lardner LLP

Varun Laroyia Treasurer LKQ Corporation

Terence C. McMahon Vice Chair The Boerke Company, Inc.

Dennis Krakau Vice Chair Wintrust Commercial Banking

DIRECTORS

Kris Baritt Google

Tim Behling Charter Communications

Meg Boyle Paul Davis Restoration

Nicole Cook

Chad Cundiff Astronautics Corporation of America

David Denomie Marquette University, Retired

Jon Donahue US Bank

Josh Gimbel Gimbel, Reilly, Guerin & Brown LLP

Greg Gomez Badger Meter, Inc.

Karl Gouverneur Northwestern Mutual

Ruth Harper ManpowerGroup

Heather Hipke KS Energy Services, LLC

Jayne Hladio US Bank

Sherry Husa Managed Health Services

Jim Kanter MillerCoors LLC

Jason Kelroy Kohl’s

Sang Kim BMO Harris Bank

Dr. Val Klump University of Wisconsin - Milwaukee School of Freshwater Sciences

Mary Jo Layden

Paul Luber SuperSteel

Tom Marshall Helgesen Industries

Ron Maturo RRM Communications

Mark Metzendorf FIS Global Ryan Michalski, KPMG LLP

John W. Miller Arenberg Holdings

Bruce Milne Milne Family Foundation

Katie Muldoon Quarles & Brady

Will Nasgovitz Heartland Advisors

Joe Pfaff HUSCO International

Lori Richards Mueller Communications

Kip Ritchie Greenfire Management Services

Dr. Linda Rivers

Karen Sands Milwaukee Metropolitan Sewerage District

Paul Schultz Baird

Jon Simons Rockwell Automation, Retired

Roger Smith A.O. Smith Corporation, Retired

Jeff Spence Milwaukee Metropolitan Sewerage District

Jon Spigel Miller Compressing

John Stetzenbach RSM US LLP

John J. Stollenwerk

Jeffery Ticknor BMO Harris Bank

Benjamin Wagner Habush, Habush & Rottier S.C

DISCOVERY WORLD 2018

BOARD OF DIRECTORS


The Board Governance and Nominating Committee works to ensure effective board processes, structures, and roles. The Committee fulfills the nominating function for the Board, identifies, and recommends candidates for Board membership to the Executive Committee.

The Community Advisory Committee, works to ensure that Discovery World maintains appropriate relationships within and around the Greater Milwaukee Community. The Committee and its members encourage dialogue, program development, and definitive action steps that promote Discovery World’s intent to represent the entire community in the delivery of its educational and cultural mission.

The Development Committee works in coordination with organizational leadership and staff to meet fundraising goals and build resources for the long-term sustainability of Discovery World.

The Exhibit and Infrastructure Committee assists in the development of new exhibits and the renovation or improvement of existing exhibits, along with their integration into educational programming.

The Finance and Audit Committee oversees development of the capital and operating budgets, monitors financial performance, ensures accurate tracking and accountability for funds, monitors financial controls and long-term financial assets, and supervises the annual audit procedures.

The Freshwater Education Committee works to ensure that Discovery World exhibits and educational programs related to freshwater science reflect current and future workforce challenges. The Committee affirms program direction, assists in making appropriate connections with industry and educational resources, and expands community awareness and support of Discovery World freshwater science program activities.

The Marine Committee helps guide the logistical and educational process related to the S/V Denis Sullivan and Discovery World marine activities.

The STEM Education Committee helps affirm the Science, Technology, Engineering, and Mathematics (STEM) mission of Discovery World and ensures that events, public experiences, and educational programs accurately reflect the commitment to this mission.

BOARD OF DIRECTOR IMPACT IN 2018

2018 DISCOVERY WORLD ANNUAL REPORT DISCOVERYWORLD

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