2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise...

25
2018 CRUISE INDUSTRY OUTLOOK December 2017

Transcript of 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise...

Page 1: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

2018CRUISE

INDUSTRY OUTLOOK

December 2017

Page 2: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2018 State of the Cruise Industry Outlook.

The report offers an in-depth look at the continued positive trajectory of the cruise industry’s global economic impact as well as the trends impacting cruise travel in the coming year and beyond.

2

Page 3: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

Cruise Lines International Association (CLIA) is the unified global organization helping the cruise industry succeed by advocating, educating and promoting the common interests of the cruise community.

3

Page 4: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

CLIA COMMUNITY

4

Ocean, river and specialty cruise lines, representing more than 95 percent of global cruise capacity

50+ CRUISE LINES

Includes the largest agencies, hosts, franchises and consortia

15,000 TRAVEL AGENCIES

Key suppliers and cruise line partners, including ports & destinations and ship development, suppliers and business services

340+EXECUTIVE PARTNERS

25,000TRAVEL AGENT MEMBERSWORLDWIDE

Page 5: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

GLOBAL VOICE

15 Offices Around the WorldBrazil / Alaska / Australasia / Belgium & Luxembourg / Europe / France / Germany / Italy / Netherlands / North America / North Asia / North West & Canada / Southeast Asia / Spain / UK & Ireland 5

Page 6: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

2018CRUISE

INDUSTRY OUTLOOK

Page 7: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

2018 PASSENGER CAPACITY SNAPSHOT2018 = 27.2 Million Passengers Expected to Cruise

17.8 19.1 20.5 20.9 21.3 22.34 23.0624.7 25.8

27.2

2009 2010 2011 2012 2013 2014 2015 2016 2017p 2018p

CLIA Global Ocean Cruise Passengers (In Millions)

7p = projection

Page 8: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

NEW SHIPS DEBUTING IN 201827 CLIA Cruise LinesNew Ships on Order (as of December 2017)

8

Ocean RiverCRUISE LINE SHIP NAME CRUISE LINE SHIP NAME

Aida Cruises AidaNova AmaWaterways MS AmalLea

Carnival Cruise Line Carnival Horizon American Cruise Lines America SongAmerican Constitution

Celebrity Cruises Celebrity Edge Avalon Waterways Avalon Saigon

Holland America Line ms Nieuw Statendam Amadeus by Luftner MS Amadeus Queen

MSC Cruises MSC Seaview CroisiEurope Africa Dream IIMS Elbe Princesse I

Norwegian Cruise Line Norwegian Bliss Crystal Cruises Crystal DebussyCrystal Ravel

PONANT Yacht Cruises and Expeditions

Le LaperouseLe Champlain Pandaw River Expeditions Sabei Pandaw

Royal Caribbean International Symphony of the Seas Riviera Travel

River CruisesMS Robert BurnsMS Douro Splendour

Scenic Luxury Cruisesand Tours Scenic Eclipse Tauck River Cruising ms Treasures II

ms Esprit II

Seabourn Seabourn Ovation Uniworld Boutique River Cruise Collection S.S. Beatrice

TUI Cruises Mein Schiff 1

Page 9: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

MORE SHIPS, MORE OPTIONS

9

27 New Ocean, River and Specialty CLIA Cruise Line Ships Scheduled to Debut in 2018

449 CLIA Cruise Line Cruise Ships in 2017

Page 10: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

DEPLOYMENT2017 Cruise Line Deployment by Region – % ALBD*

35.4%

15.8% 14.6%11.3%

6.0% 6.0%4.4% 4.3%

2.1%

Page 11: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

TRANSLATING TO BOOKINGS

Eight Out of Ten CLIA-Certified Travel Agents Stated They are Expecting an Increase in Sales in 2018 Over Last Year

11

Page 12: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

ECONOMICIMPACT

Page 13: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

2016 GLOBAL ECONOMIC IMPACT

PASSENGERS

24.7MILLION

1,021,681JOBS

$41.1BILLION

$126 BILLION

WAGES + SALARIES

TOTAL OUTPUT WORLDWIDE

FT EQUIVALENT EMPLOYEES

13

Page 14: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

11.5

2.1 2.0 1.91.3 0.8 0.8 0.6 0.5 0.5

UnitedStates

China Germany UnitedKingdom

Australia Canada Italy France Brazil Spain

WHERE ARE PASSENGERS COMING FROM?Demand for Cruising has INCREASED 20.5% in the Last Five Years (2011-2016 in Millions)

14

*Represents 2016 total ocean cruise passengers

Page 15: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

2018 CRUISE TREND

OUTLOOK

Page 16: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

16

33% of cruisers surveyed who have taken a cruise within the past three years, have a household income less than $80K.

ALL BUDGETS WILL CRUISE

1

Page 17: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

TRANSFORMATIONAL CRUISE TRAVELFrom cultural immersion and voluntourism to extreme adventures, those returning from a cruise will have shift in perspective and a sense of accomplishment.

2

1717

Page 18: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

1818

3

SUSTAINABILITY AT SEA The coming year will most likely put an even more in-depth focus on sustainable tourism with sustainable tourism practices and procedures are predicted to be put in place.

Page 19: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

1919

MILLENNIALS TAKE TO THE RIVERRiver and small ship cruising continues to gain traction among travelers, specifically the Millennial set.

4

Page 20: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

20

5

Predicted to be highly popular in 2018 and beyond –grandparents traveling with grandchildren sans their parents.

SKIP- GEN CRUISING

Page 21: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

TRAVELERS WARM TO CHILLY DESTINATIONS The coming year is projected to see an increase in popularity of colder climate destinations.

6

21

Page 22: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

HEALTHY DOSESCruise lines are tailoring trips for the growing number of health conscious travelers – from wellness seminars and fitness to food choices.

22

7

Page 23: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

23

8SMART TRAVEL TECHNOLOGY2018 is predicted to see a rise in traveler-friendly onboard technologies that enhance travel experiences.

Page 24: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

TAPPING TRAVEL AGENTS

24

Travel agents continue to see a steady demand from consumers in planning and executing vacations.

9

Page 25: 2018 CRUISE INDUSTRY OUTLOOK - CLIA Deutschland · CRUISE INDUSTRY OUTLOOK December 2017. Cruise Lines International Association (CLIA), the world’s largest cruise industry trade

THANK YOUFor more information, please visit cruising.org/research or contact:

Sarah Kennedy (703) 628-7389 [email protected]

25