PRINT

2018 ADVERTISING SPECS

Print Ads

School Library Journal Magazine

Submission InformationRequired fi le format for print advertising is PDF/x1a2001 with compatibility set to Acrobat 4 (PDF 1.3). File dropoff location: www.mediasourceads.comNote: SLJ prints at 133-line screen. Artwork resolution must be 300 dpi at 100%. For technical questions, please email JoAnn Powell at digitalads@mediasourceinc.com

Aisle by Aisle Coupon BookFull Page*Live Area/Safe-Zone 5.75” x 9.75” Bleed 6.75” x 10.75” Trim 6.5” x 10.5”*Add 1/8” bleed outside the trim area on all sides. Keep live area 3/8” inside the trim on all sides.

CouponLive Area/Safe-Zone 5.5” x 3”

SPECS

Spread*Live Area/Safe-Zone 15” x 9.75”Bleed 16” x 10.75”Trim 15.75” x 10.5”*Add 1/8” bleed outside the trim area on all sides. Keep live area 3/8 inside the trim from the outside edges and 1” from the gutter.

Full Page*Live Area/Safe-Zone 7.125” x 9.75”Bleed 8.125” x 10.75”Trim 7.875” x 10.5”*Add 1/8” bleed outside the trim area on all sides. Keep live area 3/8 inside the trim on all sides.

1/2 Horizontal*Live Area/Safe-Zone 6.75” x 4.75”Bleed 8.125” x 5.5”Trim 7.875” x 5.375”*Add 1/8” bleed outside the trim area on left, right , and bottom edges. Keep live area 9/16 inside the trim on left, right , and bottom edges.

1/3 Vertical*Live Area/Safe-Zone 2.125” x 9.75”Bleed 2.875” x 10.75”Trim 2.625” x 10.5”*Add 1/8” bleed outside the trim area on all sides. Keep live area 1/4 inside the trim on all sides.

1/2 IslandLive Area/Safe-Zone 4.4375” x 7.25”

2/3 VerticalLive Area/Safe-Zone 4.4375” x 9.75”

1/3 SquareLive Area/Safe-Zone 4.4375” x 4.75”

1/6 VerticalLive Area/Safe-Zone 2.125” x 4.75”

Submission InformationBranded content should be sent to: digitalads@mediasourceinc.com [Subject line should include: Client Name, Ad Positioning (i.e. SLJ Extra Helping, Branded Content), Run Date(s), and clickthrough URL]

SPECS

SPONSORED BY CREDO REFERENCE

Taking on Fake News in First Year Experience and Beyond

Fake news and misleading websites affect students’ information consumption, but how can librarians help them make sense of online content in the research workfl ow? FYE programs provide an opportunity to teach students digital and information literacy skills. Engaging instruction and innovative tools can help students learn to avoid non-credible resources.

Discover activities librarians are using…

Branded Content

Newsletter Columns• Please provide fi nal image, headline text (65 character maximum ), body text (25-50 words), call to action, and URL linking

to your content at least 5 business days prior to “live” date. Call to action must be relevant to the content type contained in the

URL provided (i.e. “Watch Video”, “Read More”, “Download the Report”, etc.)

• If ad materials are not received within 10 business days of deployment time, placement may be rescheduled.

• Image must be .GIF, .PNG, or .JPG and sized at 140x140px.

• Body text must be 25-50 words. Text exceeding 50 words may be cut or reworded.

• Please provide only one URL linking to relevant content. Multiple URL’s may be subject to additional fees.

Newsletter Column Example

Social Media• Please provide fi nal image or video url, text (25-50 words), and URL linking to your content at least 5 business days prior to “live” date.

• If ad materials are not received within 10 business days of deployment time, placement may be rescheduled.

Facebook PostImage Dimensions 1200 x 630px Text 25-50 Words

Twitter PostImage Dimensions 1024 x 512px Text 140 Characters (includes link)

LJS Editorial Policy - Content Standard for Sponsors*The objective of LJS’s Content Standard for Sponsors is to make sure that the difference between promotional content and educational content is transparent and that there is no sponsor infl u-ence or pressure on LJS’s objective, unbiased, and independent position management. Branded/custom content is intended to inform readers and participants on best-practices, innovations, different approaches to old and new problems, and examining balanced perspectives on the most critical challenges we face. We do not accept any content that, explicitly or implicitly, intends to promote a product or service of the sponsor. Acceptable content includes how-to tips, strategies, techniques, case-studies, and analysis on a given topic. *All branded content is subject to review according to the LJS editorial Policy. Changes may be requested prior to deployment.

Link to relevant content on your website

Banner Ads

WebsiteInterstitialDimensions 640 x 480px Maximum Size 80kb

Ticker Dimensions 920 x 25px Maximum Size 60kb

LeaderboardDimensions 728 x 90px Maximum Size 60kb

Medium RectangleDimensions 300 x 250px Maximum Size 60kb

Half PageDimensions 300 x 600px Maximum Size 60kb

SkyscraperDimensions 160 x 600px Maximum Size 60kb

Submission InformationWebsite and newsletter banner ads should be sent to: digitalads@mediasourceinc.com [Subject line should include: Client Name, Ad Positioning (i.e. SLJ.com, Boombox), Run Date(s), and clickthrough URL]

NewslettersNews BannerDimensions 640 x 120px Maximum Size 60kb

Medium RectangleDimensions 300 x 250px Maximum Size 60kb

SKYSCRAPER

MEDIUM RECTANGLE

LEADERBOARD

HALF PAGE

TICKER AD

• We accept .GIF, .PNG, or .JPG format (Flash fi les will not be accepted).

Note: Some email clients will only display the fi rst frame of animated GIFs).

• Final ad fi le may not exceed 60KB. Banner ads over 60KB may be rejected or resized.

• A click-through URL is required for each ad position, and should not be an email address.

• Materials are due 10 business days prior to “live” date or may be subject to rescheduling.

MEDIUM RECTANGLE

NEWS BANNER

SPECS

Dedicated Email

Submission InformationHTML, images, and a subject line should be sent to: groberts@mediasourceinc.com[Subject line should include: Client Name and Run Date(s)]

• Maximum file size (includes images): 100KB

• Maximum layout width: 728 pixels

• Subject line required: 80 characters max; no “FREE!,” exclamation points or all caps.

• All CSS should be embedded inline CSS. No separate style sheets or CSS header blocks.

• Full-size image layouts permitted, but text-and-image layouts preferred for better open and click-through rates.

• Please do not use “<if!>” blocks.

• Please avoid “<div>” and “<p>” elements for e-mail software compatibility reasons.

• Performance of <map> elements and “line-height” tags cannot be guaranteed.

• No Flash, Java, JavaScript, Active X, or automatic downloads.

• All images must be .GIF, .PNG, or .JPG, and be served from the advertiser’s server.

• Animated GIFs discouraged, for e-mail software compatibility and size reasons.

• Creative (full file in HTML format) not received at least 5 business days prior to deployment date/time may result in rescheduling. Creative not received with 48 business hours will be rescheduled.

SPECS

Content Marketing Solutions

Contact

David GreenoughGM/Group PublisherEmail: dgreenough@mediasourceinc.com Tel: 646-380-0747

Roy FuttermanAdvertising DirectorEmail: rfutterman@mediasourceinc.com Tel: 646-380-0718Fax: 646-380-0758

Alabama, Connecticut, Delaware, Florida, Illinois, Maine, Massachusetts, Michigan, Nebraska, New York City, New Hampshire, Ohio, Pennsylvania, Rhode Island, Utah, Vermont, Virginia, West Virginia

Cathy HoeySales RepresentativeEmail: choey@mediasourceinc.com Tel: 646-380-0725Fax: 646-380-0757California, Georgia, Indiana, Maryland, Minnesota, New Jersey, New York State, New York City, North Carolina, South Carolina, Tennessee, Washington, Wisconsin, Eastern Canada

Howard KatzSales RepresentativeEmail: hkatz@mediasourceinc.com Tel: 646-380-0730Fax: 646-380-0761Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, New Mexico, Texas, Washington DC, Wyoming, Western Canada

Vilma SierraSales AssociateEmail: vsierra@mediasourceinc.com Tel: 646-380-0731

JoAnn PowellProduction ManagerEmail: jpowell@mediasourceinc.com Tel: 646-380-0741

School Library Journal ’s content marketing programs provide high-profile marketing opportunities to engage and influence a powerful community of librarians, educators, and publishers through a variety of channels, aligning leading brands with critical topics and ideas currently shifting the library and information landscapes.

Through SLJ ’s trusted voice, custom programs deliver sponsored content in organic ways, directly to audiences when they need it most.

SPECS