2018 ABBA PRODUCT KNOWLEDGEFor 30 years, ABBA® Pure Performance Haircare has made a commitment to...
Transcript of 2018 ABBA PRODUCT KNOWLEDGEFor 30 years, ABBA® Pure Performance Haircare has made a commitment to...
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
#ABBAlancedLife
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NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
A LONG TERM COMMITMENT For 30 years, ABBA® Pure Performance Haircare has made a commitment to formulating products with the cleanest ingredients available, while never sacrificing the performance that our customers demand. This is a delicate balance and one that we look to improve upon every day.
WHAT ABBA IS AND WHAT ABBA ISN’T Where possible, all ABBA® products are formulated to be 100% Vegan, Gluten-Free and made without Parabens, DEA, Phthalates, Synthetic Color Additives, Sulfates and Sodium Chlorides. If you see something that you don't like in our products, then let us know. We'll try and find something better if it is available.
NEVER TESTED ON ANIMALS ABBA® has a strict policy that animals can NEVER be used for testing in the creation, development or formulation of our products. We also require that all of our raw material and ingredient suppliers sign a commitment stating that none of the raw materials or ingredients that they sell to us have ever been tested on animals. Like you, we never want to see animals harmed and are proud to produce and sell Cruelty-Free beauty products.
PUR-E-VOLUTION Our commitment to purity is constantly evolving. ABBA® was using plant derived botanicals before it was common to do so and our ProQuinoa Coplex™ combines the best of pure ingredients with optimal performance. We also use cutting-edge surfactants in our shampoos that are so gentle you can use the shampoos as a body wash. Formulating with mild surfactants also protects hair longer and helps maintain color by not stripping the hair daily.
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PUREPERFORMANCE
FOR 30YEARS
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
ProQuinoa Complex™ For over 30 years, ABBA® Pure Performance Haircare has made a commitment to formulating products with the cleanest ingredients available, while never sacrificing the performance that our customers demand.
ABBA's ProQuinoa Complex™ is the next evolution of this commitment. Our unique formulas unite the power of three powerful proteins, Quinoa, Barley and Soy, to strengthen and repair damaged hair. All ABBA® products contain our ProQuinoa Complex™ to deliver unparalleled performance.
QUINOA: A complete protein that contains eight essential amino acids to bring moisture and strength to each strand of hair.
BARLEY: A food-grade protein that infuses hair with lasting moisture.
SOY: This special protein delivers body and control to even the most stubborn hair.
All three of the grains above have been hydrolyzed so there is NO GLUTEN. Our formulas use the hydrolization process just like Gluten-Free beer does.
ProQuinoa
Com plex
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PUREPERFORMANCE
FOR 30YEARS
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
INGREDIENTS: Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-150 Pentaerythrityl Tetrastearate, Glycerin, PEG-6 Caprylic/Capric Glycerides, Glycol Stearate, Phenoxyethanol, Fragrance, Polyquaternium-10, Disodium EDTA, Panthenol, Hydrolyzed Quinoa, Ethylhexylglycerin, Hydrogenated Olive Oil Unsaponifiables, Hydrogenated Ethylhexyl Olivate, Mentha Piperita (Peppermint) Oil, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, may contain Citric Acid
KEY INGREDIENTS SOURCE RESULTGlycerin
Hydrogenated Olive Oil
Mentha Peperita Oil
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Vegetable
Olive Oil
Peppermint Oil
Quinoa
Barley
Soy
Humectant - seals in moisture
Natural cleansing agent
Conditions hair without leaving build-up
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
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PUREPERFORMANCE
FOR 30YEARS
MOISTURE Shampoo Olive and Peppermint Oil gently cleanse, hydrate and strengthen hair. ABBA Moisture Shampoo adds softness while eliminating static frizz. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Hydrates hair • Moisturizes without adding weight • Gentle cleansing & color safe
For Best Results: Apply to wet hair and lather. Rinse and repeat as necessary. For best results, follow up with ABBA Moisture Conditioner.
pH 4.5-5.5
NEWPRODUCTS
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PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
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MOISTURE Conditioner Olive Butter hydrates, Peppermint Oil stimulates and Rapeseed Oil strengthens hair while adding softness and eliminating static frizz. ABBA Moisture Conditioner contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Hydrates hair • Moisturizes while adding softness and shine • Herbal therapy reduces dryness
For Best Results: Distribute conditioner evenly from scalp to ends. Rinse with warm water. For maximum results, shampoo first using ABBA Moisture Shampoo.
INGREDIENTS: Water (Aqua), Cetearyl Alcohol, Cyclopentasiloxane, Stearalkonium Chloride, Behentrimonium Methosulfate (Rapeseed Oil), Phenoxyethanol, Fragrance, Hydroxyethylcellulose, Dimethiconol, Isostearamidopropyl Morpholine Lactate, Glyceryl Stearate, PEG-100 Stearate, Tetrasodium EDTA, Hydrolyzed Quinoa, Ethylhexylglycerin, Hydrogenated Olive Oil Unsaponifiables, Hyrdogenated Ethylhexyl Olivate, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Mentha Piperita (Peppermint) Oil, Ethanol, may contain Citric Acid
KEY INGREDIENTS SOURCE RESULTHydrogenated Olive Oil
Mentha Peperita Oil
Behentrimonium Methosulfate
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Olive Oil
Peppermint Oil
Rapeseed Oil
Quinoa
Barley
Soy
Natural moisturizing agent
Conditions hair without leaving build-up
Thickens, conditions and detangles hair
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
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pH 3.5-4.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
VOLUME Shampoo Volume Shampoo utilizes Grapefruit and Lemongrass to revive fine, limp hair while boosting body and volume. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Improves volume • Revives fine, limp hair • Adds shine
For Best Results: Apply to wet hair and lather. Rinse and repeat as necessary. For best results, follow up with ABBA Volume Conditioner.
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INGREDIENTS: Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-150 Pentaerythrityl Tetrastearate, Phenoxyethanol, Panthenol, PEG-6 Caprylic/Capric Glycerides, PEG-40 Hydrogenated Castor Oil, Fragrance, Disodium EDTA, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Ethylhexylglycerin, Citric Acid, Cymbopogon Schoenanthus (Lemongrass) Oil, Citrus Grandis (Grapefruit) Fruit Extract, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein
KEY INGREDIENTS SOURCE RESULTPanthenol
Hydrogenated Castor Oil
Glycerin
Citrus Grandis Fruit Extract
Cymbopogon Schoenanthus Oil
Hydrolyzed Quinoa, Barley, & Soy Proteins
Plant
Castor Beans
Vegetable
Grapefruit
Lemongrass
Quinoa, Barley & Soy
ProVitamin B for volume and shine
Moisturizes while adding body and shine
Humectant - seals in moisture
Conditions hair without leaving build-up
Adds volume
Protects, strengthens, repairs and adds shine
pH 4.5-5.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
VOLUME Conditioner Grapefruit and Lemongrass revitalize fine, limp hair while adding incomparable body, volume and hydration to dull, lifeless hair. ABBA Volume Conditioner contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Improves volume • Revives fine, limp hair • Adds shine
For Best Results: Distribute conditioner evenly from scalp to ends. Rinse with warm water. For maximum results, shampoo first using ABBA Volume Shampoo.
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INGREDIENTS: Water, (Aqua), Cetyl Alcohol, Stearyl Alcohol, Cetrimonium Bromide, Cetearyl Alcohol, Phenoxyethanol, Behentrimonium Methosulfate (Rapeseed Oil), Polyquaternium-10, Lauryl Alcohol, Dimethicone, Panthenol, Fragrance, PEG-14M, Cinnamidopropyltrimonium Chloride, Hydrolyzed Soy Protein, Cymbopogon Schoenanthus (Lemongrass) Oil, Hydrolyzed Quinoa, Tetrasodium EDTA, Hydrolyzed Barley Protein, Citrus Grandis (Grapefruit) Fruit Extract, may contain Citric Acid
KEY INGREDIENTS SOURCE RESULTPanthenol
Hydrogenated Castor Oil
Behentrimonium Methosulfate
Citrus Grandis Fruit Extract
Cymbopogon Schoenanthus Oil
Hydrolyzed Quinoa, Barley, & Soy Proteins
Plant
Castor Beans
Rapeseed
Grapefruit
Lemongrass
Quinoa, Barley & Soy
ProVitamin B for volume and shine
Moisturizes while adding body and shine
Thickens, conditions and detangles hair
Conditions hair without leaving build-up
Adds volume
Protects, strengthens, repairs and adds shine
pH 3.5-4.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
VOLUME Serum ABBA Volume Serum helps shield hair from heat while adding texture, dimension and flexible hold to fine, limp hair. Lemongrass and Grapefruit work together to create the perfect blow dry. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Flexible Styling • Builds Volume • Long-lasting hold
For Best Results: Apply evenly to damp hair and style as desired for improved volume. STYLIST TIP: Create even more volume by using ABBA Volume Serum with a diffuser.
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PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water (Aqua), Polyquaternium-11, Hydroxyethylcellulose, Phenoxyethanol , Polysorbate 20, Hydrolyzed Quinoa, Fragrance, Ethylhexylglycerin, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Sodium Hydroxide, Cymbopogon Schoenanthus Oil, Citrus Grandis (Grapefruit) Fruit Extract, may contain Citric Acid
KEY INGREDIENTS SOURCE RESULTPolyquaternium-11
Hydrogenated Castor Oil
Citrus Grandis Fruit Extract
Cymbopogon Schoenanthus Oil
Hydrolyzed Quinoa, Barley, & Soy Proteins
Plant Cellulose
Castor Beans
Grapefruit
Lemongrass
Quinoa, Barley & Soy
Curl retention and shine
Moisturizes while adding body and shine
Conditions hair without leaving build-up
Adds volume
Protects, strengthens, repairs and adds shine
NEW!
pH 5.5-6.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
VOLUME ROOT Spray ABBA Volume Root Spray pumps Lemongrass and Avocado Oil into fine, limp, lifeless hair. Terrific when used with our ABBA Volume Foam or ABBA Volume Serum. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Flexible Styling • Shields from heat damage and creates volume at the roots • Creates texture and body
For Best Results: For maximum volume, spray damp hair in 2 inch sections, targeting the roots. Blow dry as usual.
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PUREPERFORMANCE
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INGREDIENTS: Water, (Aqua), VP/VA Copolymer, Laureth-23, PEG-40 Hydrogenated Castor Oil, Lactic Acid, Glycerin, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Persea Gratissimia (Avocado) Oil, Panthenol, Cymbopogon schoenanthus Oil, Hydrolyzed Quinoa, Hydrolyzed Soy Protein, Hydroloyzed Barley Protein
KEY INGREDIENTS SOURCE RESULTAvocado Oil
Glycerin
Panthenol
Citrus Grandis Fruit Extract
Cymbopogon Schoenanthus Oil
Hydrolyzed Quinoa, Barley, & Soy Proteins
Plant
Vegetable
Plant
Grapefruit
Lemongrass
Quinoa, Barley & Soy
Nourishes and strengthens hair
Humectant - seals in moisture
ProVitamin B for volume and shine
Conditions hair without leaving build-up
Adds volume
Protects, strengthens, repairs and adds shine
pH 3.0-4.0
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
VOLUME FOAM Mousse ABBA Pure Volume Foam creates movable volume with a light to medium hold. Lemongrass adds volume while Agave Nectar and Grapeseed Oil adds strength, conditioning and shine. Natural UV protectors fight damage and help to preserve color. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Volume without causing dryness • Shields from heat damage • Long-lasting hold w/ beautiful body and movement
For Best Results: Shake well. Dispense vertically and apply from the roots to ends. Blow dry to increase volume or layer with other ABBA products to increase hold or add texture.
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PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water (Aqua), Hydrofluorocarbon 152a, PVP, Cetearyl Alcohol, Mineral Oil, Petrolatum, Glycerin, Behentrimonium Methosulfate, Cetyl Alcohol, Butylene Glycol, Cetrimonium Chloride, Phenoxyethanol, Caprylyl Glycol, Polysorbate 20, Panthenol, Cymbopogon Schoenanthus (Lemongrass) Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Hydrolyzed Quinoa, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Agave Tequilana Leaf Extract, Ethylhexyl Methoxycinnamate, Fragrance, Limonene, Geraniol, Citral
KEY INGREDIENTS SOURCE RESULTGrapeseed Oil
Agave Nectar
Glycerin
Panthenol
Cymbopogon Schoenanthus Oil
Hydrolyzed Quinoa, Barley, & Soy Proteins
Plant
Agave
Vegetable
Plant
Lemongrass
Quinoa, Barley & Soy
Lightweight conditioning while adding volume
Draws moisture to hair while remaining lightweight
Humectant - seals in moisture
ProVitamin B for volume and shine
Adds body, volume and movement
Protects, strengthens, repairs and adds shine
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
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PUREPERFORMANCE
FOR 30YEARS
TRUE SHAPES Herbal Therapy Acid Wave Your favorite perm just got a facelift! Same great product strengthens and conditions hair like no other wave on the market - all while processing with very little odor. This low-ammonia wave strengthens & conditions with true-to-rod size results while enhancing elasticity. The result is a natural looking, resilient texture with a soft, silky shine.
• For normal, tinted and highlighted hair (up to 40%) • Improved conditioning • A Low Odor & Low Ammonia Formula • True-to-rod size results • Enhanced elasticity with soft, shiny results
For Best Results: Apply as directed in the product instructions. STYLIST TIP: Think beyond traditional curls and create beachy waves or simply add volume where needed.
INGREDIENTS: Wave Lotion Part A: Glyceryl Thioglycolate, Glycerin Wave Lotion Part B: Water/Aqua/Eau, Laureth-23, Ammonium Chloride, Fragrance/Parfum, Ammonium Hydroxide, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Hydrolyzed Soy Protein, Allium Sativum (Garlic) Bulb Extract, Nasturtium Officinale Leaf Extract, Hedera Helix (Ivy) Leaf/Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Pinus Strobus Cone Extract, Arctium Lappa Root Extract, Lamium Album Flower Extract, Propylene Glycol Neutralizer: Water/Aqua/Eau, Hydrogen Peroxide, Dicetyldimonium Chloride, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Soy Amino Acids, Wheat Amino Acids, Threonine, Serine, Arginine HCl, Allium Sativum (Garlic) Bulb Extract, Nasturtium Officinale Leaf Extract, Hedera Helix (Ivy) Leaf/Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Pinus Strobus Cone Extract, Arctium Lappa Root Extract, Lamium Album Flower Extract, Laureth-23, Ceteth-20, Cetearyl Alcohol, Trimethylsiloxyamo-dimethicone, Disiloxane, C12-16 Pareth-9, Propylene Glycol, Glycerin, Trideceth-12, Phosphoric Acid, Disodium Phosphate, C11-15 Pareth-7, Isopropyl Alcohol, Laureth-4, Methylparaben, Fragrance/Parfum
KEY INGREDIENTS SOURCE RESULTGlycerin
Arnica Montana Flower Extract
Chamomilla Recutita Extract
Rosemarinus Officinalis Leaf Extract
Pinus Pinaster Bark Extract
Hydrolyzed Quinoa, Barley, & Soy Proteins
Vegetable
Plant
Chamomille
Rosemary
Plant
Quinoa, Barley & Soy
Humectant - helps hair retain moisture and curl
Conditions scalp
Antioxidant
Antioxidant and skin conditioner
Antioxidant and skin conditioner
Protects, strengthens, repairs and adds shine
NEW packaging
Grow Service $ w/ Waves• Avg cost for a texture service = $125 • If (1) stylist does (3) waves a week = $375 • Multiply by (4) weeks = $1500 per stylist • Multiply by (12) months = $18,000 per stylist • Multiply by (4) stylists = $72,000 per year
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
COLOR PROTECTION Shampoo Colored or chemically treated hair doesn’t have to mean damaged hair. Coconut Oil and Sage work together to protect color and nourish chemically processed hair. ABBA Color Protection Shampoo contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Revitalizes fragile, colored / chemically treated hair • Smooth & softens hair • Replaces proteins lost during chemical processing
For Best Results: Apply to wet hair, lather, rinse and repeat as necessary.
KEY INGREDIENTS SOURCE RESULTGlycerin
Cocos Nucifera
Hydrolized Quinoa
Salvia Officinalis Leaf Extract
Hydrolized Barley Protein
Hydrolized Soy Protein
INGREDIENTS: Water (Agua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-150 Pentaerythrityl Tetrastearate, Glycerin, Polyquaternium-10, Glycol Stearate, PEG-6 Caprylic/Capric Glycerides, Tetrasodium EDTA, Cocos Nucifera (Coconut) Oil, Hydrolyzed Quinoa, Ethylhexylglycerin, Salvia Officinalis (Sage) Leaf Extract, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Fragrance (Parfum), Phenoxyethanol, may contain Citric Acid
Vegetable
Coconut Oil
Quinoa
Sage
Barley
Soy
Humectant - seals in moisture
Replaces proteins in hair while conditioning
Protects, strengthens, repairs and adds shine
Protects color from fading while adding shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
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PUREPERFORMANCE
FOR 30YEARS
pH 4.5-5.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
COLOR PROTECTION Conditioner Coconut Oil and Sage work instantly to re-hydrate and protect color or chemically-treated hair for unrivaled strength, vitality and shine. Drenches hair with a protective moisture barrier that reduces color fading. ABBA Color Protection Conditioner contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Revitalizes fragile, colored / chemically treated hair • Smooth & softens hair • Herbal therapy reduces fading
For Best Results: Distribute conditioner evenly from scalp to ends. Rinse with warm water. For maximum results, shampoo first using ABBA Color Protection Shampoo.
INGREDIENTS: Water (Aqua), Cetyl Alcohol, Stearyl Alcohol, Behentrimonium Methosulfate (Rapeseed Oil), Fragrance, Lauryl Alcohol, Cetrimonium Bromide, Phenoxyethanol, Cetearyl Alcohol, Dimethicone, Panthenol, Citric Acid, Hydrolyzed Quinoa, Cinnamidopropyltrimonium Chloride, Iron Oxides (CI77491) Mica, Titanium Dioxide, Cocos Nucifera (Coconut) Oil, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Glycerin, Salvia Officinalis (Sage) Leaf Extract
KEY INGREDIENTS SOURCE RESULTGlycerin
Cocos Nucifera
Panthenol
Salvia Officinalis Leaf Extract
Behentrimonium Methosulfate
Hydrolyzed Quinoa, Barley, & Soy Proteins
Vegetable
Coconut Oil
Plant
Sage
Rapeseed
Quinoa, Barley & Soy
Humectant - seals in moisture
Conditions hair without leaving build-up
ProVitamin B for volume and shine
Protects color from fading while adding shine
Strengthens, thickens and conditions hair
Protects, strengthens, repairs and adds shine
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
pH 3.5-4.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
GENTLE Shampoo ABBA Gentle Shampoo is great for active lifestyles and daily use. Nourishes and calms sensitive skin and scalps utilizing Aloe and Cherry Bark. This soothing formula gently cleanses and mends damaged hair and delivers noticeable softness and shine. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers. Gentle enough for children to use.
• Mild cleansing • Excellent for sensitive skin • Gentle enough for children
For Best Results: Apply to wet hair and lather. Rinse and repeat as necessary. For best results, follow up with ABBA Gentle Conditioner.
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PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water(Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Phenoxyethanol, Fragrance, Polyquaternium-10, PEG-150 Pentaerythrityl Tetrastearate, Disodium EDTA, Panthenol, Hydrolyzed Quinoa, Ethylhexylglycerin, PEG-6 Caprylic/Capric Glycerides, Aloe Barbadensis Leaf Juice, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Prunus Serotina (Wild Cherry) Bark Extract, may contain Citric Acid
KEY INGREDIENTS SOURCE RESULTPanthenol
Glycerin
Prunus Serotina Bark Extract
Aloe Barbadensis Leaf Juice
Hydrolyzed Quinoa, Barley, & Soy Proteins
Plant
Vegetable
Wild Cherry
Aloe
Quinoa, Barley & Soy
ProVitamin B for volume and shine
Humectant - seals in moisture
Antioxidant that protects, smooths and adds body
Amino acids for moisturizing and soothing
Protects, strengthens, repairs and adds shine
pH 4.5-5.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
GENTLE Conditioner Perfect as a leave-in conditioner or as a daily rinse. Aloe and Cherry Bark nourish and calm sensitive skin and scalps. This soothing formula gently mends damaged hair and delivers noticeable softness and shine. Gentle enough for children to use. ABBA Gentle Conditioner contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Mild conditioning • Excellent for sensitive skin • Gentle enough for children
For Best Results: Distribute conditioner evenly from scalp to ends. Rinse with warm water. For maximum results, shampoo first using ABBA Gentle Shampoo.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water (Aqua), Centrimonium Chloride, Cetyl Alcohol, Stearyl Alcohol, Phenoxyethanol, Fragrance, Glycerin, Hydrolyzed Quinoa, Ethylhexylglycerin, Aloe Barbadensis Leaf Juice, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Prunus Serotina (Wild Cherry) Bark Extract, may contain Citric Acid
KEY INGREDIENTS SOURCE RESULTPanthenol
Glycerin
Prunus Serotina Bark Extract
Aloe Barbadensis Leaf Juice
Hydrolyzed Quinoa, Barley, & Soy Proteins
Plant
Vegetable
Wild Cherry
Aloe
Quinoa, Barley & Soy
ProVitamin B for volume and shine
Humectant - seals in moisture
Antioxidant that protects, smooths and adds body
Amino acids for moisturizing and soothing
Protects, strengthens, repairs and adds shine
pH 3.5-4.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
DETOX Shampoo ABBA Detox Shampoo uses Baking Soda and Molasses to decrease heavy build-up and impurities from your hair. Deep cleansing is recommended once a month. Contains our ProQuinoa Complex™ with quinoa, barley and soy proteins to rescue damaged hair fibers.
• Removes impurities • Eliminates product build-up • Restores hair to original balance
For Best Results: Apply to wet hair and lather. Rinse and repeat as necessary. For best results, follow up with ABBA Recovery Conditioner. STYLIST TIP: Utilize ABBA Detox Shampoo prior to any color or texture service to open the cuticle and negatively charge the hair. This allows the color and/or texture to penetrate into the hair and create a more dramatic effect and longer lasting color or curls.
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PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water (Aqua), Sodium C14-C16 Olefin Sulfonate, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, PEG-150 Distearate, Isostearamide MIPA, Phenoxyethanol, Fragrance, Glyceryl Laurate, Caramel, Tetrasodium EDTA, Hydrolyzed Quinoa, Ethylhexylglycerin, Disodium EDTA, Sodium Bicarbonate, Molasses Extract, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein
KEY INGREDIENTS SOURCE RESULTGlycerin
Molasses Extract
Cocamidopropyl Betaine
Sodium Bicarbonate
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Vegetable
Sugar
Coconut Oil
Baking Soda
Quinoa
Barley
Soy
Humectant - seals in moisture
Moisturizes while adding volume without frizz
Gentle, non-stripping surfactant
Removes build-up without drying hair
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
pH 6.5-7.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
RECOVERY TREATMENT Conditioner Rich in proteins and moisture ABBA Recovery Treatment Conditioner uses Peppermint Oil and Lavender to condition weak, damaged hair. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Rebuilds each hair strand • Restores hair to original balance • Adds strength and shine
For Best Results: Distribute conditioner evenly from the scalp to ends. Wait 5-10 minutes, allowing treatment to penetrate hair shaft and then rinse. For maximum results, shampoo first using ABBA Detox Shampoo.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water (Aqua), Cetearyl Alcohol, Cyclopentasiloxane, Steraralkonium Chloride, Isostearamidopropyl Morpholine Lactate, Behentrimonium Methosulfate (Rapeseed Oil), Dimethiconol, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin, Glyceryl Stearate, PET-100 Stearate, Fragrance, Ethanol, Polyquaternium-10, Hydrolyzed Quinoa, Tetrasodium EDTA, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Lavandula Angustifolia (Lavender) Extract, Mentha Piperita (Peppermint) Oil, Citric Acid
KEY INGREDIENTS SOURCE RESULTBehentrimonium Methosulfate
Mentha Piperita
Lavandula Angustifolia Flower Extract
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Rapeseed Oil
Peppermint Oil
Lavender Oil
Quinoa
Barley
Soy
Thickens, conditions and detangles hair
Conditions hair without leaving build-up
Conditions and soothes hair and scalp
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
pH 3.5-4.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
ALWAYS FRESH Dry Shampoo ABBA Always Fresh Dry Shampoo is the perfect workout companion. Designed to cleanse and refresh the hair between shampoos, this light weight formula helps to prevent salt build up on the hair from sweat. It also gives hair a natural lift with light texture and removes oils and odors.
• Aluminum Free & Talc Free • Rice Starch Absorbs Oil • Prevents Salt Build up • Natural light scent • Contains ABBA’s ProQuinoa Complex
For Best Results: Shake can well before use. Hold 8-10 inches from hair and spray liberally from roots to ends while using a sweeping motion. Use finger tips to massage and distribute into hair. Style hair as usual.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Isobutane, Propane, Alcohol Denat., Oryza Sativa (Rice) Starch, Argania Spinosa Kernel Oil, Helianthus Annus (Sunflower) Seed Oil, Hydrolyzed Quinoa, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Isopropyl Myristate, Magnesium Stearate, Fragrance, Butylphenyl Methylpropional, Linalool, Hexyl Cinnamal
KEY INGREDIENTS SOURCE RESULTOryza Sativa (Rice Starch)
Helianthus Annuus (Sunflower) Seed Oil
Argania Spinosa Kernel Oil
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Rice
Sunflower
Plant
Quinoa
Barley
Soy
Absorbs oil and prevents salt build up
Vitamins A, B, C and E work as natural antioxidants
Natural conditioner that improves hair elasticity
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
COMPLETE All-in-One Leave-in Spray Abyssinian, Coconut and Watermelon Seed Oils take this leave-in conditioner to a new level of performance. Created with superior comb-ability, this lightweight conditioner improves elasticity, moisturizes and strengthens hair while reducing breakage. Formulated with enhanced thermal protection and our exclusive ProQuinoa Complex™.
• Improves comb-ability and elasticity • Provides extensive thermal protection • Moisturizes & strengthens while reducing breakage • Contains ABBA’s ProQuinoa Complex
For Best Results: Cleanse and condition with your favorite ABBA products. Rinse. Towel Dry. Mist evenly over damp hair (4 to 6 pumps). Comb through. Do not rinse. Follow with your favorite ABBA styling and finishing products to achieve your desired look.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water (Aqua), Cetearyl Alcohol, Crambe Abyssinica Seed Oil, Phenoxyethanol, Amodimethicone, Cocos Nucifera (Coconut) Oil, Citrullus Lanatus (Watermelon) Seed Oil, Behentrimonium Methosulfate, Cyclopentasiloxane, Panthenol, Benzyl Benzoate, Hydrolyzed Quinoa, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Fragrance (Parfum), Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Trideceth-5, Trideceth-9, Ethylhexylglycerin, Glycerin, Tocopheryl Acetate, Trideceth-12, Cetrimonium Chloride, Amyl Cinnamal, Limonene, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, may contain Citric Acid
KEY INGREDIENTS SOURCE RESULTCrambe Abyssinica Seed Oil
Citrullus Lanatus (Watermelon) Seed Oil
Cocos Nucifera
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Abyssinica Seed Oil
Watermelon Seed Oil
Coconut Oil
Quinoa
Barley
Soy
Fatty acids reduce breakage + adds thermal protection
Weightless moisturizer that reduces frizz
Replaces proteins in hair while conditioning
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
SMOOTHING BLOW DRY Lotion ABBA Smoothing Blow Dry Lotion utilizes Argan Oil and Mango to create sleek, lightweight shine for healthy looking, manageable hair. Contains thermal barriers and Barley proteins to strengthen the hair. Formulated with our exclusive ProQuinoa Complex™ that contains hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Smooths • Creates shine • Increased control
For Best Results: Work a small amount into palms and smooth over the surface of damp hair, concentrating on areas where increased control is desired. Blow dry. STYLIST TIP: For increased shine, add a small amount of Smoothing Blow Dry Lotion to any finished style.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water (Aqua), Phenyl Trimethicone, Cyclopentasiloxane, Polyquaternium-46, Dimethiconol, Sodium Polyacrylate, Hydrogenated Polydecene, Phenoxyethanol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Fragrance, Trideceth-6, Cinnamidopropyltrimonium Chloride, Hydrolyzed Quinoa, Hydrolyzed Barley Protein, Mangifera Indica (Mango) Fruit Extract, Citric Acid, Hydrolyzed Soy Protein, Argania spinosa (Argan) Kernel Oil
KEY INGREDIENTS SOURCE RESULTMangifera Indica Fruit Extract
Argan Oil
Hydroxypropyl Guar
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Mango
Argan
Plant
Quinoa
Barley
Soy
Antioxidant that softens and smooths hair
Improves elasticity and thermal protection
Smooths hair
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
pH 5.0-6.0
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
PRESERVING BLOW DRY Style Spray Enjoy a frizz-free blow out with a touch of hold and shine. Packed with vitamins from Avocado and Sunflower Oil, ABBA Preserving Blow Dry Spray protects the hair from heat styling with thermal and UV barriers. Hydrolyzed vegetable proteins work to nourish and hydrate the hair, while our ProQuinoa Complex™ helps to restore damaged strands.
• Reduces Frizz • Enhanced heat protection • Alcohol & Paraben Free • Utilizes Avocado & Sunflower Oils to moisturize and add shine
For Best Results: Mist throughout damp hair for heat protection prior to styling. Blow dry as normal.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water, Cetyl Triethylmonium Dimethicone PEG-8 Succinate, Polyquaternium-68, VP/Methacrylamide/Vinyl Imidazole Copolymer, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Cystine Bis-PG-Propyl Silanetriol, Fragrance, Disodium EDTA, Panthenol, Hydrolyzed Quinoa, Ethylhexylglycerin, Polyquaternium-59, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Aloe Barbadensis Leaf Juice, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Butylene Glycol, Persea Gratissima (Avocado) Oil, Helianthus Annuus (Sunflower) Seed Oil, Citrus Grandis (Grapefruit) Fruit Extract
KEY INGREDIENTS SOURCE RESULTAvocado Oil
Sunflower Oil
Aloe Leaf Juice
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Avocado
Sunflower
Aloe
Quinoa
Barley
Soy
Vitamins A, D, and E combats dry, brittle hair
Vitamins A,B,C,E, smoothes, natural UV barrier
Natural moisturizer that adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
pH 5.5-6.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
FIRM FINISH Hair Gel ABBA Firm Finish Gel creates a buildable, firm, long-lasting hold to any style. Mica adds shine while Avocado Oil balances the hair. Works great taming fly-a-ways and is wonderful for up-dos. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Tame fly-aways • Great for Up-Do’s • Holds without stiffness
For Best Results: Evenly apply a small amount through damp hair. Style as usual or get creative and do something new. ABBA Firm Finish Gel can handle whatever hold you need.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water (Aqua), Polyquaternium-46, VP/VA Copolymer, Carbomer, Phenoxyethanol, Glycerin, Sodium Hydroxide, Fragrance, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Hydrolyzed Quinoa, PEG-12 Dimethicone, Ethylhexylglycerin, Persea Gratissima (Avocado) Oil, PEG-45M, Titanium Dioxide (CI 77891), Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Mica, Ascorbic Acid
KEY INGREDIENTS SOURCE RESULTPersea Gratissima Oil
Mica
Glycerin
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Avocado
Mineral
Plant
Quinoa
Barley
Soy
Works as a pH balance for softer, healthier hair
Adds shine
Humectant - seals in moisture
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
pH 5.5-6.5
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
FIRM FINISH Hair Spray (non-aerosol) ABBA Firm Finish Spray (non-aerosol) uses Grapefruit and Avocado Oil to create a finish to your style with a firm, durable hold for all hair types. Great for creating a “wet” look. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Great for wet looks • Firm, durable hold • Never stiff
For Best Results: Evenly apply over dry hair. Style as usual or get creative and do something new. ABBA Firm Finish Spray can handle whatever hold you need.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: SD Alcohol 40-B, Water (Aqua), Octylacrylamide / Acrylates / Butylaminoethyl Methacrylate Copolymer, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, Fragrance, PEG/PPG-18/18 Dimethicone, Triethyl Citrate, Panthenol, Quaternium-22, Hydrolyzed Quinoa, Citrus Grandis (Grapefruit) Fruit Extract, Phenoxyethanol, Persea Gratissima (Avocado) Oil, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Benzophenone-3
KEY INGREDIENTS SOURCE RESULTPersea Gratissima Oil
Citrus Grandis Fruit Extract
Hydrogenated Castor Oil
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Avocado
Grapefruit
Castor Beans
Quinoa
Barley
Soy
Works as a pH balance for softer, healthier hair
Conditions hair without leaving build-up
Moisturizes while adding body and shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
pH 8.0-9.0
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
FIRM FINISH Hair Spray (55VOC aerosol) ABBA Firm Finish Spray is an eco-friendly (55%VOC) aerosol spray that delivers a firm yet flexible hold for shaping and creating any style. Grapefruit and avocado oil work together to create this runway worthy hairspray. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Creates a firm, yet flexible hold • Durable hold that lasts • Natural scent
For Best Results: Spray 8-10 inches from dry hair to achieve desired hold. STYLIST TIP: ABBA Firm Finish Hair Spray layers nicely with other ABBA styling products for lasting hold and enhanced creativity.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Alcohol Denat., Hydrofluorocarbon 152a, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Aminomethyl Propanol, Aqua (Water) (Eau), Acetyl Tributyl Citrate, Persea Gratissima (Avocado) Oil, Steardimonium Hydroxypropyl Panthenyl PEG-7 Dimethicone Phosphate Chloride, Hydrolyzed Quinoa, Citrus Grandis (Grapefruit) Fruit Extract, Panthenol, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Ascorbyl Palmitate, Sodium Ascorbyl Phosphate, Linoleamidopropyl Ethyldimonium Ethosulfate, Dimethyl Lauramine Isostearate, Ethylhexyl Methoxycinnamate, Parfum (Fragrance), Limonene, Geraniol, Citral
KEY INGREDIENTS SOURCE RESULTPersea Gratissima Oil
Citrus Grandis Fruit Extract
Panthenol
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Avocado
Grapefruit
Plant
Quinoa
Barley
Soy
Works as a pH balance for softer, healthier hair
Conditions hair without leaving build-up
ProVitamin B for volume and shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
CURL-PREP Style Spray ABBA Curl-Prep Spray uses Lemongrass and Orange Oil to create shape and add life to dehydrated, naturally curly or permed hair. Use ABBA Curl Finish Spray to set your look. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Amplify curls • Add life to permed hair • Boost pliability
For Best Results: Mist evenly onto damp hair. Diffuse with a hair dryer to create extreme curls. STYLIST TIP: Use ABBA Curl Prep Spray on all hair types to encourage movement and texture.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water (Aqua), Glycerin, Laureth-23, Fragrance, Caprylyl Glycol, Phenoxyethanol, PPG-5-Ceteth-10 Phosphate, Isostearyl Ethylimidazolinium Ethosulfate, Propylene Glycol, PEG-40 Castor Oil, Stearamidopropyl Dimethylamine, Cetyl Alcohol, PVP, Hydrolyzed Quinoa, Citrus Aurantium Dulcis (Orange) Peel Oil, Benzophenone-4, Cymbopogon Schoenanthus (Lemongrass) Oil, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein
KEY INGREDIENTS SOURCE RESULTGlycerin
Citrus Aurantium Dulcis Oil
Cymbopogon Schoenanthus Oil
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Vegetable
Orange
Lemongrass
Quinoa
Barley
Soy
Humectant - helps hair retain moisture and curl
Conditions hair without leaving build-up
Adds volume
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
pH 4.0-5.0
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
CURL FINISH Style Spray ABBA Curl Finish Spray contains Grapefruit and Avocado Oil to amplify curls for lasting hold. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Finishes styles • Creates flexible shapes • Long lasting hold
For Best Results: Mist evenly over finished style. STYLIST TIP: Use ABBA Curl-Prep Spray first for even more defined curls.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water (Aqua), SD Alcohol 40-B, VP/VA Copolymer, Polyquaternium-11, PEG-40 Hydrogenated Castor Oil, Fragrance, Phosphoric Acid, Hydrolyzed Quinoa, Persea Gratissima (Avocado) Oil, Alcohol, Benzalkonium Chloride, Citrus Grandis (Grapefruit) Fruit Extract, Phenoxyethanol, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Magnesium Sulfate, Benzophenone-3
KEY INGREDIENTS SOURCE RESULTCitrus Grandis Fruit Extract
Persea Gratissima Oil
Cymbopogon Schoenanthus Oil
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Grapefruit
Avocado
Lemongrass
Quinoa
Barley
Soy
Humectant - helps hair retain moisture and curl
Works as a pH balance for softer, healthier hair
Adds volume, body and movement
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
pH 4.0-5.0
NEWPRODUCTS
NEWPACKAGING
PARABEN FREESULFATE FREE
100% VEGANGLUTEN FREE
IMPROVEDFORMULAS
SODIUMCHLORIDE FREE
STYLE GEL Medium Hold Creates shape, texture and a medium hold for all hair types. ABBA Style Gel uses Mica Crystals and Avocado Oil to add shine and vitamins for healthy, natural feeling hair. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.
• Medium Hold • Lightweight texture • Shine
For Best Results: Evenly apply a small amount through damp hair. Style as desired. STYLIST TIP: Create sexy waves in long, layered hair by using ABBA Style Gel with a diffuser. The results are spectacular.
pureABBA.com
PUREPERFORMANCE
FOR 30YEARS
INGREDIENTS: Water (Aqua), Acrylates Copolymer, Phenoxyethanol, C11-15 Pareth-12, PEG-12 Dimethicone, PEG/PPG-17/18 Dimethicone, Hydrolyzed Quinoa, Ethylhexylglycerin, Titanium Dioxide, Mica, Fragrance, Panthenol, Persea Gratissima (Avocado) Oil, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, may contain Sodium Hydroxide
KEY INGREDIENTS SOURCE RESULTPersea Gratissima Oil
Mica
Panthenol
Hydrolized Quinoa
Hydrolized Barley Protein
Hydrolized Soy Protein
Avocado
Mineral
Plant
Quinoa
Barley
Soy
Works as a pH balance for softer, healthier hair
Adds luster and shine
ProVitamin B for volume and shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
Protects, strengthens, repairs and adds shine
pH 6.0-7.0