2018-2019 Media Kit and Rate Card...A2 REDEEMED Georgia claim SEC title A3 FRESHMAN PHENOM...

2018-2019 Media Kit and Rate Card

Our Weekly ReachWe’ve come a long way since The Red & Black was written by lamplight and delivered by

horse and wagon. As we celebrate our 125th anniversary, The Red & Black connects you

with the University of Georgia and Athens communities like no one else.

10,000COPIES OF THE PRINT EDITIONDistributed at more than 135 locations on campus and around Athens as well as to sorority and fraternity houses and major student-apartment complexes

70,975VISITORS TO REDANDBLACK.COMThat’s the average for the year — during the fall and spring semesters, visits range from 90,000-125,000 per week

125,459PAGEVIEWS AT REDANDBLACK.COMDuring peak periods of fall and spring, traffic averages 200,000 pageviews per week

44,000FOLLOWERS ON TWITTERWe operate three major accounts: @redandblack; @redblacksports; and @redandblack_pro (for promotions)

59,000TWITTER IMPRESSIONSWe engage with our audience dozens of times throughout the day with news and sports updates as well as promotional messages

19,000FANS ON FACEBOOKFollowers include students, staff, faculty, alumni, fans, parents of current students and residents of Athens

25,000PEOPLE REACHED ON FACEBOOKOur reach extends beyond our followers with high engagement within the extended UGA and Athens community

42,000+EMAIL NEWSLETTERSIn addition to our Daily Headlines email, we distribute events, dining and sports newsletters

6,675FOLLOWERS ON INSTAGRAMOur major accounts: @ugaredandblack; @redandblackpromotions; and @eatanddrinkAthensGA

SOURCES: Google Analytics, August 1, 2017– July 31, 2018; Twitter Analytics, Facebook Insights, Hootsuite, August 2018. MailChimp Reports. Data as of Aug. 31, 2018

Hand delivery on campus!

Our Brand Ambassadors hand out copies of

The Red & Black at high-traffic areas on campus.

HAND-TO-HAND FLYERING

Want to get your message directly into the

hands of students? Our team will insert flyers

into papers handed out on campus. Distribute

up to 500 flyers per session to promote your

specials or build your brand.

THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected]

Special Print EditionsPublished on Thursdays during the regular academic year, the weekly print edition of

The Red & Black provides readers with in-depth reporting and striking photography.

The print issue emphasizes the week’s big stories, complementing our daily online

breaking news, culture and sports coverage. The print edition is distributed at more

than 100 locations around Athens and on the UGA campus.

Special Issues & Extra Editions

Don’t miss a chance to be in these special editions

Athenscape, Aug. 9, 2018

Reach more than 5,000 incoming freshmen and welcome students back to school in this special edition.

18,000 total distribution

Football Home-Game Special Issues

Aug 30, Sept. 13, Sept. 27, Oct. 4, Nov. 8, Nov. 15 2018 — plus bonus Saturday distribution

Get home-game previews from our award-winning sports desk. Extra copies distributed on Saturdays.

16,000 total distribution per issue

125th Anniversary Special Issue, Nov. 29, 2018Student life and the history of UGA through the pages of The Red & Black. A special collectors issue.


G-Day Preview, April 19 and 21, 2018

Reach students, alumni and fans coming to town for the spring football scrimmage game with a preview issue

distributed on both Thursday and game day.


Graduation Issue, May 11, 2019

Congratulate the class of 2019, reach parents and family in town for the weekend, and connect with students

who will remain in Athens over the summer with this bonus issue published the morning after graduation.


AthFest Preview, June 21, 2019

Stay in front of the thousands of music and arts fans who flock to Athens for the multi-day festival.


Athenscape, August 8, 2019

Reach more than 5,000 incoming freshmen and welcome students back to school in this special edition.


This student

newspaper

is far

superior

to many

community

newspapers.

Excellent

writing,

content,

photography

and design.

The Red &

Black is out

of its league

— in a really

good way.

Judge’s Comments, Georgia College Press Association Awards

“

Championship Editions?

We can’t predict how the team will do, but we can tell

you that if history repeats itself, The Red & Black

will produce extra editions during the 2018 post-sea-

son as we did in 2017.


2018

A3 BUS INESS BOOM

AthFest weekend breaks

the summer slump for

downtown businesses

A4 22 YEARS LATER . . .

Locals reflect on AthFest

performances through

the years

A7 FAMILY AND FRIENDS

Athens-based band head-

lines hometown festival

on June 23

A8 FEST IVAL GEAR

A list of must-have

essentials you’ll

need at AthFest

redandblack.com

T H U R S D AY, J U N E 2 1 , 2 0 1 8

Vol. 125, No. 36 | Athens, Georgia

S A R A H C A R P E N T E R / S TA F F

FRIDAY JUNE 229 PM

AT SWEETWATER BREWING CO.YOUNG ALUMNI NIGHT

alumni.uga.edu/sweetwater

A5 LAST SUPPER

Graduates talk about where

they would go for their last

meal in Athens

A9 A H ISTOR IC SEASON

Football moments that

defined a memorable season

A10 MAK ING MEMORIES

Taking a look back at the

past four years at UGA

A11 ATHENS BUCKET L IST

Your summer to-do list

before leaving Athens

S AT U R DAY, M AY 5 , 2 0 1 8

EXTRA!

Glory,

glory to

graduates

WEDNESDAY, APRIL 25

5PM | HERTY FIELD

SENIOR SEND-OFFSENIOR SEND-OFFGATHER TO CELEBRATE THE CLASS OF 2018

Free food, music, special

appearances by Hairy Dawg

and the UGA cheerleaders

and more!

G-DAYAfter a

historic season,

this G-Day brings high

expectations

A5 Column: Fromm is, unquestionably, Georgia’s QB

A10 Things to do before and after the game

A7 Four players to look out for on G-Day

Special Preview Issue

G R A P H I C B Y S A R A H C A R P E N T E R

redandblack.com

S U N D AY, D E C E M B E R 3 , 2 0 1 7

Athens, Georgia

EXTRA!

A7 SAYONARA SEN IORSWho steps up for Georgia after seniors like Nick Chubb and Lorenzo Carter leave?

A4/A5 AWARD SEASONOur football writers gave out postseason superlatives to Georgia players

A2 REDEEMEDGeorgia avenges regular season loss to Auburn to claim SEC title

A3 FRESHMAN PHENOMQuarterback Jake Fromm settles in after rocky start in championship game

2017 SEC CHAMPIONS

Georgia beats Auburn 28-7 in Atlanta for first SEC title since 2005

R E A N N H U B E R /

A S S I S TA N T P H O T O E D I T O R

TOP LEADERBOARD • $500/WEEK

Appears at top of all pages of the site

728 x 90 banner on desktop and tablet; 300 x 50 banner on mobile

Limited to 4 advertisers

35,000 – 50,000 impressions/week CTR: 1.2 - 1.7%

PREMIUM SQUARE • $500/WEEK

Attention on every page of the site with high-profile top-right placement

300 x 250 mobile-friendly size

Limited to 4 advertisers

35,000 – 50,000 impressions/week CTR: 0.5-0.7%

CENTER SQUARE • $150/WEEK

Attention on every page of the site

300 x 250 mobile-friendly size

35,000 – 50,000 impressions/week CTR: 0.5-0.7%

HIGH VISIBILITY IN-ARTICLE ADS

300 x 250 ads appear after the first three paragraphs in an article.

Mobile-friendly with high reader visibility.

25,000-40,000 impressions/week CTR: 0.6%

Run of Site $400/week

Sports $200/week

Culture $150/week

USER-FRIENDLY PHOTO GALLERY ADS • $100/WEEK

Attention-getting 300 x 250 ads appear after every five images in a photo

gallery and offer great visibility surrounded by our popular content

Select from: Sports or Run of Site

redandblack.com

$500/weekLeaderboard/Mobile Banner728 x 90 pixels

$500/week

$150/week

Premium Square

300 x 250 pixels

Center Square

300 x 250 pixels

$400/week ROS$200/week Sports$150/week Culture

In-Article300 x 250 pixels

$100/week

Photo Gallery300 x 250 pixels

2.4million users

6.5million pageviews

65%mobile

53/47male/female

21%18-24

45% 18--34

Who visits redandblack.com?

August 2017 - July 2018, Google Analytics


The Red & Black was the first big-college news organization to go digital-first, and our

site delivers news, culture and sports coverage for the UGA and Athens communities

around the clock and all year long. Ads on our site allow you to connect with tens of

thousands of readers daily.

DAILY HEADLINES EMAIL NEWSLETTER

Sent Monday-Friday to 6,000+ subscribers (for a total of 30,000+ emails weekly), this newsletter

highlights news, photos and videos at redandblack.com.

Three spots available:

Top Sponsorship Banner

600 x 120 pixels: $200/week

Center Square Ad


Lower Sponsorship Banner


WEEKEND PREVIEW EMAIL NEWSLETTER

This Thursday newsletter offers an at-a-glance look at the best concerts, arts events and

more. It’s the companion to our in-print Weekend Preview page.

Available to one exclusive sponsor for $75 per week

SPORTS UPDATE EMAIL NEWLETTER(S)

In spring, this Monday newsletter gives a recap of what’s happened across all Georgia

sports. During the fall football season, the newsletter includes a Friday pre-game and

Monday post-game edition.

Available to one exclusive sponsor for $100

$200/week

$75/week

$100/week

Top Sponsorship Banner600 x 120 pixels

Lower Sponsorship Banner600 x 120 pixels

Newsletter Sponsorship Center Square300 x 250 pixels

Email Newsletters & Blasts


Subscribers to our email newsletters are eager to get news and updates from The Red &

Black, and this creates a welcoming environment for sponsorship ads, priced for every

budget. Readership includes students, staff and faculty, alumni and Athens residents.

EXCLUSIVE CUSTOMIZED EMAIL BLASTLet readers know about discounts, promotions and deals. We offer one

special-offer email per week and will help you craft and design a creative

message to connect with your customers.

Available at $250 per blast.

Social Media

SPONSORED FACEBOOK POST • $100

We will share a post with our 19,000 Facebook fans across two accounts.

Additional paid boosting is included.

SPONSORED TWITTER POST • $100

We will share a post with our 44,000 Twitter followers across two accounts.

FACEBOOK & TWITTER BUNDLE • $150

We will share a post with our more than 63,000 followers across mutliple

accounts. Customized verbiage for each platform.

FRIENDS TO FOLLOW — EMBEDDED SOCIAL MEDIA ON OUR WEBSITE

Our Friends to Follow program is the ultimate in customized messaging to

our readers. Through an embedded widget on the site, your social feeds

display in an attention-getting 300 x 600 pixel spot, updating as often as

you update your feeds. You can pin posts, customize the feed, and select the

design and color scheme you prefer. You also can access reporting on your

feeds’ impressions and engagement.

Three positions available:

» Homepage: $150/week

» Sports/Football Pages: $150/week

» Culture Pages: $100/week


There’s no better way to connect with our digital-savvy audience than through social

media! We offer a variety of sponsored social posts and unique embedded social media

placement on our site through Friends to Follow. Looking for something unique? Let our

team work with you to develop new and original social marketing solutions.

19,000fans on Facebook

6,675followers on Instagram

The Red & Black on Social

44,000followers on Twitter

HOUSING

FAIR 2018

BRANCH OUT AND

PLANT YOUR ROOTS

Housing Fair Digest

January

An indispensable resource for students moving off campus

Includes: Floor plans, amenities, pictures — along with a directory of related services such as laundry, housecleaning and insurance

2,000 copies: Distributed at the January Red & Black Housing Fair event

Ad Deadline: early January

Ampersand Magazine

March, October

Award-winning and in-depth feature coverage from The Red & Black

Includes: Arts, music, fashion, community, food and more. We like to say that this magazine puts the “and” in Red & Black. Focused toward upperclassmen and Athens residents

5,000 copies: Distributed on campus and around Athens

Ad Deadlines: Three weeks prior to publication date.

University of Georgia Visitors Guide

March, July

For parents, tourists, campus visitors, freshmen, alumni, students and fans

Includes: All the essentials of a visit to the Classic City with features on landmarks, restaurants, local shopping, hotels, and must-see sights on UGA’s campus. Distributed twice yearly at hotels, shops, visitors centers, retailers and select Georgia Tourism welcome centers40,000 copies: We distribute 20,000 of each issueAd Deadlines: Early February for Spring/Summer; Early July for Fall/Winter

Eat & Drink Athens GA

November, May

A total guide to the Classic City’s restaurants, bars, breweries and more

Includes: Listings favorite restaurants, directory of classic college town bars, local farmers markets and favorite on-campus eats. Plus: Guides to breweries and local beers. Distributed throughout Athens.

20,000 copies: We will distribute 10,000 of each edition

Ad Deadline: mid October for Fall/Winter issue; early April for Spring/Summer issue

UGA 101

June

The essential guide for freshmen — and their parents

Includes: This guide includes everything from dorm room gear to textbook purchases to having fun in Athens with lively coverage by students for students. It includes a bonus section for UGA parents.

7,000 copies: Distributed by hand at all 20+ summer orientation sessions

Ad Deadline: Late April

Athenscape

August

The ultimate back-to-school guide

Covers: Shopping, dining, entertainment, campus essentials and updates on what happened over the summer along with a football season sneak preview

18,000 copies: Mailed to on-campus residence halls and major off-campus apartment developments prior to move-in; distributed on campus on first day of fall semester

Ad Deadline: Mid July

Tailgate Guide

August

The essential guide to game day traditions

Includes: Recipes, tips, game day map, tailgating style and more.

10,000 copies: Distributed in hotels, visitors centers, hand-to-hand on campus and on game days and at retail locations throughout Athens

Ad deadline: Early August

Specialty Publications


2018-2019 Print ScheduleThe Red & Black publishes a weekly edition each Thursday of the regular academic year. Issues are not published during the weeks of Thanksgiving and Spring Break and during Winter break. The ad deadline for each issue is the Monday of that week, e.g. Monday, Aug. 13 for the Thursday, Aug. 16 edition.

WEEKLY PAPER REGULAR ISSUES Fall Semester 2018

WEEKLY PAPER REGULAR ISSUES Spring Semester 2019

1. Thursday, Aug. 16 17. Thursday, Jan. 10

2. Thursday, Aug. 23 18. Thursday, Jan. 17

3. Thursday, Aug. 30 (Football preview) 19. Thursday, Jan. 24

4. Thursday, Sept. 6 20. Thursday, Jan. 31

5. Thursday, Sept. 13 (Home-game issue) 21. Thursday, Feb. 7

6. Thursday, Sept. 20 22. Thursday, Feb. 14

7. Thursday, Sept. 27 (Home-game issue) 23. Thursday, Feb. 21

8. Thursday, Oct. 4 (Home-game issue) 24. Thursday, Feb. 28

9. Thursday, Oct. 11 25. Thursday, March 7

10. Thursday, Oct.18 26. Thursday, March 21

11. Thursday, Oct. 25 27. Thursday, March 28

12. Thursday, Nov. 1 28. Thursday, April 4

13. Thursday, Nov. 8 (Home-game issue) 29. Thursday, April 11

14. Thursday, Nov. 15 (Home-game issue) 30. Thursday, April 18

15. Thursday, Nov. 29 (125th Anniversary Special Issue)

31. Thursday, April 25 (G-Day Special Issue)

16. Wednesday, Dec. 5 (Reading Day) 32. Wednesday, May 1 (Reading Day)

Special Issues and Extra Editions

Athenscape Back to School 2018 | Aug. 9, 2018

125th Anniversary Issue | Nov. 29, 2018

Football Championship/Bowl Game Issues | TBD

G-Day Special Issue | April 25, 2019

Graduation Issue 2019 | Saturday, May. 11, 2019

AthFest Preview | June 19, 2019

Athenscape Back to School 2019 | Aug. 5, 2019

SPECIAL PUBLICATIONS 2018-2019

Fall 2018

Visitors Guide Fall/Winter 2018Ad Deadline: July 15, 2018

Distribution: Aug. 1, 2018

Tailgate Guide 2018Ad Deadline: Aug. 5, 2018


Ampersand Magazine Fall/Winter 2018Ad Deadline: Oct. 5, 2018

Distribution: Oct. 24, 2018

Eat & Drink Athens, GA Fall/Winter 2018Ad Deadline: Oct. 12, 2018

Distribution: Nov. 15, 2018

Spring 2019

Housing Fair Digest 2019Ad Deadline: Jan. 4, 2019

Distribution: Jan. 15, 2019

Visitors Guide, Spring/Summer Ad Deadline: Feb 8, 2019

Distribution: March 1, 2019

Ampersand Magazine Spring/SummerAd Deadline: Feb. 22, 2019

Distribution: March 8, 2019

Eat & Drink Athens GA Spring/Summer 2019Ad Deadline: April 5, 2019

Distribution: May 1, 2019

Summer 2019

UGA 101Ad Deadline: April 26, 2019

Distribution: June 3, 2019

Fall 2019

Visitors Guide Fall/Winter 2018Ad Deadline: July 12, 2019

Distribution: July 29, 2019

Athenscape 2019Ad Deadline: July 15, 2019


Tailgate Guide 2019Ad Deadline: Aug. 9, 2019


Ampersand Magazine Fall/Winter 2019Ad Deadline: Oct. 4, 2019

Distribution: Oct. 23, 2019

Eat & Drink Athens, GA Fall/Winter 2019Ad Deadline: Oct. 18, 2019

Distribution: Nov. 21, 2019


S AT U R DAY, M AY 5 , 2 0 1 8 EXTRA!

Glory, glory to graduates

G-DAYAfter a historic season, this G-Day

brings high expectations

A5 Column: Fromm is, unquestionably,

Georgia’s QB

A10 Things to do before and after the game

A7 Four players to look out for

on G-Day

Special Preview Issue

ORDER ONLINE AT PIZZAHUT.COM OR DOWNLOAD THE APP

GO DAWGS!GOOD LUCK IN THE SEC CHAMPIONSHIP!

$799LARGE2-TOPPING PIZZA

SEC CHAMPIONSH IP PREV IEW

SPEC IAL ISSUENOVEMBER 30 , 2017

DECEMBER 2 , 2017 | 4 : 00 P.M .MERCEDES -BENZ STAD IUM , AT LANTA

Frequency DiscountsAll successful ad campaigns, regardless of your budget, have one thing in common —

frequency. The more times your ad appears, the more impressions it makes. The Red &

Black offers discounts that allow you to build that all-important frequency — and save

you money!

12-Month Frequency Packages

For larger advertisers and those who plan a year’s marketing budget in advance, this is an effect way to plan

your campaigns and maximize your savings. Your account executive will work with you to create a package of

advertising, giving you discounts based on the number of ads booked. You can select from any regular ads in

any of our publications or digital platforms.

All frequency contracts last one year from the date of your first insertion. Order 40 ads to run in the fall and

spring? You can save 40% if you place new ads in the summer.

Semester Packages

For small businesses and those with a focused seasonal strategy, we offer semester packages that make

booking and budgeting simple with savings of more than 30% on our standard products.

Extend your savings! In addition to one of these packages, you can order 4 additional ads in any of our

publications or platforms at a 20% discount.

2018-2019 SEMESTER PRINT PACKAGES

Price Per Week at Open Rate

Price Per Week with Package Deal

Total 16-Issue Package Cost

Total Savings

Business Card3.2” x 2”

$85 $50 $800 $560

Small Square3.2” x 3”

$125 $75 $1,200 $800

Index Card4.9” x 3”

$210 $150 $2,400 $960

Eighth Page 3.2” x 8”

$350 $250 $4,000 $1,600

Quarter Page4.9” x 10.5”

$650 $500 $8,000 $2,400

PLUS: Up to 4 additional ads, in any size in any publication or digital platform at 20% off the open rate.

Save 10%when you commit to

10 ads


20 ads


30 ads


40+ ads


redandblack.com

T H U R S D AY, A P R I L 1 2 , 2 0 1 8


35%80%

Poverty rate in

community persists

of students at Clarke

Middle School qualify for

free or reduced lunch

In 2017, the Clarke County

School District reported a

graduation rate of

In 2016, the poverty rate

in Clarke County was

of those in poverty in 2016

were under 18 years old

8,121

64%

Athens’ next generation

Charlotte Norsworthy

Lead Enterprise Reporter

From the front porch of his house in the

Parkview Extension affordable housing commu-

nity on Baxter Street, a Clarke Middle School

student can watch as University of Georgia stu-

dents walk by.

Glued to a cell phone, the 11-year-old seemed

unphased. But his mother said they both recog-

nize the clear discrepancy between what UGA

students own and what children in affordable

housing have access to.

“You see students walk by every day with so

much. Bookbags, nice shoes … kids living here

notice,” the mother said.

She’s in her 30s and unemployed. It’s been dif-

ficult to nail down a job since she graduated from

Clarke Central.

“I’ve applied to hotels, downtown …” she said.

“But students get those.”

Her story is not uncommon in Clarke County,

where the poverty rate sits well above the na-

tional average despite housing the state’s flag-

ship institution. But for her son and others like

him, achieving economic mobility will involve

several hurdles, the first of which involves grad-

uating from high school.

As poverty becomes a growing concern to lo-

cals and advocates, many are calling upon the

public school system, the university and local

government to initiate structural change.

Hurdles and helping hands

Wick Prichard picked collard leaves from a stu-

dent garden outside of Clarke Middle School on

Baxter Street on Monday, as he does every week,

to sell at a picnic table outside the school.

Prichard is the coordinator of Grow It Know

It, a program through the Clarke County School

District and UGA Extension that seeks to help

students in the public school system understand

and address issues of poverty and food insecu-

rity. S E E AT H E N S P A G E A 4

On deadline

from Athens,

Georgia,

since 1893

OBITUAR IES

UGA remembers two active community leaders

UGA alumnus Ed Benson dedicated life to mentoring Athens

expanding Terry College of Business

UGA professor Karen Tinsley advocated for Georgia affordable

housing, biking throughout Athens

G R A P H I C B Y S A R A H C A R P E N T E R

S AT U R DAY, M AY 5 , 2 0 1 8

EXTRA!

Glory, glory to graduates

2018

redandblack.com

T H U R S D AY, J U N E 2 1 , 2 0 1 8


2018-2019 SEMESTER DIGITAL PACKAGES

Price Per Week at Open Rate

Price Per Week with Package Deal

Total 16-Issue Package Cost

Total Savings

Facebook Post $100 $60 $960 $640

Center Square Banner Ad

300 x 250 pixels

$150 $100 $1,600 $800

In-Article Ad, Run of Site

300 x 250 pixels

$400 $300 $4,800 $1,600

Top Leaderboard

728x90/300x50 pixels

$500 $350 $5,600 $2,400

PLUS: Up to 4 additional ads, in any size in any publication or digital platform at 20% off the open rate.

All Rates & Sizes 2018-2019

THE RED & BLACK, ATHENSCAPE, EXTRA EDITIONS

10X 20X 30X 40X

AD UNIT DIMENSIONS OPEN 10% 20% 30% 40%

Full Page * 10” x 21” $1,600 $1,440 $1,280 $1,120 $960

Half Page * 10” x 10.5” horizontal

4.9” x 21” vertical

$1,100 $990 $880 $770 $660

Quarter Page * 4.9” x 10.5” vertical $650 $585 $520 $455 $390

Eighth Page 3.2” x 8” vertical $350 $315 $280 $245 $210

Index Card 4.9” x 3” horizontal $210 $189 $168 $147 $126

Small Square 3.2” x 3” $125 $112 $100 $87 $75

Business Card 3.2” x 2” $85 $76 $68 $59 $51

Front Banner * 10” x 2” $500 $450 $400 $350 $300

Sports Banner * 10” x 2” $400 $360 $320 $280 $240

Culture Banner * 10” x 2” $350 $315 $280 $245 $210

Puzzle Display * 4.91” x 8” $400 $360 $320 $280 $240

Puzzle Sponsor 4.91” x 1” $75 $68 $60 $53 $45

SPECIALTY PUBLICATIONS

FULL PAGE HALF PAGE QUARTER PAGE EIGHTH PAGE COVER/MAP POSITIONS

Ampersand

Magazine

$8207.375” x 9.75”

$4807.375” x 4.75” H 4.75” x 9.75” V

$3153.5” x 4.75”

$2503.5” x 2.25”

Back Cover $1,500

Inside Front $1,000

Inside Back $1,000

Eat & Drink

Athens GA

$8204.625” x 10”

$4804.625” x 5”

$3154.625” x 2.5” H2.25” x 5” V

N/A Back Cover $1,500

Inside Front $1,000

Inside Back $1,000

Housing Fair

Digest

$5005.5” x 8.5”

$2505.5” x 4.25”

N/A N/A Back Cover $1,500Inside Front: $750

Tailgate Guide $8204.625” x 10”

$4804.625” x 5”

$3154.625” x 2.5”H2.25” x 5” V


Inside Front $1,000

Inside Back $1,000

UGA 101 $8204.625” x 10”

$4804.625” x 5”

$3154.625” x 2.5” H 2.25” x 5” V


Inside Front $1,950

Inside Back $1,950

Map Front: $1,000

Map Back: $1,000

University of Georgia Visitors Guide

$1,5007.375” x 9.75”

$1,0457.375” x 4.75” H4.75” x 9.75” V

$5953.5” x 4.75”

$3253.5” x 2.25”

Back Cover $4,995

Inside Front $2,000

Inside Back $2,000

Map Front: $1,700

Map Back: $1,700

NEWSLETTER SPONSORSHIPS

Daily Headlines Top Banner600 x 120 pixels

$200/week

Daily Headlines Center Square300 x 250 pixels

$100/week

Daily Headlines Lower Banner600 x 120 pixels

$75/week

Weekend Preview Banner600 x 120 pixels

$75/week

Sports Update Banner600 x 120 pixels

$100/week

Special Offer — custom email blast $250/blast

SOCIAL MEDIA

Sponsored Post (Choose Facebook or Twitter)

$100/post

Facebook+Twitter Bundle $150/post

Friends to Follow: Homepage $150/week

Friends to Follow: Culture $150/week

Friends to Follow: Sports $150/week

ONLINE BANNER ADS

Top Leaderboard/Mobile Banner728 x 90; 300 x 50 pixels

$500

Premium Square 300 x 250 pixels

$500

Center Square: Run of Site 300 x 250 pixels

$150

In-Article Square: Run of Site 300 x 250 pixels

$400

In-Article Square: Sports 300 x 250 pixels

$200

In-Article Square: Culture 300 x 250 pixels

$150

Photo Gallery: Run of Site 300 x 250 pixels

$100

Photo Gallery: Sports 300 x 250 pixels

$100

Digital

Print

* = Free Color; for all other ads, $25 for spot color and $50 for full color

REGULAR DEADLINES

WEEKLY PRINT Insertion Orders: Monday prior to Thursday issue, 4

p.m. Camera ready artwork: Tuesday prior to Thursday issue, 4 p.m.

WEEKLY DIGITAL ADS Insertion Orders and all materials due

Friday at 2 p.m. prior to week ad runs (weeks start on Mondays)

FORMATS

PRINT The ideal camera-ready format is 300 dpi print-quality

PDF. For ads we create, we prefer editable PDFs or AI or EPS

logo files and high-res JPGs or TIFs.

DIGITAL All files should be 72 dpi and meet pixel dimensions

noted above. PNG, GIF or JPG files for banner ads; MP4 files

for video ads.

INSERTS, FLYERS AND POST-ITS

TYPE QUANTITY SIZE PRICE LEAD-TIME

Insert — includ-ed in weekly paper or special edition of The Red & Black

10,000 11” x 11” max4” x 6” min

$950 produced by advertiser$1,500 produced by Red & Black; 5 x 7”$1,750 produced by Red & Black; 8.5 x 11”

Delivered to printing plant Monday prior to publication

10 days lead-time for inserts produced by Red & Black

Hand-to-Hand

Flyer — inserted in papers distrib-uted on campus

500 11” x 11” max $250produced by advertiser $450 produced by Red & Black; 8.5x11”

Deliver to Red & Black Tuesday prior to distribution

Front-Page Post-

it Note — on A110,000 3” x 3” $875 Artwork approved 10 days

prior to distribution


Print Positions & Pricing

A1

B1

A2

B2

A3

B3

A4

B4

A5

B5

A6

B6

A7

B7

A8

B8

Debriefing Opinion

Showcase Weekend PreviewSports Playbook

Culture

PUZZLE

PUZZLE

B1 JUMPSHERE

NO ADS

PHOTO FEATURE

SPORTS STATS AND NEWS

NEWS BRIEFS

FRONT PAGE

STORY JUMPS HERE

NEWS ARTICLES

NEWS ARTICLES

SAVINGSSECTION

SAVINGSSECTION

$1,600

$85

$85

$85

$85

$85

$85

$85

$85

$85

$85

$125

$125

$85

$85

$85

$400

$400

$400

$500 $350$210 $210

$75

$75

$75

$75

$350$350$350

$650 $650

$1100 $1100

PUZZLE $400

$75

$75

FREE COLOR SPOTS PAID COLOR OR BLACK & WHITE

SPORTS SECTION POSITIONS ARE AVAILABLE BY RESERVATION ONLY FOR THE SPECIAL HOME-GAME ISSUES OF AUG. 30, SEPT. 13, SEPT. 27, OCT. 4, NOV. 8, NOV. 15

Football Preview


Front Page Post-It Note

$875one per issue

Inserts

11 x 11 maximum; 4 x 6 minimumLimit 3 per issue$950-$1,750

2018-2019 Media Kit and Rate Card...A2 REDEEMED Georgia claim SEC title A3 FRESHMAN PHENOM...

Documents

Transcript of 2018-2019 Media Kit and Rate Card...A2 REDEEMED Georgia claim SEC title A3 FRESHMAN PHENOM...