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CONTENTSNoteworthy .................................3

Products ............................... 4-14

March 2012

®

a supplement to the March 2012 issue of Garden Center magazine

GardeN ceNter Products aNd suPPlies s3

noteworthy

editorialyale youngblood, editor/Publisher

[email protected] Sarah Martinez, Managing editor

[email protected]

advertiSing SaleStiffany o’[email protected]

CirCulationMelody Berendt, director

[email protected]

Creativeandrea vagas

creative [email protected]

nichole FryeGraphic [email protected]

ProduCtionhelen duerr o’halloran

director, [email protected] Clevinger

advertising Production [email protected]

editorial & SaleS oFFiCe801 cherry st.,suite 960, #2

Fort Worth, tX 76102Phone: (800) 456-0707

Fax: (817) 885-7875

CorPoraterichard J.w. Foster

chairman & ceoChristopher w. Foster

President & coodaniel Moreland

executive Vice PresidentJames r. KeefeGroup PublisherKevin gilbride

Group Publisher, horticultureKelly antal

Manager, accounting department

CorPorate oFFiCeS4020 Kinross lakes Pkwy., suite 201

Richfield, Ohio 44286Phone: (330) 523-5400

Fax: (330) 659-0823www.gardencentermagazine.com

rebates and loyalty programs are enjoying a retail resurgence, and garden centers are making innovative uses of these old ideas

Many garden centers today are looking to new marketing programs and technology to increase sales, improve loyalty and learn more about their customers. Surprisingly, they are finding answers in new, innova-

tive uses of two old ideas: rebates and loyalty programs.Loyalty programs and rebates are extremely popular marketing methods

that reward the buyer for purchasing products from a particular store or manufacturer. Most often, the loyalty card looks similar to a credit card or key-ring card, with a barcode that is scanned at the point of sale. When the card is presented, the consumer is either eligible for a discount on certain items or gains rewards points that can be applied towards a future purchase.

With the advent of new technology, loyalty programs are getting more complex and more rewarding. Consumers want choice in their loyalty programs rewards, something that hasn’t always been available. However, by utilizing software that collects and analyzes POS data, retailers are able to effectively target market additional products and services to their customers. This allows the consumer to be rewarded with items in line with their desires.

For instance, a customer purchases several shrub roses. Utilizing this POS data, garden retailers can now offer discounts on fertilizers or pruners. This form of targeted marketing benefits the consumer in that he/she most likely needs the additional items and is now saving on the purchase of them, and the retailers in that they are boosting revenue through incremental sales.

Rebates reign. With more than $15 billion in rebates being issued in an average year, it’s apparent that rebates are a significant part of the loyalty and marketing strategy of both retailers and manufacturers. With new technology and processes, consumers can now choose to redeem their rebates via prepaid cards, gift cards, warranties, services or merchandise. Furthermore, instead of the antiquated method of mailing in rebates and waiting months for a check to arrive in the mail, rewards and rebates can now be processed online.

Also, rebates and rewards can now be aggregated. New technology allows consumers to submit all of their rebates in one application and receive one payment for the total dollar amount of the rebates.

Follow through. Another benefit the collection of POS data provides to retailers and manufacturers is that of post-purchase sales and follow-up mar-keting. Through the collection of consumer spending habits through reward redemption and spending of rebate dollars, companies know what customers are buying. In turn, the retailer can market more effectively and efficiently after that first purchase. The information gathered in the rebate and loyalty process has given companies the ability to track lifetime customer value and drive incremental revenue through highly targeted promotions.

Garden centers are utilizing loyalty programs and rebates as part of their marketing mix in order to enhance customer acquisition and market expan-sion. There are four key areas in which rebates drive decisions: Target new untapped product segments, ideas for new products and services, potential partnerships with other companies, and geographical expansion. New technol-ogy in loyalty programs and rebates allows these decisions to be made more easily with the results having a higher likelihood of success.

author doug Bantivoglio is the business development manager at the ohana Com-panies, a leader in rebate and payment processing. Call him at (302) 225-5505, e-mail [email protected] or visit www.everybodywins.com.

products

s4 GardeN ceNter Products aNd suPPlies

Control Products

Insect Shield repellent technology // Insect ShieldApproximately 40,000 cases of lyme disease are documented in the U.S. alone every year, and health experts are predicting 2012 to be the worst year for lyme risk ever. Insect Shield’s EPA-registered technology converts

clothing and gear into effective and convenient insect protection. The repellency is long-lasting and appropriate for use by the entire family with no restrictions for use. www.insectshield.com(866) 712-7110

gardencentermagazine.com/readerservice - #104

Control Products

PureSpray GREEN // Petro-Canada Lubricants Inc.Gardeners can now feel good about fighting insects and disease with new PureSpray GREEN, an all-in-one organic solution that works for both indoor and outdoor use on flowers, fruits, vegetables, shrubs and trees. PureSpray GREEN has been tested and used by professional crop grow-ers worldwide. www.todaysclearchoice.com(905) 804-3636


Apparel

Stylish, functional hats // Sunday AfternoonsSunday Afternoons specializes in sun hats, wide-brim hats, winter hats, kids’ hats, baby hats, sun-protective clothing and travel clothing. The hats and clothing provide maximum sun protection for gardening, travel, golfing, surfing, hiking, paddling, and all outdoor activities where skin health is a concern. Each of the company’s products features innovative designs and quality craftsmanship. www.sundayafternoons.com(888) 874-2642


Birding/Nature

Harmony 3 Bells Birdbath // H. PotterYour customer’s garden will look like a scene from a Japanese scroll painting when birds are splashing in this Asian-inspired birdbath. This birdbath is high-quality garden decor as well with fine construction and top materials and makes a sculptural focal point in the landscape. www.hpotter.com(509) 921-1640 gardencentermagazine.com/ readerservice - #102

Control Products Clear Choice // Petro-Canada Lubricants Inc.Clear Choice is a convenient, easy-to-use selec-tive herbicide for lawns that effectively kills over 60 broadleaf weeds right down to the roots. A revolution-ary approach to broadleaf weed control, Clear Choice has up to 85% less active ingredients when compared to traditional herbicides, so you can finally feel good about killing weeds. www.todaysclearchoice.com(905) 804-3636


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Fertilizers/Growth Products

Organic plant food // Organic Plant Magic Organic Plant Magic is an all-purpose organic plant food that is alive with benefi-cial micro-organ-isms that work with the other plant food ingre-dients to stave off disease and pest issues in plants, while nurturing them. Non-toxic and chemi-cal-free, it is formulated to be the safest and best organic alternative to chemical fertilizer and pesticides. And get this: The same formulation works for all consumer planting applications. www.organicplantmagic.com(781) 834-4889

gardencentermagazine.com/ readerservice - #106

Fertilizers/Growth Products

SUPERthrive // Vitamin InstituteVitamin Institute’s SUPERthrive, with its 50 vita-mins and hormones, is a boon to a plant’s regular fertilizer regimen. SUPERthrive’s guarantee has been unchallenged for 67 years. Vitamin Institute offers $5,000, guaranteed, if customers don’t find SUPERthrive to be a world champion activator, reviver and plant perfecter. www.superthrive.com(800) 441-8482


Fountains/Statuary

Harbor Seal // PotinaHarbor Seal from Potina was originally cast in bronze by noted sculptor Sylvia Shaw Judson in 1945 for a family in Lake Forest, Ill., and a children’s hospital in Boston, Mass. Offered in its original size, it is available as a fountain or as a statue in two finishes, bronze or sandstone. www.potina.com(704) 342-9808


Fountains/Statuary

Mother with Children // Kansas City Art Statuary“Mother with Children” is from Kansas City Art Statuary’s Classic collection of stone-cast statues and fountains. Each piece of statuary is hand-crafted in a labor-intensive manufacturing process. Molds are created by master craftsmen with more than 30 years of experience. www.kcart.com(816) 241-3929


Fountains/Statuary

Stone fountains // HomeStone ImportsHomeStone Imports markets a vast line of natural stone fountains and containers from Bali. These high-quality fountains and outdoor pots (the items are so versatile that you can use them either way) are hand-crafted from pebble, marble, slate and broken slate. www.homestoneimports.com(312) 218-9108


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Home & Gift

Flower Vase rug // Peking Handicraft Inc.This rug, designed by Mary Lake Thompson, depicts beautiful fresh-cut spring flowers on display in antique glass bottles. This colorful accent is perfect for welcom-ing spring. It is 100-percent wool and hand hooked. The rug measure 34 inches by 47 inches. www.pkhc.com(650) 871-3788


Home & Gift

Emily’s Garden // HydrofarmEmily’s Garden is a 16-inch x 24-inich x 6-inch garden with six planters, allowing customers to rotate or add new plants. It will fit just about anywhere—on a bench, a shelf, a table or out on the patio. Emily’s Garden comes complete; just add seeds and water. www.hydrofarm.com(877) 610-1600


Home & Gift

Set in Stone Rabbit // Green Piece Wire ArtGreen Piece Wire Art markets a new line, “Set in Stone,” which features an array of cute characters—like this rabbit—made from hand-painted metal in a faux stone setting. The line includes these characters: Chick, Crab, Crane, Crown Bird, Flamingo, Frog Prince, Helirockter, Horse, Pearock, Rabbit, Reindeer, Rockapilar, Rooster and Snail Rider. www.greenpiecewireart.com(877) 956-5901


Home & Gift

Gnome garden accessory kit // Echo ValleyThese days, small is huge, at least where fairy and miniature garden-ing is concerned. Echo Valley has introduced a new Gnome Garden Ac-cessory Kit. The 8-piece set includes gnome figurine, 36-inch roll fence, wire arbor, chair, birdbath, wheelbar-row, shovel and birdhouse. www.echovalley.com(800) 592-9678


Home & Gift

Blessing tray // Ohio WholesaleThe Blessing tray from Ohio Wholesale features a vintage image and is food-safe. Made of metal, the tray measures 11-1/4 inches x 15-7/8 inches. It will be available in the Summer 2012 catalog. www.ohiowholesale.com(877) 745-5050


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Home & Gift

Flameless Candles // Amazing Flameless CandleThe Amazing Flameless Candle is great for décor in any placement inside or outside the home. It’s made out of beeswax and provides the look, smell and ambiance of a traditional candle. It runs on LED lights that have self timing abilities making it hazard-free (no singed plant foliage!) www.theamazingflamelesscandle.com(480) 264-3350


Home & Gift

Distortion candlestick// AreawareThe Distortion Candlestick, designed by Paul Loebach, is available in resin, marble and chrome plate. It measures 3 x 3 x 10 inches. A traditional candlestick form is distorted through a 3D rendering program, rapid prototyped, then cast. www.areaware.com(614) 469-0600, ext. 214


www.gardencentermagazine.com/readerservice - #24

Harvest DecorSummer 2012

Quality

1-877-745-5050 • www.ohiowholesale.com • ohiowholesale.wordpress.comFax: 1-888-869-0343 • 5180 Greenwich Rd; Seville, OH 44273 Showrooms: Seville|Atlanta|Las Vegas|Minneapolis|Dallas|Denver

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Irrigation

One Touch Shower & Stream // DrammDramm has introduced the new One Touch Shower & Stream, which features complete and total water flow control with just one touch of your thumb. The One Touch Shower & Stream has two pattern options: Shower, cascading fine water droplets for a gentle shower that will not harm your plants and Stream, powerful enough to wash even the muddiest sidewalk. www.dramm.com(800) 258-0848


Irrigation Smart irrigation control system // Cyber-RainCyber-Rain, maker of leading-edge, easy-to-use Internet-based smart irrigation control systems that reduce landscape water usage by 30-70 percent, has extend-ed the functionality of its XCI Cloud product. XCI Cloud allows homeowners to manage an unlimited number of sites and controllers from any Internet-con-nected computer—and even through their smartphones. Cyber-Rain products are so efficient that they qualify for water-effi-ciency rebates around the country.www.cyber-rain.com(877) 888-1452, ext 714


Irrigation

Low-water-consumption sprinklers // Rainforest SprinklersRainforest Sprinklers, a division of Contech Entrerprises, has introduced a sprinkler line that provides low-water-consumption—about 1/3 less than most impact and oscillating sprinklers. The gentle, fine rain/mist spray won’t damage small plants and seedlings, and the sprinklers offer even application of water with less runoff. They feature adjustable coverage from 20 square-feet up to 1,900 square-feet. www.rainforestsprinklers.com(800) 767-8658


Lighting

Tealight Lava Lanterns // Echo ValleyCombining retro chic with state-of-the-art solar technology, Echo Valley’s new color-changing Tealight Lava Lanterns are sure to be “all the buzz” in 2013. Available this fall in three colors, the line features the hanging series (pictured), which has a flat bottom and thus can be used as a table-top fixture either outside or indoors. The opalescent glass lamp is individually hand-blown ensuring that no two are alike. The solar tealight and hanger fasten securely to the glass lamp via a cam-lock system that is both air- and water-tight. On the underside of the solar cell is a color-changing LED light that cycles through 5 colors ev-ery 15 seconds, creating the mystical lava lantern effect. www.echovalley.com(800) 592-9678


Lighting

Anywhere Lighting // ExhartAnywhere Lighting by Exhart features an exciting new technology that utilizes battery-powered, long-last-ing LED lights with automatic timers —allowing consumers to just set it and forget! Designs range from ornamen-tal garden stakes (pictured) to elegant traditional Chandeliers and decorative Hanging Lights—something for every home and garden. It’s the perfect solu-tion to accent lighting for indoors and outdoors. www.anywherelighting.com(800) 775-5503


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Lighting

Mini Sunburst reflector // HydrofarmReduce your horticultural footprint with an all-in-one magnetic ballast/reflector, which offers both the warmth of bright light and the chill of a cool-touch design so no one—and nothing—gets burned. The mini Sunburst is built out of highly reflective European specular and comes equipped to support 150 and 175W. The lightweight system is easy to hang and includes a lamp, bulb, hangers, lighting recommendations and instructions. http://hydrofarmgc.com/(877) 610-1600


Outdoor living

Kinetic art // Evergreen EnterprisesEvergreen Enterprises offers a vast line of lawn décor, including kinetic art, flags and yard stakes. The designs of more than 550 licensed artists are showcased in the Evergreen Flag & Garden brand, creating a wonderfully vibrant and varied collection. www.myevergreenonline.com(800) 774-3837


Outdoor living

Biker Babe Gnomes // Clean Air GardeningClean Air Gardening’s Biker Babe Garden Gnomes have a pointy hat like most garden gnomes, but that’s where the similarities end. Unlike most gnomes, Biker Babe is definitely a gal. Dressed in a black and white biker outfit, this gnome is tough and sassy and ready to watch over your garden and have a good time. Handcrafted from materials specially designed to survive temperature extremes out of doors, Biker Babe Gnome is ready to spend summer, fall, winter, and spring in your customer’s garden. www.cleanairgardening.com(888) 439-9101



Create A Dramatic

Nighttime Effect!

PO Box 2741 Ann Arbor, MI 48106 Tel: 800.592.9678 Fax: 800.367.9581

www.echovalley.com Facebook.com/echovalley

Come see us at the following:National Hardware Show (May 1 – 3)

Las Vegas Convention Center, Booth #12315AmericasMart Bldg. 2WW, Suite 9-A19, 26

Over 40 New Products To Brighten Each Day

And Illuminate The Night!

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Outdoor Living

Grill Scrub // AuracoGrill Scrub is an all natural, environmentally friendly, powerful cleanser that is designed to break down oil, grease and food residue left behind on grills. Grill Scrub has no harsh fumes, will not burn your skin and can be used on any surface. It works quickly and ef-fectively and is safe for humans, pets and plants that may be around the grill. Every 16 fl. oz. spray bottle comes with a free scouring pad. www.auraco.net(855) 514-3370


Outdoor Living

Rock enclosures // Dekorra ProductsDekorra Products’ exten-sive line of decorative rock enclosures features artificial rocks that conceal a variety of unsightly devices found in city, rural, residential and commercial landscapes. These landscape accents sport incredible aesthetics and a unique flange design that allows the enclosures to be secured to the ground with stakes easily and quickly, pro-ducing a beautiful addition to the landscape. www.dekorraproducts.com(888) 635-8585


Planters

Plant Hive // Fertil USAThe Plant Hive is a custom-printed six-pack carry tray designed for growing and retailing plants in Fertilpot biodegradable/plantable pots. Plant Hive is produced using recycled milk jug plastic, and is recyclable in municipal programs. Custom printing is offered at very low volumes. www.fertil.us(888) 233-7845


Planters

Hanging baskets // East Jordan PlasticsAs one of the largest manufacturers of horticultural containers in North America, East Jordan Plastics has been providing plant containers and plant grow-ing solutions to the horticulture industry since 1947. These sturdy hanging baskets are among the company’s offerings. Many EJP containers are made from a high percentage of post-consumer recycled plastic, and are 100-percent recyclable. www.eastjordanplastics.com(800) 353-1190


Planters

The Plantominium // The PlantominiumThe Plantominium is a new way to garden vertically. It unfurls from a small envelope into a 5-foot-tall condominium for plants. It will hold six 4.5-inch round, 4-inch square (with beveled corners) or 3.5-inch square pots in thick poly-ethylene loops. The Plantemonium hangs from included s-hooks and screw eyes and rotates 360˚ with the included swivel. It assembles simply in fewer than two minutes. www.theplantominium.com [email protected]


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Planters

The M Brace Mini // Outdoor EssentialsThe M Brace Mini is a fun way to create smaller raised beds. It’s the perfect solution for small-space gardening like patios and decks. You can also create the perfect children’s garden with the new fun colors and designs. Choose from untreated steel that will rust beauti-fully over time or go with the powder-coated colors (pictured). The M Brace Mini is made entirely of recycled steel and manufactured in the U.S. www.outdooressentialproducts.com(206) 437-7869


Planters

Decorative planters // CeramoCeramo markets a vast array of decorative glazed pottery, including containers and fountains in vivid colors. This pottery is great for housing plants indoors and outdoors. Because there are so many styles to choose from your cus-tomer will surely find just what she’s looking for. www.ceramousa.com (800) 325-8303



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Planters

Tomato Barrel // HydrofarmHydrofarm’s Tomato Barrels are ideal for tomatoes (of course!) and other trellis-loving plants and flowers that flourish in this structure. Each Toma-to Barrel’s dimensions are 14-inches inside and 12-inches tall, expanding to over four feet high to protect and support climbing crops. The barrel in-cludes a planter, three support rings, three connecting risers, and a self-watering reservoir system, freeing up customers to enjoy the fruits—and vegetables—of their labor. http://hydrofarmgc.com/(877) 610-1600


Plants

BOOST high-nutrition vegetables // BurpeeThe new BOOST collection from Burpee Home Gardens has been featured in several consumer media outlets, creating much anticipation for this year’s launch to home gardeners. The six vegetables in BOOST were specially selected for high-er antioxidant levels than any other home garden vegetable varieties. BOOST consists of three tomatoes, one pepper, one cucumber, and one salad mix. www.ballhort.com/burpeehomegardens(800) 888-1447


Plants

Garden Cookies // Strong Marketing Garden Cookies: Make & Grow Kit is an incredible product from Strong Marketing, Inc. The kit comes with everything the consumer needs to form real, flowering cookies for their gardens, including recipe card with instructions for making and planting Garden Cookies; flower shaped cookie cutters; rolling mat; miniature rolling pin; reseeding flower seeds; organic clay; and organic soil mixture. www.strongmarketinginc.com (800) 398-0539


Plants

Pink Heartbreaker Weeping Redbud // Eaton FarmsEaton Farms is introducing Pink Heartbreaker Weeping Redbud, a beauti-ful and unique weeping version of Cersis canadensis, to retailers and growers across the United States and Europe. Pink Heartbreaker displays a multitude of pink flowers in spring, versus the more typical lavender flowers of C. ca-nadensis. www.EatonFarms.com(800) 960-9974


Plants

‘Brandy Punch’ hibiscus // Green Leaf PlantsThe Cordials series of hibiscus, from Green Leaf Plants/Blooms of Bressingham, is the tallest in the collection at 42- to 48-inches, and all have bold, uniquely shaped leaves and sturdy habits. ‘Brandy Punch’ features foliage with striking hints of bronze, purple and green that forms a dramatic backdrop for its big pink flowers. www.glplants.com(800)321-9573


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Plants

Global Warming Mums // Vermont Organics NurseryDeveloped by Vermont Organics Nursery, Global Warm-ing Mums bloom late in the season, after other fall mums have passed. These hardy perennial plants provide much needed food for bees and beneficial insects, still look-ing for something to eat due to warmer extended fall seasons. http://vermontorganics.com/(802) 528-8512




Foliage Group, Inc.Home of the Ittie Bitties and SmartPlantstm

...the place for smart plants

Batson’s Foliage Group, Inc.22701 State Road 46, Sorrento, FL

Phone: (352) 735–6835 • Fax: (352) 735–9395www.batsonsonline.com • www.batsonsonline.mobi

What are Ittie Bitties?Ittie Bitties are a 2” assorted mix of plants that includes 8 – 11 varieties that are good for terrariums, fairy gardens, living walls, or small plantings. They ship growers choice. We offer two different mixes: Ittie Bittie Foliage and Ittie Bittie Ferns.

What are SmartPlantstm?SmartPlantstm are any of Batson’s Foliage Group’s plants that are

labelled with a 2D QR (quick response) tag.

They work with smartphones and all you need is a barcode reader application on your phone in order to use them. They are available for most categories of plants that we offer.

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Plants

Crocosmia Twilight Fairy Series // Terra Nova NurseriesThe new Crocosmia Twilight Fairy series consists of two new plants to date, boasting bronze-colored foliage and hot-col-ored flowers on short, well-branched spikes. These new com-pact plants come in two beautiful and vibrant colors, crimson red (Crimson) and bright yellow-orange (Gold). The series can be used in containers, mixed beds, fronts of borders, and in small gardens to attract hummingbirds and butterflies. www.terranovanurseries.com(800) 215-9450


Plants

Ittie Bittie Mix // Baston’s Foliage GroupBatson’s Foliage Group introduces the 2-inch Ittie Bit-tie Fern terrarium mix. Each case ships packed with 88 plants—eight to eleven varieties-growers choice. The mix is ideal for terrariums, fairy gardens and other small plant-ings. http://batsonsonline.com/(352) 735–6835


Tools/Accessories

Wagon // Wellmaster Wellmaster’s garden center wagon is a new addition to the company’s vast line of practi-cal and durable mobile units. The wagon can be used to transport practically anything at the store, whether it’s bags of fertilizers or an assortment of plants. www.wellmaster.ca (800) 387-9355

gardencentermagazine/ readerservice - #141

Wind Chimes

Bellissimo // Woodstock ChimesNew for winter 2012, the Woodstock Bellis-simo Chime features black, powder-coated aluminum tubes and teak-finished pine. Ceramic and wood bead and a glass-crystal accent complete this elegant package. www.chimes.com(800) 422-4463


Miscellaneous

Stock & Roll // Retail Handling SolutionsErgonomic and elegantly simple, the new Stock & Roll portable shelf stocking cart from Retail Handling Solutions holds case-packed goods and store containers at any shelf height and glides down aisles to make stocking faster, safer and easier. The platform has handgrips on all four sides for easy maneuverability on smoothly rolling casters. www.RetailHandlingSolutions.com(866) 593-3053


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