GOVT CALLS FOR NATIONAL EXPORT STRATEGYGOVERNMENT is pushing for the expedition of the country’s National Export Strategy that is set to address bottlenecks in the export sector as industry players move towards improving competitiveness of local products on the foreign market.

Disclaimer: ZimTrade strives to compile reliable, research-based information that is passed on to our readers in good faith. However, ZimTrade does not accept any responsibility for the accuracy of the information supplied, nor does it guarantee the status or reliability of any third party included in the Newsletter. Similarly opinions expressed by third parties in abstracts and/or interviews are not necessarily shared by ZimTrade. For more information about ZimTrade and its activities log on to www.zimtrade.co.zw

SEE STORY ON PAGE 2

EU DEMAND FOR SPICES AND HERBS ON THE RISEPage 4

ZIMTRADE 2016 EXPORTERS’ CONFERENCE RESOLUTIONSPage 4

Published by:

NOT FOR SALE.

October 2016 www.zimtrade.co.zwwww.tradezimbabwe.cominfo@zimtrade.co.zwZimTradeAlerts

TOP STORY

ZimTrade is working on the 2017 Trade Directory of Zimbabwe to be published in April, with Lornworld

Communications continuing as the official

agent for sourcing advertisements for the publication.

The Trade Directory is an important publication that showcases Zimbabwe’s trade capacity. It contains detailed information that facilitates contact between Zimbabwean enterprises with foreign based companies/buyers. In addition, it provides contact details of trade related institutions such as banks, business membership organisations, freight forwarding companies, among others ).

The publication is distributed to selected Trade Promotion Organisations, Trade Support Institutions, Buyers/Importers in other countries, Foreign Diplomatic Missions in Zimbabwe and Zimbabwe’s Diplomatic

Missions abroad as well as Chambers of Commerce and Industry abroad.

The Directory is, therefore, a strategic export marketing tool that affords Advertisers the opportunity to publicise their products and services in local, regional and global markets.

Zimbabwean enterprises are encouraged to place their advertisements in the 2017 edition of the directory. Advertisers are urged to confirm their booking and submit the advertising material by 15 February 2017.

To advertise contact Percy Chisvo on 0773 097 157 or email marketing@lonworld.co.zw; or alternatively contact Dillon Kamutenga on 0778 243 615 or email dkamutenga@zimtrade.co.zw

2017 TRADE DIRECTORY OF ZIMBABWE OUT IN APRIL

Deputy chief secretary for Public Sector Modernization, Performance Management and Administration to the President and Cabinet, Dr. Ray Ndhlukula addressing delegates at the 2016 ZimTrade Annual Exporters’ Conference in Harare.

2

October, 2016

ZimTrade values your views and comments. We encourage our readers to submit topics which they would want us to cover in this publication. We strive to publish information that is useful and responsive to our clients and

stakeholders needs.

For feedback, suggestions or complaints about our service, please contact the Chief Executive Officer on ceo@zimtrade.co.zw

Dea

rRe

ader

GOVT CALLS FOR NATIONAL EXPORT STRATEGY

GOVERNMENT is pushing for the expedition of the country’s National Export Strategy that is set to

address bottlenecks in the export sector as industry players move towards improving competitiveness of local products on the foreign market.

The National Export Strategy is meant to achieve competitiveness, value addition and export diversification in areas of comparative advantage. The strategy would spur the growth of the export sector, aiming to restore confidence in the local industry that has over the years been affected by the influx of cheap imports.

Addressing delegates during the ZimTrade Annual Exporters’ Conference, the Deputy Chief Secretary for Public Sector Modernisation, Performance Management and Administration to the President and Cabinet, Dr. Ray Ndhlukula, said with a trade deficit of about US$3 billion, government has mooted an export strategy in line with the Zim-Asset economic blueprint.

Presenting the Progress Report on the Ease of Doing Business Reforms, Ndhlukula said: “The implication of the vision is to ensure that Zimbabwean enterprises remain viable and be able to grow the economy by not only supplying the local market but also exporting to other countries,”

He said that Zimbabwe should take advantage of primary commodities where it has comparative advantage and improve on value addition.

“Unfortunately, in majority of cases, these products are being exported in their raw state and at a cheaper price thereby depriving Zimbabwe of the value-added revenue,” said Dr. Ndhlukula.

“It becomes ironic that these products will then be brought back to Zimbabwe later in a value-added state and at much higher prices, hence negatively affecting the balance of trade equation,” he added.

Dr. Ndhlukula bemoaned a myriad of challenges facing exporters. He said the office of the President had launched the rapid results initiative that optimises the achievement of goals in the short term, adding that this would assist in improving the country’s exports by removing bottlenecks that hamper the growth of industry.

In his presentation, he further noted that the necessity of implementing the Ease of Doing Business reforms as part of government’s broad strategy to accelerate the implementation of Zim-Asset.

The Ease of Doing Business Reforms commenced in September 2015 after

President Robert Mugabe gave a directive to improve the investment climate in Zimbabwe.

“The main objective of the Ease of Doing Business Reforms is to improve the investment climate in Zimbabwe in order to boost local and foreign investment as well as competitiveness in the global markets.

Dr. Ndhlukula highlighted the major challenges affecting the export sector, which include complex and burdensome procedures administered by multiple regulatory agencies, low prices from the exports of non-value added products, high cost or delays caused by domestic transportation, corruption at border posts, limited access to trade finance from local and international financial institutions, multiple taxes/ levies charged, centralization of agencies in major cities and uncompetitive prices for imported inputs.

“Overally all these challenges render Zimbabwean products to be uncompetitive internationally

Industry and Commerce Minister, Mike Bimha buttressed the need for urgent interventions in dealing with institutional bottlenecks.

“It is industry that bears the immediate burden of the impediments to exports as they interface with the realities of inefficient and costly regulatory environment.

“It is, therefore, fitting that industry should be in the lead in identifying these unprogressive and burdensome regulations as well as proposing remedies to the challenges they face,” said Minister Bimha.

Delegates following proceedings during the 2016 Exporters’ Conference.

3

October, 2016

SPONSORS

MEDIA PARTNERSAWARDS GALA HAMPER SPONSORS

The Chairman of the ZimTrade Board, Members of the Board of Directors, ZimTrade Chief Executive Officer, Management and Staff wish to extend their gratitude and appreciation to our Sponsors, Speakers, Session Chairpersons, Discussants and Delegates to the 2016 ZimTrade

Annual Exporters’ Conference and Exporter of the Year Awards Gala.

A big thank you to our sponsors!Tinotenda. Siyabonga.

904 Premium CloseMt. Pleasant Business ParkHarare, Zimbabwe+263 (4) 369330-41+263 8677 000 374

48 Josiah Tongogara StreetBulawayoZimbabwe+263 (9) 66151/62378+263 8677 000 378

ZimTradeAlertsZimTrade Zimbabwe

www.zimtrade.co.zwinfo@zimtrade.co.zw

HEAD OFFICE REGIONAL OFFICE ONLINE

4

October, 2016

ZIMTRADE TO HOST THE UNPD VENDOR BRIEFING AND REGISTRATION SEMINAR

The growing multicultural population in Europe has given rise to the popularity and demand of ethnic food such as spices and herbs. European Union imports of spices and herbs

from developing countries have grown significantly in recent years. In 2014, EU imported 302 thousand tonnes equivalent to €1 billion from developing countries. This is 57% of total EU imports and almost 100% of imports from outside the EU.

The global market for spices is projected to exceed US$10 billion by 2019 at an annual growth rate of about 5%. The food processing industry will be an important driver behind this growth (Source: Markets and Markets, 2015).

China is the largest supplier to the EU (35%) followed by India (17%), Vietnam (11%), Indonesia (6.9%), Brazil (5%) and Peru (2.6%). China supplies mainly ginger (51% of imported volume) and capsicums (45%). India supplies mainly turmeric (19%),

pepper (17%), capsicums (14%) and cumin seeds (14%).

According to Trade Map, Zimbabwe has not been exporting spices and herbs to the EU countries for the past four years. However, the country has only exported a value of US$ 1, 049 000 of ginger and pepper to Mozambique, South Africa, Botswana and Ethiopia in 2015.

The top African suppliers of spices and herbs to the EU in 2015 were Madagascar (61%), Comoros (15%), South Africa (14%), Ethiopia and Uganda 3% each. Zimbabwean producers can tap into these opportunities especially in smaller or niche markets focusing on special varieties, improved quality and sustainability.

According to Centre for the Promotion of Imports from developing countries (CBI), European Union buyers are looking to establish long-term relationships with reliable suppliers. However, exporters should comply with strict requirements regarding quality, food safety and traceability to enter the European market.

Zimbabwe is a signatory to the interim Economic Partnership Agreement with the EU. Local producers of spices and herbs can fully utilise the duty free quota free access to the EU market for all qualifying products.

For more detailed information on the EU market requirements, producers can utilise the EU Export help desk online portal (http://exporthelp.europa.eu). ZimTrade can also provide assistance on how to fully utilise the portal.

EU DEMAND FOR SPICES AND HERBS ON THE RISE

1. RAPID RESULTS INITIATIVES (RRI)-SHOULD BE IMPLEMENTED TO IMPROVE THE “EASE OF DOING EXPORT BUSINESS”.

• To achieve this: Government and private sector driven initiatives that achieve tangible results

2. AN ALL-INCLUSIVE STAKEHOLDER CONTRIBUTION TO THE DEVELOPMENT AND IMPLEMENTATION OF A NATIONAL EXPORT STRATEGY.

• Benchmark with international best practices (e.g. Rwanda, Kenya, Mauritius)

• Identify/select distinctive comparative advantage areas for export growth

• Focus should also include export of services

3. AWARENESS OF DEVELOPMENTS IMPACTING EXPORT TRADE.

• Access to affordable lines credit to finance exports.• Tax issues — take advantage of available tax allowances

(costs recorded as export market development expenditure, give rise to an additional allowance equivalent to 100 percent of the expense for tax purposes).

• Exporters to benefit from membership of Africa Trade Insurance (Institution provides cover for country political risk, investment and credit risk).

• Trade agreements — It is important to uphold and maintain bilateral trade agreements as a vehicle to promote exports.

• Inco-terms — Application of correct Inco-terms to minimise the costs and risks associated with exports of commodities

ZIMTRADE 2016 EXPORTERS’ CONFERENCE RESOLUTIONS

ZimTrade will, once again, host a Vendor Briefing and Registration Seminar to be conducted in Harare by the United Nations Procurement Division (UNPD) from 15-16 November 2016. The Seminar follows similar ones held in Harare and Bulawayo in 2015.

The objective of the Seminar is to create awareness of the opportunities that exist within the multi-billion dollar United Nations market as well as to assist local companies to register on the UN Vendor Roster. According to the UNPD, out of 8 700 registered companies on the UN Vendor List, only 35 are Zimbabwean companies.

The first day of the Seminar will entail training of Trade Support Institutions (TSIs) and relevant Government Ministries, to equip their staff with the requisite skills to assist local companies to register. The second day is targeted at selected companies with a potential to supply the UN market. Business opportunities that exist within the global humanitarian market will be shared at this session.

According to Trade Map, in 2015, the United Nations (UN) procured goods and services worth US$3.1 billion mainly from the UAE, USA, Sudan, Russia, South Africa and Italy. The goods and services procured included chemicals and petroleum products, architecture, engineering and construction related services, prefabricated buildings, security and safety equipment, among others.

For more information on the Seminar, please contact Renwick Wachenyuka on rwachenyuka@zimtrade.co.zw or 04 369 330-41

5

October, 2016

The Chairman of the ZimTrade Board, Members of the Board of Directors, ZimTrade Chief Executive Officer, Management and Staff would like to congratulate all winners of the 2015 Exporter of the Year Awards.

Congratulations

OVERALL EXPORTER OF THE YEAR AWARD

Border Timbers Limited

PROCESSED FOODSWinners Lake Harvest Aquaculture (Pvt) LtdRunner UpTanganda Tea Company Ltd

PACKAGINGWinnerHunyani Paper and Packaging (Pvt) LtdRunner UpMega Pak Zimbabwe

CLOTHINGWinnerParamount Exports (Pvt) LtdRunner UpN. Tselentis (Pvt) Ltd

TEXTILESWinnerZimbabwe Spinners & Weavers LtdRunner UpGlendale Spinners (Pvt) Ltd

AGRICULTURAL INPUTS WinnerEcomark LtdRunner UpPittsworth Seeds (Pvt) Ltd

AGRICULTURAL IMPLEMENTS WinnerMealie Brand (A Division of ZimplowHoldings Limited)Runner UpBrown Engineering

BUILDING & CONSTRUCTION WinnerBorder Timbers LimitedRunner UpThe Wattle Company

HOUSEHOLD & ELECTRICAL GOODS WinnerCAFCA LtdRunner UpTreger Products (Pvt) Limited -Kango Products Division

PHARMACEUTICALSWinnerVarichem Pharmaceuticals (Pvt) Ltd

FURNITURE WinnersJ W Wilson International (Pvt) LtdRunner UpRestapedic Bedding (Pvt) Ltd

HORTICULTURE (FRESH PRODUCE) WinnerKamina-Kawena (Pvt) Ltd t/a AfruitaRunner UpNhimbe Fresh Exports

HORTICULTURE (FLORICULTURE)WinnerZimflexRunner UpLavante Trading (Pvt) Ltd

LEATHER PRODUCTS & FOOTWEAR WinnerEagle Italian Shoes (Pvt) LtdRunner UpThe Zimbabwe Bata Shoe Company Limited

ENGINEERING WinnerMamsen Engineering (Pvt) LtdRunner UpTreger Products (Pvt) Ltd, MonarchSteel Division

SME EXPORTER OF THE YEAR AWARD

PetrecoZim (Pvt) Ltd

SPONSORS MEDIA PARTNERS

6

October, 2016

Images from the recently held Annual Exporters’ Conference, Exporter of the Year Awards and Charity ProAm Golf Day.

2016

7

October, 2016

GERMANY

Fruit Logistica Berlin 20173-5 February 2017Tel: 49 3038 2048Fax: 493 3038 2020Email: central@messe-berlin.deWebsite: http://www.fruitlogistica.de/

ISRAEL

ISRAFOOD, Tel Aviv29 November – 01 December 2016 Tel: 927 3 6404480E-Mail: liora@fairs.co.ilWebsite: www.fairs.co.il

JAPAN

Foodex Japan 20177- 10 March 2017 Tel: 81 43-296-0001Fax: 81 43-296-0529Email: foodexglobal@jma.or.jp Website: http://www.jma.or.jp/

SWEDEN

Mitt KOK- Stockholm Food, Drink and Kitchen Equipment 09-11 November 2016 Tel: 46 8 749 4100 Fax: 46 8 99 20 44 Email: info@stockholmsmassan.se Website: www.stockholmsmassan.se

UNITED ARAB EMIRATES

WOP DUBAI 2015, Fruits and Vegetables Trade Show, Dubai 13-15 November 2016 Tel: 971 4 331 4570 Fax: 971 4 331 4580 Email: tarek.sibai@planetfair.com Website: www.wop-dubai.com

ZAMBIA

Agritec Expo, Chisamba 27-29 April 2017 Tel: 27 217003520 Email: Emmanuelle.nicholls@spintelligent.com Website: www.agritech-expo.com

BELGIUM

EURANTICA, Brussels Fine Art and Antiques Fairs 18-26 March 2017 Tel: 32 2 474 82 63 Fax: 32 2 474 83 90 Email: info@bruexpo.be Website: www.brusselsexpo.be

FRANCE

Midest 20166-9 December 2016Tel: 33 1 47 56 50 55Fax: 33 1 47 56 21 40Email: nina.pauk@reedexpo.frWebsite: www.midest.com

TradeFairs

Get

& Exhibitions

In Touch

BOTSWANA

Global Expo Botswana, Gaborone23-26 November 2016 Tel: +267 318 1931 Fax: +267 317 0423 Email: globalexpobotswana@bedia.bw Website: www.globalexpo.co.bw

NIGERIA

34TH Kano International Trade Fair 17-26 November 2016 Tel: +234 7065676860, +234 8032766888Email: info@kaccima.org, kacimma@hotmail.comWebsite: http://www.naccima.com/

SENEGAL

Dakar International Trade Fair24 Nov – 9 December 2016Tel: +221 33 8275414Fax: +221 33 8275275Email: dmv@cicesfidak.comWebsite: www.cicesfidak.com

SOUTH AFRICA

18th International Apparel, Textile, Footwear & Machinery Trade Exhibition of Southern Africa8-10 November 2016Tel: +27 21 790 5849Fax: +27 21 790 0037Email: lte@worldonline.co.za Website: www.atfexpo.co.za

DECOREX, DurbanInterior Décor and Design18-21 March 2017Tel: 27 31 360 1000Fax: 27 31 360 1005Web: www.icc.co.za Email: mktg@icc.co.za

AFRICA

INTERNATIONAL

904 Premium CloseMount Pleasant Business ParkP. O. Box 2738Harare, Zimbabwe

Tel: +263 (4) 369330-41

48 Josiah Tongogara StreetP. O. Box 3090Bulawayo, Zimbabwe

Tel: +263 (9) 66151/62378 ZimTradeAlerts

ZimTrade Zimbabwe

www.zimtrade.co.zw

info@zimtrade.co.zw

HEAD OFFICE REGIONAL OFFICE ONLINE