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2017 SUCCESS REPORT - IMEX Management · 2018. 3. 29. · *SIAL Middle East 2017 Surveys The...
Transcript of 2017 SUCCESS REPORT - IMEX Management · 2018. 3. 29. · *SIAL Middle East 2017 Surveys The...
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www.sialme.comwww.abudhabidatepalm.com
Under the Patronage of H.H. Sheikh Mansour Bin Zayed Al-NahyanDeputy Prime Minister of the UAE, Minister of Presidential Affairs & Chairman of Abu Dhabi Food Control Authority
Strategic Partner
2017 SUCCESS REPORT
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1,072 Exhibitors from 41 countries26,003*Attendees from 97 countries
* Includes repeat visitors (19,211 unique visitors)
Hosted Buyer Programme
498Hosted Buyers from 41 countries10,044introductions & meetings between Exhibitors and Hosted Buyers
What do our stakeholders have to say?Exhibitor Experience*
Visitor Feedback*
Hosted Buyer Opinions*
95% of exhibitors were satisfied with their participation
96% of exhibitors agree that SIAL Middle East is important for their business in the region
96% of exhibitors are satisfied with SIAL Middle East's capacity to develop their business in the region
95% of visitors were satisfied with their visit
95% of visitors consider SIAL Middle East a must attend event every year
97% of visitors will return to visit the event in 2018
100% of hosted buyers would like to return to the event again in 2018
93% of hosted buyers rated the overall experience at the event from good to excellent
93% of hosted buyers rated the quality of speed introductions from good to excellent
*SIAL Middle East 2017 Surveys
The quality of visitors and leads that you get at SIAL Middle East is different from the market in Dubai. You are able to sign one big deal and is not about the number of contracts but the value of the deal. I even got the opportunity to meet some coffee exporters and associations.
Khalid Almulla, Director, Easternmen & Co
National Pavilions Brazil Bulgaria China Cyprus Czech Republic Egypt Ethiopia European Union
Greece India Italy Japan Jordan Korea Kuwait Netherlands
Latvia Luxembourg Morocco Oman Palestine Philippinaes Poland Russia
South Africa Sudan Thailand Turkey UK USA
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Who are our visitors & buyers?
Top 5 product sectors represented
24%
20%
20%
18%
18%Grocery Products, Dried Products
Fruits and Vegetables, Dried Fruits
Dairy Products, Eggs
Confectionery, Biscuits and Pastry
Poultry, Meat and Tripe
Foodservice & HORECA
Import/Export/Distribution
Food Manufacturer
Retail
Services
Business activities of visitors
Wholesale and retail
Hotels, Restaurants & Cafes
Airlines and airline catering companies
Top dealers, distributors and traders
35%
33%
11%
7%
14%
United Arab Emirates Saudi Arabia India Iran Egypt Kuwait Pakistan
Jordan Bahrain Oman
Top 10 visitor countries
“SIAL is growing, the good thing about SIAL Middle East is that you can actually spend quality time with the buyers that come to your stand.”
Karl Devlin, Head of Business Development, Invest Northern Ireland
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La CuisineOrganised by the Emirates Culinary Guild, La Cuisine features 1,000+ chefs from all over the region with representation from top hospitality properties including Jumeirah Group, Emirates Palace, Madinat Jumeirah, Gloria Hotel and Bab Al Qasr.
Digitalise On the spot social media and PR consultation for marketing & communications professionals from hotels, restaurants and cafes. Also, as part of Digitalise last year, visitors were able to meet top F&B influencers, Sana on Food, When Judy Ate the Kela, Dine With Sally, UAE Socialite and A to Zaatar with combined reach of 700,000 social media followers.
Bringing together regional and international speakers, investors, owners, from the hospitality industry such as Glee Hospitality, Zomato, Keane Brands, Restonalysis FZE and more discussing concepts of food to running of restaurants. Middle East Food Forum hosted 300+ delegates from the restaurant industry in the region.
Roaming ChefsRegional and international chefs take 3 daily guided tours to meet exhibitors. More than 800 chef introductions were made.
ROAMING CHEFS
La Cuisine VIP Evening150 senior regional & international chefs and select exhibitors network in an informal setting at the spectacular Shangri-La Abu Dhabi.
LA CUISINEVIP EVENING
In addition to
1,000+ chefs at the region’s largest culinary competition, La Cuisine
35% of SIAL Middle East visitors represent the foodservice and HoReCa sector.
What is in it for foodservice & HoReCa visitors?
New For 2017
New For 2017
In partnership with
Culinary Partners
www.sialme.com/la-cuisine
www.sialme.com/meff www.sialme.com/la-cuisine
www.sialme.com/digitalise
www.sialme.com/la-cuisine
Middle East Food Forum
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Food security has a dedicated focus – in partnership with Food Security Center Abu Dhabi
Abu Dhabi Food Security RoundtablesFood Security Center - Abu Dhabi (FSCAD) brought together top government officials, CEOs and industry experts to discuss ways of ensuring the availability of affordable, sustainable and nutritious food. Key topics at the 2017 event were ‘Impact of the political situation in the region and ‘Government and private sector partnership model for enhancing food security’. More than 300 delegates from the government, embassies, consulates and private sector attended the roundtables over 2 days.
ABU DHABI FOOD SECURITY A
LLI
ANCE
This is our first international show and we love to be here. Our experience has been wonderful, we have had many serious leads. and are about to bring that business into actual contract. Here, we have noticed it is mostly B2B visitors so they are real buyers such as decision makers, procurement managers and we are going to close some deals.
Karunesh Gupta, Owner, Ganesha Enterprises
Import/Export, Distribution & Retail
Hosted Buyer Introduction SuiteA private dedicated space for exhibitors to meet with batches of selected Hosted Buyers. In 2017, 9 sessions based on product category were held in the Hosted Buyer Introduction Suite over the 3 days. More than 5,200 introductions were conducted as part of the programme
HOSTEDBUYERP R O G R A M M E
SIAL InnovationA unique celebration of most innovative food and beverage products at the event. In 2017, 43 products were selected out of 150+ submissions. All finalists were displayed within the dedicated Innovation Area at SIAL Middle East. 3 winners of the competition will have an opportunity to showcase their products at every SIAL Network event around the world.
Healthy & Organic Pavilion 8 exhibitors from around the world showcased healthy, organic, ‘free-from’ and well-being food & beverage products at the 2017 event.
New For 2017
The one-to-one speed meeting sessions are great! Managed to find some new, interesting products for the Asia Pacific market.
Joo Fong Goh, Managing Director, Wembs Marketing, Malaysia - SIAL Middle East 2017 Hosted Buyer
Judged by
44% of visitors represented import/export/distribution and retail
www.sialme.com/hosted-buyer
www.sialme.com/healthy-organic
www.fscad-alliance.com
www.sialme.com/sial-innovation
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New For 2017
The Coffee Revolution at SIAL Middle East
Food at 40,000 feet - SIAL Middle East’s unique travel catering offeringThe region’s largest gathering of airline catering professionals
Travel Catering Sessions at SIAL ConferencesSIAL Conferences on Day 1 featured sessions for the travel catering sector including a keynote speech by Joe Leader, CEO, International Flight Services Association (IFSA) / Airline Passenger Experience Association (APEX) and Coffee in the Skies by Specialty Coffee Association.
The MercurysThe Mercurys is the most prestigious award in travel catering, worldwide. Judged by a panel of independent experts and attended by 200 airline catering professionals, the 36th edition recognised the very best in travel catering with five main award categories spanning airline meals, service, general on-board food, beverage and equipment.
THE
MERCURYS
UAE National Coffee ChampionshipsCertified by the World Coffee Events (WCE) and sanctioned by the Specialty Coffee Association (SCA), 3 coffee competitions were part of the UAE National Coffee Championships including National Cezve/Ibrik Championship, National Brewers Cup Championship and National Cup Tasters Championship.
Abu Dhabi Date Palm ExhibitionWith support from Host Sponsor, Ministry of Presidential Affairs, Abu Dhabi Date Palm Exhibition featured 80+ exhibitors including 6 country pavilions Egypt, Jordan, Morocco, Oman, Palestine and Sudan. More than 2,900 visitors dedicated to the date palm sector attended the event. The Abu Dhabi Food Control Authority also fully hosted 16 dates’ buyers from 10+ countries, which resulted in over 160 meetings on exhibitor’s stands.
2,900+ dedicated date palm sector visitors
In association with Certified by
In association with
www.abudhabidatepalm.com
www.sialme.com/coffee
www.sialme.com/conferences
www.themercurys.com
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37 trade magazines as media partners
reaching 169,000 subscribers8 weeks PR campaign with total exposure of
US$ 2.4 million in 2017
100+ spots in top English, Arabic and Hindi radio stations
10,000+ followers on social media channels with 50,000+ #SIALME posts/tweets in 2017
100,000 contacts reached through dedicated SMS campaigns
7,000+ top buyers contacted by phone
1,000+ hours of telephone calling to invite potential visitors
4.5 million emails delivered
Marketing Promotion and Media Coverage
#SIALME
Thanks to our 2017 Sponsors and PartnersDiamond Sponsor Host Sponsor Silver Sponsors Bronze Sponsors Hospitality Partner Retail Partner Health Support Partner Halal Certification Sponsor In collaboration withCulinary Partners Transportation Partner
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International ParticipationAlessia CaroloE: [email protected]: +33 (0)1 76 77 13 33
Elodie GuillonE: [email protected]: +33 (0)1 76 77 13 33
GCC & Middle East ParticipationMosaab AbdoE: [email protected]: 971 4 342 2771 Ext: 106M: +971 50 817 9727
Daniel MesfinE: [email protected]: +971 4 342 2771 Ext: 111M: +971 55 111 2106
Join the 2018 edition of SIAL Middle East and Abu Dhabi Date Palm Exhibition
Relive moments from the 2017 edition Scan the QR code to watch the video
MONTREAL
SHANGHAI
JAKARTA
PARIS21-25 Oct. 2018
TORONTO30 April - 2 May 2019
2-4 May 2018
ABU DHABI10-12 Dec 2018
21-24 Nov 2018
NEW DELHI16 -18 Sept 2018
16-18 May 2018
WWW.SIAL-NETWORK.COM
8 leading B-to-B events*14,700 exhibitors from over 109 countries
365,800 visitors from 194 countries50 exclusive agents
JOIN THE WORLD NUMBER ONE
FOOD INNOVATION NETWORK
SIAL, a subsidiary of Comexposium Group
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10TH - 12TH DEC 2018ABU DHABI NATIONAL EXHIBITION CENTRE
#SIALME