2017

Resource Manual

Twist and Zest

Twist and Zest Features

Zesting BladeMade in USA

Channel KnifeMakes Twists& Garnishes

JuicerReamer for juicing

3 in 1Twist and ZestBaking Tool

Twist and Zest Product Details

3 in 1 Twist and Zest

Simply twist the reamer to extract fresh juice from citrus, or create twists with the Channel knife for garnishing the tops of desserts or edges of drinks. The reamer removes to expose a small zester. Many backing recipes call for zest and juice, this tool provides both those functions in addition to a garnish.

• Remove reamer to expose zesting blade• Channel knife makes medium twists for

garnishing• Original Microplane zesting blade is stainless

steel and made in USA. • Protective cap covers channel knife• Soft-touch handle• Dishwasher safe/Hand wash cover

12pc CDUSwing Card47735UPC: 098399477350

6 pack Backer Card34735UPC: 098399475202

Twist and Zest Marketing

Easel stand for in-store displays# 7179 stand & graphic

Twist and Zest VideoVideo on You tube:https://youtu.be/_UU0Z_a15dYOr Scan Here

Tailor Made Microplane Joseph Joseph

Company Product name

Type/Characteristic Likes Dislikes

Tailor Made USBusiness Coffee EU

Crisp 4 in 1 Zester, scorer, 2 types of zest, channel knife

n/aWorks super(EU)

n/aN/a – only 1 review

Microplane Ultimate Score, zest, (2) channels The zesting is awesome Channel blades don’t work, not sharp enough

Joseph Joseph Flavouriser 4 in 1 meat tenderizer, spice grinder, reamer

Meat tenderizer is sturdy, multi purpose

Too big

Oxo Zester Zester & Channel Knife: Comfortable, nonslip handle; Stainless-steel head is solid and durable 12.7 x 3.5 x 2.5 cm

Great results for cocktails

Channel blade dull - not really for zesting

Swissmar Swissentials Zester/Grater,

3in1 No No

Jokari Citrus Pro 4 in 1, peels, juices, zests and garnishes 8 x 1.6 x 1.6” all plastic..

Perfect, like multifunctions

Doesn’t zest, only use as reamer

OXO Swissmar Jokari

Twist and Zest Competitors

ReamerFresh juice to be for recipes or drinking. Hand held device can be used left or right handed and at any angle. Citrus juice added to a recipe makes the dish taste like the citrus.

Zester fine zest for recipes to boost flavor. Zest is used to add bright flavor notes to pasta, vinaigrettes, sauces, brines and breadcrumbs. In baked goods zest brings out the unique flavor notes of existing flavors, much like salt. Adding a lemon zest to a lemon bread accents the flavors of the juice. http://www.bonappetit.com/test-kitchen/ingredients/article/how-to-use-zest

Twist Tool (Channel Knife) Primarily used to create cocktail garnishes, twists of peel can be used as decoration for the tops of breads, cupcakes, as well as meats. It can also be used to garnish drinks.

http://www.bonappetit.com/recipe/lemon-lavender-pound-cake

Twist and Zest Uses

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Twist and Zest Market

Gadgets average about 3% growthIn this industry segment.

Fruit prep tools or Grater/Zesters are atool consumers intend to buy a combined33% of the time they look for a tool.

Twist and Zest Trends

BakeriesRon Feir, of Food and Wine in “Hottest Food and Drink Trends of 2017 says we are entering a golden age of bakeries with cultish new spots attached to restaurants—or striking out on their own. Here are some examples.

• Instagram star and pastry chef Antonio Bachour opened his first project, Bachour Bakery + Bistro in Miami• Los Angeles, celebrated pastry chef Roxana Jullapat is opening Friends and Family, a bakery and lunch spot with

former Cooks County chef Daniel Mattern. • NYC: Carbo-load now with the spinach and feta pie from Mah-Ze-Dahr • NYC: grab a red-eye danish at High Street on Hudson

Farm to Table MovementBaking, canning, preserving, and eating farm fresh foods from the garden or farmers market are a food trend that is not going away. Fresh marmalades, spreads and sauces are quick and easy to make.

Savory Muffins & Mealtime 2.0According to Dawn, changing household dynamics, longer commute times and more hectic lifestyles all mean that the traditional image of a sit-down meal is evolving. Food is increasingly becoming fuel for our busy lives. When eggs became a central item to quick meals throughout the day it opened the door for a new food trend savory muffins for afternoon snacking.

As Easy as PieNothing seems capable of slowing down desserts. With the current atmosphere of health-and-wellness pushing the food industry, it would seem a safe assumption that desserts would be falling out of favor with consumers. The numbers, however, suggest otherwise. According to data from Information Resources, Inc., a Chicago-based market research firm, dollar sales for the pie category for the 52 weeks ended Aug. 7, 2016, saw 15.5% growth from a year ago.