2017 PLAY! Training Day• Facebook, AdWords advertising • Sharing of ideas, best practices,...

TRAINING DAY AT POPPY HILLS JUNE 5, 2017

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AGENDA •  Introductions •  Spring Series Recap

•  Participation •  Marketing and Promotion - NCGA

•  Member e-blasts; Geo-targeted e-blasts •  Facebook, AdWords advertising

•  Sharing of ideas, best practices, feedback •  marketing promotion •  set-up and check-in •  clinics •  golf formats •  social hour

•  Summer Series

•  Participation and schedule– facilities •  Promotional materials and prizes •  Marketing/advertising schedule •  Eventbrite demo •  $5 drink ticket reimbursement

•  Q & A •  Golf!

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TRAINING DAY

INTRODUCTIONS

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TRAINING DAY

Cheryl Games, Manager of Marketing & Innovation Chris Ceman, Marketing, Membership & Communications Coordinator Madeline Orlando, Boatwright Intern, Marketing & Membership Brad Shupe, General Manager, Poppy Hills and Poppy Ridge Cole Handley, Director of Golf, Poppy Hills and Poppy Ridge

SPRING SERIES RECAP

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TRAINING DAY

SPRING SERIES APRIL 23 – JUNE 8

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Poppy Hills, Pebble Beach

Oakmont, Santa Rosa

Deep Cliff, Cupertino

SPRING SERIES APRIL 23 – JUNE 8

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Poppy Ridge, Livermore

Shoreline, Mountain View

William Land, Sacramento

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TRAINING DAY

PULL-UP BANNER CART SIGN EVENTBRITE LISTING

LANDING PAGE

RACK CARD

SPRING SERIES RECAP MARKETING & PROMOTION

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NCGA Golf Magazine Full Page Ad

AdWords and Facbook Ads EBLAST

LANDING PAGE

SPRING SERIES RECAP MARKETING & PROMOTION

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TRAINING DAY

SPRING SERIES RECAP IDEAS, BEST PRACTICES, FEEDBACK

MARKETING & PROMOTION

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TRAINING DAY


REGISTRATION - EVENTBRITE

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TRAINING DAY


SET-UP AND CHECK-IN

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TRAINING DAY


PROGRAMMING - CLINICS

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TRAINING DAY


PROGRAMMING - GOLF

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TRAINING DAY


SOCIAL HOUR

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TRAINING DAY

EVENT CHECKLIST Pre-event Promotion and Planning

� Promote PLAY! � Display all promotional materials (rack card, cart signs, etc.) � Send eBlast(s) � Post to Social Media � Inform Pro Staff on instructions and event agenda

� Finalize programming: clinic format, golf format � Plan the Social Hour / Post-round Party

� Coordinate with restaurant F&B options, menu, location, staffing

Day Of Event � Stage the Scene

� Golf Carts � Prepare course (flags) and repare clinic area (driving range, putting green, etc.) � Set up check in table and designated areas of registration, play and social hour

� Final Player Roster � Print roster from Eventbrite � Add walk-ins to list of players

� Create Pairings and hole assignments � Pregame Meeting

� Hold a pre-event Meeting with staff and volunteers to review responsibilities � Confirm pairings and hole assignments

During Event

� Meet and Greet � Welcome players as they arrive at registration table � Check in each player, give hole assignment � Provide drink tickets for party post round Tip: write designated hole on drink ticket � Provide location of the clinic and post-round party � Take food orders for post-round party

� Clinic and Golf � Congregate and welcome � Introduce instructor and clinic format � PLAY! golf

� Move players to golf cart staging area � Assist players to designated holes � Provide information on tees, format, scoring, etc.

� Post-round Party � Announce results and award prizes � Invite players to the next event

Post Event � Finalize Roster - add walk-ups to Eventbrite to create final roster of players � Share pictures and testimonials on Social Media � Send follow up “thank you” email to participants, invite them to the next event; provide offer to

return for lesson and/or regular play � Reconcile finances - confirm payments and drink tickets allocated � Start planning for the next event

SUMMER SERIES JUNE 25 – AUGUST 26

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TRAINING DAY

SUMMER SERIES JUNE 25 – AUGUST 26

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Course Day/Time Series Start Series End

Poppy Hills, Pebble Beach Sundays at 5:30 pm Jun 25 Jul 30

William Land, Sacramento Sundays at 3:00 pm Jun 25 Jul 30

Haggin Oaks, Sacramento Mondays at 5:30 pm Jun 26 Aug 7

Poppy Ridge, Livermore Wednesdays at 5:00 pm Jun 28 Aug 2

Emerald Lakes, Elk Grove Thursdays at 5:30 pm Jun 29 Aug 3

Shoreline, Mountain View Thursdays at 5:30 pm Jul 6 Aug 10

Deep Cliff, Cupertino Thursdays at 5:30 pm Jul 6 Aug 10

Rooster Run, Petaluma Saturdays at 5:00 pm Jul 22 Aug 26

Deer Ridge, Brentwood Thursdays at 5:00 pm Jun 29 Aug 3

River Park, Fresno Fridays at 6:00 pm Jun 30 Aug 4

SUMMER SERIES PROMOTIONAL MATERIALS & PRIZES

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On site Materials Rack cards Cart signs Posters Pull-up Banner Feather Flag

Staff Apparel T-shirts Polo shirts Hats

Prizes Hats Sports bottle w/ towel Divot tools Golf balls

Digital Materials - download at https://ncga.org/ncga-play-admin/ PLAY! Logos Display ads (various sizes) Poster Rack card Cart sign Email header

Event Photos - download from NCGA Flickr https://www.flickr.com/photos/ncga/sets/72157681766437140

SUMMER SERIES - PROMOTIONAL SCHEDULE

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NCGA Member E-mail Eventbrite E-mail to Facility’s list 6/9 e-blast #1 to all geo segments

6/12 e-mail through Eventbrite to facility’s list: all courses

6/15 e-revision full list

6/19 site-specific, segmented e-blasts to Pebble Beach, Sacramento, Livermore, Brentwood, Fresno

6/29 site-specific, segmented to Mountain View, Cupertino, Petaluma


7/8 e-mail through Eventbrite to facility’s list: all courses


7/20 e-mail through Eventbrite to: Poppy Hills, Haggin Oaks, William Land, Emerald Lakes, Poppy Ridge, Deer Ridge, River Park

7/27 e-mail through Eventbrite to: Shoreline, Deep Cliff, Rooster Run


Facebook Advertising Flight 1 5/31 – 6/9

Flight 2 6/19 – 6/28

Flight 3 7/3 – 7/12

Flight 4 7/24 – 8/2

SUMMER SERIES PROMOTIONAL SCHEDULE

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Week of 5/29 6/5 6/12 6/19 6/26 7/3 7/10 7/17 7/24 7/31

DISPLAY PROMOTIONAL MATERIALS

2-Jun

NCGA E-BLAST & E-REVISION 6/9 geo-

targetted 6/15 e-revision

6/19 site-specific,

segmented

6/29 site-specific,

segmented

7/1 e-revision

7/15 e-revision 8/1 e-

revision

FACILITY E-BLAST via EVENTBRITE 6/12/2017

all courses 7/8 all courses 7/20 Group

1 7/27 Group

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NCGA FACEBOOK AD CAMPAIGNS

Flight 1 5/31-6/9 Flight 2 6/19

– 6/28 Flight 3 7/3 – 7/12 Flight 4 7/24

– 8/2

6/9 6/15 6/1 6/19 6/29 7/15 8/1 7/1

6/12 7/8 7/20 7/27

5/31-6/9 6/19-6/28 7/3-7/12 7/24-8/2

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TRAINING DAY

EVENTBRITE DEMO

EVENTBRITE OVERVIEW Sign-ups and payment for NCGA PLAY! will be administered through Eventbrite, an online third-party registration and ticketing platform. There is no charge to the NCGA or facilities for this service; a small ticketing fee is charged to the ticket purchaser (~2%). NCGA will be the main admin of events for the facilities. All events will be listed on the PLAY! web page: www.ncga.org/PLAY. Participants can sign up and pay online or you can add them into the system when they choose to sign-up in your pro shop or via phone. We ask that you convey to your staff how to register players through Eventbrite as explained in the following instructions. This will ensure you have all participants captured in Eventbrite as this is what we will be using for accounting and reimbursements, as well as maintaining a database for future marketing and research.

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Eventbrite Registration and Payment Management

•  NCGA will set up 2 Eventbrite events for each participating course

1. Single Event with Multiple dates - users purchase individual dates in the series

2. 6-week Series – users purchase the entire series

•  Facilities contact will be made a “sub-user” to mange the account and registrations

•  All purchases will be “pay in advance” – no longer have the “pay at the pro shop” option

•  Players who call or visit the pro shop to register should be registered through the Eventbrite dashboard; payment is made directly to the facility.

•  Walk-up players on the day of the event can be registered through Eventbrite if convenient for the facility, or added to Eventbrite afterwards.

•  Events are open to NCGA Members; participants will be required to enter their GHIN number when registering online.

•  Non-members may play in the first event of the series without joining by entering PROMOGHIN in the NCGA/GHIN Number field at checkout. A valid GHIN number will be required when purchasing subsequent single events and the 6-week series.

NCGA PLAY 2017

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Eventbrite Event Dashboard Account Login at www.eventbrite.com username: email address password: your password Event Dashboard After you log in, click on “Manage Events.” This will bring you to a page that lists the two options for your events:

A. Single Event with Multiple dates - users purchase individual dates in the series

B. 6-week Series – users purchase the entire series

Click on the name of the event to access the Dashboard.

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A

B

Registering Players through Eventbrite For the Single Events with multiple dates, click on the “Date & Time” link for the event you want to manage. Then click on “Add Attendees” under the “Manage Attendees” header.

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Registering Players through Eventbrite (continued) Enter the quantity, select the payment type, and enter any notes or comments about the order. Hit “Continue” to complete the registration. Attendees can be added after the completion of the event if necessary, for those participants who are “walk-ups” the day of the event.

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Eventbrite Help Videos A more in-depth review of Eventbrite will be covered at the Training Day on June 5. Additional information and short demo videos can be found on the Eventbrite support site at www.eventbrite.com/support/gettingstarted

NCGA PLAY 2017

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2017 PLAY! Training Day• Facebook, AdWords advertising • Sharing of ideas, best practices,...

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