2017 OFFICIAL MEDIA KIT · TPVG16_0_Cover2.indd 2 4/19/16 1:49 PM TRAVEL PORTLAND MAGAZINE Official...
Transcript of 2017 OFFICIAL MEDIA KIT · TPVG16_0_Cover2.indd 2 4/19/16 1:49 PM TRAVEL PORTLAND MAGAZINE Official...
2017 OFFICIAL MEDIA KIT
Three Portlanders give the inside dish on their favorite eats, shops, parks and more. PAGE 22
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TRAVEL PORTLAND • 2017 MEDIA KIT
Three Portlanders give the inside dish on their favorite eats, shops, parks and more. PAGE 22
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TRAVEL PORTLAND MAGAZINE
Official Visitors GuideTravel Portland, a rich editorial guide to our city and region, offers advertisers direct access to target audiences who are ready to shop, dine, lodge and sightsee in the Portland area. It is the city’s official magazine for visitors planning their trips, and the first publication given to visitors who inquire about Portland.
The Nation’s Best Local
Visitors Guide2014
Destinations Council Destiny Awards
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Sample Portland’s booming beer scene. Plus: Choose your own Rose City adventure. PAGE 25
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Sample Portland’s booming beer scene. your own Rose City adventure.
BREWCITY
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TRAVEL PORTLAND • 2017 MEDIA KIT
165,000 total distribution The official visitor magazine is distributed throughout the year.
55,000 to visitors planning trips to Portland
Travel Portland and other visitor information outlets mail the publication to consumers who request travel and tourism information about Portland by phone, mail or e-mail.
70,000 to visitors and business travelers already in Portland Newly arrived visitors pick up the magazine at the Travel Portland
Visitor Information Center in Pioneer Courthouse Square, state welcome centers, or kiosks at Portland International Airport and the Oregon Convention Center.
Other visitors receive copies from concierges, front desk attendants or car rental agents.
30,000to convention delegates
Travel Portland distributes visitor magazines to convention and meeting attendees whose associations have booked conventions in Portland.
10,000 polybagged with Seattle Met Magazine Seattle’s top-selling magazine reaches potential
visitors in one of Portland’s top drive markets
TravelPortland.com receives
2.8 million visits per year and was named Best Destination by the U.S. Travel Association 2015 Traffic to Travel Portland’s website grew by 30
percent in the last year. A free PDF of the full Travel Portland magazine is promoted with a large graphic on every page of the site.
VISITORS’ GUIDE CIRCULATION & DISTRIBUTION
TRAVEL PORTLAND • 2017 MEDIA KIT
of readers plan to use the magazine as a reference while visiting Portland.
of those still in the process of deciding whether to visit Portland said Travel Portland’s magazine makes them want to visit Portland.
of readers plan to use the magazine for specific planning before visiting.
of readers report they are satisfied or completely satisfied with the magazine.
More than 8.9 million out-of-town travelers visit the Portland area each year. They come from around the globe and spend $4.9 billion on accommodations, shopping, dining and transportation. Many request a copy of the magazine or visit TravelPortland.com before they arrive in town. In 2015, visitors spent $857 million on lodging, $824 million on food and restaurants, and $404 million on retail shopping. (Source: Dean Runyan Associates, 2015)
GENDER
18-34 35-44 45-54 55-64 65+
AGE
17% 18%
26% 25%
12%
READER DEMOGRAPHICS
Non-U.S. U.S.
RESIDENCE
14%86%
(Source: Travel Portland Magazine Survey, 2012)
VISITOR STATISTICS
100%75%
72%
93%
63%FEMALE
36%MALE
TRAVEL PORTLAND • 2017 MEDIA KIT
Travel Portland partners save on all ads - Call Nancy Truszkowski at 503.275.9779 to join!
DEADLINESSPACE RESERVATION: March 8, 2017 ALL MATERIALS DUE March 10, 2017
Please see back cover for ad submission information.
Size Display 2017 Rate
2017 Early Bird Rate (Reserve by Feb. 28)
2017 Travel Portland Partner + Early Bird Rate (Reserve by Feb. 28)
Full page 7.5”x9.975” (live area)Trim size: 8.375”x10.875”With 1/8” bleed: 8.625”x11.125”
$8,390 $7,551 $6,796
2/3 page 4.75”x9.875” $7,299 $6,569 $5,912
1/2 page (H) 7.375”x4.75” $5,370 $4,833 $4,349
1/3 page (V) 2.25”x9.75”1/3 page (H) 4.75”x4.75”
$4,698 $4,229 $3,806
1/6 page (V) 2.25”x4.75” $2,265 $2,039 $1,835
Back Cover $12,753 $11,477 $10,330
Inside Front Cover $10,907 $9,816 $8,835
Inside Back Cover $10,068 $9,061 $8,155
VISITOR GUIDE ADVERTISING OPTIONS
FULL PAGE
2/3 V
1/2 V
1/3 V 1/3
H
1/6 H
Three Portlanders give the inside dish on their favorite eats, shops, parks and more. PAGE 22
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TRAVEL PORTLAND • 2017 MEDIA KIT
DEADLINESSPACE RESERVATION: June 15, 2017MATERIALS: July 2, 2017DISTRIBUTION: September
MEETINGS MEAN BIG BUSINESS In 2015, 372 conventions brought more groups of visitors to Portland, resulting in more than 248,346 hotel room nights and roughly $139 million in spending on lodging, dining, shopping, transportation, and other services.
PLANNERS TURN TO TRAVEL PORTLAND Travel Portland is the most trusted resource for convention-industry decision-makers coordinating successful meetings in Portland and the region. For 2017, Travel Portland will deliver the Convention and Meeting Planners Guide in print, online, and USB drives. Your enhanced profile extends the reach of your business to a qualified audience of motivated meeting planners.
DIGITALEDITION
Print, Online, & USB Drives
PORTLAND CONVENTION & MEETING PLANNERS GUIDE
CMPG RATES 2017* RateTravel Portland Partner Rate
Travel Portland Partner Rate Portland City Limits Hotels
Full Page Formatted Profile $2,950 $2,803 $2,253
Half Page Formatted Profile $1,868 $1,775 $1,545
Full Page Premium Display (only 3 available)
$3,727
Portland Convent ion and
Me e t i ng P l anner s gu i d e
2011Va lu e 4 D i n i n g 8 V e n u e s 20
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PRINTEDITION
Ask your Account Executive for further details
*All rates are for a 12-month advertiser commitment. Hotels within Portland city limits save $550 on Option 1 or $230 on Option 2; Travel Portland partners receive a 5 percent discount. Discounts can be combined.
TRAVEL PORTLAND • 2017 MEDIA KIT
PRESENTED BYTravel Portland and SagaCity Media (publisher of Portland Monthly, Seattle Met and Houstonia magazines)
PLEASE SUBMIT FILES TOIan Smith, Sales & Production Coordinator 971.200.7056 | [email protected] If the file is over 9 MB please send to our FTP:https://portlandmonthly.groupdropbox.comlogin: [email protected]: oakstreet
PRODUCTION INQUIRIESScott Weber, Production Manager 971.200.7046 | [email protected]
FILE REQUIREMENTS• Only high-resolution PDF X1a files accepted. • Trim size of publication is 83/8” x 107/8” with bleed extending 1/8” beyond page. • Keep live matter 1/4” from trim edges.• If a color match is needed on press, please include a professional color-match proof.
CUSTOM PUBL I SH ING D I V I S ION
CONTACTLora HelmerAccount [email protected] SW Washington, #750Portland, Oregon 97205
CONTACTNancy TruszkowskiDirector of Partner [email protected]