2017 MEDIA KIT PRODUCT ADVERTISING - Today's Hospitalist · 32,000-plus practicing hospitalists. n...

1. On average, hospitalists treat 5.3 diseases per patient.

2. 57% of hospitalists say they are frequently asked for their opinion about what drugs to prescribe.

3. Each shift, hospitalists prescribe 35 prescription drugs and 10 OTC drugs.

4. Hospitalists rewrite prescriptions for one in three patients.

5. Only 15% of hospitalists see pharmaceutical reps on a regular basis.

Source: 2016 custom study of hospitalist publications conducted by Accelara Publishing Research

5 things you need to know about

hospitalists

2017 MEDIA KIT PRODUCT ADVERTISING

Who do hospitalists treat?

To learn more, contact: Jeffrey Berman

Be Media Partners LLC866.695.3870, ext. 12

[email protected]

Robert HeimanRH Media LLC

856-673-4000 [email protected]

In the majority of US hospitals, virtually all patients are admitted and treated by hospitalists. On average, hospitalists:

➠ Work 15 shifts a month.

➠ Have 16 to 17 patient encounters per shift.

➠ Treat 5.5 diseases/conditions per patient.

➠ Prescribe 35 prescription drugs and 10 OTC drugs per shift.

➠ Comanage patient care with specialists.

➠ Rewrite prescriptions for one-third of their patients.

➠ Three out of four hospitalists work in the ICU.


2017 Media Kit

2017 Media Kit

Where hospitalists learn about pharmaceutical productsToday’s Hospitalist boasts the largest list of practicing hospitalists and the highest level of reader engagement.

Where hospitalists first become aware ofnew/improved pharmaceutical products: Today’s Hospitalist 43% SHM / The Hospitalist 14% ACP Hospitalist 22% Journal of Hospital Medicine 15% Where hospitalists first form impressions about specific pharmaceutical products: Today’s Hospitalist 43% SHM / The Hospitalist 18% ACP Hospitalist 16% Journal of Hospital Medicine 12% Where hospitalists learn the differences among pharmaceutical products: Today’s Hospitalist 42% SHM / The Hospitalist 16% ACP Hospitalist 18% Journal of Hospital Medicine 14% Source: 2014 custom study of hospitalist prescribing patterns conducted by Accelara Publishing Research

To learn more, contact: Jeffrey Berman Robert HeimanBe Media Partners LLC RH Media LLC866.695.3870, ext. 12 856-673-4000 [email protected] [email protected]

2017 Media Kit

Circulation at a glanceToday’s Hospitalist has the largest total circulation of publications targeting hospitalists (35,007), and it goes to more hospitalists (32,229) than other publications. This figure includes only practicing hospitalists, not residents and nonphysicians.

Nearly two-thirds of our readers (19,060) have requested a subscription to Today’s Hospitalist Magazine, more than any competing publication.

To learn how Today’s Hospitalist can connect you with hospitalists, contact:

Jeffrey BermanBe Media Partners LLC866.695.3870, ext. 12 [email protected]

Robert HeimanRH Media LLC856-673-4000 [email protected]

Largest hospitalist reach and most requested

hospitalist publication

Largest hospitalist reach

How many hospitalists do we reach? Physicians 32,229

Third-year residents 1,128

Non-physicians 1,650

Total circulation 35,007

Source: July 2016 BPA statement

Multi-channel reach=350,000 touchpoints a month Today’s Hospitalists’ unmatched multi-channel audience Total print circulation 35,007 (monthly)

e-Newsletters 264,000 (monthly)

Web site page views 45,000 (monthly)

Social media followers 8,750 (ongoing)

Source: BPA statements and publisher’s own data

Half of all hospitalists do not receive competitorpublications—and can only be reached through Today’s Hospitalist Which membership societies do hospitalists belong to? Society of Hospital Medicine 48%

American College of Physicians 46%

American Academy of Family Physicians 12%

American Academy of Pediatrics 8%


Number of drug orders writtenper shift by therapy

Diabetes 7.8

Cardiac care 7.6

Pain management 7.5

Antimicrobials/antibiotics 7.1

Euvolemic hyponatremia 6.8

Anticoagulants/antiplatelets 6.7

GI care 6.5

COPD/asthma 5.9

Psychiatric agents 4.0

Neurologic agents 3.5

Addiction medicine 3.5

Stroke/t-PA 3.1

Critical care drugs 2.7

Osteoporosis agents 2.0

Rheumatoid arthritis 1.7

Estrogen products 1.4

Sexual dysfunction agents 1.3

Source: 2016 custom study of adult hospitalists

conducted by Accelara Publishing Research

Prescribing behaviorMost hospitalists encounter every one of these 17 diseases/conditions.

2017 Media Kit

Ad SizesFull page: 8 3/8” x 11 1/8” with bleed [trim size is 8 1/8” x 10 7/8”]Half page: Horizontal 7 1/4” x 4 7/8”Half page: Vertical 3 7/16” x 10”Quarter: Vertical only: 3 7/16” x 4 7/8”

Color ChargesTwo color: Additional $725Four color: Additional $1,675

Position Charges In addition to earned B/W rate: Cover 2 or Cover 4: additional 50%. Opposite TOC: 25%. Other guaranteed positions 10%.

High Impact Options Outserts: $30,500 gross (up to 3 oz.)Cover tips: $19,500 grossBellybands: $19,500 gross

Advertising InformationAgency discount: 15%Earned rates: Based on total units per calendar year.Inserts: Charged at earned B/W page rate X number of insert pages.

n Advertising contactsJeffrey BermanBe Media Partners LLC866.695.3870, ext. [email protected]

Robert Heiman RH Media [email protected]

n Specifications

Trim size: 8 1/8” x 10 7/8.”

Paper stock: 60 pound, coated.

Binding: Saddle stitch.

Inserts: Include quantity and insertion date.

Quantity: 42,500.

Insertion orders: Orders and ad ma-terial must be submitted by 5 PM ET on the specified date. Cancellations/changes must be received in writing by 12 PM on closing date.

Black & 1X 3X 6X 12X 24X 36X 48XWhite

Full page $3,635 $3,530 $3,420 $3,320 $3,150 $3,005 $2,845

½ page $2,725 $2,650 $2,560 $2,495 $2,365 $2,245 $2,140

¼ page $1,645 $1,585 $1,540 $1,500 $1,415 $1,350 $1,290

2017 product advertising rate sheet

n BPA-audited circulation

Total Circulation: 35,007 (July 2016 BPA statement)

Requestor Circulation: 19,060 (July 2016 BPA statement)

Bonus Distribution: March (ACP meeting) and May (SHM meeting) April and September (third-year IM residents)

Publisher: Roman Press Inc. Established 2003.

Frequency: 12 times a year.

Publication Dates: Issues mail the first of the month.

n Print rates

ISSUE: CLOSING MATERIALSPlanned clinical & practice management topics DEADLINE DEADLINE

JanuaryPneumonia, Shift rates/Extra shifts Dec. 1 Dec. 8

FebruaryEMR; Acute coronary syndrome Jan. 2 Jan. 9

MarchManaging GI patients; Administrative time and pay Feb. 1 Feb. 8

AprilNeurology; Retention strategies Mar. 1 Mar. 8 MayInfectious diseases; Leadership strategies Apr. 3 Apr. 10

JuneTelemedicine; Community outreach May 1 May 8

JulyPerioperative controversies; Value-based purchasing Jun. 1 Jun. 8

AugustHepatitis C; Technology Jul. 3 Jul. 10

SeptemberPost-discharge care; Contracts and legal issues Aug. 1 Aug. 8

OctoberVaccines; Patient experience Sep. 1 Sep. 8

NovemberInfectious disease; Bonuses and incentives Oct. 2 Oct. 9

DecemberAnticoagulation; Night coverage Nov. 1 Nov. 8

*May be subject to change.

2017 product advertising rate sheetn Editorial missionToday’s Hospitalist is the leading source of practical information for hospital medicine, the fastest growing specialty in the U.S. The articles in Today’s Hospitalist are designed to help hospitalists face day-to-day issues that they see in their practice, from practice management to clinical medicine.

n 2017 Editorial calendar*

n Product advertising contactsJeffrey Berman Robert HeimanBe Media Partners LLC RH Media LLC866.695.3870, ext. 12 [email protected] [email protected]

Editorial boardViviane Alfandary, MD, John Muir Medical GroupAlpesh Amin, MD, MBA, University of California, IrvineVineet Arora, MD, MPP, University of ChicagoKimberly Bell, MD, Franciscan Health SystemRobert Bessler, MD, Sound PhysiciansMartin B. Buser, MPH, Hospitalist Management Resources LLCAlbert Caccavale, DO, Northern Arizona HospitalistsDean Dalili, MD, Schumacher Clinical PartnersErik DeLue, MD, MBA, Virtua Memorial HospitalWilliam T. Ford, Jr., MD, Abington Memorial HospitalDavid Frenz, MD, North Memorial Health Care Christopher Frost, MD, Ingenious MedRon Greeno, MD, IPC Healthcare Inc.Jasen Gundersen, MD, MBA, TeamHealthMartin C. Johns, MD, Gifford Medical CenterRuben J. Nazario, MD, InovalonCheryl W. O’Malley, MD, Banner Good Samaritan Medical CenterVikas I. Parekh, MD, University of Michigan Health SystemO’Neil J. Pyke, MD, Medicus Consulting LLCEric Rice, MD, MMM, Alegent Creighton HealthSandeep Sachdeva, MD, MBBS, Swedish Medical CenterBradley A. Sharpe, MD, University of California, San FranciscoAmit Vashist, MD, Mountain States Health AllianceAlan Wang, MD, Emory HealthcareDavid J. Yu, MD, MBA, Presbyterian Medical Group

Special reportsEight-page report in Today’s Hospitalist Magazine, the publication with the largest hospitalist circulation.

What it includesn Case studiesEight-page report consisting of a 1,500-word overview on the topic and three case studies based on interviews with physicians who are experts in the field. Today’s Hospitalist does all research, interviews, writing, editing and design work to produce the report, with reviews from the client.

n Print exposureChoice of polybag outsert or bound into an issue sent to 32,000-plus practicing hospitalists.

n Web exposureA link to the report will be included in a monthly e-mail newsletter sent to 24,000-plus hospitalists andallied health professionals. The article will also be featured on the Today’s Hospitalist home page for six months and archived on the Web site. Banner ads, Today’s Hospitalist search drives and social media will drive traffic to the report.

1 7 F e b r u a r y 2 0 1 3 T o d a y ’ s H o s p i t a l i s t

9 F e b r u a r y 2 0 1 3 T o d a y ’ s H o s p i t a l i s t

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. .Case Study OneIV Acetaminophen for a Patient With Ileus on Parenteral Nutrition and Mechanical VentilationBruCe FrIedM AN, MDCritical Care & Co-Director, JM Still Burn CenterDoctors Hospital, Augusta, Ga.

A 61-year-old morbidly obese woman presented at the burn center with necrotizing fasciitis of the abdomen, which developed following a midline hernia repair and adnexal mass removal. Her case was complicated by multiorgan dysfunction, and she arrived septic, requir-ing pressor support and mechanical ventilation. The patient also had a history of asthma, hypertension, depression, and hypothyroidism. When the patient arrived at the burn center, she was on total parenteral nutrition and very sick. Prior surgical intervention had resulted in paralytic ileus, resulting in prolonged nil-by-mouth status. For pain management, she required 10 mg intravenous (IV) methadone every 12 hours, a midazolam infusion of 4 mg/hr, and intermittent doses of morphine sulfate for breakthrough pain. Once the patient was medically stabilized, she required debridement, which necessitated a return to the operating room. Postoperatively, her Richmond Agitation-Sedation Scale (RASS) score was 4, indicating deep sedation, which further complicated her ileus. Based on the above issues, the methadone and the midazolam drip were discontinued and replaced with 1000 mg IV acetaminophen every six hours; morphine was provided for break-through pain. No other sedatives or analgesics were given to the patient.The patient’s variability in blood pressure improved, and enteral nutrition was initiated using a postpyloric tube. IV acetaminophen allowed the pain management team to promptly wean the patient from the ventilator as her narcotic requirement significantly decreased, resulting in greater respiratory drive. Once the patient was taken off all narcotics and benzodiazepines, she showed a RASS score of 0, which indicated that she was calm and alert without any complaints of pain. She required morphine only during complex dressing changes, not for breakthrough pain. The patient reached enteral nutrition goals 48 hours after IV acetaminophen was initiated. At that point, parenteral nutrition was no longer required, and the patient encountered no further issues with ileus.While the patient required additional surgical procedures involving abdominal wound de-bridement and negative pressure wound therapy, she needed no additional narcotics for the remainder of her hospitalization. IV acetaminophen was routinely continued for 32 days until her discharge.Once the patient’s ileus resolved, her premorbid problems with mood disorder resurfaced. At that point, her RASS score vacillated between +1 and +2 secondary to anxiety. The burn center team prescribed up to 1 mg alprazolam every 6 hours and later added 60 mg/day duloxetine. The team was able to reduce her RASS score to 0 without adding any narcotics or analgesics.A major concern in this case was the potential for drug retention of lipid-soluble drugs such as opioids and benzodiazepines because of the patient’s morbid obesity and associated disad-vantageous pharmacokinetics. That could have potentially led to difficulty weaning from the ventilator and prolonged sedation. Drugs such as IV acetaminophen allow decreased reliance on opioid analgesics, thus potentially avoiding these kinds of issues. +

Today’s Hospitalist Special report

5

Today’s Hospitalist Special R

eport

1 3 F e b r u a r y 2 0 1 3 T o d a y ’ s H o s p i t a l i s t

5 F e b r u a r y 2 0 1 3 T o d a y ’ s H o s p i t a l i s t

T o d a y ’ s H o s p i t a l i s t F e b r u a r y 2 0 1 3 1 9

Darrell Harrington, MDChief,

Division of General

Internal MedicineHarbor-UCLA

Medical CenterLos Angeles

Inpatient pain management is a necessary skill set for all physicians, but it is particularly

important for hospitalists working in the inpatient setting. Pain is so pervasive in the hospital setting

that it is sometimes referred to as “the fifth vital sign,” and a failure to manage pain has important

implications not only for hospitalists, but also for the hospitals where they practice. Hospitalists play

a critical role not only in comanaging postoperative patients, but they also manage a wide range

of conditions in which pain is prevalent, from pancreatitis to small bowel obstructions to sickle-cell

disease.

While opioid monotherapy has long been the primary approach to pain management in the inpatient

setting, the medical literature has documented numerous significant negative effects of opiate and

analgesic use in hospital-based practice. These negative effects include opioid addiction, gastroin-

testinal issues such as nausea and vomiting, constipation and ileus, and serious complications such

as respiratory depression and sedation, which increase the risk of respiratory failure, aspiration,

decreased mobility, and falls.1

Research also indicates that current pain management strategies often fail to adequately control pa-

tient pain. One study found that more than 80% of U.S. patients who have surgery report significant

postoperative pain.2 Data from another study indicate that fewer than half of postoperative patients

report receiving adequate pain relief.3

An alternative approach to pain management that has been gaining traction among physicians is a

multimodal analgesia strategy that incorporates not only opioids, but other classes of analgesics.4, 5,

6 By incorporating different classes of analgesic agents with unique pharmacologic and physiologic

actions, physicians can prescribe smaller doses of each agent, a strategy that helps reduce the

potential for drug-related adverse events.6

One element in such a multimodal approach to pain management is OFIRMEV®, an intravenous

(IV) formulation of acetaminophen. IV acetaminophen was approved by the FDA in November 2010

for the management of mild to moderate pain, the management of moderate to severe pain with

adjunctive opioid analgesics, and the reduction of fever.7

While IV acetaminophen is relatively new in the U.S., the same formulation of IV acetaminophen has

been available in Europe since 2002 and was widely used in more than 60 countries before reaching

the U.S. market. As a result, a large body of literature exists supporting the role of IV acetaminophen

in the management of acute pain while reducing opioid use. This special report examines data re-

garding the use of IV acetaminophen, including its efficacy in controlling pain; its ability to reduce not

only the use of opioids, but also adverse effects such as post-operative nausea and vomiting; and

its effects on length of stay and patient satisfaction.

Efficacy of IV acetaminophen

Compared to oral acetaminophen, IV acetaminophen achieves a rapid elevation in plasma concen-

tration and higher peak levels.8 The IV form achieves plasma levels rarely achieved by similar oral

doses of acetaminophen and produces 75% higher central nervous system (CNS) bioavailability

compared to the oral form.8 The analgesic effect peaks within one hour and lasts for four to six

hours.7

The efficacy of pain management therapies is of great interest to hospitalists for a variety of reasons.

As comanagers of postoperative patients, hospitalists are routinely faced with a variety of complica-

tions of pain management that include nausea and vomiting, respiratory depression, ileus, and con-

stipation. In addition, studies have shown that postoperative pain is associated with poor outcomes,

such as increased time to ambulation, longer lengths of stay9 and increased rates of complications

IV Acetaminophen: The Hospitalist’s PerspectiveToday’s Hospitalist Special Report

PAnEl mEmbERS

CHAIR

Darrell Harrington, mD

Professor of Medicine

David Geffen School

of Medicine at UCLA

Chief, Division of

General Internal Medicine

Harbor-UCLA Medical Center

Los Angeles

FACUlTY

bruce Friedman, mD

Critical Care & Co-Director

JM Still Burn Center

Doctors Hospital

Augusta, Ga.

Richard V. Hausrod, mD

Chairman

Emergency Department

EMH Healthcare

Elyria, Ohio

brian Tyson, mD

Hospitalist

Critical Care Partners

Desert Regional

Medical Center

Palm Springs, Calif.

Supported by

1

Today’s Hospitalist Special R

eport

To learn more, contact:Jeffrey BermanBe Media Partners LLC866.695.3870, ext. 12 [email protected]


2017 Media Kit

Custom newslettersReach deeper into the hospitalist market with single-sponsor newsletters.

n Strengthen your bond with hospitalistsSponsor a quarterly custom newsletter andprovide this important group of doctorswith practical news to better manage theirpatients. Articles are written in a conversationalstyle and contain original reporting inthe following therapeutic areas: infections,diabetes management, and cardiology.

Because these newsletters are single-sponsored, your company is acknowledgedas the sole sponsor. Depending onthe size of the newsletter you sponsor, sponsorship could include advertising as well as general acknowledgement.

These clinical newsletters provide ourreaders with important tools ranging fromguidelines and protocols to educationalstrategies that raise awareness of theseimportant clinical issues. Content is createdby Today’s Hospitalist editors based on yourinput and objectives.

n Newsletter facts

Medium: Print, e-Mail, Web

Frequency: Recommended quarterly

Distribution: Polybagged with an issue of Today’s Hospitalist reaching 32,000+ hospitalists, and/or e-mail the newsletter to 24,000 hospitalists and allied health professionals.

Size: Available in 4, 8 or 16-page configurations

Investment: Each custom single sponsored newsletter requires a custom quote.



2017 Media Kit

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Robert Heiman RH Media LLC856-673-4000

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Advertising on the WebExpand your reach through banner ads, videos, targeted content, podcasts, Webinars and more! Home pages and inside pages Page views: 45,000 per month on average

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2017 Media Kit

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e-Newsletter advertisingReach thousands through banner ads, featured jobs and sponsored content.

e-Newsletter statistics Opt in & delivered: 24,000 Percent unique opens: 16%

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NEWSLETTER FREQUENCY AUDIENCE PRICE SUBSCRIBERS CONTENT Top Five weekly 24,000 Banner ad: $625 top Physicians and Review of articles of interest $625 middle; $500 side allied health staff to hospitalists from medical literature and the lay press e-TOC monthly 24,000 Banner ad: $625 top Physicians and Headlines from the current $500 side; $625 middle allied health staff issue of Today’s Hospitalist

Custom Newsletters quarterly 24,000 Call for details Physicians and Custom content allied health staff

Value added optionsEnhance your brand withsocial mediaShare your message with 8,750+ followers on Google+, Twitter, Facebook, LinkedIn or Pinterest with a complimentary post.

We’ll post a news item about your product to our social media followers. • Posts must be of a news (not promotional) nature: i.e. The hospitalists at Mercy Hospital have reduced readmissions by more than 40 percent! • Our editorial staff will write a compelling news lead. Posts may link to your Web site, product or Today’s Hospitalist article or ad.

2017 Media Kit

To learn more, contact:Jeffrey Berman


[email protected]

Robert HeimanRH Media LLC

856-673-4000 [email protected]

2017 MEDIA KIT PRODUCT ADVERTISING - Today's Hospitalist · 32,000-plus practicing hospitalists. n...

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