2017 Media Kit - Jing Travel · 2017. 10. 27. · intelligence about this booming market segment....

2017 Media Kit

The Business of Global Chinese Travel

Copyright © Jing Travel. All Rights Reserved.

Launched in 2016, Jing Travel has quickly become a leading voice for news and analysis on Chinese global travel. Organizations throughout the tourism and hospitality industry and other tourism stakeholders rely on Jing Travel to stay up to date with the latest business intelligence about this booming market segment. Jing Travel’s mission is to not only narrate what happens in the industry, but to set the narrative by leveraging data and research insights, making Jing Travel the go-to source for information among high-level stakeholders within this growing industry.


Reaching the international travel trade

Jing Travel reaches an international audience across all time zones and is published in two languages: English and Chinese.

While the majority of Jing Travel’s readership is in the international travel trade, auxiliary industries such as luxury and retail also constitute substantial audiences.

As global Chinese travel continues to grow, so does the demand for authoritative and in-depth business intelligence on this vast and complex market.


Our platforms

Web: desktop, mobile, social media

Fully responsive website with native support for AMP* and Facebook Instant Articles

*Accelerated Mobile Pages, an alternative to Facebook’s Instant Articles preferred by Google, LinkedIn, and Twitter among other mobile apps.

Newsletters: daily briefing, the week ahead, and special editions

Fully responsive and eye-catching newsletters that look and feel great both on desktop and mobile


Our Chinese platforms

WeChat

Verified WeChat Official Account that reaches Chinese industry people and business insiders every day

Content partnerships

Through local content partners, Jing Travel’s Chinese-language articles reaches an engaged audience in both business and government


Setting the agenda

As the leading source of business intelligence on the business of global Chinese travel, Jing Travel is fortunate enough to get featured by leading global news outlets and industry press. Jing Travel doesn’t narrate—it sets the narrative.

You can find our insights in:• Asia Times• South China Morning Post• Financial Times• Wall Street Journal• Forbes• Voice of America• Chinese National Tourism Administration• Xinhua• Luxury Society• Skift• The Moodie Davitt Report


Our content

In-depth reporting and news Industry reports Webinars

Interactive data and charts

Events calendar and coverage


What we offer: website

Banner advertisements

• Sidebar• Feed• Article pages

Sponsored content

• Highlighted on front page• Distributed on social media

and in newsletters

Featured events

• Featured in events calendar• In-depth information• Connected to event registration

Desktop and mobile


What we offer: unique branded content

Joint/hosted reports

• Share your insights with Jing Travel’s audience

• Highlight your expertise

Joint/hosted webinars

• Reach and engage with Jing Travel’s audience

• Highlight your expertise

Sponsored/powered data

• Showcase your data insights• Drive data product sales


What we offer: newsletter

Banner advertisements

• Email body banner

Sponsored content

• Sponsored stories• Sponsored events, reports,

data, and other rich content types

Special editions/blasts

• Reach Jing Travel’s audience with special messages

• Highlight products, events, and other services


Suggested packages

Option 1: Basic Package - $8,0001. Case study or other advertorial content published

on Jing Travel as Sponsored content2. Translated recap article to be published on Jing

Travel’s WeChat Official Account3. Complimentary social media promotion on Jing

Travel’s LinkedIn, Facebook and Twitter accounts

Option 2: Editorial Package - Work with our editor for customized tailored content - $12,000

1. Exclusive customized sponsored content on Jing Travel, including call to action to drive traffic to your website or platforms

2. Translated and edited Chinese article to be published on Jing Travel’s WeChat Official Account

3. Complimentary social media promotion on Jing Travel’s LinkedIn, Facebook and Twitter accounts

Option 3: Promotional Package - Customized content plus promotional effort in Western and Chinese media - $20,000

1. Exclusive customized sponsored content on Jing Travel, including call to action to drive traffic to your website or platforms

2. Translated and edited Chinese article to be published on Jing Travel’s WeChat Official Account

3. Article blast out to 15K Press database of consumer website as well as business media in the US

4. Article blast out to exclusive Chinese content partners and 15K Press database of consumer website as well as business media in China

These are some of our recommendations, but if you have something different in mind, please do not hesitate to contact us for customized solutions

mailto:[email protected]


Suggested packages

Option 4: Report Package - $25,0001. Work with our editor to co-brand and publish your

research as a Jing Travel industry report2. Complimentary promotion on Jing Travel’s

channels: Jing Travel newsletters, LinkedIn, Facebook and Twitter accounts

3. Complimentary promotion for the industry report on Jing Travel’s desktop and mobile websites,including banners and sponsored content

4. Receive all leads generated by the report

Option 5: International Report Package – Reach China with your research - $35,000

1. All content included in Option 4: Report Package

2. Translation of industry report into Chinese3. Article blast out to exclusive Chinese content

partners and 15K Press database of consumer website as well as business media in China

Option 6: Event Package - $12,0001. Jing Travel event calendar entry for your event,

including your rich media content and call to action features

2. Complimentary sponsored content promoting your event on Jing Travel’s website andnewsletter

3. Complimentary social media promotion on our LinkedIn, Facebook and Twitter accounts

Option 7: Advanced Event Package - $18,0001. All content included in Option 4: Report Package2. Dedicated email blast to 15K Press database of

consumer website as well as business media in the US

3. Dedicated email blast to exclusive Chinese content partners and 15K Press database of consumer website as well as business media in China

These are some of our recommendations, but if you have something different in mind, please do not hesitate to contact us for customized solutions


Engage withThe Business of Global Chinese Travel


[email protected]


2017 Media Kit - Jing Travel · 2017. 10. 27. · intelligence about this booming market segment....

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