2017 MEDIA KIT - Inside Towers · 2019-12-18 · COMPANY-WIDE SUBSCRIPTIONS EMPLOYEES COST UP TO 10...
Transcript of 2017 MEDIA KIT - Inside Towers · 2019-12-18 · COMPANY-WIDE SUBSCRIPTIONS EMPLOYEES COST UP TO 10...
2017 MEDIA KIT
MORE THAN A BANNER ADWe’re really not that square (pun intended). In fact, quite the contrary. Our objective is to
provide our clients with a well-rounded, 360° marketing approach. We combine
advertising, branding and marketing.
Our programs are customized for each client, based on their objectives. We
encourage mixing and matching tactics to create a diversified program that will reach
your target audience.
Today’s telecom industry is fast-paced and dynamic. While there is plenty of news pertaining to the wireless world, news specifically targeted to towers is rare. That’s why over 8,300 wireless infrastructure professionals rely on Inside Towers to deliver breaking, relevant and actionable news on a daily basis.
Covering a wide range of pertinent issues from morphing municipality attitudes and zoning issues to 5G and marketplace valuations, Managing Editor Jim Fryer and Inside Towers consistently and concisely provide the need-to-know details.
FOR TOWER PEOPLE. BY TOWER PEOPLE.
NEWSLETTER
INBOUNDMARKETINGSOCIAL
PUBLIC RELATIONS
WEB
STATS THAT STACK UP
READERS
CLICKS/month
OPENS/month
SESSIONS
USERS
PAGEVIEWS
160,030+
90,440+
267,700+
8,300+
6,983+*
62,444+*
1,940+
2,780+
3,870+
1,820+
We only celebrated our third birthday and are already giving our competitors (who have been around for over a decade), a run for their money. Since just last year:
Web Stats: 2016 Social Stats: As of 5/18/17Newsletter Stats: *March 2017
• Clicks have increased 274+%• Opens have increased 28+%• Readership has increased 15+%
• Web sessions have increased 122+%• Web page views have increased 89+% • Unique web users have increased 89+%
OPPORTUNITIESNEWSLETTER BANNER ADSFeature your banner ad in our daily newsletter seen by over 8,300 wireless infrastructure professionals and decision makers with an impressive open rate of over 25%. Ad placements options include top, middle, bottom or best available.
FEATURE SPONSORSHIPSSponsor one of our newsletter sections. Find out which feature fits your company best. Your logo and a mini-banner, linking to a designated URL will accompany every single story that runs in that section.
Sponsorship packages are also available. They are broken into three-month, six-month and annual rates. Take advantage of complimentary add ons and discounted banner ad rates. Ask your sales rep for more details.
FEATURE FREQUENCY
TOP STORY Daily
TOWER TICKER Daily
ZONING & MOANING Daily
NEWS FLASH Unlimited (minimum of 6)
DAS & SMALL CELLS Minimum: 1x/week
INTERNATIONAL Minimum: 2x/week
TOP 10 1x/week
TOWER SHOTS Daily
TOWER SAFETY Minimum: 1x/week
TOWER CALENDAR Minimum: 2x/week
TOWER TRENDS Minimum: 1x/week
CLIMBER CHRONICLES
Minimum: 1x/2 weeks
CELL-EBRATION Minimum: 2x/week
FCC RECENT RELEASES
Minimum: 4x/week
WOMEN IN TOWERS Minimum: 1x/month
CASE STUDIES Minimum: 2x/month
WHITE PAPER PROMOTIONS White papers are an increasingly popular trend in the industry. You write it, we’ll get it read through a multi-faceted promotional plan.
VEHICLE DETAILSNEWSLETTER Mini banner linking to white paper download (5x/week, bi-weekly)
WEBSITE Banner ad linking to white paper download (1 month)Custom landing page for white paper downloadLink on homepage to custom landing page (in addition to banner ad)Unlimited archive on website
SOCIAL Five social media blasts across five platforms (Twitter, LinkedIn, Facebook, Google+, Instagram)
FOLLOW UP Lead list provided with download contact information (name, company, email)No leads guaranteed
CONTINUE READING SPONSORSHIPOur most important stories link to our website. Sign up for this sponsorship and you’ll receive a disruptive ad prominently featured at the top of the linked webpage for each of these stories.
COMPLIMENTARY INCLUSIONSAll opportunities come with custom landing pages and artwork design by our in-house graphic designer, if needed.
WEBSITE BANNER ADSLet our website work for you. Our traffic has increased drastically just in the last year and continues to rise. All of our social media posts point to our website. Your ads are guaranteed to be seen by thousands.
OPPORTUNITIES
CLASSIFIEDSSubmit your job postings on our website and we’ll place them in our newsletter and provide targeted promotion via our social media platforms. We also share our job listings to niche, private groups on Facebook and LinkedIn (i.e. Tower Tech organizations).
COMPANY PROFILESA succinct article where Inside Towers shines the spotlight on your company. We conduct the interview and write the article which you approve prior to publication. We highlight a diverse range of tower industry businesses, from drone operators to tower manufacturers. The editorial is permanently accessible on our website, post-publication.
ADVERTORIALSA detailed editorial written by Inside Towers and subject to client review and approval. This forum can be used for various purposes. For instance, highlight company announcements, completed and upcoming projects or your company’s evolvement. Your news, our platform.
PRODUCT SHOWCASEIn an industry that’s constantly evolving, our readers know it’s imperative to stay up-to-date on the latest technology. New products and services are always being introduced and our newsletter is the perfect medium to present them. PACKAGESWhile each of these opportunities have their own strengths independently, we highly recommend a packaged approach because combined, they are even more impactful. Work with our sales reps to define your marketing objectives and we’ll develop a customized combination to meet them.
WHO’S WHOOur audience is diverse and powerful. Our advertisers are industry leaders. Join our Tower Tribe of influencers.
Companies with multiple subscribers (just to name a few)
3M 3Z Telecom
AccruentAdvanced Tower
ServicesAdvantage Engineers
Aero SolutionsAllstate Tower
American TowerAnritsu AT&T
Bird TechnologiesBlack & Veatch
BechtelB+T Group
Capital SafetyCenterline Solutions
Crown CastleCITCA
CommScopeComTrain
CTI TowersCumulus
DialightDiamond
CommunicationsEnertechEricsson
ExteNet SystemsfieldSENSE
Flash TechnologyGenerac
General DynamicsGME Supply
Goldman SachsGravitec
HoneywellHuber+Suhner
Hughey & PhillipsHutton
CommunicationsiHeartMedia
InSite WirelessKeegan Wireless
LBA Group
Legacy TowersMartinEnviro
MasTecMVP Capital
Midwest UnlimitedMobilitieMosaikNATENB+C
Nsight TowerPCTel
Peppertree CapitalPetzl
Phoenix Tower International
Primus ElectronicsRadio Frequency
SystemsROHN ProductsSabre Industries
SBASite Master
Sprint
STEALTHSOLiD
Skyway TowersTarpon Towers
TESSCOT-Mobile
TowerComTower
InnovationsTalley
Tower VenturesTWR Lighting U.S. Cellular
UBSUnimarUnisonValmont
IndustriesVerizon WirelessVertical BridgeVertical LimitWesTower
WIA
19% Management18% Senior Management15% Engineering/Design/Consulting9% Site Acquisition7% C-Suite6% Construction6% Towercos
4% Carriers4% Tower Owners (independent)4% Equipment Supplier3% Legal2% Finance2% Marketing/PR1% Environmental Information is from a reader survey (8/16).
DON’T BREAK THE BANK
PLACEMENT 13x 26x 39x 52x 104xTOP BANNER $610 $580 $540 $500 $470
MIDDLE BANNER $460 $430 $405 $380 $360
BOTTOM BANNER $360 $330 $315 $295 $275
BEST AVAILABLE BANNER $405 $380 $360 $340 $315
FULL PAGE AD $4,000
Rates are subject to change and we frequently run discounted programs. Contact your sales rep for details. NEWSLETTER (Price per ad)
PLACEMENT 3 months 6 months 9 months 12 monthsTOP BANNER $2,400 $1,950 $1,800 $1,650
RECTANGLE $2,030 $1,730 $1,650 $1,500
MIDDLE BANNER $1,650 $1,430 $1,350 $1,280
BOTTOM BANNER $1,350 $1,130 $1,050 $980
CONTINUE READING SPONS. $1,000 $850 $770 $650
WEBSITE (Price per month)
CLASSIFIEDS ADVERTORIALSWHITE PAPER PROMOTIONS
OTHER OPPORTUNITIES
RUN DURATION COST1 WEEK $250
2 WEEKS $400
1 MONTH $700
3 MONTHS $1,900
FREQUENCY COST1x $4,000
2x $7,000
3x $10,000
4x $12,000
FREQUENCY COST1x $1,600
2x $2,700
3x $4,100
4x $5,400
COMPANY-WIDESUBSCRIPTIONSEMPLOYEES COST
UP TO 10 $600
11-25 $900
26-50 $1,300
51+ $1,700
VEHICLE COSTCOMPANY PROFILE $1,000
PRODUCT SHOWCASE $50/product
FEATURE SPONSORSHIP Prices Vary, Contact Sales Rep
PACKAGES Prices Vary, Contact Sales Rep
SEE FOR YOURSELF
• JPGs are preferred, but PNGs are acceptable. PDFs cannot be published• Please include a URL where you wish your advertisement to link• Ads should be delivered by Thursday, Noon/ET, prior to the week that it is
scheduled to run• Updated artwork and associated URLs are always accepted as long as
they’re received prior to the deadline • Submission of your ad signifies your approval for use in the Inside Towers
newsletter and website• Send artwork to [email protected]• Delivery should not exceed 5MB• Don’t forget we can also create the artwork
DESCRIPTION DIMENSIONS (PIXELS)
TOP BANNER 728 x 120 px
MIDDLE BANNER 728 x 120 px
BOTTOM BANNER 728 x 120 px
FULL PAGE 637 x 825 px
SPONSORSHIP/WHITE PAPER
“MINI” BANNER
728 x 75 px
NEWSLETTER
DESCRIPTION DIMENSIONS (PIXELS)
TOP BANNER 450 x 90 px
MEDIUM RECTANGLE 200 x 250 px
MIDDLE BANNER 450 x 90 px
BOTTOM BANNER 500 x 100 px
CONTINUE READING 450 x 70 px
WEBSITE
SPECS
You don't need to take our word for it. We’ll provide you with monthly reports so you can see the results for yourself.
• Reports outline:• The number of impressions and clicks your ads and links receive• The number of impressions and clicks the newsletter received as a whole
• We protect our subscribers. Due to privacy restrictions, we are unable to release the email address of those who click on your ads or links. However, we are able to provide a lead list of companies that click on your ads or links.
in-house for you.
WE’RE WHERE YOU NEED TO BE
• NATE Unite• South Wireless Summit• IWCE• STAC Conference & Exhibition• TowerXchange Meetup Europe• CCA Mobile Carriers Show• Wireless West• Wireless Infrastructure Show• DAS & Small Cell Congress• TowerXchange Americas
• APCO Annual Conference & Expo• NYWSA Events• TowerXchange Africa & ME• HetNet Forum• CCA 2017 Annual Convention• Canadian Wireless Trade Show• TowerXchange Asia• AUVSI• NAB Show• Multiple DASpedia events
LET’S CONNECTDIRECTORS OF ADVERTISING
Phil Cook951.301.5769
Sharon Barone904.827.3468
Mike Dryden904.576.6060
[email protected] McKinley201.400.1013
DIRECTOR OF MARKETINGMegan Reed203.733.5943
SPECIAL THANKSTo the brave tower climbers who submit their own photography featured here and
in our Tower Shot of the day section:Darran Kempson
Andrew WittJordan Olsen
Charlie MooreCody Innes“@strutty87”
It’s hard to be everywhere, all the time. When you advertise with us, we'll be everywhere for you. Take advantage of our agreements with key, industry events across the globe.