2017 Media Information Kitwpc.0b0c.edgecastcdn.net/000B0C/SAP_partner/MediaKits/... ·...

2017 Media Information Kit

September 2016 | A101286

www.ReachSAPCustomers.com

Display Advertising Partner Special Report Sponsorship Mobile App Sponsorship

2Wellesley Information Services 20 Carematrix Drive Dedham, MA 02026 www.ReachSAPCustomers.com +1-781-751-8800

SAPinsider magazine gets your message in front of thousands of committed SAP customers who are actively seeking ways to improve the productivity of their SAP implementations.

Whether you are considering a customer case study, sponsored editorial content, traditional print advertising, electronic marketing, or any of our custom marketing opportunities, you will be exposed to a community of SAP decision makers and influencers.

As part of WIS Publishing, the largest independent publisher of SAP-related information, SAPinsider maintains close relationships with more than 250,000 SAP customers worldwide. The result is a highly targeted audience of active SAP decision makers. This allows vendors of SAP-related products and services to focus their precious marketing dollars efficiently through our offerings.

About SAPinsiderSAPinsider, the world’s leading SAP magazine, is designed exclusively for the executives, managers, consultants, and implementation and development teams who are decision makers for their organizations.

SAPinsider gives SAP customers advanced notice of SAP’s latest product and service initiatives and is read loyally by the professionals who are charged with maximizing the return on their company’s multi-million-dollar investment in SAP technology.

More than 125,000 readers turn to SAPinsider each quarter. In addition, bonus distribution throughout the year includes key SAP industry events in the US and EMEA, including SAPPHIRE NOW and SAP TechEd as well as all SAPinsider conferences. Copies are also distributed at most SAP training centers and corporate offices in North America and at SAP AG headquarters in Walldorf, Germany.

Trusted Educational Sources

35% Technical Management

49% Senior Management

16% Developer/ Admin

24% Europe

51% NorthAmerica

5% Other

20% Asia

Advertising in our magazines continues to

be one of the best and most cost-effective

ways to build company and solution brand

awareness and disseminate key messages

to decision makers and influencers at SAP

customer sites worldwide.

Readership Profile

Subscriber Roles

Geographic Distribution


SAPinsider reaches the worldwide installed base of SAP users and prospects. A sampling of these companies includes:

Akzo Nobel Chemicals Inc.American Express CompanyAnheuser-Busch Inc.AT&TBASF CorporationBank One CorporationBarnes & Noble, Inc.Bayer CorporationBecton, DickinsonBertelsmann Media SystemsBMWBoehringer Ingelheim

CorporationBoise Cascade CorporationBombardierBristol-Myers Squibb Cadbury SchweppesCanada PostCardinal Health Caterpillar Inc.Cherry Corp.Centerpoint Energy Inc.Chevron PhillipsCirque du SoleilCoca-Cola Bottling Co. ConocoPhillipsCooper Cameron CorporationCox Communications Inc.Dade Behring Inc.Defense Information

Systems AgencyDeutsche Bank AGDeutz CorporationDiamond Offshore Drilling, Inc.Disneyland InternationaleBayEDSE. I. du Pont de Nemours

and CompanyEastman Chemical CompanyEli Lilly and CompanyEmentor Denmark AISEntergy CorporationEricsson

Exxon Mobil CorporationFederal-Mogul CorporationFirstEnergy Corp.Florida Power & Light CompanyFMC CorporationFujitsu America Inc.GE Capital Financial Inc.General DynamicsGeneral Mills, Inc.Georgia-Pacific CorporationGlaxoSmithKlineGMAC Insurance Holdings, Inc.GraingerGulfstream Aerospace

CorporationHarley-Davidson Inc.Harte-Hanks Inc.Hasbro, Inc.Heinz Frozen Food Co. Inc.Henkel CorporationHershey Foods CorporationHewlett-Packard CompanyInternal Revenue ServiceITT Industries, Inc.Johnson & JohnsonJo-Ann StoresKellogg CompanyKeyspan CorpKimberly-ClarkKindred Healthcare Inc.Kohler Co.Kyocera America Inc.Lehman Brothers Inc.Lennox International Inc.Lincoln Electric CompanyLockheed Martin CorporationL’OrealLucent Technologies Inc.LufthansaMAHLE, Inc.Marathon Oil CompanyMcDonnell Douglas CorporationMcKessonMedimmune, Inc.

Menasha CorporationMercedes-Benz U.S.

International Inc.Merck & Co., Inc.Metro-Goldwyn-Mayer Inc.Microsoft CorporationMitsubishiMiller Brewing CompanyMolex IncorporatedNEC America Inc.National Park ServiceNCR CorporationNeutrogena CorporationNikeNorthrop Grumman CorporationOccidental ChemicalOfficeMax, Inc.Oklahoma Gas and ElectricOmnilogicOxford UniversityPacific Bell Inc.PacifiCorpPanavision Inc.Pennzoil—Quaker StatePepsiCo Inc.PetSmart, Inc.Philip Morris USA Inc.Pirelli Cables and SystemsPuget Sound EnergyPurina Mills, LLCPwCQuest Software, Inc.RR Donnelley & SonsRayovac CorporationRaytheon Aircraft CompanyReliant EnergyRexnord Industries Inc.Roche Diagnostics CorporationRohm and Haas CompanyRoyal Philips ElectronicsRubbermaid Inc.and many more...

SUBSCRIBERS AT A GLANCE (PARTIAL LISTING)

11% $200-$499m

51% >$1b

13% $10-$199m

13% $500m-$1b

12% <$10m

76% SAP customer

24% SAP vendor/Third-party vendor

Readership Profile

Total Sales Volume

Relationship with SAP

4Wellesley Information Services � 20 Carematrix Drive � Dedham, MA 02026 � www.ReachSAPCustomers.com � +1-781-751-8800

Display AdvertisingPut your ad in the hands of SAP decision makersSAPinsider is a trusted resource through which to drive messaging to SAP customers. Leverage SAPinsider as the vehicle for your advertisement; it drives high-impact messaging to a captive audience of over 125,000 readers.

Our brand-building display advertising opportunities position your message next to our quality content. Place your ads near relevant magazine content both online and in print to target your campaign. For maximum exposure, secure a standing ad to reach our customers in the print issue every quarter.

Display ad with premium position opposite the table of contents

ADVERTISING IN SAPINSIDER

Bundle your ad with other programs

2+ page articles in insiderPROFILES

include a full-page color advertisement

in SAPinsider. insiderPROFILES

provides opportunities to reach our

readership through customer-, expert-,

and solution-focused articles.

Sponsored by SAP The inside edge for SAP customers worldwideSponsored by SAP The inside edge for SAP customers worldwide

Connecting the Extended Supply ChainHow the Internet of Things Is Changing Business PAGE 8

SAPinsiderOnline.com

The insideEdge with Hans Thalbauer1 SAP HANA Adoption

and Innovation27 Simplify HR55A Look at the Latest Enhancements in SAP Single Sign-On 3.0

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A Closer Look


Partner Special Report SponsorshipBy participating with a paid article in a Special Report, you will establish your company as a credible resource to SAP customers currently evaluating and planning important projects and initiatives. Special Reports not only inform our readers about your offerings but also generate qualified leads and can be reused as high-impact marketing collateral.

Thought Leadership Position your organization as an expert resource. Your relevant advice shows customers that you are on the leading edge of technology.

Editorial & Design SupportUtilize our experienced editorial and design staff to articulate your knowledge and offerings in a professional 1 – 4 page article.

Demand GenerationReach tens of thousands of additional SAP customers via post-publication email pushes. We’ll provide the contact details of qualified leads who are interested in your article.

VisibilityReach more than 125,000 influential business and IT professionals through print and online placement (in addition to the post-publication email pushes). Issues are also distributed at industry events hosted by SAP and SAPinsider.

Alignment with SAPAssociate your company and brand with the thought leadership of the senior SAP executive who will introduce your Special Report in this SAP-sponsored magazine.

Special Report in print

Special Report online

See our editorial calendar on page 6 for a

listing of upcoming topics and deadlines.

AccentureANCILEBackOffice AssociatesBlue Pencil ConsultingCapgeminiCiscoColumn5 ConsultingCSI NetherlandsDeloitteDolphinErnst & YoungFujitsuGlobal SoftwareGROM AssociatesHanse Orga International Corp.

Hayes Technology GroupHPIBIS Prof. Thome AGIBMInfosysJason RobertsMicrosoftNetAppNTT DATA AmericasOpenTextOptimal SolutionsOversight SystemsPBS SoftwarePwCREALTECH

RFgen SoftwareSEEBURGERSigma Business SolutionsSoftware AGSwisscom IT ServicesSymtraxTata Consultancy ServicesTauliaThomson ReutersTieto Corp.T-Systems InternationalUnisysUtopiaVMwareWipro Technologies

Companies that have recently published Special Report content include:

PARTNER SPECIAL REPORTS IN SAPINSIDER

A Closer Look


Q2 2017Special Report Topics Special Report Sign-Up Deadline Print/Online/App Ad Sign-Up Deadline Bonus Print Distribution

CloudBusiness Planning

January 9, 2017 February 3, 2017 SAPPHIRE® NOW 2017 USSAPinsider’s Financials, HANA, BI, GRC, HR, Logistics & SCM, PLM, Manufacturing, Procurement, and CRM 2017 events in Europe


SAP HANASAP SuccessFactors

March 17, 2017 May 8, 2017 SAP TechEd 2017 USSAPinsider’s HANA, BI, Financials, GRC, and Logistics & SCM 2017 events in Singapore


BIGRC

June 23, 2017 August 7, 2017 SAPinsider’s Managing Your SAP Projects, Cloud, and Reporting and Analytics INTERACTIVE 2017 events in the US

SAP TechEd 2017 EMEA

2017 SAPinsider Editorial Calendar — Important Topics and Deadlines*

*Deadlines, topics, and bonus distribution subject to change

EDITORIAL CALENDAR

7Wellesley Information Services � 20 Carematrix Drive � Dedham, MA 02026 � www.ReachSAPCustomers.com � +1-781-751-8800

MOBILE APP

Enjoy the extended reach of the leading magazine for SAP customersSAPinsider readers are increasingly on the move, and our free app ensures that they have easy, mobile access to the informative content in SAPinsider. Worldwide users of Apple and Android mobile devices can access full issues of SAPinsider, including all articles, Special Reports, columns, and advertisements, on their devices.

3 ways to get exposure on our app:

1. Sponsor an entire digital issue to get powerful placement of your brand in front of our digital readers through the launch image, banner ads, and subscriber messaging.

2. Purchase a Special Report article or ad in the print magazine, as all partner-sponsored content is available to readers in print, online, and through the app.

3. Upgrade your Special Report article or ad with embedded video and/or audio that will catch the attention of our digital readers.

Digital issue sponsorshipBy sponsoring the digital issue in its entirety,* you will get exposure to our readers through a:

• Sponsored launch image � High visibility ad that covers the user’s entire screen and will display for several seconds

after the SAPinsider app is launched. See page 8, item B.

• Banner ad � Small banner ad that will stay in the footer of almost every screen as the user navigates the

app, including the bottom of each new issue, table of contents page, bookmarks, searches, and more. See page 8, items C, D, and E.

• Sponsorship recognition in messaging � Sponsor recognition (with link) included on Issue Alert email announcement to

subscribers who use the mobile app.

* Issue content may include advertisements from other sponsors

Usage Stats¡ Total Users:

26,900+

¡ Average logins per week: 4,230+

¡ Peak login time: 10:00 pm

¡ Geographies:

• 38.4% North America

• 28.1% Europe

• 18.6% Asia

• 14.9% other

“The SAPinsider app looks just magical on the

iPad and iPhone… Diving straight into the

relevant articles on the iPad or iPhone has the

same real-time effect of the print magazine and

retains the print version’s personal look and feel,

making me feel closer to the content.”

–Tridip Chakraborthy, Senior Consultant Cognizant Technology Solutions


The SAPinsider app launch icon.

The launch image displays for several seconds after the user clicks on the icon to launch the SAPinsider app.

The banner ad is displayed on various locations throughout the app, including the bottom of each new issue, table of contents, searches, bookmarks, and more.

The sponsor’s banner ad appears immediately after the launch image completes. The sponsor’s banner ad appears in the search window, too. The sponsor’s banner ad appears within articles.

Digital Issue Sponsorship

A

B

C D E

MOBILE APP (CONTINUED)


Page dimensions Non-Bleed Bleed* Trim* Live Area (Safety)*

Full page7-3/8 x 10 in(187 x 254 mm)

8-3/8 x 11-1/8 in(213 x 283 mm)

8-1/8 x 10-13/16 in(206 x 276 mm)

7-3/8 x 10 in(187 x 257 mm)

2-page spread15-1/2 x 10 in(394 x 254 mm)

16-1/2 x 11-1/8 in(419 x 283 mm)

16-1/4 x 10-7/8 in(413 x 276 mm)

7-3/8 x 10-1/8 in for each page(187 x 257 mm for each page)

1/2 horizontal7-3/8 x 4-7/8 in(187 x 124 mm)

8-3/8 x 5-1/2 in(213 x 140 mm)

8-1/8 x 5-3/8 in(206 x 137 mm)

7-3/8 x 5 in(187 x 127 mm)

1/3 vertical2-1/4 x 10 in(57 x 254 mm)

N/A N/A N/A

Note: All submitted materials are reviewed for compliance with SAP branding and messaging standards. Changes may be required.

Note: Binding is perfect-bound.

File typePlease submit PDF files as final artwork using PDF/x1a setting.

Considerations for file preparation � All images and color (including RGB images and spot colors) must be converted to CMYK

� Use of Type 1 fonts is highly recommended

� Total ink coverage should not exceed 300% TAC

� Reverse text smaller than 8 pt may result in registration problems on press

� Splitting copy across spreads is not recommended

3 ways to submit files:1. Dropbox

– For your convenience, we will set up a Dropbox folder to which you can upload your files. Simply accept the Dropbox invitation to access the folder.

2. Email attachment – Please include all files in one compressed file (Stuffit, WinZip)

3. Other – If you would prefer, you may share a link to a hosting site where we can access and

download your files.

ProofsAll of our publications are printed in a closed loop color printing environment and strictly adhere to SWOP specifications. If you have concerns, please provide a SWOP-certified proof to your production contact.

Materials, ad traffic, and production questionsAshley Amaru Deputy Managing Editor Phone: +1-781-751-8835 Email: [email protected]

Advertising and sales inquiriesScott Priest Editorial Director Phone: +1-781-751-8684 Email: [email protected]

*Bleed: Elements intending to bleed or extend off the page must be extended to this size.*Trim: Final size of the publication. *Live/Safety Area: To avoid any trimming issues, all critical text and images must remain within this area.

MECHANICAL REQUIREMENTS & PRINTING SPECS

Contact Us

APPENDIX A:


*Please allow for 20px at the top of the image to be overlapped by the device status bar. For smartphone, also allow for a neutral area of approximately 33x160 near the bottom. For tablet, allow for a neutral area of 45x260 near the bottom.

Launch image considerations � The launch image appears for a few seconds while the application is starting up. It is highly

recommended that the images be simple and clean. Readers will not have time to read more than a few words.

Click-through links for banner ads � If you choose, banner ads can be linked to either websites or email addresses. Please send

linking instructions along with your ads in a table (.csv or Excel) that shows the image name along with the corresponding link.

Example:

SAPinsider_Small_350x50.png http://sapinsider.wispubs.com/mobileSAPinsider_Medium_728x90.png http://sapinsider.wispubs.com

SAPinsider_Large_960x90.png mailto:[email protected]

File submission naming conventionPlease include your company name followed by description and pixel dimensions in the file names. Please include company name and the device format (“Tablet,” “Smartphone”) in the file names.

Example: “SAPinsider_CompanyLaunchImage_Tablet_1536x2048.png”






Description: Launch Images Size (in pixels) File type Use Max. File Size

Tablet Launch Image 1536 x 2048* .png Tablet 200KB

Smartphone Launch Image 640 x 960* .png Smartphone 200KB

iPhone 5 Launch Image 640 x 1136 .png iPhone 5 specific 200KB

Required size gridsPlease provide a file for each of the following executions:


Description: Banner Ads Size (in pixels) File type Use Max. File Size

Small Smartphone/Tablet Banner Ad* 320 x 50 .png Smartphone/Tablet 200KB

Medium Tablet Banner Ad* 728 x 90 .png Tablet 200KB

Large Tablet Banner Ad* 960 x 90 .png Tablet 200KB

*Please do not use transparent backgrounds for banner ads

MOBILE APP AD SPECSAPPENDIX B:



General inquiriesMatthew Shea SAPinsider Online Product Manager Phone: +1-781-751-8764 Email: [email protected]

Contact Us


ONLINE AD SPECSAPPENDIX C:




Contact Us

*When providing Flash (.swf), please also send a .gif, .jpg, or .png file as back-up for browsers that do not support or have Flash players.

Click-through links and alternate text � Please send linking instructions along with your ad in a table (.csv or Excel) that shows

the image name along with the corresponding link and Alternate Text.

� Alternate text will appear when a mouse hovers over the ad. Please include this in your table (maximum 50 characters, including spaces).

Example:

SAPinsider_Sidebar_302x257.png http://sapinsider.wispubs.com

The premier SAP education and information resource

File submission naming conventionPlease include your company name followed by description and pixel dimensions in the file names.

Example: “SAPinsider_Sidebar_302x257.png”






Description Size File type Max file size Animation time limit

Sidebar 302 x 257 .jpg, .gif, .png, .swf* 50KB 15 seconds, 3 loops

Required size gridPlease provide a file for each of the following execution:



VIDEO SPECSAPPENDIX D:


Advertising and sales inquiries

Scott Priest Editorial Director Phone: +1-781-751-8684 Email: [email protected]


Contact Us

Including video within our mobile app:

GUIDELINES and MEDIA SPECSWhen submitting your video, please make sure it adheres to the following specifications. Also, please let us know if you would prefer a Framed Video or Button Video (descriptions on the following page).

Accepted formats: � MPEG4 (3ivx, DivX, Xvid, H264)

� DV and DVCPro

� FLV (VP6 and Sorenson Spark)

� 3GP (mobile phones)

� WMV (WMV, WMV2, MSMPEG,VC-1)

� MOV (Sorenson Video 3, H263, H264, animation)

� MPEG1 and MPEG2

� AVI (Indeo, Cinepak, Motion JPEG, MPEG)

Note: The iPhone and iPad do not support Flash.

Preparing your video � The iPad has a 4:3 aspect ratio and 1024x768 resolution.

� The size and length of the video are not limited. Videos are streamed live, so the size will not affect the speed. However, keep in mind the length of a video your readers would be willing to watch.

� If you opt for a Framed Video, the initial image will be whatever appears at 0 seconds of the video, so make sure this frame is what you want the still image of the video to be.

� We will add the play arrow image and the close button for you.

� Videos cannot have hot links.







iPad Button Video playing.

iPad Button Video(Only a play button appears initially.)

Button Video Display:Initial View:

� Play arrow button will appear in the center of the video placement coordinates.

� Once the user taps the play arrow, the video will appear at the same location of the play arrow button and immediately begin to play.

Video Controls:

� Tap to have the video appear and immediately play.

� View in full screen or at the size it initially appears on the page.

� User can play, pause, or stop the video.

� A close button is optional. It will appear in the upper left hand corner of the video box.

iPad Button Video button.

iPad Framed Video(Video box with still image and play button appears initially.)

Framed Video Display

Initial View:

� Image that appears at 0 seconds of the video is the image that will appear when the user arrives on the ad page.

� Play button appears in the center of the box.

Video Controls:

� Tap to play, pause, or stop the video.

� View in full-screen or at the size it initially appears on the page.

� A close button is optional. It will appear in the upper left-hand corner of the video box.

Framed Video with play button. Framed Video plays on the page where placed or in full-screen mode as shown above

Your Choice: Framed Video or Button VideoTwo types of videos are available for display in our apps: A Framed Video and a Button Video. Please let us know which type you prefer.

In a Framed Video, you see a video box with a still image and a play button when you arrive on your ad page. In a Button Video, you simply see a play button. Please see samples below.

VIDEO SPECS (CONTINUED)

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