2017 Latest Samsung price list in india - Poorvika
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Transcript of 2017 Latest Samsung price list in india - Poorvika
In 2005, Samsung surpassed Japanese rival Sony for the first time to be rated as the new leading and most popular consumer electronics brand in the world by Interbrand.
In 2007 making it the world's second-largest mobile phone maker.
At the end of 2007, Samsung Electronics exceeded the $100 billion mark in annual sales for the first time in its history.
This achievement places the company, along with Siemens of Germany, IBM of the U.S.
Semiconductors 40%
Digital Media 29%
Telecommunications 23%
Home Appliances 8%
% Sales ($27B) % Operating Profit
Semiconductors 79%
Digital Media 6% Telecommunications 12%
Home Appliances 3%
Today, Samsung brand is the best known South Korean brand in the world and in 2008. Business week rated Samsung as 21st on the Top 100 Best Global Brands 2008. Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand.
PRODUCT
PROMOTION
Price
4P’s IN MARKETING
Place
United States Top 5 Innovators 2008
Rank
# of Records
Company Country of Origins
1 7404 SAMSUNG ELECTRONICS
KOREA
2 6576 IBM UNITED STATES
3 2931 MICROSOFT UNITED STATES
4 2421 TOSHIBA JAPAN
5 2019 CANON JAPAN
Samsung sells product with a price that’s worth, if we compare it with the functions,
benefits and technology.
Samsung is in the process of building an image as “
a stylish, high quality brand commanding a premium price
”
Product placements
Sponsorships
Media
Advertising
In 2005 ,the firm devoted nearly 15 % of its media budget allocated to page -topping banner ads on over 400 Internet sites
Link to mainstream entertainment : Fox’s movies Fantastic Four
Display in the film
The Summer and Winter olympics games
Chelsea FC shirt sponsorship deal Horse jumping (Samsung Superleague).
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