2017 IPN CONFERENCES KUCHING, MALAYSIA · PDF fileacknowledgement. In 1998, she was ... leave...

IPN CONFERENCES KUCHING 2017

1

2017 IPN CONFERENCES

KUCHING, MALAYSIA

KUCHING, MALAYSIA

27-28 OCTOBER 2017

Co-organiser


2

Welcome to IPN Conferences 2017

Dear Professor, Dr and distinguished delegates, Welcome to the IPN Conferences 2017 in Kuching, Malaysia. On behalf of IPN Education Group, I would like to thank all the Conference Chair, Program Chairs and the Technical Committees. Their high competence and professional advice enable us to prepare the high-quality program. For the participants, we hope all of you have a wonderful time at the conference and also in Kuching, Malaysia. We believe that by this excellent conference, you can get more opportunity for further communication with researchers and practitioners. For the conferences ICMMMM 2017, ICITA 2017, ICMBA 2017, AICMSS 2017, ESTECH 2017 and ICCPBS 2017 more than 50 submitted papers have been received and 44 papers have been accepted and published finally.

In order to hold more professional and significant international conferences, your suggestions are warmly welcomed. And we are looking forward to meet you again next time. Best Regards,

Thank you.

Yours Sincerely,

Datin MZ Zainab Director – Conference Management IPN Education Group Chairman, IPN Conferences 2017 Kuching, Malaysia


3

Message from IPN Honorary Advisor

On behalf the IPN Education Group, it is my privilege to welcome you to the IPN Conferences Kuching, Malaysia 2017. IPN is an independent, non-political, non-governmental organization of distinguished scientists dedicated to advancing science around the world. We aim to help scientists and researchers to publish their findings in scientific journals and to promote and help to organize worldwide conferences. We believe that has no boundaries, regardless of the great distances between countries and continents. Thus, IPN welcomes contributions from researchers from all concern irrespective to the race, colour, religion and nationality. Best Regards

Prof. Dr. Abdel Rahman Mohammad Said Al Tawaha Honorary Advisor IPN Education Group IPN Conferences 2017 Kuching, Malaysia


4

About IPN Education Group

The IPN Education Group is a non-profit international association dedicated to the promotion of international education and university cooperation in the field of Business, Art, Social Science, Management, Education, Science, Technology, Engineering and any other related field. Through the organization of different international events, it brings together institutions, bodies and organizations from different countries of the world for discussion and cooperation IPN Mission is to promote and enhance the dialogue in education among the institutions devoted to field mentioned above through:

▪ Promotion of best practice standards in the service of international education. ▪ The facilitation of relevant forums, training and information exchange. ▪ Creation and dissemination of knowledge; exert an influence in public policy. ▪ Production of publications used as a database document for research works,

projects and innovation activities held on the international education field. IPN believes that this is best achieved through international cooperation and promotes the development of closer links among relevant institutions and individuals around the world. IPN supports that such international cooperation can help countries learn from each other and promotes the dissemination of scientific and engineering activities. IPN intends to achieve the mentioned objectives and get an international visibility by the organization of international conferences and by interacting with public and private organisms from all parts of the world. www.ipneducationgroup.org www.ipnconference.org

http://www.ipnconference.org/


5

ANNOUNCEMENT

All accepted papers will be published in:

• World Applied Sciences Journal (WASJ) (online issue ISSN: 1818-4952) (ERA JOURNAL)

• Research Journal of Social Sciences (RJSS) (ISSN:1815-9125) (Peer Review Journal)

• Journal of Applied Sciences Research (JASR) (ISSN:1819-544X ) (Scimago Journal) • Communications in Mathematics and Applications (CMA) ISSN 0976-5905

(ISI/Thomson Reuters Web of Science Core Collection) • International Journal of Business and Management (IJBM) (eISSN: inprogress)

(Google Scholar, MyJurnal) • Journal of Engineering and Science Research (JESR) (eISSN : 2289-7127) (Google

Scholar, MyJurnal) • Middle-East Journal of Scientific Research (MEJSR) (H Index 26)issn:

19998147(Scimago Journal) • International Journal of Administration and Governance (IJAG)(ISSN 2077-

4486)(Peer Review Journal) • International Journal of Applied Engineering Research (IJAER) ISSN of 0973-4562

(Scopus Journal) • Science International Journal (SI) ISSN: 1013-5316 (ISI Journal Web of Science) • International Journal of Advanced and Applied Sciences (IJAAS) (ISI/Thomson

Reuters Web of Science Core Collection) (online issue) (ISSN:2313-626X) • Journal of Engineering and Applied Sciences (JEAS) ISSN: 1816949X (Scopus

Journal) • ADVANCED SCIENCE LETTERS ISSN: 1936-6612: EISSN: 1936-7317(H Index 21)

(Scopus Journal)

One Best Presenter Award will be selected from each oral session. The Certificate for Best Presenter award will be awarded after presentation session.


6

KEYNOTE SPEAKER

Dr. Normal Mat Jusoh Universiti Teknologi Malaysia

Normal Mat Jusoh is a lecturer in the Information Systems Department , Faculty of Computing, Universiti Teknologi Malaysia (UTM). She received her Diploma in Industrial Chemistry from the Institute of Technology MARA (ITM) which is now called the Universiti Technologi MARA (UiTM). Her skill in chemical analysis sharpened her ability in analytical as well as critical thinking which eventually lead her to becoming a student leader in many activities organized by Persatuan Gabungan Pelajar Melayu Semenanjung (GPMS). She furthered her studies in the University of Portsmouth, United Kingdom where she obtained the BEng(Hons) degree in Manufacturing Engineering Systems and a year later the Master (MSc) degree in Multimedia Information Systems. During her stint at University of Portsmouth, she mastered the skill in effective and efficient management of human resources, financial resources (budget) and optimum work process using all available resources. In United Kingdom, she continued to build her talent in leadership via multi-faceted activities and programs involving international organizations and participated by students of different and varied characters, personalities and cultures. Her leadership ability attracted the attention of University of Portsmouth top management who had given her continuous support, encouragement and acknowledgement. In 1998, she was appointed as a lecturer at Universiti Teknologi Malaysia (UTM) at the Computer Graphics and Multimedia Department, Faculty of Computer Science and Information Systems. In 2001, she was given leave to do an industrial assignment to help in the development of the K-Economy of Melaka. She was subsequently attached to the Chief Minister of Melaka’s Department and placed in an office at the K-Economy Incubator Melaka for 3 years. During these periods, she developed skills in designing policies for development leveraging on ICT and knowledge resources. In 2004, she returned to UTM and worked for 5 years. In 2009 she was sent to South Korea to undergo industrial training for 6 months. In South Korea, she was attached to the Korea Creative Content Agency (KOCCA). There she was involved in the Cultural Partnership Program (CPI 2009) which had under its umbrella participants from 36 countries of the Asian, Africa and South American continent. This experience gave her the opportunity to understand creative contents of 36 different cultures. She developed useful networking of cultural partnership professionals from many countries and cultures of the world. In 2010 she commenced her PhD research which ended in 2014 (2010-2014). The research was in the area of Technology Adoption. The main academic and design knowledge contribution of Normal Mat Jusoh was the Extended Decomposed Planned Behavior Theory, specifically applied to digital games acceptance in Malaysia. Her ambition is to be able to help in the enhancement of creative content business and be a part of building the digital games industry in Malaysia in a sustainable manner. Her research book is “Fun in Life”. Dr Normal Mat Jusoh is a professional member IEEE and a member IEEE Computer Society.


7

Abstract

FUN IN LIFE

The concept of fun in real life is a belief that is similar to fun in simplified version of life in digital games. By understand the relationship between engagement in fun beliefs and human nature behavior, its may challenge ethics, meaning and role of human values in our welfare. Therefore, the study aims to fill in the conceptual gap related to hierarchy antecedents of fun beliefs in real life compare to the version of digital games. Fun in this study refers to the extent to which the activity is perceived as pleasurable. Fun is defined as the extent to which the activity of participating in playing such as digital games is perceived to be pleasurable and satisfying. According to Prensky, M (2001) there is a big confusion and conflict in the meaning of fun in modern use. During the old days, fun is used as amusement with the meaning of ridicule, or a cheat or tricks such as spontaneous play and being witty without any goal. However, fun is not only the result from action and reaction of the player but according to Raph Koster (2005) in his book , fun is also the feedback which occurs in the brain function when there is a process of observing, analyzing and learning patterns. Keywords: Fun, Human nature, digital games, Hierarchy of fun


8

LIST OF THE CONFERENCE COMMITTEE

IPN Conferences 2017 Kuching, Malaysia Honorary Advisor

Prof. Dr. Abdel Rahman Mohammad Said Al-Tawaha (Ph.D)

IPN Conferences 2017 Kuching, Malaysia Chairman

Datin MZ Zainab

IPN Conferences 2017 Kuching , Malaysia Academic Committee Conference Chair Prof. Dr. Abdel Rahman Mohammad Said Al-Tawaha (Ph.D) Technical Committee Prof. Dr. Balasundram Maniam, SAM Houston State University, USA Prof. Dr. Azman Jalar, Universiti Kebangsaan Malaysia, MALAYSIA Prof. Dr. Abdul Talib Bon, Universiti Tun Hussein Onn, MALAYSIA Prof. Dr. Cesar Demayo, MSU-ILIGAN, PHILIPPINES Prof. Dr. Makhmud Kharun, RUDN University, RUSSIA Prof. Dr. Kei Eguchi, Fukuoka Institute of Technology, JAPAN Dr. Hany ElMesiry, Jiangsu University, CHINA Assoc. Prof. Dr. Norsiah Fauzan, Universiti Malaysia Sarawak, MALAYSIA Assoc. Prof. Dr. Nor 'Adha Abdul Hamid, Kolej Universiti Islam Antarabangsa Selangor, MALAYSIA Assoc. Prof. Rozanah Ab. Rahman, Universiti Putra Malaysia, MALAYSIA Assoc. Prof. Dr. Cordulo P. Ascaño II, Mindanao University of Science and Technology, PHILIPPINES Prof. Dr. Wan Rosli Wan Ishak, Universiti Sains Malaysia, MALAYSIA Assoc. Dr. Mohar Kassim, Universiti Pertahanan Nasional Malaysia, MALAYSIA

Dr. Syaiful Baharee Jaafar, Poli Tunku Sultanah Bahiyah, MALAYSIA Dr Saiful Farik Mat Yatin , Universiti Teknologi MARA, MALAYSIA Dr. Nurulwahidah Fauzi, Universiti Sains Islam Malaysia, MALAYSIA Dr. Mohd Hafiz Bin Zawawi, Universiti Tenaga Nasional, MALAYSIA Dr. Ong Meng Chuan, Universiti Malaysia Terengganu, MALAYSIA Dr. Mohd. Tahir Ismail, Universiti Sains Malaysia, MALAYSIA Dr. Dmitry D. Koroteev, RUDN University, RUSSIA Dr. Daleleer Kaur Randawar, Universiti Teknologi MARA, MALAYSIA Dr. Mardzelah binti Makhsin, Universiti Utara Malaysia, MALAYSIA Dr. Sheela Jayabalan, Universiti Teknologi MARA, MALAYSIA Dr. Hjh. Maimunah Mohd Shah, Universiti Teknologi MARA, MALAYSIA Dr. Hasber Salim, Universiti Sains Malaysia, MALAYSIA Assoc. Prof. Jackie D. Urrutia, Polytechnic University of the Philippines, PHILIPPINES Assoc. Prof. Dr. Faieza Abd Aziz, Universiti


9

Asst. Prof. Dr. Surapol Naowarat, Suratthani Rajabhat University, THAILAND Assoc. Prof. Dr. Cheng Fan Fah, Universiti Putra Malaysia, MALAYSIA Dr. Muhamad Khalil Omar, Universiti Teknologi MARA, MALAYSIA Dr. Analiza Molina, Angeles University Foundation, PHILIPPINES

Putra Malaysia, MALAYSIA Assoc. Prof. Dr. Indah Martati, Politeknik Negeri Samarinda, INDONESIA Ir. Amirul Rashid, Universiti Teknologi MARA, MALAYSIA Dr. Tan Chai Chin, Mae Fah Luang University, THAILAND

IPN Conferences 2017 Kuching, Malaysia Organising Committee Datin Zainab Mat Zain Nurul Faezah Mohd Talib Nur Syafieqa Huda Muhammad Hamawi

Nor Aswana Aziz Nornabihah Sharani Norma Roslida Mohamad Zin

INSTRUCTION FOR ORAL PRESENTATION Devices Provided by the Conference Organizer:

▪ Laptop (with MS-Office & Adobe Reader) ▪ Projector & Screen ▪ Laser Sticks

Materials Provided by the Presenters:

▪ PowerPoint or PDF files Duration of each Presentation (Tentatively):

▪ Regular oral presentation: about 15 minutes (including Q&A) ▪ Keynote speech: about 40 minutes (including Q&A)

Notice: Please keep your belongings (laptop and camera etc) with you! During registration: Original Receipt Representative / Pass Card with lanyard Printed Program Lunch Coupon Participation Certificate (collected from Session Chair after the session) Conference Bag


10

IPN Conferences 2017 Kuching, Malaysia Conference Program

October 27, 2017 Venue:

Lobby 1000 - 1200 Registration

October 28, 2017

Venue:

Kabu, Level 4

0900 - 1000

Opening

Remarks &

Plenary

Speech

Opening Remarks &

Keynote Speaker

1000 – 1030 Group Photo and Coffee Break

Venue:

Kabu, Level 4

1030 – 1300 Session 1

Venue:

Via Mare

Café,

Level 4

1230 – 1400 Lunch

Venue:

Kabu, Level 4

1400 – 1600 Session 2

1600 – 1630 Coffee Break

Venue:

Kabu, Level 4

1630 - 1730 Session 3


11

Session 1 Time: 1030 - 1230 Venue: Kabu, Level 4 Session Chair: Dr. Mohd Nazri Mohd Noor

No Paper ID Presenter 1 003-kch In-situ experimental equipment to predict corrosion fatigue behavior

of materials exposed to corrosive environment

Anja Pfennig, Marcus Wolf

HTW University of Applied Sciences Berlin, Berlin

2 012-kch The Study of Drag-Reduction on Ships Inspired by Simplified Shark Skin Imitation

Ibrahim, M.D., Amran, S.N.A., Yunos, Y.S., A Rahman, M.R., Mohtar, M.Z., Wong, L.K. and Zulkharnain, A.

Universiti Malaysia Sarawak, Malaysia

3 013-kch Modified Turning Vanes in Air Distribution System of HVAC for Thermodynamics Lab

Saad Salahuddin Musa, Mohd Danial Ibrahim, Rudiyanto Philman Jong

Universiti Malaysia Sarawak, Malaysia

4 002-kch Measuring Characteristic of the High Intensity Reverberation Acoustic Chamber Performance

Noor Hidayah Tauhid Ahmad, Nurliza Salim, Karthigesu Thanarasi, Maszlan Ismail

National Space Agency (ANGKASA)National Space Centre, Selangor, Malaysia

5 015-kch The Effects of Density on Microstructure and Acoustic Properties of OPT Natural Fibers

R. Kalaivani, L. S. Ewe*, B. K. Yap, Noor Azrina Talik, Zawawi Ibrahim

Universiti Tenaga Nasional (UNITEN), Malaysia

6 011-iccpbs Variation of PM10 from Urban, Sub-urban and Industrial Areas of Perak, Malaysia

Helmiah Abdul Razak, Nurul Bahiyah Abd Wahid

Universiti Pendidikan Sultan Idris, Malaysia 7 016-kch Axial crushing analysis of auxetic foam-filled thin-walled circular tube

S. Mohsenizadeh.*, Z. Ahmad, A. Alias, M. Shokri Rad

Universiti Teknologi Malaysia, Malaysia

8 006-estech The Effect of Binders Towards Immobilized PANi-TiO2 System during Photocatalytic Energy Conversion

Mohd Fairul Sharin, Muhammad Azam

Universiti Malaysia Perlis, Malaysia.

9 022-kch Real Time Mobile and Wireless Integration of Inertial Measurement Unit for Stride Length and Angular Rate of Gait Evaluation

A. H. A. Razak, M. M. M. Aruwa, L. A. Johnny, S. A. M. Al Junid, M. F. M. Idros, A. K. Halim and N. M. Tahir

Universiti Teknologi MARA Malaysia


12

Session 2 Time: 1400-1600 Venue: Kabu, Level 4 Session Chair: Dr. Normal Mat Jusoh

No Paper ID Presenter 1 007-aicmss Gender Issues and Women Vulnerabilities During Flood Disaster in

Kelantan, Malaysia

Nor Hafizah, S, Farah, H, Noraida, E , Yudi, F, Rashidah, S and Leila, M

Universiti Sains Malaysia, Malaysia

2 011-kch Modeling the Consumers’ Mindfulness on The Selection of Green Hotel: A Sem-Pls Approach

Mohd Nazri Mohd Noor, Izzat Fakhruddin Kamaruzaman, Al-Mansor Abu Said, Mohd Ariff Mustafa, Rudaini Sham Abdullah Jumain, Mohd Amirul Hafidz Ahmat, Afandi Yusof

Multimedia University, Melaka, Malaysia

3 006-kch Marketing Malaysian Enterprises in Brazil: What is the Government Doing?

Norizzati Azudin, Mariati Norhashim

UNITAR International University, Malaysia

4 009-kch Environmental Concern towards Purchase Intention of Organic food Product

Mohd Farid Shamsudin, Mohamed Bilal Basha, Cordelia Mason, Hafezali Iqbal Hussain, Milad Abdelnabi Salem

Universiti Kuala Lumpur, Malaysia

5 010-kch Probability Model: Malaysian Consumer Online Shopping Behavior Towards Online Shopping Scam

Mudiana Mokhsin, Azhar Abdul Aziz, Amer Shakir Zainol, Norshima Humaidi & Nur Ain Adnin Zaini

Universiti Teknologi MARA, Malaysia

6 004-aicmss Writings on the Wall: Empowering Travel BlogHers in Malaysia

PR Senutha and S Nor Hafizah, PhD

Universiti Sains Malaysia, Malaysia 7 002-aicmss The Role of Corporate Social Responsibility, Corporate Reputation and

Dynamic Capabilities in Manufacturing Industries

Sri Sarjana, Dwi Kartini, Popy Rufaidah, Yunizar

Padjadjaran University, Indonesia

8 007-kch Disaster Recovery Plan: Awareness in Malaysian Financial Institutions

Saidatul Rahah Hamidi, Shuhaida Mohamed Shuhidan, Azhar Abd Aziz, Mudiana Mokhsin Misron

Universiti Teknologi MARA (UiTM), Malaysia


13

Session 3 Time: 1400 - 1600 Venue: Kabu, Level 4 Session Chair: Dr. Anja Pfennig

No Paper ID Presenter 1 019-kul Barriers associated with smallholding plantation agropreneurship

development: A qualitative study amongst youth agropreneurs in Sarawak. Mazia Mohamad Safai’ee, Abdul Rahman Saili, Jamayah Saili, Nur Masriyah Hamzah Universiti Teknologi MARA, Malaysia

2 021-kul The Determinants of Mindful Innovation within Service Setting: A Synthesis of Literatures Norhusniyati Husin, Mohd Nazri Mohd Noor Multimedia University, Malaysia

3 020-kul The Influence of Rewards in Enhancing Employee Performance Through Psychological Empowerment Sanjeev Janardhanan, Santhi Raghavan Open University Malaysia (OUM), Malaysia

4 024-kul Consumer Devotion in Retail Industry: A Systematic - Analysis of Literatures. Surya Ahmad Royali, Mohd Nazri Mohd Noor

Multimedia University, Malaysia

5 023-kul Research Methodology in the Development of a Model for Digital Games Acceptance in Malaysia Normal Mat Jusoh University Teknologi Malaysia


14

Conference Venue

The Waterfront Hotel "An Artrageous Hotel"

68 Jalan Tun Abang Haji Openg, 93000 Kuching, Sarawak Tel: 082-227227

w: www.thewaterfrontkuching.com

Conference Secretariat Contact: IPN Education Group

37B Jalan Pelabur 23/B, Seksyen 23 40300 Shah Alam

Selangor Darul Ehsan Malaysia

Phone No. : +6018-2189487 (call/sms/whatsapp) Tel: +603-55486116

Fax no: +603-55486116

Programme website: www.ipneducationgroup.org

www.ipnconference.org Contact Person:

+6018-2189487 (IPN Education Group) +6013-4234705 (Nurul Faezah Mohd Talib)

http://www.internationalpostgraduatenetwork.org/

http://www.ipnconference.org/


15

Note


16

List of Abstract

No Paper Abstract

1 002-kch Measuring Characteristic of the High Intensity Reverberation Acoustic Chamber Performance Noor Hidayah1, Tauhid Ahmad, Nurliza Salim2, Karthigesu Thanarasi3, Maszlan Ismail4 National Space Agency (ANGKASA)National Space Centre, Selangor, Malaysia [email protected] National Space Agency (ANGKASA)2,3,4 National Space Centre2,3,4 Selangor,Malaysia2,3,4. Email: [email protected]; [email protected]; [email protected]

Abstract: Reverberation Acoustic Test Facility (RATF) is a one of the mechanical satellite testing facility in the Assembly, Integration and Test Centre at National Space Agency (ANGKASA). This is the reverberation type of chamber with external volume at 999.5m3, has the capability to regenerate high intensity acoustic noise ambiance that will be experienced during the launching stage. This paper will describe on reverberation chamber characteristics, the noise generating system and capabilities, and the chamber configuration for high intensity acoustic testing in empty chamber condition. This paper recommends the measurement setting for three variant spectrum levels in generating high-intensity acoustic noise from 130dB to 155dB with center frequencies from range 31.5Hz to 1250Hz.

2 003-kch In-situ experimental equipment to predict corrosion fatigue behavior of materials exposed to corrosive environment Anja Pfennig *1, Marcus Wolf 2 1 HTW University of Applied Sciences Berlin, Wilhelminenhofstraße 75 A, Gebäude C, 12459 Berlin 2 BAM Federal Institute of Materials Research and Testing, Unter den Eichen 87, 12205 Berlin *Corresponding author: Anja Pfennig, Department of Engineering, HTW University of Applied Sciences Berlin, Wilhelminenhofstraße 75 A, Gebäude C, 12459 Berlin, Phone: 0049 30 50194231 ([email protected])

Abstract: In CCS environment (carbon capture and storage) pipes and in geothermal power plants the materials used in pumps are loaded

mailto:[email protected]






17

static and/or cyclically and at the same time exposed constantly to the highly corrosive hot thermal water. Experimental procedures such as ambient pressure immersions tests, in-situ corrosion fatigue experiments with a test set up and corrosion chamber for ambient pressure and in-situ corrosion fatigue experiments under push-pull load and rotation bending load as well as in-situ corrosion fatigue experiments at high pressure are introduced. Given as an example of the corrosion fatigue behavior of high alloyed steels in geothermal environment the lifetime reduction of AISI 420 (X46Cr13, 1.4043) and AISI630 (X5CrNiCuNb16-4, 1.4542) is demonstrated (T=60 °C, geothermal brine: Stuttgart Aquifer flow rate: 9 l/h, CO2). S-N plots, micrographic-, phase-, fractographic- and surface analysis were applied to obtain sustainable information on the corrosion fatigue behavior.

3 006-kch Marketing Malaysian Enterprises in Brazil: What is the Government Doing? Norizzati Azudin1, Mariati Norhashim2 1Madam, UNITAR International University; [email protected] 2Dr, Multimedia University; [email protected]

Abstract: Marketing products and services abroad is essential for the new ventures growth and continuous existence. Assistance from the government is crucial as enterprises are not aware of the new market waiting for them. This paper is looking into the marketing activities handled by the Malaysian External Trade Development Corporation (MATRADE) in Brazil, as Brazil is one of the BRICs countries with huge potential of economic growth and trade surplus.

4 007-kch Disaster Recovery Plan: Awareness in Malaysian Financial Institutions Saidatul Rahah Hamidi1, Shuhaida Mohamed Shuhidan2, Azhar Abd Aziz3, Mudiana Mokhsin Misron

1Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA (UiTM), 40450 Shah Alam, Selangor. [email protected] 2Accounting Research Insitute, Universiti Teknologi MARA (UiTM) 40450 Shah Alam, Selangor. [email protected] 3Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA (UiTM), 40450 Shah Alam, Selangor. [email protected]

Abstract: Disaster Recovery Plan (DRP) awareness in financial institution is essential in order assure the safety of data in the current competitive working environment. DRP has become a tool for business survival, in customer service, compliance and regulatory requirement. There are many organizations that have either inadequate DRP awareness in place or none at all. The issue of not having or lacking in DRP will put an organization in a potentially grave situation should any disaster struck. All financial institutions must have a proper and adequate DRP Awareness program for the organization and the staff in the organization. In this research, there are three main objectives, to study the demographic of the staff in a financial institution in Klang




18

Valley, to measure the DRP awareness index in the financial institution and to propose the solutions for improvement on DRP awareness in financial institution. Research significance includes research benefits or its impacts on others in part or whole. The findings will be useful for future reference in the area of DRP. This research adopted the modified Theory of Planned Behavior as the research model. The findings of this research that will enable the research to provide employers and employees to be more informed about DRP Awareness in Financial Institution with a strong support from higher management and therefore able to decide on suitable continuous improvement program such as systematic training and Business Impact Analysis for business function with the critical application requirement as an annual event.

5 009-kch Environmental Concern towards Purchase Intention of Organic food Product Mohd Farid Shamsudin*, Mohamed Bilal Basha, Cordelia Mason,

Hafezali Iqbal Hussain, Milad Abdelnabi Salem *Universiti Kuala Lumpur, UNIKL Business School, 50250 Kuala Lumpur,Malaysia

Abstract: The awareness level of consuming healthy products such as organic based has been increased. Consumers are also particular about the environmental that associated to the products. Positive attitude towards environment is important factor in the purchase intention towards the organic food products where it motivates the consumer towards the purchase intention. A total of 1300 questionnaires were distributed randomly to the potential target respondents who were basically consumers of large supermarkets. Results revealed a significant relationship between environmental concerns towards the purchase intention of organic food products.

6 010-kch Probability Model: Malaysian Consumer Online Shopping Behavior Towards Online Shopping Scam Mudiana Mokhsin1,2, Azhar Abdul Aziz1, Amer Shakir Zainol2, Norshima Humaidi3 & Nur Ain Adnin Zaini1

1Faculty of Computer & Mathematical Sciences, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia 2Institute of Malay Thought and Leadership (IMPAK), Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia Faculty of Business and Management, Universiti Teknologi MARA, 42300 Puncak Alam, Selangor, Malaysia Email: {mudiana,azhar}@tmsk.uitm.edu.my, [email protected], [email protected]

Abstract: With the rapid development of technology, it has been assisting and connecting people through various platforms such as social networking, data sharing, information storing, online transactions and automated processes. Few years ago, people have been connecting with each other and updating news through social media. Social media has become essentials for their daily lives. Now, apart from functioning as communication platform, people started to use social media as a



19

marketing platform to advertise their business product and services. Social media environment which is functions and navigation that allows online sellers communicate directly with their consumers has successfully made it a great channel for business marketing. However, with the success come its challenges. Consumers are potentially threatened by online shopping scam. Apparently there are third parties that take advantages on the convenience. They would create a fake account with a fake identity and set up a fake business that looks almost like real to attract consumers to purchase with them. However, once payment has been made, no products or services will be delivered. Some fake sellers would trap consumers to paid some amount of money for a particular products but in the end, the products received is either different from advertised or lower quality from as per described. The purpose of this study is to explain the definition of online scam and to identify what contribute towards online shopping scam based on consumer online shopping behavior. This study was conducted in Malaysia with total 201 respondents. The data collected were analyzed using Statistical Package for Science Social (SPSS). This study was expected to find the significant factors that contribute towards the probabilities of online shopping scam based on consumer online shopping behavior.

7 011-kch MODELING THE CONSUMERS’ MINDFULNESS ON THE SELECTION OF GREEN HOTEL: A SEM-PLS APPROACH Mohd Nazri Mohd Noor1, Izzat Fakhruddin Kamaruzaman2, Al-Mansor Abu Said3, Mohd Ariff Mustafa4, Rudaini Sham Abdullah Jumain5, Mohd Amirul Hafidz Ahmat6, Afandi Yusof7

1,2,3,4,5,6 & 7Faculty of Business, Multimedia University, 75450, Ayer Keroh, Melaka, Malaysia

For correspondence; Tel. + (60) 0176211210, E-mail: [email protected] For correspondence; Tel. + (60) 0137421294, E-mail: [email protected]

Abstract: This study developed and validated an attitudinal model for the selection of green hotels in Malaysia. Variables such as attitude towards green hotels, subjective norms, and perceived green knowledge were measured to test their structural relationships with the selection of green hotels. The role of consumers’ lifestyle was included to test the mediating effect between perceived green knowledge and the selection of green hotels. Self-administered questionnaires were distributed to 380 tourists in the State of Melaka from September to October 2016. Analysis of SEM-PLS revealed some interesting findings within the context of Malaysia. The consumers’ attitude towards green and subjective norms has no direct influence on the consumers’ selection of green hotels whereby the perceived green knowledge exerted a significant direct influence. The consumers’ lifestyle, partially mediates the relationship between the perceived behavioural knowledge and the selection of green hotel. From the academic perspective, this research has a significant contribution in terms of explaining the importance of green knowledge and consumers’ green lifestyle in shaping the




20

consumers’ decision to choose green hotels.

8 012-kch The Study of Drag-Reduction on Ships Inspired by Simplified Shark Skin Imitation Ibrahim, M.D.1*, Amran, S.N.A.1, Yunos, Y.S.1, A Rahman, M.R.1, Mohtar, M.Z.1, Wong, L.K.1 and Zulkharnain, A.2

Department of Mechanical and Manufacturing Engineering, Faculty of Resource Science and Technology, Universiti Malaysia Sarawak, Kota Samarahan, Sarawak, Malaysia

Abstract: Inspired by the structure of the shark skin denticles, our team has come up with an idea of improving the hydrodynamic design of marine vessels by applying the imitation of the shark skin on the surface hull of the vessels. Models used for this study are constructed and computational fluid dynamic (CFD) simulations are then carried out to predict the effectiveness of the hydrodynamic effects of the biomimetic shark skins on those models. Interestingly, the numerical calculated results obtained shows that the presence of biomimetic shark skin implemented on the vessels give about 3.75% reduction of drag coefficient as well as reducing up to 3.89% in drag force experience by the vessels. Theoretically, as force drag can be reduced, it can lead to a more efficient vessel with a better cruising speed. Hence, this will give better impact to shipping or marine industries around the world.

9 013-kch Modified Turning Vanes in Air Distribution System of HVAC for Thermodynamics Lab Saad Salahuddin Musa, Mohd Danial Ibrahim, Rudiyanto Philman Jong Department of Mechanical and Manufacturing Engineering, Universiti Malaysia Sarawak, 94300, Kota Samarahan, Sarawak, Malaysia

Abstract: The objective of our study is to develop a new design of turning vanes. We have developed two types of turning vanes, proposed turning vanes 1 and 2 which will then virtually installed on thermodynamics laboratory. The result of the simulation were then compared with the conventional turning vanes 1 and 2. It was found that the proposed turning vane 2 gave a better results compared to the conventional turning vane 2 with improvements of 43.5% in velocity distribution and 16.0% in pressure distribution respectively. The results showed that the best turning vanes was conventional turning vane. As a conclusion, conventional turning vanes produce better result compared to proposed turning vanes when it virtually applied to the thermodynamics lab. It can be implied that conventional turning vanes produced better outlet velocity compared to the proposed turning vanes. Real experiment should be conducted to verify the numerical result.

10 015-kch The Effects of Density on Microstructure and Acoustic Properties of OPT Natural Fibers R. Kalaivani1, L. S. Ewe1*, B. K. Yap1, Noor Azrina Talik1, Zawawi


21

Ibrahim2 1College of Engineering, Universiti Tenaga Nasional (UNITEN), Putrajaya Campus, Jalan IKRAM-UNITEN, 43000 Kajang, Selangor, Malaysia 2Engineering and Processing Division, Malaysian Palm Oil Board (MPOB), No. 6, Persiaran Institusi, Bandar Baru Bangi, Kajang 43000, Selangor, Malaysia *Corresponding author: [email protected]

Abstract: Palm oil is the world's most productive oilseed trim. Malaysia is one the largest producers and exporters of palm oil in the world. Almost 4.49 million hectares of land in Malaysia are under oil palm cultivation and producing 17.73 million tons of palm oil and 2.13 tons of palm kernel oil in a year. Therefore, oil palm wastes have created a major disposal problem in Malaysia. Producing materials from oil palm trunk (OPT) natural fibers can minimize and recycle the waste to our environment. This paper reports the effects of density on microstructure and acoustic properties of OPT natural fibers as sound absorbing material in four different targeted densities (120 kg/m3, 140 kg/m3, 160 kg/m3 and 180 kg/m3) with constant thickness of 10 mm. It is interesting to note that, the SAC values of these three targeted densities (120 kg/m3, 140 kg/m3, 160 kg/m3) show a minimum SAC of 0.8 over a wide frequency range of 3000 – 6400 Hz. The maximum SAC (α) = 0.91 can be reached by a sample with a density of 120 kg/m3. However, sample with a density of 180 kg/m3 does not exhibit high absorption rate due to compact fiber within the sample. Morphological analysis was conducted using Scanning Electron Microscope (SEM). The structure of parenchyma and vascular bundle play an important role in determining the acoustic properties.

11 016-kch Axial crushing analysis of auxetic foam-filled thin-walled circular tube S. Mohsenizadeh1.*, Z. Ahmad1, A. Alias1, M. Shokri Rad2 1Department of Applied Mechanics and Design, Faculty of Mechanical Engineering, Universiti Teknologi Malaysia, 81300, Johor Bahru, Malaysia 2Faculty of Engineering, Lorestan University, Khorramabad, Iran

Abstract: Auxetic materials are new class of materials that have recently been gaining popularity within the research community as an effective candidate to enhance energy absorption due to their enhanced mechanical properties. Unlike normal materials, they exhibit a negative Poisson's ratio when subjected to uniaxial loading. This paper treats crush response and energy absorption performance of auxetic foam-filled circular tubes when subjected to uniaxial quasi-static loading. For comparison, energy absorption capacity, specific energy absorption, deformation modes and load–displacement curves of empty and conventional foam-filled circular tubes were quantified. Quasi-static compression tests were conducted on all empty and foam-filled thin-walled samples. It is found that crush response and energy absorption performance of auxetic foam-filled circular tube is superior to empty and conventional foam-filled circular tubes. The primary outcome of



22

this study is the design information for the use of auxetic foam-filled circular tubes as energy absorbers where impact loading is expected particularly in crashworthiness applications.

12 019-kch Barriers associated with smallholding plantation agropreneurship development: A qualitative study amongst youth agropreneurs in Sarawak. Mazia Mohamad Safai’ee1, Abdul Rahman Saili2, Jamayah Saili2, Nur Masriyah Hamzah3 Faculty of Plantation and Agrotechnology, UiTM Sarawak, [email protected] Faculty of Plantation and Agrotechnology, UiTM Sarawak, [email protected] Faculty of Cognitive Sciences and Human Development, [email protected] Faculty of Plantation and Agrotechnology, UiTM jengka, [email protected]

Abstract: Despite the aggressive growth of agricultural sector and rigorous agricultural development programme in Sarawak, the number of youths participating in the industry is fairly low. Most farmers are often said to be left behind in achieving success in the economic development in Sarawak, while most of them are only interested to farm for their livelihood and less concerned about the economic development. Thus, this research study examined the factors behind the slow progression of agropreneurs among the youth in the smallholding plantation entrepreneurship industry. A qualitative data with phenomenological approach was conducted to allow an in-depth understanding and deep emergence with youth farmers as much as possible. Data interviews of 8 semi-structured interviews on a sample youth agropreneurs were conducted in a convenient places as agreed by the participants. Sampling method was done via both purposive and snowball samplings. The current study revealed that the commonly reported problems arose upon different background of youth farmers include high cost of production, market ambiguity, natural problem and government induced factor. All respondents described how these challenges and barriers affecting their development as agropreneurs to succeed in smallholding plantation agropreneurship industry. The result shown will provide useful information for government authority, yield useful insight for agriculture agencies and help to formulate the action plan for the youth development strategies.

13 020-kch The Influence of Rewards in Enhancing Employee Performance Through Psychological Empowerment Sanjeev Janardhanan1, Santhi Raghavan2 1 OUM Business School, Open University Malaysia (OUM), Kuala Lumpur, Malaysia. 2 OUM Business School, Open University Malaysia (OUM), Kuala Lumpur, Malaysia.



23

Abstract: In 2015, the non-metallic mineral products industry was ranked the 15th largest export earner for Malaysia. One main product of this industry is ceramic tiles where there are large manufacturers located in Southern Malaysia. However, tile manufacturers are facing a lot of challenges especially from cheaper imported tiles from neighbouring countries as well as from increasing raw material costs. In order for them to survive, manufacturers have to look into ways at controlling their unit labour cost which is the average cost of labour per unit of output produced. In order to do so, employers must strive to build a team of high performing employees. For this reason, this study is undertaken to determine ways in which this high performing team of employees can be formed. This study will look at the influence of rewards in its relationship towards improving employees’ performance. The study also looks whether psychological empowerment has any influence on the relationship between rewards and performance. This study was carried out through questionnaires distributed to the supervisory staff of these tile companies in Southern Malaysia. A total of 239 responses were received representing 39% of total questionnaires distributed. Regression analysis was used to test the two research hypotheses developed for this study. The results show that rewards positively influence employees’ performance. However with the inclusion of psychological empowerment, the effect on performance was negative indicating that the greater the proportion of psychological empowerment, the lower was the employees’ performance with the presence of rewards. Employers have to ensure that the right level of psychological empowerment is felt by employees when designing the rewards system as highly rewarded employees find psychological empowerment as an additional burden to them and will hamper their performance.

14 021-kch THE DETERMINANTS OF MINDFUL INNOVATION WITHIN SERVICE SETTING: A SYNTHESIS OF LITERATURES Norhusniyati Husin, Mohd Nazri Mohd Noor Faculty of Business, Multimedia University, Malaysia

Abstract: The purpose of this paper is to conceptually examine an antecedent that would explain mindful innovation within service industry. This paper is also to establish a conceptual framework integrating mindfulness and service encounter-based innovation. The recommended framework may serve as a practical guide for service organizations to improve service delivery in order to enhance service firm’s competitive advantage.

15 022-kch Real Time Mobile and Wireless Integration of Inertial Measurement Unit for Stride Length and Angular Rate of Gait Evaluation A. H. A. Razak, M. M. M. Aruwa, L. A. Johnny, S. A. M. Al Junid, M. F. M. Idros, A. K. Halim and N. M. Tahir Electronic Architecture and Application (EArA) Research Group, Faculty of Electrical Engineering, Universiti Teknologi MARA Malaysia


24

Abstract: This paper describes a wireless wearable system that provides quantitative gait analysis by using an Inertial Measurement unit sensor. The sensors will be selected based on the application of the project as it able to produce and extract relevant gait parameters such as stride length, distance, number of steps and angular rate. The end product was designed as a wearable system in which it can be used any tine to allow data collection and analysis performed. Data collected will then store into health care canter database system for further analysis by the therapist.

16 023-kch Research Methodology in the Development of a Model for Digital Games Acceptance in Malaysia Normal Mat Jusoh University Teknologi Malaysia

Abstract: This paper provides an overview of the research methodology which is utilized in the development of digital games acceptance model in Malaysia. This model is useful to Malaysian entertainment digital games industries which are looking for niche market in Malaysia and exploring potential market in the Asia Pacific region. This chapter outlines specific investigative plan of action linking methods to outcomes. Research design, sampling frame, research methods, instrument development, the administration of the survey, data collection, analysis procedures and pilot test are discussed in this paper.

17 024-kch CONSUMER DEVOTION IN RETAIL INDUSTRY: A SYSTEMATIC - ANALYSIS OF LITERATURES. Surya Ahmad Royali, Mohd Nazri Mohd Noor

1Faculty of Business, Multimedia University, Malaysia

For correspondence; Tel. + (60) 126598377, E-mail: [email protected] For correspondence; Tel. + (60) 1112403548, E-mail: [email protected]

Abstract: The growing number of academic studies about consumer devotion demonstrate that diversity, if not divergence, occurs regarding the dimension and conceptualization of devotion. By reproducing the theoretical foundations for the study, this paper has recognized different determinants of consumer devotion and different impacts on retail industry. Considering this theoretical and conceptual diversity, the aim of this paper is to systematically review and summarize the literature dealing with consumer devotion. Precisely, the goal is to realize a descriptive systematic-analysis of the empirical literature focusing on the conceptualization, measurement, antecedents of consumer devotion, and to provide an integrative model for these antecedents and consequences. The recommended framework may serve as a practical guide for retail company to their marketing strategies and increase their competitiveness.

18 002-aicmss The Role of Corporate Social Responsibility, Corporate Reputation and Dynamic Capabilities in Manufacturing Industries



25

Sri Sarjana, Dwi Kartini, Popy Rufaidah, Yunizar Faculty of Economics and Business, Padjadjaran University, Indonesia

Abstract: Corporate reputation is an assessment of stakeholder based on existences, leadership, and innovation. This study empirically investigates of effect corporate social responsibility, dynamic capabilities, reputation and competitive advantage in manufacturing industries. Active role of manufacturing industries for involvement in CSR is needed by stakeholders in order to sustain the economic, social and environment that ultimately increase the reputation of an objective that can be achieved by manufacturing industries. The development of dynamic capabilities is an internal factor for manufacturing industries into sections to winning competitive advantage. The authors conducted a survey to test the hypotheses and design a SEM to analyze them. The results showed that CSR have positive effect on reputation. Dynamic capabilities have effect on competitive advantage. This study concluded that reputation have effect on competitive advantage. This finding integrates insights in reputation framework into a generalization have direct effect on competitive advantage in manufacturing industries. This research is expected to provide for manufacturing industries have valuable suggestions for management practices to increase reputation and achieved the industrial goals especially to win in the competitive advantage.

19 004-aicmss Writings on the Wall: Empowering Travel BlogHers in Malaysia 1PR Senutha and 2 S Nor Hafizah, PhD 1Centre for Research on Women and Gender (KANITA), Universiti Sains Malaysia 2Centre for Research on Women and Gender (KANITA) & School of Social Sciences Universiti Sains Malaysia

Abstract: Blogs or writings on the virtual wall are observed as a technology that uses a cost-free writing space to convey ones words and experiences with no specified skills. Experiences are built by matching the effect of traveler’s culture and language, values and beliefs. Travel blog writings are narratives that provide a rich source of knowledge about the traveler’s significance find through travelling, revealing the impression of travel in their life. This paper explores the growing female travel bloggers in Malaysia with strong self -sense of confidence and assertive voice while they develop a deep sense of positively impacting their reader’s knowledge and decision-making. Apart from just being a regular traveler, these women take it a step further by sharing, informing and helping others to make travel decisions through their blogs. The travel blogs become a representation of female liberation and empowerment in the world of travel and technology which is mainly structured by men. The blog descriptions, narratives, comments and posted images owned by ten Malaysian female travelers substantiates that travel blogs extend a strong sense of empowerment among the bloggers by building their sense of control and efficacy while understanding and relating to their social community. Women, in this case Malaysian females are becoming more liberated as technologies


26

such as blogs become their outlet for voices and choices to be heard. The empowered blog authors go beyond just being a female who travels and choose to inspire others through their writings on the virtual world.

20 006-estech The Effect of Binders Towards Immobilized PANi-TiO2 System during Photocatalytic Energy Conversion Mohd Fairul Sharin*, Muhammad Azam School of Materials Engineering, Universiti Malaysia Perlis, Kompleks Pusat Pengajian Jejawi II, 02600 Arau, Perlis, Malaysia. *fairulsharin @unimap.edu.my

Abstract: Three types of binder PVA, PVC and PVA/PVC mixtures have been evaluated for PANi-TiO2 immobilized system. These binders have been varied to several weights of loading for optimization purposes. As a result, it shows that higher loading of binders improved the photodegradation of RR4 dye but the mechanical properties of each immobilized system started to decreases. This behavior occurs due to the immobilized particles coated on the plate easy to peel off despite weak attachment toward to the continuous photodegradation operation system. Therefore 4 times of dipping PVA and PVC layers was selected as the optimum loading of binders to the PANi/TiO2 system during photocatalytic degradation of Reactive Red 4 with the rate constant of 0.5568 K/min for PVA and 0.5742 K/min for PVC. Meanwhile for PVA/PVC mixture binder system at 4 times dipping showed the highest rate constant of photodegradation of RR4 dye with 0.6026 K/min. In addition, SEM analysis has also been carried out for further investigation.

21 007-aicmss Gender Issues and Women Vulnerabilities During Flood Disaster in Kelantan, Malaysia 1Nor Hafizah, S, 2 Farah, H, Noraida, E , Yudi, F, Rashidah, S and Leila, M 1Centre for Research on Women and Gender (KANITA), Universiti Sains Malaysia and School of Social Sciences 2Centre for Research on Women and Gender (KANITA)

Abstract: This paper aims to identify the gender issues in flood situation by investigating the experiences of women during flood disaster. This paper seeks to understand whether gender has been adequately addressed in the local disaster management plan and its consequences. By using gender perspective, this study draws on narrative accounts from three focus group discussions, investigateing the impacts of floods event on women’s lives and livelihoods. The research finding shows that there are still gender gap in flood disaster responses and in the existing disaster management plan. Aids were not equally distributed among victims, women with small children whose husbands were away have to independently survive, and single mothers were not given enough attention during the emergency times. Therefore, it is suggested that the current responses and procedures to flood disaster management plan have to be reviewed and gender dimension have to be integrated in order to significantly improve the preparedness and relief program


27

during flood disaster.

22 011-iccpbs Variation of PM10 from Urban, Sub-urban and Industrial Areas of Perak, Malaysia Helmiah Abdul Razak, Nurul Bahiyah Abd Wahid Department of Biology, Faculty of Science and Mathematics, Universiti Pendidikan Sultan Idris, 35900 Tanjung Malim, Perak, Malaysia.

Abstract: PM10 is the most common air pollutant emitted into the atmosphere that contributes to poor air quality in most of the big cities in Malaysia. Objective: This study aimed to analyse the trends of PM10 concentration in urban, sub-urban and industrial areas of Perak, Malaysia. Materials and Methods: Data collected were obtained from the Malaysian Department of Environment (DOE) on a 24 h basis, and were statistically analysed using XLSTAT software. Results: Result indicated that the highest concentration of PM10 was detected from urban areas, followed by industrial and sub-urban areas. The level of PM10 increased sharply during October for all monitoring stations studied. Strong winds had transported the PM10 from biomass burning, possibly contributed to higher amounts of PM10 in Perak during the southwest monsoon. Analyses of daily average data indicated that PM10 concentrations had exceeded the RMAAQG (150 µgm-3) for all monitoring stations during the haze episode, with Ipoh showing the maximum value (296 µgm-3). Conclusion: In conclusion, the distribution of PM10 concentration is crucial for creation of effective mitigation strategies to maintain a good air quality in Perak.

2017 IPN CONFERENCES KUCHING, MALAYSIA · PDF fileacknowledgement. In 1998, she was ... leave...

Documents

Transcript of 2017 IPN CONFERENCES KUCHING, MALAYSIA · PDF fileacknowledgement. In 1998, she was ... leave...