2017 Global Water and Wastewater Treatment - · PDF file2017 Global Water and Wastewater...

2017 Global Water and Wastewater Treatment Price/Performance Value Leadership Award

GLOBAL WATER AND WASTEWATER TREATMENT PRICE/PERFORMANCE

VALUE LEADERSHIP AWARD

2017

BEST PRACTICES RESEARCH

© Frost & Sullivan 2017 2 “We Accelerate Growth”

Contents

Background and Company Performance ...................................................................... 3

Industry Challenges............................................................................................ 3

Price/Performance Attributes and Customer Impact ................................................ 3

Conclusion ........................................................................................................ 6

Significance of Price/Performance Value Leadership ...................................................... 6

Understanding Price/Performance Value Leadership ...................................................... 7

Key Benchmarking Criteria .................................................................................. 8

Best Practice Award Analysis ..................................................................................... 8

Decision Support Scorecard ................................................................................. 8

Price/Performance Attributes ............................................................................... 9

Customer Impact ............................................................................................... 9

Decision Support Matrix .................................................................................... 10

The Intersection between 360-Degree Research and Best Practices Awards .................... 11

Research Methodology ...................................................................................... 11

Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices ............................................................................................................... 12

About Frost & Sullivan ............................................................................................ 13



Background and Company Performance

Industry Challenges

The global demand for sustainable, economical and efficient solutions for water and

wastewater treatment is spurred by stringent regulations to combat water stress and to

control pollution. Frost & Sullivan notes that conventional water and wastewater

treatment technologies are plagued by high maintenance costs, large footprints, and

inefficiencies in meeting current quality regulations. In some cases, the varying influent

parameters (shock loads) can severely disrupt the treatment process and result in poor

effluent quality.

Frost & Sullivan observes how the MBBR (Moving Bed Biofilm Reactor) is an innovative

and efficient technology consisting of a smaller aeration tank with bio carriers that provide

a surface area for the growth of the biofilm. The biofilm process needs less space than a

conventional activated sludge treatment process and does not require the return of the

activated sludge to sustain microbial growth, which makes its performance independent of

the secondary clarifier’s performance. Frost & Sullivan also appreciates how MBBR

technology significantly reduces construction and operation & maintenance costs - and is

resilient to varying shock loads.

Another major advantage of MBBR treatment technology is its ability to be used as a

retrofit solution for conventional activated sludge treatment plant.

Price/Performance Attributes and Customer Impact

Product & Service Quality

Aqwise is one leading MBBR-based solutions provider for water and waste water treatment

in Europe and the Americas, with a prominent presence in the Asia-Pacific region. Aqwise

provides compact, efficient, and economical solutions ranging from containerized

treatment systems and retrofits for conventional treatment plants to installation of

treatment plants.

The company’s MBBR solution has a unique and patented bio carrier with features

including:

*An effective surface area of 650 m2/m3 — one of the largest available — that helps to

reduce the system’s footprint and maximize its efficiency and cost effectiveness

*Environmentally friendly, recycled, high-density polyethylene construction that increases

its life cycle

*A unique structure that retains nutrients longer for reduction



*Compatibility with both coarse and fine bubble aeration, which makes it an ideal option in

both new systems and retrofits

Performance Reliability

Aqwise has installed 450 MBBR sewage treatment plants in more than 50 countries. To

sustain its leadership in product performance and reliability, Aqwise has a fully fledged

R&D facility in Israel. Aqwise’s R&D facility has developed patented MBBR based Aerobic

and Anaerobic solutions such as AGAR® (Attached Growth Airlift Reactor) and DACS®

(Downflow Anaerobic Carrier System) respectively. The AGAR® solution is a unique

combination of an open and protected biomass carrier and a highly efficient aeration

mixing design. DACS® is a high rate anaerobic process which utilizes a unique hydraulic

design that improves the stability and performance of the treatment system.

Walmart Mexico selected Aqwise to install decentralized, packaged wastewater treatment

systems of varying capacities in 50 of its locations to make them more environmentally

friendly. Aqwise’s AGAR® solution (combined with chlorination) has helped Walmart to

reuse treated wastewater for toilet flushing. The exemplary performance of the first

treatment plant installed for Walmart – Mexico by Aqwise instilled clear confidence - and

Walmart - Mexico extended its contract to Aqwise to install AGAR® MBBR package

treatment systems in all its other locations.

Prioritization of Features

Aqwise’s turnkey solutions can be used for residential, industrial and commercial

wastewater treatment; end-to-end MBBR treatment systems can be configured to include

pretreatment and post-treatment and disinfection. The AGAR® MBBR treatment systems

can fit inside a 20- or 40-foot container. Each prefabricated, modular unit can treat up to

200 m3 per day with nutrient removal. The units are suitable for oil & gas and mining

installations, and for resort hotels and remote communities not served by centralized

treatment systems. The AGAR® IFAS (Integrated Fixed film Activated Sludge) treatment

system can also be used to retrofit conventional activated sludge treatment plants. DACS®

can be used as a retrofit or a green field solution high loading wastewater.

The Settecamini wastewater treatment plant in Rome originally could not meet stringent

EU effluent standards. The AGAR® IFAS was first considered in one the existing treatment

trains, which was parallel to the conventional treatment trains. The AGAR® IFAS

retrofitted treatment train was evaluated for both its efficiency and cost effectiveness. The

results proved that the retrofitted treatment train achieved 86% total nitrogen (TN)

removal compared with 64% removal by the conventional treatment system, was

comparatively lower in maintenance and more stable, and met all EU regulatory

standards. The plant selected AGAR® IFAS as the most optimal solution to meet its

requirements.



Customer Purchase Experience

Frost & Sullivan recognizes the fact that Aqwise stands out over its other competitors by

offering financing solutions, such as build-own-operate-transfer to municipal clients that

do not have the necessary project funding. Aqwise showcases its MBBR-based technology

innovations through pilot-scale projects. Mekorot, the national water company of Israel,

collaborated with Aqwise for a development of solution to economically and efficiently

treat nitrate-contaminated water to be used for potable purposes. Aqwise installed a pilot-

scale AGAR® solution of 800 liter/hour capacity, which was evaluated for its capability to

treat and remove biological nitrates and found to be less expensive and more

environmentally friendly when compared with the conventional physicochemical processes

that produce brine, used costly chemicals and was subject to high maintenance. The

effluent standards met both European and US regulationsA agricultural community

adopted the AGAR® technology for its full-scale 70m3/hr water treatment plant.

Customer Service Experience

Aqwise properly offers each customer a tailor-made solution. One of the best examples of

Aqwise’s customer service is the Agra water treatment plant in India. The Yamuna River is

the major source of potable water for the city of Agra, but sewage and industrial

discharges pollute it. The two existing treatment plants could not reduce pollutant levels

to potable standards through conventional physicochemical treatment technology. Aqwise

approached the price-sensitive Agra municipality with an efficient and affordable AGAR®

MBBR solution and demonstrated its expertise through its reference and pilot projects in

Israel. The customer chose Aqwise’s solution - and then realized remarkable

improvements in effluent water quality after the AGAR® MBBR was installed and

commissioned.

Expected vs Actual Effluent Water Quality in the Agra Water Treatment Plant

Facility

Constituent Values

Design Parameters

(Clients

expectation)

Actual parameter (As

of 2014)

Ammonia <0.82 mg/l 0.2 mg/l

Nitrates <9 mg/l 4.7 mg/l

BOD5 <3 mg/l <2 mg/l

TN <10 mg/l 6.5 mg/l



The water quality exceeded the client’s expectations in terms of cost and efficiency, and

the plant is providing potable water to 2 million residents of Agra. This is the largest

MBBR water treatment plant, with the capacity to treat 144 MLD (Million Litres per Day)

and is also known for its pioneering innovative MBBR technology used for water

treatment.

Brand Equity

The Aqwise brand is prominent for its unique, patented bio carriers and MBBR-based

solutions which have been innovatively diversified to cater to varied customer

requirements. The Aqwise brand is known for its pioneering efforts and expertise in the

use of MBBR technology for water treatment and anaerobic treatment of waste water

(apart from treating domestic and industrial waste water). Aqwise has partnered with

Aqana BV, which is joint venture to market and implement Aqwise’s Anaerobic treatment

systems. This partnership has strategically helped Aqwise cater to medium- and small-

scale industries and expand its presence in the European market

Aqwise’s product performance and affordability has helped it establish a regional presence

in Latin America and Eastern Europe, which are niche markets relatively untouched by

international players.

Conclusion

Price-sensitive customers’ demand for sustainable, efficient, and affordable water and

wastewater treatment solutions continues to increase. Aqwise has grown tremendously,

with installations in 50 countries. Frost & Sullivan independent analysis concludes that

Aqwise’s market leadership in America and Europe is attributed to its pioneering

development of reliable, high performance solutions. Aqwise’s MBBR-based solutions have

helped customers significantly reduce both construction and maintenance costs. Based on

a proven track record of providing reliable and affordable solutions, Aqwise has earned the

2017 Frost & Sullivan Global Price/Performance Value Leadership Award.



Significance of Price/Performance Value Leadership Ultimately, growth in any organization depends upon customers purchasing from a

company, and then making the decision to return time and again. A key component of

customer retention is the delivery of a high-quality product at a reasonable price. To

achieve these dual goals (customer engagement and price/performance), an organization

must strive to be best-in-class in three key areas: understanding demand, nurturing the

brand, and differentiating from the competition.

Understanding Price/Performance Value Leadership Best-in-class organizations are particularly successful in two critical areas: first, helping

customers to appreciate and enjoy the product at every price point; and second, ensuring

that customers perceive a demonstrable difference in performance features at every

escalating price point. Ultimately, this balance allows companies to profitably deliver a

variety of product options to customers, differentiate the product suite, and compete at

every level of the market.



Key Benchmarking Criteria

For the Global Price/Performance Value Leadership Award, Frost & Sullivan analysts

independently evaluated two key factors—Price/Performance Attributes and Customer

Impact—according to the criteria identified below.

Price/Performance Attributes

Criterion 1: Functionality

Criterion 2: Ease of Use

Criterion 3: Product/Service Quality

Criterion 4: Performance Reliability

Criterion 5: Prioritization of Features

Customer Impact

Criterion 1: Perceived Value

Criterion 2: Customer Purchase Experience

Criterion 3: Customer Ownership Experience

Criterion 4: Customer Service Experience

Criterion 5: Brand Equity

Best Practice Award Analysis for Aqwise

Decision Support Scorecard

To support its evaluation of best practices across multiple business performance

categories, Frost & Sullivan employs a customized Decision Support Scorecard. This tool

allows our research and consulting teams to objectively analyze performance, according to

the key benchmarking criteria listed in the previous section, and to assign ratings on that

basis. The tool follows a 10-point scale that allows for nuances in performance evaluation;

ratings guidelines are illustrated below.

RATINGS GUIDELINES

The Decision Support Scorecard is organized by Price/Performance Attributes and

Customer Impact (i.e., the overarching categories for all 10 benchmarking criteria; the

definitions for each criteria are provided beneath the scorecard). The research team

confirms the veracity of this weighted scorecard through sensitivity analysis, which

confirms that small changes to the ratings for a specific criterion do not lead to a

significant change in the overall relative rankings of the companies.



The results of this analysis are shown below. To remain unbiased and to protect the

interests of all organizations reviewed, we have chosen to refer to the other key players

as Competitor 2 and Competitor 3.

Measurement of 1–10 (1 = poor; 10 = excellent)

Price/Performance Value Leadership


Customer Impact

Average

Rating

Aqwise 9.5 9.5 9.5

Competitor 2 8.0 8.0 8.0

Competitor 3 6.5 6.5 6.5


Criterion 1: Functionality

Requirement: The product offers enhanced functionality to serve the broadest range of

applications

Criterion 2: Ease of Use

Requirement: Customers typically feel that the products are easy to use to generate

optimal performance

Criterion 3: Product/Service Quality

Requirement: Products or services offer the best quality for the price, compared to similar

offerings in the market

Criterion 4: Performance Reliability

Requirement: The product consistently meets or exceeds customer expectations for

performance over its life cycle

Criterion 5: Prioritization of Features

Requirement: The features that customers most value and expect are most commonly

available and most aggressively priced

Customer Impact

Criterion 1: Perceived Value

Requirement: Customers typically feel that they received more from the product or

solution than they paid for it

Criterion 2: Customer Purchase Experience

Requirement: Customers feel like they are buying the most optimal solution that

addresses both their unique needs and their unique constraints

Criterion 3: Customer Ownership Experience

Requirement: Customers are proud to own the company’s product or service, and have a

positive experience throughout the life of the product or service



Criterion 4: Customer Service Experience

Requirement: Customer service is accessible, fast, stress-free, and of high quality

Criterion 5: Brand Equity

Requirement: Customers have a positive view of the brand and exhibit high brand loyalty

Decision Support Matrix

Once all companies have been evaluated according to the Decision Support Scorecard,

analysts can then position the candidates on the matrix shown below, enabling them to

visualize which companies are truly breakthrough and which ones are not yet operating at

best-in-class levels.

High

Low

Low High

Cu

sto

mer I

mp

act


Aqwise

Competitor 2

Competitor 3



The Intersection between 360-Degree Research and Best

Practices Awards

Research Methodology

Frost & Sullivan’s 360-degree research

methodology represents the analytical

rigor of our research process. It offers a

360-degree-view of industry challenges,

trends, and issues by integrating all 7 of

Frost & Sullivan's research methodologies.

Too often, companies make important

growth decisions based on a narrow

understanding of their environment,

leading to errors of both omission and

commission. Successful growth strategies

are founded on a thorough understanding

of market, technical, economic, financial,

customer, best practices, and demographic

analyses. The integration of these research

disciplines into the 360-degree research

methodology provides an evaluation

platform for benchmarking industry

players and for identifying those performing at best-in-class levels.

360-DEGREE RESEARCH: SEEING ORDER IN

THE CHAOS



Best Practices Recognition: 10 Steps to Researching,

Identifying, and Recognizing Best Practices Frost & Sullivan Awards follow a 10-step process to evaluate Award candidates and assess

their fit with select best practice criteria. The reputation and integrity of the Awards are

based on close adherence to this process.

STEP OBJECTIVE KEY ACTIVITIES OUTPUT

1 Monitor,

target, and

screen

Identify Award recipient

candidates from around the

globe

Conduct in-depth industry

research

Identify emerging sectors

Scan multiple geographies

Pipeline of candidates who

potentially meet all best-

practice criteria

2 Perform

360-degree

research

Perform comprehensive,

360-degree research on all

candidates in the pipeline

Interview thought leaders

and industry practitioners

Assess candidates’ fit with

best-practice criteria

Rank all candidates

Matrix positioning all

candidates’ performance

relative to one another

3

Invite

thought

leadership in

best

practices

Perform in-depth

examination of all candidates

Confirm best-practice criteria

Examine eligibility of all

candidates

Identify any information gaps

Detailed profiles of all

ranked candidates

4

Initiate

research

director

review

Conduct an unbiased

evaluation of all candidate

profiles

Brainstorm ranking options

Invite multiple perspectives

on candidates’ performance

Update candidate profiles

Final prioritization of all

eligible candidates and

companion best-practice

positioning paper

5

Assemble

panel of

industry

experts

Present findings to an expert

panel of industry thought

leaders

Share findings

Strengthen cases for

candidate eligibility

Prioritize candidates

Refined list of prioritized

Award candidates

6

Conduct

global

industry

review

Build consensus on Award

candidates’ eligibility

Hold global team meeting to

review all candidates

Pressure-test fit with criteria

Confirm inclusion of all

eligible candidates

Final list of eligible Award

candidates, representing

success stories worldwide

7 Perform

quality check

Develop official Award

consideration materials

Perform final performance

benchmarking activities

Write nominations

Perform quality review

High-quality, accurate, and

creative presentation of

nominees’ successes

8

Reconnect

with panel of

industry

experts

Finalize the selection of the

best-practice Award recipient

Review analysis with panel

Build consensus

Select winner

Decision on which company

performs best against all

best-practice criteria

9 Communicate

recognition

Inform Award recipient of

Award recognition

Present Award to the CEO

Inspire the organization for

continued success

Celebrate the recipient’s

performance

Announcement of Award

and plan for how recipient

can use the Award to

enhance the brand

10 Take

strategic

action

Upon licensing, company

may share Award news with

stakeholders and customers

Coordinate media outreach

Design a marketing plan

Assess Award’s role in future

strategic planning

Widespread awareness of

recipient’s Award status

among investors, media

personnel, and employees



About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth

and achieve best in class positions in growth, innovation and leadership. The company's

Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined

research and best practice models to drive the generation, evaluation and implementation

of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in

partnering with Global 1000 companies, emerging businesses and the investment

community from 31 offices on six continents. To join our Growth Partnership, please visit

http://www.frost.com.

http://www.frost.com/

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