2017Media kitmarketing services

August 2015 www.euromoney.com

Volume 46, Number 556

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Volume 46, Number 556Volume 46, Number 556

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ACCESS THE INFLUENCERS OF YOUR STATUS IN GLOBAL FINANCE

3 Your goals – our solutions

4 Why choose Euromoney?

5 About us

7 Our influence & reputation

9 Our audience & network – online

10 Our audience & network – print

11 Our audience & network – email, social media & events

12 Our audience & network – database

13 Brand spotlight

14 Brand spotlight – print rates

15 Brand spotlight – online advertising rates

16 Brand voice

17 Brand voice – rival advocacy

18 PR

19 Market data

20 Our marketing philosophy

Contents

Brand spotlightPrint & online advertising

Yo

urGoalsOUR

solutions

Drive Brand Awareness

3

GOAL SOLUTION

Brand voiceContent marketing & direct responce

Drive the agenda / own the story your peers, prospects & clients are telling

Direct response / lead generation

Social proof to validate your brands’ credentials

PRContent & logo licensing

Gain deep insight of your business and clients

Benchmark against your peers / competitors

Drive strategic change

Market dataInsight & analytics

Our Awards for Excellence have been running for a quarter of a century and represent the ultimate accolade of success. Last year we received more than 1,200 submissions from all over the world.

We have been surveying consumption habits in wholesale financial services for 40 years, attracting 47,000* responses annually, of which more than 70% are banks’ clients*.

wh

yCHOOSEEUROMONEY

Key determinant of status in the industry

We have unprecedented access. In 2016 we published interviews with almost 100 bank CEOs, central bank governors and ministers of finance.

Access

Our understanding, access & influence of the markets make us much more than a media publishing vendor. We can clearly articulate your story in a way that is impactful with your peers, prospects and clients. We truly understand the language of the markets.

Market experts

Much more than a database of five million names…We boast one of the largest, most comprehensive and influential databases in the wholesale financial services.Our contacts include personal relationships through our editorial team, our survey respondents, awards participants, subscribers of our publication, conference attendees and buyers of products/services from our group.

Reach & network

4 * Source: Euromoney Research Group

Euromoney personal

relationships

Euromoney polls, surveys, awards

and subscriptions

Euromoney events attendees

Euromoney Institutional Investor Group

ABOUTUS

Our magazine Euromoney was born with the wholesale international capital (euro-)markets, and for almost 50 years we’ve championed their evolution and the development of the institutions that serve them.

Finance is a people business as much as it is a numbers one and our intimate familiarity with the personalities, histories and characteristics of its players, firms and markets gives us the ability to see ahead.

Our content is driven by our access to the leaders who are shaping the present and future of banking and the capital markets. They trust us to understand their complex institutions.

We speak constantly to bank chairmen and CEOs across the

globe; top investment bankers from international and local champions; ministers of finance and central bank governors; banks’ leading clients; and to challengers and disrupters in the financial industry.

They choose Euromoney’s editorial to get their message across.

Markets covered• Banking • Capital markets • Emerging markets • Transaction services • Foreign exchange • Private banking • Fintech • CSR • Real estate

• In-depth features • News & analysis • Research & Data • Interviews • Opinion • Thought leadership • Columnists

5

Marketing in Euromoney gives you access to the same community

In 2016, Euromoney published interviews with almost 100 bank

CEOs, central bank governors and ministers of finance

ABOUTUS

Euromoney determines status in financeAppearing in the pages of Euromoney makes you a member of a hugely influential club of financial leaders. But our influence goes much further than that.

Through our Awards for Excellence, and our growing stable of surveys and rankings, the finance industry – from banks to their clients – views Euromoney as a key benchmark provider of ability and performance.Winning one of our Awards for Excellence, published every July, is a valuable endorsement of your bank’s capabilities. The process is hugely competitive – more than 1,000 banks enter the awards each year.*

The results of our industry sector surveys are followed closely not just by those who manage or work in these areas, but by their bosses and by their clients who vote for them. We collect tens of thousands of carefully validated votes each year.

We have crowned finance ministers and central bank governors as the best in their guild annually for 30 years. Winning one of our awards or rankings – from a domestic cash manager to the world’s best bank – is a reason to celebrate, but it’s also a chance to promote your credentials backed by the authority of the leading independent judge in global finance – Euromoney.

Euromoney Institutional Investor PLC is an international business-to-business information and events group listed on the London Stock Exchange, and is a member of the FTSE 250 share index. The company has 2,300 employees worldwide and its headquarters are in the City of London, with additional main offices in New York, Montreal, Hong Kong, Singapore and Shanghai.

The group has a portfolio of more than 50 specialist businesses spanning macroeconomic data, investment research, news and market analysis, industry forums and institutes, financial training, seminars and conferences. The group primary sectors include asset management, banking and capital markets, specialist finance, metals, mining, energy and commodities.

ABOUT OUR GROUP

Our awardsOur annual awards receive over 1,000* entries from all over the world

Our polls & surveysEuromoney’s benchmark surveys, including cash management, trade finance, foreign exchange and fixed income research, annually draw in more than 47,000 responses* More than 75% of our survey respondents are corporates*

* Source: Euromoney Research Group6

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R INFLUENCEREPUTATIONAND

Euromoney Awards for Excellence 2016 marked the 25th anniversary of the Euromoney Awards for Excellence, the most prestigious awards in global banking. 

The awards are based on year-round monitoring of the global banking and investment banking industries. This is supplemented by an intensive three-month process of review by Euromoney’s editorial team, culminating in face-to-face interviews with shortlisted candidates.

In total, Euromoney received more than 1,200 submissions for the awards last year, and conducted more than 500 interviews with awards candidates. At the global awards dinner in London, winners of 20 global awards received their trophies, while 75 regional award winners were also announced and 164 country winners recognized.

In 2016, Euromoney revamped its awards to recognize profound changes under way in the banking industry and better reflect how the world’s leading banks are now set up. New global categories, such as world’s best bank for financing and world’s best bank for advisory replaced the old product awards such as best at DCM, ECM and M&A.

Euromoney also recognized the world’s best banks for corporates, financial institutions and public sector clients in its new global awards by customer category. In addition, as the industry reflects deeply both on its social duty and the dangers inherent in group think, an important new award for diversity was introduced.

Euromoney also re-codified its regional awards to mimic changes in the global awards categories with best banks in each region for financing, advisory, markets, transaction services and wealth management, as well as best banks for CSR, SMEs and digital banking.

The Euromoney Awards for Excellence were the first of their kind in the global financial publishing industry and continue to be the most admired.

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R INFLUENCEREPUTATIONAND

Polls & surveysEuromoney’s surveys allow banks to benchmark themselves against competitors. Our rankings focus on opaque markets where no fee or volume-based data is publicly available, and excellence is often hard to demonstrate.

The surveys are also a rich source of market intelligence. Our Research Group can provide you with bespoke data, giving insight into your firm’s

relative strengths and weaknesses regionally, by client, or against your closest competitors.

Winning a Euromoney award or ranking matters to industry players, to their clients and to their bosses. A high ranking from Euromoney means that a team has been voted best by their clients or by their peers – and market participants vote in their tens of thousands each year.

22%

78%

0% 20% 40% 60% 80% 100%

Bank & FI

Corporates

Industry split on poll/survey completion

* Source: Euromoney Research Group

That’s the number of valid responses that we collected in Euromoney’s surveys last year. Because clients don’t just read our content, they engage with it through our research, and value our ability to benchmark the capabilities of the banks that serve them.

More than three-quarters of our survey respondents are corporates. The remainder are leading asset managers, hedge funds, insurance companies and other financial institutions. The broad geographic breakdown of participants is also shown here.

*$95 trillion The total amount of FX consumption in 2015 by the 2016 Euromoney FX survey respondents  *34,192 qualified corporate votesIn Euromoney’s 2016 transaction services polls combined (Cash Management and Trade Finance)

ABOUT OUR RESPONDENTS

47,697

8 Asia55%

Europe & UK29%

Americas 7% Africa &

Middle East9%

REGIONINDUSTRY

4%

Government

Academic

Professional services

Investors

Banks & FI

Other

11%

13%

2%

1%

2.6%Technology

Investment Management

Cfo & Treasury

Analysis & Research

Professional Services

Marketing & Business Dev

C-Suite

General Manager

Senior Management

Finance Professionals

3.3%

4.9%

9.3%

9.8%

10.9%

11.4%

13.2%

15.0%

19.6%

JOB FUNCTION

Over 75k users & 238k page views per month*

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R audience networkAND

Source: *Google Analytics. **A sample of 77,052 online logged in users between October 2015 – September 2016. Full breakdown of audiences available on request.

ONLINE

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REGION

Europe & UK45.8%

Asia Pacific23.8%

N America 18.5%

Rest of America5.1%

Africa & middle east 6.3%

69%

AD

INDUSTRY

OU

R audience networkAND

2%Analyst

Marketing & Bus Dev

Investment Management

Cfo Treasury

C-Suite (Exc Cfo)

2%

13%

20%

63%

Controlled circulation of 23,164*

36.1%

33.9%

1.6%

28.4%

Bank & Fi Inst

Buyside CorporatesGov

* Source: Print-controlled circulation December 2016.

print

10

N. America37.2%

Europe& UK38.9%

Asia Pacific16.5%

Africa & Middle East4.8%

Rest of Americas%2.6%

REGION

JOB FUNCTION

INDUSTRY

OU

R audience networkAND

email, social media & events

Access to a database of more than five million contacts from across the Euromoney Institutional Investor group

We have a highly active and engaged social following, most notably on Twitter and LinkedIn

Over 70k followers across Twitter, Facebook & LinkedIn

Our publication is also distributed at our global industry leading banking, investment

and capital markets conferences 11

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R audience networkAND

Much more than a database of five million names… While we boast one of the largest, most comprehensive and influential databases in the B2B financial markets, it is understanding how we build this that really differentiates us.

Euromoney personal relationships Through the direct relationships of our editorial team, C-suite management and industry leading conferences, we personally connect with the most senior and influential audience in the banking, capital markets and investment management industries.

Euromoney paid subscribers, polls & survey participants & award’s entrants At both individual and enterprise level, users subscribe to receive our publication and online access. Additionally we receive more than 47,000* responses to our polls and surveys annually.

Euromoney Institutional Investor Group Pinpointing the optimal audience across the 70 different brands in the Euromoney Institutional Investor Group – including Global Capital, LatinFinance, Hedge Fund Intelligence, Global Investor and Institutional Investor – we reach out to the most relevant and active contacts. We reach out through the individuals within each business who have the direct relationship with the target audience.

DATABASE

12 * Source: Euromoney Research Group

brand spotlight

At Euromoney, we value our status in finance –  and we think you will as well Euromoney continues to set the agenda in global finance. Promoting your capabilities through our print and online advertising ensures that your business and brand is part of the conversation about the future of financial markets, at a time when differentiation has never been more difficult.

Solve your differentiation challenge in finance by taking advantage of Euromoney’s extensive reach to the most influential leaders in the financial world and top managers in the corporate sector, combined with an impressive audience of institutional investors globally.

Given our unique reach, Euromoney is an effective vehicle to enhance your brand’s reputation amongst peers and influencers in the financial community, and build awareness amongst corporate prospects and clients at once.

About our readership

65% of the audience we reach with our print magazine are C-suite executives*

More than 75,000 online users and 238,000 page views per month**

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AD

* Source: Based on print-controlled circulation December 2016** Source: Google Analytics

$ 80,980 | € 61,00Double page spreadRun of mag

Full pageRun of mag

Half page

Cover positions

Inside front cover- Double page spread

Inside back cover

Outside back cover

1 insert 2 inserts 4 inserts 10 inserts

$ 79,360 | € 63,840 $ 77,600 | € 61,950 $ 75,200 | € 60,500

$ 40,490 | € 32,550 $ 39,680 | € 31,920 $ 38,550 | € 30,975$ 41,820 | € 33,600

$ 28,250 | € 22,785 $ 27,740 | € 22,260 $ 27,230 | € 21,840$ 29,170 | € 23,415

$ 89,450 | € 71,900 $ 87,820 | € 76,600 $ 85,630 | € 68,880$ 91,900 | € 73,900

$ 55,790 | € 44,800 $ 54,880 | € 44,050 $ 53,450 | € 42,000$ 57,420 | € 46,095

$ 60,490 | € 48,500 $ 59,470 | € 47,700 $ 58,140 | € 46,800$ 62,120 | € 49,900

brand spotlightprint advertising rates

426mm(W) with bleed

DOUBLE PAGE SPREADFull page bleed - 426mm (W) x 292mm (H)

Trimmed - 420mm (W) x 286mm (H)

286mm(H)Trimmed

5mm betweenedge of page and text for safty area

292 mm(H) with bleed

SINGLE PAGE SPREADFull page bleed - 216mm (W) x 292mm

(H) Trimmed - 210mm (W) x 286mm (H)

216mm(W) with bleed

292 mm(H) with bleed

HALFPAGE 178mm (W) x 120mm (H)

5mm betweenedge of page and text for safty area

178 mm(W)

120 mm(H)

420mm(W)Trimmed

210 mm(W) Trimmed

286mm(H)Trimmed

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brand spotlightonline advertising rates

We offer a range of targeting options for our online advertising:

Editorial channel – banking, capital markets, FX, transaction services, emerging markets and private bankingSurvey & awards calendar – advertise on our survey question and results pages including FX, cash management, private banking, trade finance, fixed-income research and real estateGeo – Pinpoint the region(s) or countries you want to targetRun of site – Alternatively you can have your campaign appear across our entire site

PLACEMENT & ADVERT TYPE

Gateway campaign

Half page

Home page Super MPU

Home page MPU

Home page MPU below the fold

SIZE(pixels)

PRICING

$ 41,398 | € 36,560930 x 420

$ 18,118 | € 16,000728 x 90

$ 19,567 | € 17,280300 x 600

$ 16,305 | € 14,400300 x 250

$13,589 | € 12,000300 x 250

PLACEMENT & ADVERT TYPE

Super MPU

MPU above the fold

Leader board

MPU below the fold

SIZE(pixels)

PRICING

$229/000 | € 203/000300 x 600

$169/000 | € 150/000300 x 250

$151/000 | €133/000728 x 90

$134/000 | € 118/000300 x 250

10% premium for expandables or geo-targeting

NEW (beta) – We now offer retargeting for our audience across the web and social media networks; contact us for more details

File size max – 100Kb gif/jpeg, 100kb non-video swf files

EXCLUSIVE PLACEMENT RUN OF SITE

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AD

BRAND voice

We can scale our services, from helping position your brand through to developing marketing qualified leads for you

Tell your brand’s story

We can publish your content on our website and across others in our network such as GlobalCapital and AsiaMoney.

Content syndication Whether you choose to syndicate or have us develop content for you, we can run a full outreach campaign from email marketing, social media – LinkedIn, Twitter, Facebook – native advertising on other publishing network and influencer marketing.

Content broadcasting

We would mine our database to pinpoint the exact audience to push out the content to

Audience profiling

We offer a range of content-development options, from articles, surveys and roundtables to conferences. We would work with you to understand your narrative and then build a full content strategy to engage with your target audience.

Content creation

All our packages are bespoke; please contact us for pricing details

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Rival advocacy formulae

BRAND voice

Rival Advocacy is our unique content marketing technique to help drive the conversation of the markets.

What is Rival Advocacy™?

An uplift in net promoter score (NPS) by as much as +14*. To put this in context, Bain & Co have associated a 12-point increase in NPS to a doubling in growth.

What’s the impact of Rival Advocacy™?

Brand health check – Benchmark how your brand is perceived in the market.

Audience profiling – Identify the key audience(s) to target in the campaign.

Content strategy –Narrative development: Social listening and research of topical trending themes around the story we can tell about your brand;Content mix plan: Review the content types that best fit the narrative and target audience(s); articles and interviews, special reports, infographics, pulse surveys, roundtables, etc;Channel mix plan: Align the marketing channel outreach with content themes and audience(s); email marketing, social media – Twitter, LinkedIn – and influencer marketing, etc.

Measurability – Brand audit post-campaign to assess the perceptual impact.

Rival Advocacy™ methodology

* Source: Third-party, independent research & brand agency 17

Rival Advocacy™

Drive the agenda of your rivals, peers & customers

Rival advocacy formulae

Content marketing

Brand Advocacy

Market access & influence

Influencer marketing

Rivals

PR

to a range of PR services we offer, to ensure they can maximize the awareness of their success with their peers, prospects and clients…

Only award winners have exclusive access

Logo image rights – Get access to the Euromoney award or survey logo to use in client pitch books, annual reports, website, email signatures, local advertising, social media, etc.

Article paywall removal – We can remove our online paywall to ensure the editorial write-up of the award is accessible to all.

Content outreach – Supercharge the awareness of your success. We can produce a dedicated content broadcasting campaign for the editorial write-up of the award across email, search marketing, social media – Twitter, LinkedIn and Facebook – and native advertising, etc.

For over a quarter of a century, Euromoney’s editorial team has recognized the leading banks in our Awards for Excellence. The awards are based on year-round monitoring of the global banking and investment banking industries, combined with an intensive review process by Euromoney’s editorial team.

About our awards

Euromoney’s awards and rankings are the ultimate accolade and recognized globally across their respective industries

NB: awards winners are announced to both our sales and marketing teams at the same time the winners receive the news. This requires a quick turnaround to agree a PR campaign to coincide with the external release18

MARKET DATA

We use quantitative and qualitative data gathered from our vast network of survey respondents to offer deep insight into how market participants think, work and plan for the future.

The data we offer provides real-time, relevant and far-reaching analysis of many important markets including: FX, cash management, trade finance, fixed income and private banking. Our data helps those financial institutions looking to improve various elements of their business including: market position, client share of wallet and geographical reach.

Market data is a market leading information service, providing independent analysis of financial market participants.

All our packages are bespoke; please contact us for pricing details

* Source: Euromoney Research Grou

A network of 47,000 verified responses*Participation across 186 countries*An annual schedule of 8 market leading surveysAnd just three questions you need to ask yourself…

What matters most to your clients?Do you have enough competitor intelligence?Are you achieving your strategic business goals?

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SURVEY POLLING PERIOD

MONTH OF PUBLICATION

January September –

November

February

June January – March

August March - May

Trade Finance

Private Banking

FX

China Retail Gold

Real Estate

Fixed Income Research

Cash Management

Best Managed Companies

September

September April - May

OctoberMarch - May

September (Full month)

 August – October

 March - April

December

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R marketing philosophyBespoke solutionsOur team will work with you to understand your objectives and build a campaign that matches your goals, KPIs and budget. Our marketing service solutions are modular and can be amplified at a channel level to best fit your requirements.

Integrated omni-channel executionThe key to delivering the most impactful campaign is executing a clear and coherent message across multiple channels, which evolves as the user journey moves from exposure, awareness, interest and desire to consideration and retention.

Data, insight & analytics + wealth of market knowledgeData, insight and analytics form our core marketing DNA. We have access to a B2B global database of more than five million names and a large social following, 1000s of research projects, and surveys, and we produce some of the most powerful market-data research platforms. We are a data-driven organization with extensive market knowledge enhanced by the exclusive insight our editorial team brings.

MarTech & measurabilityWith a global sales and marketing team from more than 70 brands with a diverse range of skills and experience in a mix of products, we boast one of the most comprehensive marketing stacks in the industry supported by a global team of data scientists, technologists, developers and digital marketing specialists.

Our range of platforms and tools cover everything from programmatic communication orchestration, sales attribution, content amplification, social listening and research, predicative analytics, lead scoring and flow, search visibility, personalization, brand listening and beyond. All these combined enable us to offer some of the most sophisticated reporting and insight in the market.

Collaborative, agile & accessibleThe closer we are to you, the greater the value we deliver. Our team would be an extension of your sales and marketing department – we would assign you a dedicated account manager, and the campaign execution team would join regularly for briefing sessions. We pride ourselves on being agile in our approach so we could quickly adapt campaigns if needed.

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CONTACT USmarketing@euromoney.com+44 (0) 207 779 8158