2017 CMO Leadership Forum: Digital Marketing & Personalization (Chicago)

Thursday, February 16, 2017

adminisTraTive noTes

securityPlease wear your name badge at all times during the meeting.Please do not leave your personal belongings unattended in the meeting rooms.Argyle Executive Forum will not be responsible for items left in the rooms.

mobile devicesPlease do not allow any mobile device to disrupt the meeting while in session.All devices should be on silent mode.

ConversationPlease use areas outside of the ballroom to converse when the meeting is in session.

smokingPlease note that smoking is not permitted in the meeting venue.

The content of this program and the attendee list remain the sole property of Argyle Executive Forum and may not be rented, sold, or given to any outside party or used to market or promote any other meeting. Any such unauthorized distribution represents theft of property for which Argyle Executive Forum will pursue any and all appropriate legal remedies.

Speaker Materials are available upon request, pending availability.

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

agenda

2017 Cmo Leadership Forum: digital marketing & Personalization (Chicago)

Thursday, February 16, 20177:40am – 4:55pm

7:40am – 8:40am

Arrival and Breakfast

8:40am – 8:45am

Argyle Executive Forum Opening Remarks

8:45am – 8:50am

Session Introduction

Brad RickmanVice President, Marketing & SalesSmartBotHub

8:50am – 9:25am

Keynote Presentation: “Digital Transformation for a New Age”

Glenn ThomasChief Marketing OfficerGE Healthcare

agenda

9:25am – 9:45am

Thought Leadership Spotlight: “The Path to Adaptive Marketing”

Austin MillerProduct Marketing LeaderOracle Marketing Cloud

9:45am – 10:05am

Networking Break

10:05am – 10:10am

Session Introduction

Brooks BellFounder & CEO

agenda

10:10am – 11:00am

Panel Discussion: “The Shift from Channel-Focused to Connected Experiences”

Session topics include, but are not limited to:

• Creating connected, relevant and immersive experiences that reflect the mindset and expectation of today’s hyper connected and empowered consumer

• Maintaining a seamless and personal dialogue with customers as they switch among devices and channels

• Leveraging real-time, cross-channel customer data and deterministic identity to target your customers

• Best practices for not only selling products but selling experiences• Demonstrating a brand promise in all marketing programs• Lessons learned from technology that has not only changed the buying power of consumers, but

also the way they want, think and expect

Moderator:Vicky Robertson-MackDirector of Marketing – Sears Home ServicesSears Holdings

Panelists:Neil JoyceSVP, Enterprise Sales & Service, Americas, UK and EMEASignal

Tom LombardoChief Marketing Technology Officer, EVP, Managing DirectorJLL

George ParrSVP & Chief Marketing OfficerSIRVA

agenda

11:00am – 11:20am

Thought Leadership Spotlight: “Going Digital, One Dog at a Time”

Wanna go shopping? Shocking though it might be, neither does Jill.

In this keynote, SAS Vice President Jill Dyché revisits the arguably well-worn terrain of the customer journey. After all in the age of digital, your customers are taking a different path than the one they were on when your Marketing department first started talking about the customer journey all those years ago. And—spoiler alert!—every customer has a different itinerary.

Explaining how a personal mission led to her realization that new digital capabilities can be applied to many different types of journeys, Jill will present a digital migration roadmap that not only incorporates technology modernization but relies on analytics as a key milestone.

What You Will Learn:

• How Analytics is shaping the customer experience• Why digital technologies renew the data conversation• How digital technologies not only enrich customer conversations, but can save lives!

Jill DychéVice President, SAS Best PracticesSAS

11:20am – 11:40am

Networking Break

agenda

11:40am – 12:00pm

Thought Leadership Spotlight: “Tomorrow’s Marketer: The Three T’s for Success in the Digital Age”

Yesterday’s marketing was a support function serving leads to sales. Tomorrow’s marketing will be a strategic function, driving digital transformation and owning the customer experience. But how do marketers get there? It’s not an easy journey – we need to make radical shifts in the techniques we adopt, the talent we hire, the teams we structure, and the technologies we implement.

Join Matt Zilli, Marketo’s VP of Product Marketing, as he presents a new framework for becoming tomorrow’s marketer:

• How to shift from traditional monologue-based techniques of batch-and-blast marketing to modern dialogue-based engagement that build long-term relationships

• How to measure the impact of marketing by the few metrics that truly matters to senior executives and the boardroom

• How to build the marketing org of the future, creating the right structure with the right talent

Matt ZilliVice President, Product MarketingMarketo

12:00pm – 12:35pm

Fireside Chat: “The Digital Advantage with an Optimal Operating Model”

Featuring:Monu KalsiVice President, Head of Digital MarketingZurich North America

Interviewed by:Holly HughesChief Marketing OfficerBAI

12:35pm – 1:35pm

Lunch

agenda

1:35pm – 2:20pm

Panel Discussion: “The Next Frontier of Content Marketing in a Digitally Driven Ecosystem”

Session topics include, but are not limited to:

• In an age where technology is adapting faster than human behavior, how do marketers, ensure they are reaching customers with the right message at the right time?

• Adapting a modern, interactive approach to content marketing• Engaging customers through interactive, personalized content across various channels• Leveraging content to humanize the brand• Differentiating content for various platforms and building a loyal following on each

Moderator:Ken BauschVice President, Global Digital MarketingWorld Kitchen

Panelists:Brian BorkVice President Brand StrategyCapital One

Adrienne FasanoAmericas Head of Marketing and CommunicationsCushman & Wakefield

Greg PaleseVice President, MarketingKlein Tools

Baomy WehrleHead Brand StrategistThe Huffington Post

2:20pm – 2:35pm

Networking Break

agenda

2:35pm – 3:10pm

Keynote Presentation: “The Customer has Spoken – Now What?”

Customer insights are highly sought after, and a common challenge for marketers is not only extracting valuable customer feedback but turning that feedback into actionable insights. It’s not enough to just know your customers – you need to be able to communicate with them where, when and how they are most receptive to your message. The deeper your insight is into customer preferences, the more possibility you have to engage them in a long-lasting profitable relationship. Harnessing the power of Digital marketing is important – but not to the exclusion of all else.

In this session you will learn:

• How to make the most of any amount of data you collect via the Digital Landscape• How to integrate Digital Marketing strategy into your overall marketing mix

Jodi NavtaChief Marketing OfficerCoyote Logistics

3:15pm – 3:50pm

Keynote Presentation: “Building a Digital Powerhouse Brand”

Hear the CMO of online B2B retailer Zoro.com describe the journey of his organization as it has built, executed, and expanded upon its Brand Identity in the marketplace, as it evolves from a start-up into one of the strongest brands in its industry. At the core of this success is a clear articulation of the brand elements, strong interdepartmental collaboration, and consistent communication across all Customer touchpoints.

Donald KingVice President/Chief Marketing OfficerZoro US

3:50pm – 3:55pm

Argyle Executive Forum Closing Remarks

agenda

3:55pm – 4:55pm

Closing Reception

__________________________________________________________________________________

*Please note, the agenda is subject to change.

The information, views, and opinions expressed by speakers and other participants at our conferences are those of the individual and do not necessarily reflect the views and opinions of Argyle Executive Forum.

Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.

Identity. It’s yours. Why not use it?

In a world of cross-channel, cross-device and cross-platform,

it’s ever more important that you have the right tools

to amplify your customer data in new and powerful ways.

Signal’s Customer Identit y Solution enables a deeper

view into your customer, yielding enhanced engagements

and superior marketing outcomes.

Move with your customer. Move with Signal. si gnal.co

ParTners

Thought Leadership spotlight Partners

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.

Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel, content, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences. marketing simplicity. Gain the most comprehensive view of customer data. Simplify marketing complexity with the most powerful cross-channel platform. Deliver personalized content at each step of the customer journey.

Customer Centricity. Capture data and use a single customer profile for every marketing process. Recognize every customer as an individual. Engage customers intelligently with content in context to deepen the relationship.

enterprise ready. Consider the advantage of a single unified solution that marketers love and IT trusts. Connect all marketing technology on one platform. Unify your data and execute programs across all digital channels.

Visit oracle.com/marketingcloud.

ParTners

As the leader in business analytics software and services, SAS helps organizations transform data into knowledge they can use. With more than 80,000 sites in more than 140 countries, including 91 of the top 100 Fortune Global 500® companies, SAS is the largest privately held software company in the world, and the largest independent vendor in the business intelligence market.

The comprehensive suite of SAS solutions allows our customers to create valued customer experiences – delivered to customers in their moment of need. As well as allowing organizations to manage marketing programs from start to finish with the only marketing operations solution backed by powerful predictive analytics and complete data management capabilities. With SAS, you can:

• get programs to market faster. Streamline marketing processes so you can spend more time on lucrative program activities. And achieve greater consistency, efficiency and effectiveness across all functions.

• Link marketing strategy and performance. Demonstrate marketing’s value as a profitable growth engine by aligning marketing processes with the customer journey. This includes collaborative planning, allocation, budgeting and program execution.

• Significantly reduce complexity and costs in marketing. Foster greater collaboration and accountability across multiple departments, functions and external partners by eliminating inefficiencies and duplication of effort.

• Track performance throughout the customer journey. Gain complete visibility into how marketing is performing at every step. From your digital advertising to your omnichannel customer interactions, you’ll know what is – and isn’t – working.

Through innovative solutions, SAS helps customers improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

Learn more and discover complimentary white papers, webinars, demos, videos and more at www.sas.com/ci

Thought Leadership spotlight & app Partner

ParTners

Panel Partner

Signal is a global leader in real-time, people-based marketing technology. With one platform, Signal’s integrated technology combines data collection, persistent identification, data onboarding and media activation for real-time cross-channel engagement. By leveraging Signal’s platform, brands and publishers gain immediate knowledge of buyers, access to high quality audiences and a simplified activation process to engage consumers within minutes of recognition. Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce. Visit www.signal.co to learn more.

session introduction Partners

senior supporter Partners

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

Using Iterable, marketers quickly build high performance campaigns. Examples include welcome series that engage new users, abandoned shopping cart campaigns that convert customers, or win-back series that reactivate lapsed users. Campaigns can seamlessly include transactional, triggered, and blast emails, as well as mobile push notifications and SMS text messages. Iterable provides marketers with a 360° view of their users via a flexible data model that accepts any data point and can segment users and trigger workflows based on any behavior, event or criteria.

Iterable scales to hundreds of millions of users and was built by the engineers who designed the systems that powered Twitter’s massive initial growth. Flexible and easy to use, Iterable is the platform for marketers who understand the fast pace of modern consumer marketing and want to maximize growth.

ParTners

senior supporter Partners

Networked Insights is an enterprise platform for brand marketers. Our platform uses real-time consumer data to produce strategic, actionable insights. Our customers rely on these insights to inform audience segmentation, content strategy, media investment and more.

In our platform, you can see your and your competitor’s audiences, how your campaigns are driving consumers through your purchase funnel and how they are contributing to your brand health, all in real-time.

Our promise: Get insights faster. Make confident decisions sooner. Outperform your competition. Solution Synopsis

Networked Insights’ SaaS platform can be licensed as a self-serve solution or with service support from our team of analysts.

The platform modules deliver:• Consumer segmentation• Audience interests and affinities• Competitive insights• Advertising content support• Advertising targeting• Brand Health • Purchase funnel• Predictive Analytics

The breadth of our solutions has led our customers to refer to Networked Insights as an end-to-end marketing decisions platform.

Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire cus-tomer experience. The platform’s ease of use and speed of deployment empower organizations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. To learn more, visit optimizely.com.

ParTners

senior supporter Partners

TrackMaven is a marketing analytics platform that gives you the ability to prove ROI and improve results on over 20 digital channels including social, ads, PR, automation, CRM, and more. Marketing leaders from hundreds of the world’s best brands use TrackMaven to optimize content and campaigns, tie marketing activities to ROI, and benchmark industry performance against competitors, peers, and influencers.

Founded in 2012, the company is headquartered in Washington, D.C. To learn more, visit www.trackmaven.com or follow us on Twitter @TrackMaven.

Verndale is a global marketing technology agency headquartered in Boston. We design, build and evolve digital experiences that unite brands with their always-on audiences. We dream big, play nice, know that great work takes work and together works better. Learn more at www.verndale.com

supporter Partners

FOR BUSINESS

ARE YOU READY

AT THE SPEEDOF YOUR

CUSTOMER?

Networked Insights’ powerful platform delivers major marketers real-time consumer insights from the social web.

Our blend of analytics technology and services empower marketing organizations to build audience, content and media

strategies that will reach and engage their target consumer. The outcome is nimble, data-driven marketing that enables brands to outflank competitors and

drive sales.

To learn more about us, visit www.networkedinsights.com

Marketing that is relevant and valuable to your audience.TrackMaven can help you use data to build trust and increase engagement with your customers.

All-in-one Marketing Analytics

CONTENT OPTIMIZATION • EXECUTIVE REPORTING • COMPETITIVE INTELLIGENCE • CAMPAIGN ANALYSIS

Twitter Pinterest Instagram Facebook LinkedIn

Blogs Email EarnedMedia

Display Ads SEO

YouTube Tumblr Google+

uPComing evenTs

February 28, 20172017ChiefMarketingOfficerLeadershipForum(LosAngeles)Los angeles, Ca

Perspectives by:• Alan Cohen, Former Chief Operating Officer, OtterBox• Andy Hoang, Chief Marketing Officer, California State University• David Goodrich, Vice President, Digital Strategy and E-commerce, 20th Century Fox• Marc Rashba, Vice President, Television and Customer Marketing Group, Sony Pictures Entertainment• Drew Leahy, Chief Marketing Officer/ Chief Technology Officer, SnapSuits• Robert Schefferine, Vice President, Production Entertainment Marketing, The Walt Disney Company• Kim Salzer, Chief Marketing Officer (CMO), Hyperloop Technologies• Heike Young, Content Innovation Lead, Corporate Messaging & Content, Salesforce Marketing Cloud• Josh Brooks, Senior Vice President, Brand Strategy and Marketing, Social Gaming Network - SGN

February 28, 20172017 Cio Leadership Forum - data strategy & innovation (Chicago)Chicago, iL

Perspectives by:• James MacLennan, Chief Information Officer, IDEX Corp.• Kevin Boyd, Chief Information Officer, University of Chicago• Graham Draughon, Vice President and Senior Managing Director Information Security, Springleaf Financial• Aman Raheja, Chief Information Security Officer, Bank of Montreal• Jon Bergersen, Vice President - Information Technology Shared Services, Rexnord Industries• Jean Luber, Vice President, IT, MYR Group• Ciara Jackson, Chief Information Officer, Illinois State Board of Investments• Munu Gandhi, Vice President, Infrastructure Services, Aon Corporation• Dennis Waldron, Senior Vice President, Enterprise Data Services, Northern Trust• Jerry Pittman, Chief Information Security Officer, Tenneco• Tom Schenk, Chief Digital Officer, City of Chicago

February 28, 20172017CMOWebinar:EvolvingCustomerJourneysandtheEmergenceofArtificialIntelligence(virtual event)virtual event

Perspectives by:• Matt Nolan, Director of Product Marketing, Pegasystems

march 2, 20172017 hr Think Tank: awaken the sleeping giants of succession to accelerate Leadership growth (new york)new york, ny

Perspectives by:• Matt Paese, Ph.D., Vice President, Executive Succession Management, DDI

uPComing evenTs

march 9, 20172017ChiefInformationOfficerLeadershipForum(Washington)Washington, dC

Perspectives by:• Sudhir Menon, Vice President Enterprise Information Management, Hilton Worldwide Holdings• Edward Leonard, Chief Information Officer, DC Fire & EMS, District of Columbia• Joseph Lee, Chief Information Security Officer, Georgetown University• Chad Sheridan, Chief Information Officer, USDA• Mittal Desai, Chief Information Security Officer, Federal Energy Regulatory Commission• Todd Simpson, Chief Information Officer, FDA

march 14, 20172017 Leadership in digital marketing Forum (boston)boston, ma

Perspectives by:• Kristin Kelley, Chief Marketing Officer, Randstad• Kristie Helms, Chief Content Officer | Head of Content Strategy, Digital Content Marketing and Social

Media, State Street Corporation• Tim Lewis, Vice President, Digital Marketing, M&T Bank Corporation• Sean Gallimore, Corporate Vice President, Chief Marketing Officer, Parexel• Scott Weiler, Vice President, Marketing & Communications, Sonesta International Hotels Corporation• Pat Arnold, Head of Brand and Creative, Zipcar• Paul Tyler, Chief Marketing Officer, Phoenix Life Insurance• Robin Van Puyenbroeck, Vice President, Business Development, Ethan Allen Interiors• Greg Pepin, Creative Director, User Experience Design, Fidelity Investments• Ron Mardenly, Vice President eCommerce Analytics and Operations, Staples• Kara Hutchinson, Director, Strategic Marketing, Boston Celtics• Stephanie Brocoum, Senior Vice President Marketing, The Stride Rite Corporation• Sanjay Sidhwani, Senior Vice President, Marketing Analytics, Synchrony Financial• Ashley Chambers, Head of eCommerce, Keds, Wolverine World Wide

march 15, 20172017ChiefLegalOfficerLeadershipForum(NewYork)new york, ny

Perspectives by:• Richard Wingate, Vice President Compliance & General Counsel, LG• Steve Zipperstein, Chief Legal Officer, BlackBerry• Colleen Kearney, Deputy General Counsel and Vice President, 1-800-Flowers.com• Scott Vernick, Partner; Privacy and Data Security Practice Chair, Fox Rothchild• Alexandros Aldous, General Counsel and Corporate Secretary, The Chefs Warehouse• Kristen Prohl, Chief Regulatory Counsel, Starwood Hotels & Resorts Worldwide• Ricardo Anzaldua, Executive Vice President, General Counsel, MetLife• Kevin Rothman, Chief Technology Counsel, American Express• Michael McQueeney, Senior Vice President, Deputy General Counsel, Litigation and Regulatory Affairs,

Pearson• Darren Bowie, Chief Privacy Officer and Associate General Counsel, AIG• Susan Steinthal, Executive Vice President & Deputy General Counsel, Head of Consumer Legal, Citizens

Financial Group

uPComing evenTs

march 16, 20172017CustomerExperienceLeadershipForum(Atlanta)atlanta, ga

Perspectives by:• James Kowalczyk, Sr. Director Patient Admission Services, Fresenius Medical Care• Suzanne Foy, Head of Customer Care, COX Communications• Barry Thomas, Vice President, Global Marketing & Innovation, The Coca-Cola Company• Mara Crawford, Head of Quality Compliance, Equifax• Tracey Brown, Vice President Client Account Management, ADP

march 22, 20172017HumanCapitalForum:EmployeeExperienceintheDigitalEra(SanFrancisco)san Francisco, Ca

Perspectives by:• Sudarshana Rangachary, Vice President, Human Resources and Communications, The Gap• Mindy Geisser, Chief Human Resources Officer, Savers• Paul Pastrone, Vice President, Global Talent Management, Lenovo• Eric Ingram, SVP Human Resources, Blue Diamond Growers• Trisha Stiles, Senior Vice President, Human Resources, CBS• Carl Luckenbill, Chief Learning Officer, San Francisco Public Utilities Commission• Alex Goryachev, Senior Director of Innovation Strategy and Programs, Cisco Systems• AJ Mizes, Vice President, Talent, Sungevity• Andee Harris, Chief Engagement Officer, HighGround• Aimie Aronica, Global Head of Employee Engagement, PayPal

march 23, 20172017CustomerExperienceLeadershipForum(SanFrancisco)san Francisco, Ca

Perspectives by:• Kelly Hendricks, Area Vice President, Global Client Services, Verizon• Melissa Felder, Chief Revenue and Marketing Officer, California Academy of Sciences• Seema Kohli, Head of Global Customer Experience, Equinix

march 30, 20172017CustomerExperienceLeadershipForum(Toronto)Toronto, on

Perspectives by:• Neel Dayal, Director, Innovation, Rogers Communications• Marcelo Regen, Vice President, Allstate Brand - Chief Sales & Marketing Officer, Allstate Corporation• Christopher Watchorn, Head of Customer Service Network Effectiveness, Canada Post• Karen Sawyer, Head of Customer Loyalty & Growth, Canadian Commercial Banking, Bank of Montreal• Vicki Benoit, Director, Customer Care, Air Canada• Heidi Wilson, Vice President, Ipsos Loyalty, Ipsos• Darrell Bruce, Vice President, Toronto Customer Contact Centre, Scotiabank• Simona Salter, Vice President, Client Management Merchant Services, American Express• Julie Daigle, Chief Customer Experience, Customer Quality & Training, Nissan Canada• Michelle Slater, Head of Marketing, Twitter

uPComing evenTs

april 5, 20172017 CFo Forum- strategy & innovation in the digital era (Chicago)Chicago, iL

Perspectives by:• Dave Kellogg, CEO, Host Analytics• Kevin Liederbach, Chief Financial Officer, Ford Motor Company• Nick Hewitt, Chief Financial Officer, Glass North America, Ardagh Group• Mike Hart, Senior Vice President, Data Management and Technology, JLL

april 5, 20172017ChiefInformationSecurityOfficer(CISO)LeadershipForum(Atlanta)atlanta, ga

Perspectives by:• Tim Callahan, SVP, Global Chief Security Officer, Aflac• Julie Talbot-Hubbard, Senior Vice President, Head of Information Security Operations, SunTrust Bank• Tamika Bass, Chief Information Security Officer, Georgia Department of Public Health

april 20, 20172017CustomerExperienceLeadershipForum-MeasuringMeaningfulEngagement(NewYork)new york, nyPerspectives by:• Jon Goldmann, Director, Brand Engagement, Harry’s

april 25, 20172017ChiefInformationOfficerLeadershipForum(LosAngeles)Los angeles, CaPerspectives by:• Jason Richard, Chief Information Officer, Lucky Brand Jeans• Todd Barnum, Chief Information Security Officer, GoPro Inc

april 27, 20172017 retail & Consumer goods Forum: marketing to the modern Consumer (new york)new york, ny

Perspectives by:• Ken Bausch, Vice President, Global Digital Marketing, World Kitchen• Ken Godfrey, Head of Digital, Philips• Patrick Keane, President, Sharethrough• Kristin Fassler, Vice President, Director of Marketing, Bertelsmann Digital Media Investments• Lisa Gralnek, Vice President, Brand Marketing, Chobani• Zisha Schnitzler, Chief Marketing Officer, Digital, B&H Photo Video

may 3, 20172017 retail & Consumer goods Forum: marketing to the modern Consumer (Chicago)Chicago, iLPerspectives by:• Catherine Fox, Head of Marketing, Retail Butter and Spreads, Land O’Lakes• Julian Aldridge, Former Vice President, Brand Evangelism and Activation, Charles Schwab

uPComing evenTs

may 4, 20172017 human Capital Leadership Forum (new york)new york, ny

Perspectives by:• Donovan Mattole, Vice President of Human Resources, Brenntag North America• Kathleen Weslock, Executive Vice President, Chief People Officer, Frontier Communications• Vanessa Abrahams-John, Head of Global Diversity & Inclusion, Talent Acquisition, Praxair• Alex Goryachev, Senior Director of Innovation Strategy and Programs, Cisco Systems• Allison Allen, Vice President, Talent & Organizational Development, AOL• Athene Van Mazijk, Vice President, Human Resources, North America, Mondelez International• Peggy Rubenzer, Senior Vice President of People Resources, Shake Shack• Jill Katz, Group Vice President, Human Resources, Macy’s

may 9, 20172017CustomerExperienceLeadershipForum(Chicago)Chicago, iLPerspectives by:• Renee Cacchillo, Senior Vice President Customer, Brand & Technology, Safelite AutoGlass

may 9, 20172017ChiefFinancialOfficerLeadershipForum(LosAngeles)Los angeles, Ca

Perspectives by:• Dean Ditto, Chief Financial Officer, KARL STORZ Endoscopy-America• Scott Griffiths, Chief Financial Officer, Marketing, Farmers Insurance Group of Companies• Ravi Mallela, Senior Vice President, Head of Finance, First Republic Bank• Sunny Donenfeld, Senior Associate Dean for Finance & Administration and CFO, USC Marshall School of

Business

may 10, 20172017 human Capital Leadership Forum (Chicago)Chicago, iL

Perspectives by:• Jackie Gordon, Senior Vice President and Chief Human Resources Officer, YMCA of the USA• Ed Flowers, Senior Vice President & Chief People Officer, World Kitchen• Kimberly Bors, Senior Vice President, Human Resources, Schneider Electric• Ron Porter, Executive Vice President & Principal Consultant, Linkage• Peggy Boyer, Principal Consultant, Linkage

may 18, 20172017ChiefFinancialOfficerLeadershipForum(Atlanta)atlanta, ga

Perspectives by:• Monalisa Chowdhury, Vice President, Finance, Primerica• Denise Dettingmeijer, Chief Financial Officer, North America, Randstad• Bona Allen, Senior Vice President & Chief Financial Officer, Kajima Corporation

uPComing evenTs

may 23, 20172017 Leadership in e-Commerce (dallas)dallas, TX

Perspectives by:• Will Pinnell, Vice President, Digital and Product Strategy, BCD Travel

June 1, 20172017 Financial services Forum: marketing & Technology innovation (new york)new york, ny

Perspectives by:• Ritchie Vener, Chief Marketing Officer, York Risk Services Group• Amanda Rubin, Global Co-Head, Brand and Content Strategy, Goldman Sachs• Kip Morgan, Head of Media and Brand Analytics, Prudential• Stephen Jalkut, Head of Marketing, Tokio Marine Holdings• Lucy Zachman, Managing Director - Digital Marketing, Synchrony Financial• Aniko DeLaney, Global Head of Corporate Marketing, Managing Director, BNY Mellon• Larry Nagel, Head of Online Marketing, MetLife• Tiffany Perkins-Munn, Global Head of Client Analytics, JP Morgan Chase• Elyse Southwell, Vice President of Advertising & Digital Sales, NASDAQ• Alex Cavalieri, Vice President, Digital Marketing, BlackRock Financial Management Inc.

June 20, 20172017ChiefLegalOfficerLeadershipForum(Washington)Washington, dC

Perspectives by:• Leslie Thornton, Senior Vice President, General Counsel & Corporate Secretary, Washington Gas• Theresa Coetzee, Vice-President & Assistant General Counsel, Marriott

september 1, 20172017 marketing & Technology in Financial services (san Francisco)san Francisco, Ca

Perspectives by:• Jonathan Alloy, Vice President, Wholesale Banking Product Management, Wells Fargo• Jennifer Heyman, Vice President, Digital & Social Media, Wells Fargo• Rahul Todkar, Vice President, Marketing Analytics and Enterprise Data Science, Charles Schwab• Karen O’Brien, Vice President, Global Social Media, Western Union• Rinoti Amin, Head of Marketing Strategy - Latam, PayPal• Marta Karolak, Vice President, Digital Channels, First Republic Bank• Bart Molenda, Head of Paid Acquisition, Square

october 25, 20172017ChiefMarketingOfficerLeadershipForum(Dallas)dallas, TX

Perspectives by:• Julian Aldridge, Former Vice President, Brand Evangelism and Activation, Charles Schwab

ConTenT neuTraLiTy PoLiCy

We ask that all speakers, members and sponsors

respect Argyle’s content neutrality guidelines.

We thank you for your continued support for this policy

as a way of protecting the high content standards and trust

that Argyle has established with its members.

• Argyle is proud and protective of our high standards in ensuring the value of all content presented at our events.

• Strict guidelines are in place to ensure that all content presented is balanced and vendor neutral.

• All topics that are covered at our member events are thought leadership-focused and in line with the expectations of our members.

• Argyle seeks to prevent overt sales pitches or unbalanced vendor references.

• Argyle provides all speakers with content presentation guidelines at the behest of our executive membership.

CONTENT NEUTRALITY POLICY