2017 Annual General Meeting28 June 2017

Agenda

1. Operations report for 2016/17– Financial report– Membership– Strategic priorities

2. New elected Board Slate 3. Looking ahead to the 2017/18 term

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Our purpose

The regional board supports IABC primarily by providing governance, administrative functions and development support to chapters, chapter leaders and members-at-large.

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12 months ago …

• Endemic volunteer leadership fatigue• Strained financials • Drastic decline in membership• Little content for members to engage with• Few opportunities for networking• Past Chair role vacant

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Financial highlights

•Drastic reduction in overheads•EuroComm venue sponsored•Regional portion of membership dues increased from $20 to $60•Cash injection expected from closure of French chapter (currently in trust for 2 years)

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Decline stopped and a great momentum has been created

We operate two linked HSBC bank accounts, in Pounds Sterling and Euros.

1 January to 31 December 2016

Opening balance: €15,962.75Income: €36,670.79Expenditure: (€47,737.08)Closing balance: €4,896.46

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Financial reportEUR 2016 GBP 2016

Balance sheet

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Note: unresolved liability for EuroComm catering

Opening balance GBP £2,910.10 €3,346.75Opening balance euro €12,616.90TOTAL euro €15,962.750

Closing balance GBP £97.68 €112.33Closing balance euro €4,784.13TOTAL euro €4,896.46

Opening balance GBP £600.28 €682.49Opening balance euro €14,705.85TOTAL euro €15,388.34

Closing balance GBP £6,792.84 €7,731.87Closing balance euro €5,582.86TOTAL euro €13,284.73

2016 (01Jan-16 to 31Dec-16)

EMENA Board year to date (01-Jul-2016 to 30-May-17)

Membership

• Still seeing a decline in member numbers across EMENA region• Member month promotions help, but no other growth drivers in

current set-up• Total members as at 23 June: 389

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Source: EMENA dashboard, 5 June

Six-point strategy

1. Chapter relations2. Communication3. Partnerships 4. Professional development5. Highlight the “I” in IABC6. EuroComm 2017 London

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1. Chapter relations

Desired outcome: Chapters leaders are supported

•Region Roundup email from the Region Chair•Regional Leadership Institute in Brussels (Sept)•Chapter leaders meeting in London (March)•Chapter consolidation proposal•Closure of IABC France•Rejuvenation of IABC Slovenia•Founding of IABC Gulf development chapter•IABC Ireland – event support from region

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2. Communication

Desired outcome: Sense of community and IABC thought leadership

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Twitter is our primary driver of engagement

2,000+ followers

Website monthly visitors doubled to

2,000 in last 12m (up from just 100 in Nov

2015)

Facebook, LinkedIn and Direct mail database of 1200+ potential members

3. Partnerships

Desired outcome: grow IABC brand in the region, bolster financial position

• Partnership & sponsorship strategy – not developed this term– ongoing desire to develop strong partnerships for events and

virtually• Focus on Corporate Members

– not pursued this term– awaiting outcome of IABC’s international membership strategy

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4. Professional development

Desired outcome: add value to existing membership offering

• Promoted and supported local chapter events• Revitalised our shared speaker bureau with online sign-up• Series of free webinars (x6 – one every two months)• Held open space event in Brussels, Dec 2016• Active online job board• Competition - comp registration for World Conference

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5. Highlight the “I” in IABC

Desired outcomes: leaders feel connected to global body; IABC more aware of regional challenges

• Council of Regions – monthly calls and in-person meetings– input into international strategy and projects– global selection committees

• International Leadership Institute in Dallas, TX• Strong relationship with past and present IEB members

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6. EuroComm 2017Desired outcome: forum for professional development, networking & promoting IABC brand

• 27-28 March 2017 - London, UK• THEME: “Transformation: adapt, invent, evolve”• Hosted by Instinctif, London• Concerted marketing & promotions effort• 2 keynotes, plenary sessions, 3 workshops,

careers panel, themed parallel streams, Rapido• Photographer, live graphic artist,

event app, live twitter wall, book fair• 95 attendees from 13 countries • Profit of £4,600 on the event• 91% positive rating overall

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THANK YOU!

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#WeLeadIABC

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Volunteer of the year

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Susan Walker

Meet the 2017-18 Board

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The year ahead

• Resolve the chapter issue• Rethink our events strategy• Create Centers of Excellence• Improve our media and marketing outreach

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#IABC1720 Strategic Framework

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In closing …#DareToLead

#WeLeadIABC