2017-3 Shiseido Company, Limited Perfume for … theme of “SOUL of MOTION ” perfume is...
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Transcript of 2017-3 Shiseido Company, Limited Perfume for … theme of “SOUL of MOTION ” perfume is...
Wins
“SOUL of MOTION”
award in the
international design
among 5,575 entries from 59 countries.
symbolize
scheduled to take place on March 10 at BMW W
being exhibited at the iF Design Exhibit ion
featured in the Design Excellence section of the iF
Design App *1 An iF exhibit ion faci l i ty located in HafenCity distr ict , Hamburg. Award
divided into three groups, each of which wi l l be on display for about three monthswinners wi l l be exhibited throughout
*2 iF Design As a portal focuscompanies, indiv iduals,
*3 A mobi le app for Android/ iOS (free of charge) that features award
About the
Organized
the most respected design awards worldwide. Established in Hanover
singles out instances of excellence
around the world.
screening
work in seven
architecture, *4 Independent
confers the iF
From left , Managing Execut ive Off icer: Mr. Ikuo Maeda (Mazda)Art Director: Ms. Kanako Kawai (Shiseido)Designer: Mr. Akira Muraoka (Shiseido)CEO: Mr. Ralph
Perfume
Wins the Gold
“SOUL of MOTION”
the package d
international design
among 5,575 entries from 59 countries.
symbolize Mazda’s design
scheduled to take place on March 10 at BMW W
being exhibited at the iF Design Exhibit ion
featured in the Design Excellence section of the iF
Design App*3.
*1 An iF exhibit ion faci l i ty located in HafenCity distr ict , Hamburg. Awarddivided into three groups, each of which wi l l be on display for about three monthswinners wi l l be exhibited throughout
*2 iF Design web portalAs a portal focusingcompanies, indiv iduals,
*3 A mobi le app for Android/ iOS (free of charge) that features award
iF Design
Organized annually
the most respected design awards worldwide. Established in Hanover
singles out instances of excellence
around the world.
by around 60
in seven different categories:
architecture, 5. professional concept,
Independent organizat ionthe iF Design Award
Managing Execut ive Off icer: Mr. Ikuo Maeda (Mazda)Art Director: Ms. Kanako Kawai (Shiseido)Designer: Mr. Akira Muraoka (Shiseido)
Ralph Wiegmann
Perfume for Mazda’s Design
Gold in “ iF Design Award 2017 (Package
- Developed
“SOUL of MOTION” perfume
package design
international design awards.
among 5,575 entries from 59 countries.
Mazda’s design theme
scheduled to take place on March 10 at BMW W
being exhibited at the iF Design Exhibit ion
featured in the Design Excellence section of the iF
*1 An iF exhibit ion faci l i ty located in HafenCity distr ict , Hamburg. Awarddivided into three groups, each of which wi l l be on display for about three monthswinners wi l l be exhibited throughout
web portal: ht tp: / / i fworlddesignguide.com/ing on design,
companies, indiv iduals, products*3 A mobi le app for Android/ iOS (free of charge) that features award
Design Award
annually by the International Forum Design
the most respected design awards worldwide. Established in Hanover
singles out instances of excellence
Over 5,000 designs are entered
around 60 prominent
different categories:
professional concept,
organizat ion with the longest history in Germany, which selects exquisi te designs and Design Award every year
Managing Execut ive Off icer: Mr. Ikuo Maeda (Mazda)Art Director: Ms. Kanako Kawai (Shiseido)Designer: Mr. Akira Muraoka (Shiseido)
Wiegmann ( iF Internat ional
Mazda’s Design
iF Design Award 2017 (Package
eveloped by Shiseido
perfume created by Shiseido
esign category
The gold award is given to only 75
among 5,575 entries from 59 countries.
theme, “KODO
scheduled to take place on March 10 at BMW W
being exhibited at the iF Design Exhibit ion
featured in the Design Excellence section of the iF
*1 An iF exhibit ion faci l i ty located in HafenCity distr ict , Hamburg. Awarddivided into three groups, each of which wi l l be on display for about three monthswinners wi l l be exhibited throughout the year
http:/ / i fworlddesignguide.com/on design, i t provides a wide var iety of information on designproducts, and events, in addit ion to iF Design Award
*3 A mobi le app for Android/ iOS (free of charge) that features award
y the International Forum Design
the most respected design awards worldwide. Established in Hanover
singles out instances of excellence of
Over 5,000 designs are entered
prominent jury members
different categories: 1. product,
professional concept, 6.
with the longest history in Germany, which selects exquisi te designs and every year.
Managing Execut ive Off icer: Mr. Ikuo Maeda (Mazda)Art Director: Ms. Kanako Kawai (Shiseido), Designer: Mr. Akira Muraoka (Shiseido),
Internat ional Forum
Mazda’s Design Theme
iF Design Award 2017 (Package
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Managing Execut ive Off icer: Mr. Ikuo Maeda (Mazda),
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selected for the
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2017-3Shiseido Company, Limited
Comment
Ms. Isabelle Dahlborg Lidström, a member of the 2017 iF Design Award jury, commented
in “World Design Guide 2017” where l isting all iF awarded designs that “This unique and
innovative flacon from Shiseido is a creative metaphor to express the “Soul of Motion”, a
concept created by Mazda for their automobile. The structural design captures the tension
when muscle primes for action, borrowing both visual brand language from automotive
design and the human body. Pure in form and function and harmonious, the outer sleeve
has a subtle soft touch meant to feel l ike skin. The overall sculpture is itself a work of art”.
Collaboration between Shiseido and Mazda
The design theme “KODO” has been applied to Mazda’s new-generation products since
2012. This design expression seeks to embody vitality and additionally infuse it with
Japanese aesthetic, which has found support among customers both in Japan and abroad.
Mazda has extended the design concept of “KODO” to objects beyond the automobile,
producing a variety of artwork that gives form to the concept and philosophy, and
expressing the worldview underlying “Soul of Motion”. Shiseido designed the perfume and
the bottle with this Mazda’s design concept and unveiled “KODO” perfume in the Mazda
booth at the AUTOMOBILE COUNCIL 2016 held in August 2016.
About “SOUL of MOTION” perfume
The theme of “SOUL of MOTION” perfume is “emotional simplicity (the condensed
excitement that remains after everything else has been stripped away)”. Fragrance,
based on woody, leather and rose, is blended in unique essence which symbolizes “KODO”
and expresses a firm character with dignity in silence. The design was inspired by the
aesthetics of Japan, “stripping away everything to achieve a well-honed and conditioned
beauty”, which is pursued for designing in Mazda. The beautiful design consists of edgy
suspense and tension with the curved surfaces, the glass bottle exuding bri l l iance from
the inside, as well as movement for extracting the container.
Design registered in Japan, China, and the EU. Application pending in the U.S.A.
Domestic patent pending for the joining mechanism.
Comment from Award Winners at Shiseido
We are very honored to receive this prestigious prize, the gold award of the “iF Design
Award 2017 (Package Design Category).” The entire team is overjoyed that Mazda and
Shiseido were able to elevate our shared Japanese aesthetic and together create a
product that captures a growing concept and philosophy, and to receive worldwide
recognition for this achievement.
Creative Director: Mr. Yoji Nobuto
Art Director: Ms. Kanako Kawai
Designer: Mr. Akira Muraoka
