Introduction

Sportsliner is a specialist air travel operator

formed to cater for the growing air transportation

requirements of European sports teams.

We supply dedicated (or shared) aircraft, offering

sports teams or their governing bodies a travel

solution not currently offered within Europe.

Presently:

Dedicated sports team aircraft services are not

offered by other carriers in the European market.

Major sports teams have enjoyed successful

growth in modern times and teams travel further

with more demanding schedules.

Transportation requirements have increased in

line with growing schedules.

Current pan-European travel arrangements are

through

• Scheduled airline service (inconvenient)

• Charter service (cost and appropriate

aircraft supply are unpredictable)

• Team ownership/direct leasing of aircraft

(common in USA but expensive and clubs are

not geared to manage the highly regulated operational side)

Sportsliner offers a radically different approach

to team mobility

It is driven by three criteria:

• Better comfort and convenience for team

movements

• More commercial opportunities for clubs,

leagues and sponsors

• Improved safety and security

The sportsliner model allows teams or leagues to

use the aircraft as an income stream to subsidise

cost.

Teams travel at reduced prices compared to

existing supply sources due to the rebates

available for carrying VIPs, press and sponsors.

Supporter rotations are also available as the

business model allows the club to retain the

majority of this income.

Sportsliner aircraft are also able to support more

traditional ad-hoc charter requirements such as

new product launches and the entertainment

industry when not in use with sports teams.

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Aircraft

Boeing 767/757/737 Aircraft choices:

The Boeing 737 Sportsliner

The Boeing 737 is the best-selling jet airliner

in the history of aviation.

The 737 is well known as the workhorse of the

aviation industry and the leader in reliability and

safety.

To date, 737s have carried more than 4.3 billion

people, more than any other aircraft type.

Airlines prefer the 737 family for reasons that

include:

• Dispatch reliability that consistently

surpasses 99%, the highest rate in the

industry

• Excellent performance

• Unmatched operational flexibility

• Superior risk minimisation

• Full commonality between models in engine

spares, flight crew, and ground support

equipment requirements

We are confident that the 737’s economics and

reliability will allow us to offer a high-quality

superior service to all sports teams who have to

travel by air.

Boeing 757 - Max - 74 business class seats

Boeing 737 - Max - 64 business class seats

Boeing 767 - Max - 90 business class seats

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Away performance matters A football club is a business where the players are

employees and the supporters are in effect

consumers purchasing the performance of the

team .

The location of the game usually influences the

behaviour of both teams, by giving a perceived

advantage to the home team because of fan

support.

However leagues are won and lost on the team’s

ability to perform away from home.

Just over two thirds of points won were gained by

the teams playing at home, one third by the away

teams. Although home advantage is currently

lower in English league football than it has ever

been (currently around 60%), it remains a factor

that coaches must consider when preparing a

team for a game.

The location of the game can influence the

behaviour of both teams, both by giving an

advantage to the home team while at the same

time disadvantaging the visitors.

A major influence on away form is the quality,

convenience and comfort of the journey to the

venue.

A Sportsliner can assist in the delivery of

relaxed and refreshed players.

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Improved productivity

increases performance

Productivity is a critical factor in determining the

success of virtually all profit generating

organisations.

Using a Sportsliner can enhance the productivity

of a team’s two most valuable assets: players and

time.

With a disruptive and tiring journey a team’s

performance can be greatly reduced, perhaps

determining the outcome of a crucial fixture.

Dedicated aircraft are more convenient and

under total club control.

They avoid the delays and hassle associated with

commercial flying, with no crowds or security

queues a Sportsliner is airborne within minutes!

The privacy and confidentiality of Sportsliner’s

personal cabin space means that flying time can

be put to fully productive use.

If delayed, there is no need to worry about

missed flights as we will always try to

accommodate unexpected changes to schedule.

A scheduled flight can seem like a simple trip,

but it can rapidly become a very costly

exercise in frustration and time.

Fully reclining seats

First Class dining

Long-haul convertible interiors

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Commercial power of Sports Branding Brand enhancement through heightened visibility

is one reason sponsors attach themselves to

European Football and other high-profile sports.

Heightened exposure leads to measurable

enhanced brand awareness and other benefits

such as increased sales.

The return to investment is high. This is a proven

fact with series such as the English Premiership,

German Bundesliga and Serie A.”

Main growth area for European sports team

branding is now the Far East.

Merchandising from brand awareness will

continue to be an increasing percentage of club

earnings.

Long-haul travel to these markets for pre-season

friendlies will become critical for success.

Provision of a branded aircraft in team (and

sponsor) livery is now technically possible and

provides clubs with an asset to use with sponsors

and fans to generate third party income.

Examples of Annual visibility

• 200m airport views annually

• Visible from the ground

• Commanding brand impact

• Unique marketing and PR opportunities

Using a vinyl coating, Sportsliner offers the option

to cover the aircraft with team branding.

Examples of League-branded aircraft:

Annual visibility examples Serie A (Italy)

• Rome Fiumicino 35 million

• Genoa 4.8 million

• Milan Malpensa 20 million

Annual visibility examples Bundesliga (Germany)

• Munich 30 million

• Berlin 22 million

• Frankfurt 80 million

Annual visibility examples Liga BBVA (Spain)

• Madrid 50 million

• Barcelona 29 million

• Palma 21 million

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The plane is visible not only to boarding or

disembarking passengers but also to passengers

of other airlines, awaiting departure.

Sports team benefits Significant advantages to sports teams with additional revenue generation

• Subsidising costs by selling seats to sponsors, VIPs, press and supporters

• Aircraft can be used as a working asset for the club generating valuable additional revenue

• Eliminates commissions paid to third party service providers and brokers

• Teams have guaranteed aircraft availability for all away fixtures throughout the season

• The aircraft and crew supplied are familiar with the travel methodology and requirements of each team

• The aircraft supplied can have 64,72, or 90 all business class seats depending on the cabin size chosen

• Players are provided with a generous 1-metre seat pitch resulting in no cramped leg space, no uncomfortable journeys and players arriving refreshed and energised

• No unnecessary connections or queuing at busy terminals

• No set airline schedules and procedures to work around

• Significant reduction in unnecessary overnight stays

• Eliminates need to outsource a significant amount of administration on travel arrangements

• Can also generate significant annual cost savings for clubs

• Teams and sponsors have the potential for substantial branding and marketing possibilities

Performance matters

“The winning combination”

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In-flight dining Nutrition is particularly important for each of us

to keep in shape. It is one of the key elements for

any team success, as it contributes greatly to

accomplishing the performance for which each

team trains and avoids any deterioration in

health.

An appropriate diet must include the elements

that are essential for, and specific to, each sport.

The amount, composition, and timing of food

intake can profoundly affect a sports team’s

performance. Good nutritional practice will help

players train hard, recover quickly, and adapt

more effectively with less risk of illness and

injury. Food can contribute not only to the

enjoyment of life, but also to success in sport.

Professional sports players benefit from the

guidance of specialist sports nutritionists who

provide advice on their individual energy and

nutritional needs and also help them to develop

sport-specific nutritional strategies for training,

competition and recovery.

Our in-flight service coordinators liaise directly

with these nutritional specialists to ensure that

only the correct composition and timing of food

and drink intake is provided en-route to each

competition and during the recovery period upon

their return.

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Safety & Training

Pilots

Our pilots undergo a comprehensive selection process and intense training programme before they are offered a position at Sportsliner.

They have all been chosen because of their exceptional experience within the commercial and corporate aviation industry.

We not only recognise their skills as operating pilots, but are mindful of their commitment to exceed above the regulatory requirements, which puts Sportsliner at the forefront of the industry.

Engineering

Our engineers are at the centre of excellence, having many years’ experience maintaining aircraft they provide 24/7 support surpassing all standards.

We have engineering back up for the 737 Sportsliner globally.

Flight Attendants

Our Flight Attendants’ primary responsibility is to ensure every aspect of flight safety and security regulations are strictly followed and adhered to.

Medaire

Medaire's Medlink service is for use in on-board medical emergencies, enabling crews to contact a qualified doctor on the ground and act on their advice; all our crews are fully trained on how to use this facility giving you peace of mind that we will look after your health and wellbeing.

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Complexities of away fixtures

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The Alternatives By Road

• Delays inevitable due to road works, accidents,

or heavy traffic

• Slow, and by far the most dangerous

• Tiring and stressful

• Arrival time unpredictable

• Uncomfortable over long distances

• Expensive

• Long recovery period

• Potential for more overnight stops

Scheduled Flight

• Waiting in long lines to get through security

• Risk of delays and cancellations

• Inconvenient and uncomfortable when travelling

in Europe, business class uncomfortable

• Travelling with unknown passengers has its risks

• Flights to destination not always direct, tiring

time consuming connections involved

• Luggage costs can be prohibitive and restrictive

By Train

• Expensive to travel during peak times

• No guarantee of a seat if not pre-booked

• May have to change trains on some routes

• Possible delays due to signalling or late running

services

• Difficult to store much luggage

• Trains can be uncomfortable, noisy and uneven

• Travelling with unknown passengers has its risks

The Sportsliner a truly cost

effective alternative

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Sportsliner Ltd. t: +44(0)203 006 0247 e: sales@sportsliner.com w: sportsliner.com © 2012 Sportsliner Ltd – All rights reserved