Servicesweb.iceportal.com/wp-content/uploads/2017/04/ICE-Portal... · 2017-04-07 · Services A:...

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A: 3595 Sheridan Street, Suite # 200, Hollywood, FL. 33021• P: 954-893-6778 • F: 954-893-6779 • W: ICEPortal.com

Visuals Distributed Specializing in Management & Delivery of Hospitality Visuals

ICE Portal helps travel suppliers (hotel management and representation companies) organize

and deliver their visuals to millions of consumers via the travel industry’s largest distribution

channel network – GDSs, OTAs, wholesalers, review sites, search sites & social networks.

Why We Distribute Hotel Visuals

Your images are delivered to 1000s of distribution channels

You don’t have to worry about updating visuals everywhere

Hotels see higher bookings conversions and increased ADR

How ICE Portal Distributes Visuals

Via Amazon’s CloudFront CDN for quick and reliable delivery

Built specifically for travel & hospitality to deliver visuals

Providing options like web services media galleries, direct links

What’s In It for You?

Delivery to the world’s largest distribution partner network

Control all visuals and meta-data from one source

Simply put, better visuals converts more lookers to bookers

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Higher content score on 3rd party distribution channels

Customizable galleries for specified consumer profiles

Greater engagement and bookings from target prospects

Visuals Curated Simplifying How Content is Added to Visuals

ICE Portal’s Content Management System (CMS) was designed specifically for travel &

hospitality clients to organize visuals and optimize bookings. PrecICE technology allows

users to associate relevant contextual information (meta-tags) for each photo.

Why We Curate Visuals

To provide greater context for each image

To help marketers personalize visual content

To organize, search and display specified content

How We Add Context to Visuals

Over 375 travel and hospitality specific meta-tags

The user can tag one or multiple photos at once

Our tags are mapped to tags used by 3rd party channels

See next page for enlarged image

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Viewing tags lists for each image – Thumbnail view

Ability to select multiple images to add common tags – List View and Preview window

Details Preview Assets

Search assets

Common Tags

Swimming pool Recreaction/Entertainment

FILE EDIT TOOLS VIEW HELP

Tags Room Types

01 Exterior

02 Exterior at Dusk

03 Main Lobby

04 Private Reception Area

05 Side Bar and Grille

06 Starbucks Cafe

07 Indoor Pool with Retractable Roof

08 Outdoor Pool

09 Deluxe Corner King Bedroom

10 One Bedroom Suite

11 Constitution Ballroom

12 Grand Ballroom Pre-event Space

13 Grand Ballroom

1 of 13 assets selected.

The Waterfront Hotel Swimming Pool

Children s Pool

Indoor Pool

Outdoor Pool

Infinity Pool

Pool Waterfall

Pool Waterslide

Indoor Pool Interior People Indoor Pool Interior People

Outdoor Pool Beach Day Outdoor Pool Beach Day

Property

Team Sports

Tennis

Water Sports/Revreation

Winter Sports

Wine Tasting

Zip Lining

Spa

Time of Day/Year

Time of Day

Day

Night

Sunrise

Sunset

Season

Holiday

View from

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Visuals Managed

One Stop to Organize All Your Visuals

ICE Portal’s travel and hospitality specific Content Management System (CMS) enables

hotels and resorts to easily and intuitively organize and manage all visuals that are

regularly updated to the largest distribution channel network in the travel industry.

Why We Built a Hospitality CMS

To store, organize, curate and track visual content

Effective management of visual content is vital

Better organization of visuals improves efficiency

How Our CMS Manages Visuals

24/7/365 access with custom permission levels

Simple, logical and intuitive user interface

Scoring, curating and tracking visuals


A CMS created specifically for travel and hospitality

Your visuals are stored in a secure environment

Easy user adoption using the simple interface


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Viewing property level info (listing chevron open) –Thumbnail view

Viewing info for specific image – List view

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Visuals Ranked Great Visuals = More Bookings = More $$$

ICE Portal provides hotels and resorts with content scores so they know the quality of

their visuals, know what they can do to improve their content score and as evidence

shows – better visuals will increase booking.

Why We Score Visuals

Content scores give clients a better understanding

Hoteliers will know how to improve visual quality

Great visuals are critical to prospective consumers

How We Rank Visuals

Size, quantity, categorization and room type mapping

We score every image and property listing from 0 to 100

Clients see how they compare to others’ content scores


Scores for every image, property and the entire group

A deeper understanding of the quality of your visuals

Quality visuals lead to higher booking conversions


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The Scoring Criteria

Viewing Quality Score info for specific image – List view

01 Exterior

02 Exterior at Dusk

03 Main Lobby

04 Private Reception Area

05 Side Bar and Grille

06 Starbucks Cafe

07 Indoor Pool with Retractable Roof

08 Green Tangerine Spa and Salon

09 Deluxe Corner King Bedroom

10 One Bedroom Suite

11 Constitution Ballroom

12 Grand Ballroom Pre-event Space

13 Grand Ballroom

Search

1 of 13 assets selected.

Sort by index Show all List layout

The Waterfront Hotel

Room Types Not categorized as a room.

Distribution Enabled for distribution.

Quality Score 100

Size

Category

Tags

Room Type

100

100

100

n/a

Length: 4,096 px (100 = 3,840 px or longer)

Category selected

3 tags selected

Image not categorized as a room.

Category

Caption

Tags

Lobby view > Reception

Main Lobby

Photo

Lobby Interior Front desk

Image Tracker Distribution OK | Uploaded 11/12/2015 by Henry Woodman.

Activated

Submitted

on 6/2/2016 at 09:15 AM

on 5/26/2016 at 4:35 PM

by Henry Woodman

by Bo Yao

DHISCO

Amadeus

Sabre

Expedia

Not eligible

OK

OK

OK

6/3/2016

6/3/2016

6/3/2016

Distributor Status Distributed

6/3/2016

6/3/2016

6/5/2016

Est. Appearance

Details...

Details...

Details...

Details...

Uploaded on 5/25/2016 at 4:35 PM by AA-Chain Automated Import

Image | Media GalleryLinks

File info 2,048 x 1,536 | 12345678 (public ID) | Lobby_566155.jpg

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Visuals Tracked Hotels Will Be Able to Track All Their Photos

ICE Portal’s Image Tracker lets clients know who uploaded and/or who activated each

image, where/when we distributed their image(s) and the delivery status – is everything

OK, or if it was rejected and why.

Why We Track Visuals

Clients can determine how we received any photo

Clients see where their photos were distributed

Clients get a status update on the photo delivery

How Our Image Tracker Works

Colored icons show the status for each image and listing

Time/date stamps track multiple users through a workflow

If any photo is rejected, clients are given the reason(s)


Control over and ability to audit your visuals

Clarity on delivery timelines and expectations

Transparency and understanding of the service


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Viewing image level info (Image Tracker chevron open) –Listing view

Viewing Image Tracker info for property – Thumbnail view

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Digital Asset Library All Your Digital Assets Stored and Organized

The DigitICE Library is a customizable Digital Asset Library (DAL) tailored for travel and

hospitality. Clients can easily upload, store, manage and deliver all digital assets in a

secure cloud-based platform.

Why We Offer a Digital Asset Library (DAL)

One stop to store, organize and share every asset

Visuals in DAL can be sized and sent to 3rd party channels

Saves time searching for or recreating unfound assets

How Our DigitICE Asset Library Works

24/7/365 access to unlimited users and permissions

Ability to create unlimited folders for customization

Secure cloud-based storage and daily backups


Same functionality as the ICE CMS for easy adoption

Easily organize, share and track every digital asset

Customizable folders and permissions for maximum control


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Viewing Listing View to Manage Listing

Viewing Property View organizing Tags – Thumbnail view

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