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Sunday, December 11, 2016 • Vdara Conference Center • Lobby Level

Noon to 4:00 pm Conference Registration • Vdara Conference Center • Lobby Level

2:00 pm to 4:30 pm Orientation & Update: LGBT Travel Sales and Marketing 2016Tom Roth, President, Community Marketing & InsightsDavid Paisley, Senior Research Director, Community Marketing & Insights

This interactive workshop will provide an overview of the LGBT tourism market, including statistics, effective marketing techniques and case studies of successful companies already active in the market. The workshop is a must for anyone new to the conference. It is also a great update for experienced travel professionals wanting to be updated on all that has happened in LGBT travel marketing in the past year. Past attendees rate this workshop as one of the most informative and important sessions at the conference, and a great way to “set the stage” for the rest of the presentations and workshops. We hope everyone can attend, but very important to any destination or company new to the LGBT market.

Coffee Break Sponsored by the Cincinnati Convention & Visitors Bureau

6:00 pm to 7:30 pm Welcome ReceptionSponsored by the Las Vegas Convention & Visitors Authority and MGM Resorts International

Located in Silk Road • Vdara Hotel Lobby Level

17th Conference on LGBT Tourism & Hospitality

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Monday, December 12, 2016 • Vinoly Ballroom • Vdara Conference Center

8:00 am to 3:00 pm Conference Registration

8:00 am to 9:00 am Continental Breakfast • Sponsored by Rivendell MediaArrive by 9:00 am to be eligible to win fabulous prizes

9:00 am to 9:25 am Conference WelcomeOscar Goodman, Chairman, Las Vegas Host Committee, Las Vegas Convention and Visitors AuthorityJim McMichael, Specialty Markets Manager, Las Vegas Convention and Visitors AuthorityTom Roth, President, Community Marketing & Insights

Breakfast Sponsor WelcomeTodd Evans, President & CEO, Rivendell Media

9:25 am to 9:50 am Community Marketing & Insights’ 21st Annual LGBT Tourism Survey ResultsTom Roth, President, Community Marketing & InsightsDavid Paisley, Senior Research Director, Community Marketing & Insights

9:50 am to 10:10 am What Attracts and Retains LGBT Sporting EventsEric Ryan, Tournament Director / Founder, Sin City Shootout Sports Festival

10:10 am to 10:30 am Current Research for Urban Destinations to Inform Marketing Strategies to Reach Gay and Bisexual Men

Nancy Serbin, Director of Research, Visit PhiladelphiaArturo Varela, Media Relations Manager, Visit Philadelphia

10:30 am to 10:50 am What the Travel Industry Can Learn from LGBTQ WeddingsBernadette Smith, President, Equality Institute

10:50 am to 11:05 am Coffee BreakSponsored by the New Orleans Tourism Marketing Corporation

11:05 am to Noon Millennials and Travel: Bridging the Generation GapModerator: Billy Kolber, Founder, ManAboutWorld MagazinePanelists: Trouve Ivo, Brand Development Director, Davey Wavey, Inc.

Auston Matta, Founder & Director, OutfluentialKenny Porpora, Associate Editor, ManAboutWorld MagazineJosh Rimer, Content Creator, OUTtv/YouTubeArielle Scarcella, Content CreatorDavey Wavey, Digitial Storyteller, Davey Wavey, Inc.

Noon to 12:30 pm LGBT Pride and Prejudice: Rebuilding LGBT Tourists’ Confidence in Altered Political Climates

Jonathan Freeze, Director of Marketing, Greater Raleigh CVBA.J. Mistretta, Director of Public Relations, Visit Houston

12:30 pm to 12:40 pm Lunch Sponsor WelcomeRichard Gray, Managing Director LGBTQ Market, Greater Fort Lauderdale CVB

12:40 pm to 2:00 pm Luncheon • Silk Road • Vdara Hotel Lobby Level Sponsored by Greater Fort Lauderdale CVB

17th Conference on LGBT Tourism & Hospitality

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Monday, December 12, 2016 • Vdara Conference Center • Afternoon Power Workshops

2:15 pm to 2:50 pm Power Workshops

Workshop A Reaching the LGBT Market Through YouTube in 2017Josh Rimer, Content Creator, OUTtv/YouTube

Workshop B LGBT Destination Online Marketing - Tips & Techniques in 2017Matt Skallerud, President, Pink Banana Media

Workshop C CVBs and LGBT Chambers of Commerce: Leveraging Budgets and InfluenceJason Dittmer, Director of Marketing & Communications, Greater Seattle Business Association (GSBA)Nick Hawley, Director of Marketing, Visit Seattle

3:00 pm to 3:35 pm Power Workshops

Workshop A Promoting LGBT Travel with Creative Online Campaigns & Influencers Auston Matta, Founder & Director, Outfluential

Workshop B LGBT Target Marketing for HoteliersChuck Spence, Owner & Managing Member, Maui Sunseeker LLC/Maui Sunseeker LGBT Resort

Workshop C How to Reach LGBT EuropeansDirk Baumgartl, Digital Marketing Director, blu media networkThomas Bömkes, Managing Director, Diversity Tourism Gmb

3:45 pm to 4:20 pm Power Workshops

Workshop A Getting Your Audience to View (and Share, and LOVE) Your Content!Trouve Ivo, Brand Development Director, Davey Wavey, Inc.Davey Wavey, Digital Storyteller, Davey Wavey, Inc.

Workshop B Chinese Gaycation: Reaching and Accommodating the World's Largest LGBT Market!Lu Xun, Director of Quantitative Research, Community Marketing & InsightsCharlie Xiaofeng Gu, Director, China Luxury Advisors

6:30 pm to 8:30 pm Evening Reception Sponsored by Q.Digital

Q.Digital Celebrates the Best of GayCities 2016

W Hotel, Living Room at SLS Las Vegas

17th Conference on LGBT Tourism & Hospitality

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Tuesday, December 13, 2016 • Vinoly Ballroom • Vdara Conference Center

8:00 am to 9:00 am Continental Breakfast Sponsored by IGLTA and ITB AcademyArrive by 9:00 am to be eligible to win fabulous prizes

9:00 am to 9:20 am Sponsor WelcomeLast night’s reception: Q.Digital Breakfast sponsors: IGLTA and ITB Academy

9:20 am to 9:40 am CMI’s Non-Travel Research: Insights for Tourism from Outside Tourism Tom Roth, President, Community Marketing & InsightsDavid Paisley, Senior Research Director, Community Marketing & Insights

9:40 am to 10:15 am The Buckeye State: Ohio's Collaborative LGBTQ Marketing StrategyRoger Dudley, Senior Tourism Sales Manager, Experience ColumbusJim Mahon, Vice President of Marketing & Brand Management, Akron/Summit CVBDavid Ziegler, National Sales Manager, Cincinnati Convention & Visitors Bureau

10:15 am to 10:35 am Leveraging the “L” in your LGBT Outreach: Building Loyalty and Market Share with Women through Strong Corporate Social Responsibility Programs and Policies

Dawn K. Christensen, Director of National Diversity Relations, MGM Resorts International

10:35 am to 10:50 am Coffee BreakSponsored by Israel Government Ministry of Tourism

Close of silent auction benefitting the IGLTA Foundation

10:50 am to 11:00 am Sponsor Thanks • eTurboNews (eTN) and Pink Banana Media

11:00 am to 11:20 am How Companies Show Support after Marriage EqualityApoorva Gandhi, Vice President Multicultural Affairs, Marriott InternationalElizabeth Kohm, Deputy Executive Director, PFLAG National

11:20 am to 11:40 am African American LGBT Travel: The Myths, Challenges and OpportunitiesDéVon Christopher Johnson, CEO + Founder, BleuLife Media Group

11:40 am to 12:15 pm Panel Discussion: Attracting LGBT Groups and MeetingsModerator: David Kliman, President, The Kliman GroupJames Delmar, National Accounts Manager, Philadelphia CVBJim McMichael, Specialty Markets Manager, Las Vegas CVA

12:15 pm to 12:40 pm Case Study: Argentina Is All About Amor, PeriodPablo De Luca, President, Argentina Gay & Lesbian Chamber of CommerceGustavo Noguera, Director, Gnetwork360

12:40 pm to 2:00 pm Farewell Luncheon sponsored by Inprotur: the ARGENTINA Office of Tourism

2 pm to 6 pm LGBT New Media Expo and Trade Show • Produced by Pink Banana MediaLocated in the Vdara Conference Center Meet, greet and interact with some of the most cutting-edge LGBT New Media companies today, including Q.Digital, Here Media, Outfluential, Blu Media, ManAboutWorld.com, Q.Vegas and more. The goal of this expo & trade show is to allow CMI conference attendees to meet, interact with and learn more about how these LGBT New Media companies, bloggers and influencers can help their destinations and/or tourism-related organizations get the word out to the LGBT traveler online.

17th Conference on LGBT Tourism & Hospitality

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