© GreatDrams Limited 2016http://GreatDrams.com/consulting 1

Introducing…

consulting

http://GreatDrams.com © GreatDrams Limited 2016

Award-winning brand, business and spirits blogger; a global influencer engaging the trade and gently educating consumers. Working with some of the best design agencies and creative teams in the industry.

Freelancing for nearly six years and enjoy creating brands and content in a style that provides something entertaining, intriguing and interesting for everyone.

In 2014, named one of the top 15 freelancers in the UK by IPSE, the Association of Independent Professionals and the Self Employed.

Most importantly, a lover, appreciator and collector of premium spirits.

My name is Greg, and I’m a brand strategy consultant specialising in premium spirits.

Introduction

Case studies available on request.

© GreatDrams Limited 2016http://GreatDrams.com/consulting

GreatDrams Consulting is all about creating and building commercially successful brands

through thoughtful, strategically-led brand and messaging solutions built from the end

customer (on and off trade) up.

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GreatDrams Consulting is built on three core beliefs:1. Great storytelling through the power of both the visual and the narrative2. Brands need nurturing in order to live and grow to their full potential3. A brand must develop a clear, coherent and ownable strategy 

Most importantly, I’m a lover and appreciator of premium spirits, am on a constant quest for knowledge, work with various trade clients including whiskey brands, gin brands and bars in both London and Edinburgh and am an explorer of tastes and

nuances that means I can connect with both the trade and the consumer.

I am on the IWSC judging panel as well as having been involved in cocktail / mixology

judging over the years

Introduction

http://greatdrams.com © GreatDrams Limited 2016 4

Highly commended in the UK Blog Awards

Named one of the Top Five Whiskey Blogs in

the World by the IWC

Shortlisted for the prestigious IWSC Communicator of the

Year award

2015 was a good year for GreatDrams…

http://greatdrams.com © GreatDrams Limited 2016 5

Highly Commended runner up in the Most Innovative

Blog of the Year 2016

Nominated for the prestigious IWSC Communicator of the

Year award (fingers crossed…)

2016 is going ok too…

http://greatdrams.com © GreatDrams Limited 2016 6

GreatDrams has created a vibrant community across the various sites and networks in which it lives

http://www.facebook.com/GreatDramshttp://instagram.com/greatdramsgreg http://twitter.com/GreatDrams http://eepurl.com/QFncT

Figures correct as at midday, June 13th 2016

… and just shy of 11,000 monthly unique readers.

The latest stats…

7,173fans

14,893followers

4,518followers

7,872subscribers

© GreatDrams Limited 2016http://GreatDrams.com/consulting

Insight studiesWhat's happening in your market? Now and futureFresh eyes on existing research / data to unearth

hidden gems & insightConsumer studies - building rich profiles for who your customer is today and who they should be tomorrowCompetitor studies - what are they doing and where

can you stand outEvent attendance / audits

Brand strategyGlobal repositioning / positioning alignment

NamingShopper marketing and customer journey definition

Packaging strategyCommunications strategy

Portfolio / brand architectureCreative strategyPricing strategy

What I do within the industry with whiskey (& gin) brands and design agencies

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Staff trainingFor brands: engagement workshops, brand and

category educationFor bars: Service development, specific brand /

product training, whisky/gin category inductions and training

CollaborationsInstagram marketing

Facebook / Twitter marketingContent creation

Become your brand's advocate and ambassadorHost whisky tastings using your products

Run competitions through GreatDrams.comSit on judging panels

Writing commissions / reviews

http://GreatDrams.com

Any work we do together will be executed with the utmost energy and enthusiasm as I take great pride in what I do and the value I add to brands in an industry that I love, and yours is no exception.

How I work

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My work is all about creating commercially successful brands through thoughtful, strategically-led brand and messaging solutions built from the end customer (on and off trade) up.

I believe in great storytelling, expressing brands through the power of both the visual and the narrative.

I believe it is important to keep in mind – with all client projects – that brands need nurturing in order to live and grow to their full potential.

I believe that to be continually successful, brands must develop a clear strategy that feeds into innovative verbal messaging and visual design.

http://GreatDrams.com

Now, let’s chat…Feel free to email or call with any follow up questions or comments:

Greg Dillon+44 (0) 7554010630greg@greatdrams.com