2016 Washington Diplomat Media Kit

2016

Media

2016Kit

The Washington Diplomat

www.washdiplomat.com

www.washdiplomat.comMedia Kit 2016 • 301.933.3552

The Diplomat has an audited readership of more than 120,000 that includes more than 180 embassies in D.C., as well as the U.N. in New York, all major federal government institutions, multilateral organizations and private corporations.

With incisive and professionally respected editorial, The Diplomat is an unrivaled “must-read” publication able to penetrate the affluent international market.

Each issue of the independent monthly newspaper features exclusive, in-depth interviews with foreign ambassadors and key decision-makers such as congressmen and foreign heads of state. The Diplomat also specializes in expert-laden analy-

sis of world affairs, U.S. foreign policy, economics, business, de velopment, defense, diplomacy and other timely topics.

In addition, The Diplomat is home to a popular Culture section, with the most expansive coverage of international arts in the metropolitan area, from exhibits and cinema to theater and dining.

Other regular columns track the comings and goings of diplomats posted to D.C., as well as a monthly Spotlight section featuring the latest photos from Washington’s busy social scene.

This unparalleled track record for two decades has made us the most well-established diplomatic magazine in town.

Established in 1994, The Washington Diplomat is the premier resource for the diplomatic and international communities.

The Washington Diplomat is your media partner.


Washington D.C. is a great capital of power.

With 8.1 million residents, the combined greater Washington-Baltimore region ranks as the 33rd largest metropolitan area in the world.

One of the most critical economic forces in the nation’s capital is international busi-ness, which, along with the federal govern-ment, pumps billions of dollars into the local economy.

And a core component of the region’s econ-omy is its international community, whose total economic impact was $41.4 billion in 2005, with over $9 billion stemming from employment at international institutions

such as embassies and the World Bank.

The total employment effect of the region’s international economy is nearly 280,000 jobs and $14.4 billion in wages.*

Embassies in Washington are a point of contact with the world. Nations rely on these missions to promote their business and financial interests, so for anyone look-ing to do business on a global scale, there are few other avenues as profitable or as centrally located as the embassy market, which has come to rely on The Diplomat over the last 19 years as its trusted source of information.

* Greater Washington: International Commerce and Culture, 2006

Washington, D.C., is undeniably one of the world’s greatest centers of power.


• Extensive one-on-one interviews with foreign ambassadors. Long-form articles examining world affairs, international relations, U.S. foreign policy, politics, busi-ness, trade and investment, globalization, diplomacy, defense and other timely news.

• Appointments, world holidays and diplomatic social spotlight pages.

• Culture section featuring reviews of art exhibitions, theater, film, dining and more, as well as comprehensive citywide events calendar and foreign cinema listings.

• Industry-targeted special sections including Hotels & Travel, Medical, Luxury Living, Education and more.

The Washington Diplomat features:

relations, U.S. foreign policy, politics, business, trade and investment, globalization, diplomacy, defense and other timely news.

• Appointments, world holidays and diplomatic social spotlight pages.

Unrivaled editorial makes us — and you—stand out from the pack.


Distribution list

• All foreign embassies in Washington, D.C., totaling more than 180 missions

• Capitol Hill • The White House • U.S. Department of State • Federal Agencies

• International Monetary Fund (IMF) • U.S. Department of Defense • The World Bank Group

• The United Nations in New York • Inter-American Development Bank (IDB)

• Several Fortune 500 company headquarters including Coca Cola and GE

• National Institutes of Health (NIH) • Organization of American States (OAS)

• Think tanks and political research organizations • Pan-American Health Organization (PAHO)

• Hospitals and major medical centers across the nation • International nonprofit organizations

• Universities and colleges throughout the Washington region

• Hotels in Washington, D.C., and the surrounding metro area • Business councils

Advertisers have a right to know how many copies a publisher prints, how many they are distributing, and who is reading them. Are they paying 25 cents to get their message to a reader or paying $5 to reach a reader?

The Washington Diplomat has been indepen-dently audited by the Circulation Verification Council (CVC), one of the top three auditors in the nation. Our verified distribution lets you know that our circulation numbers are current, reliable, accurate and highly competitive to similar publications.

We are reaching more than 120,000 influential readers with a per issue distribution that exceeds the circulation of each issue distributed by Roll Call, The Hill or the Washington Business Journal.

It’s your money — make sure you know exactly what you’re paying for.

Numbers you can trust.


Highly educated and well

connected, this elite readership

not only consists of ambassadors,

dignitaries, diplomats and other

top-tier foreign officials, but also

key players in the U.S. govern-

ment, including Capitol Hill, the

White House, Pentagon and State

Department, along with major

captains of industry and heads

of international agencies.

By the numbers:

69% Percentage of readers who frequently purchase products and services from ads seen in The Washington Diplomat

62% Readers with combined annual income more than $100,000

33% Readers with combined annual income more than $150,000

48% Readers who will buy an automobile in the next year

80% Readers who use medical services

40% Readers who completed post-graduate degree

95% Readers who completed bachelor’s degree

The Washington Diplomat targets the most influential decision makers and powerbrokers in the nation’s capital.

Our readership targets decision makers andkey players.


Email newsletter: Featuring

original content (distinct from

the monthly newspaper), the

Diplomatic Pouch is distributed

to more than 10,000 opt-in

subscribers, spotlighting the

latest in local diplomatic

coverage such as embassy

events, ambassador

op-eds and much more.

www.washdiplomat.com: The recently redesigned Diplomat

website features resources not found anywhere else online,

such as biographies of all foreign ambassadors in Washington,

D.C., as well as their U.S. counterparts

abroad and all U.N. permanent

representatives in New York.

Diplomatic Pouch

Website

We offer many advertising vehicles and marketing

platforms designed to showcase your message.


GLOBALSITES

GLOBALSITES

Our product spectrum is as diverse as our readership.

Television

Global Sites: A production of The

Washington Diplomat, Global Sites takes

viewers around the world by exploring a

new country in each episode. Global Sites

airs on MHz Worldview in over half of the

top-20 U.S. television markets — over 44

million households — through broadcast/

cable affiliates across the country.

Other Vehicles

• Email Blasts

• Web Display Advertising

• Event Sponsorships

• Inserts and Outserts

• Classifieds

• Real Estate Classifieds

• Customized Promotions

The Diplomat produces

professionally crafted

international

supplements at

a fraction of the

cost of other

publications,

working closely

with host

governments

and nations such

as Cyprus, Guyana, Tajikistan, Palestine and more.

Supplements


Exclusive events for the diplomatic community throughout the year.

Country Promotion Strategies Conference: Held in Washington,

D.C., the Country Promotion

Strategies Conference brings

together high-level policymakers,

members of Congress, the

international diplomatic corps,

senior executives from multina-

tional and foreign corporations,

and major law, lobbying and

public relations firms in Wash-

ington to discuss strategies for

deepening global diplomatic and

economic relations. The CPS Conference featured

speakers in an off-the-record setting specializing in:

business growth, investment, lobbying, effective

communications, public relations, crisis management,

tourism and other promotional campaigns.

Networking Events and Discussions: Recent examples include “A Diplomatic

Power Breakfast on How to Access D.C.

Power Players” with author John Shaw at the

Park Hyatt Washington’s

acclaimed

Blue Duck

Tavern and

a discussion

on American

politics at

the Dupont

Circle Hotel.

The Annual Embassy Golf Tournament: Now in its 12th

year, this widely anticipated

tournament has been hosted

by Ambassadors from Canada,

India, Kazakhstan, Morocco

and South Africa, among

others, and regularly attracts

dozens of ambassadors as well

as hundreds of participants

from the government and

business communities, with

free trips abroad and other

high-end

awards.

Diplomat-Sponsored Events

P.O. Box 1345 Silver Spring, MD 20915

T: 301 933 3552F: 301 949 0065

www.washdiplomat.com [email protected]

A world of newsand perspective.

www.washdiplomat.com

2016 Washington Diplomat Media Kit

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Transcript of 2016 Washington Diplomat Media Kit