2016 Sponsorship

Opportunitiesfor West Bloomfield Parks and Recreation

Hot Summer Nights Concert Series

The West Bloomfield Parks and Recreation Commission (WBPRC)

seeks to provide a valuable return to our sponsors in terms of

exposure and advertising, while finding new funding sources to

build upon programs and services to our community.

There are many opportunities to support the vision and work of the

WBPRC which can be scaled to accommodate nearly every marketing

budget. Our sponsorships provide companies and organizations an

opportunity to achieve a high degree of visibility within the local

community. Sponsorship packages can be customized to fit your

specific needs.

Community wide events are free to the community and have broad-reaching appeal.

They garner the highest attendance and provide the maximum exposure for our sponsors.

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Oak................................................................$3,000 ($4,000 in-kind)• Receive “presenting sponsor” recognition• Quarter page ad space reserved in program brochure (mailed to 30,000 homes)• Included in newsletter story about event (distributed to nearly 10,000 emails)• Company logo on all print marketing collateral• Included in event press release• Public acknowledgement at event/program• Company supplied banner for signage displayed at event/program• 10x10 booth space or display opportunity• Company logo displayed on our homepage AND event page of website (70,000 hits annually)• Special recognition post event on social media

Maple........................................................... $2,000 ($2,500 in-kind)• Business card size ad space reserved in program brochure (mailed to 30,000 homes)• Company logo on all print marketing collateral• Acknowledgement at event/program, verbally and through signage• 10x10 booth space or display opportunity• Company logo displayed on event page of website (70,000 hits annually)• Included in event press release

Hickory..........................................................$1,000 ($1,200 in-kind)• Company logo on all print marketing collateral• Acknowledgement at event/program, verbally and through signage• 10x10 booth space or display opportunity• Company logo displayed on event page of website (70,000 hits annually)

Community Wide events

West Bloomfield Parks and Recreation

See page 2 for a list of these events.

Hot Summer Nights Concert SeriesFive concerts presented on Wednesday evenings, mid-July to mid-August. Held at Marshbank Park.

Audience: 200-400 people per concert

Deadline for inclusion in marketing materials and program brochure is March 4, 2016.

Kids Komotion Concert SeriesThis music series includes three seperate entertainment productions for kids. Music, magic, and puppetry are just a few of the genres presented. Held one day a month during June, July and August at Marshbank Park.

Audience: 200-400 people per concert

Deadline for inclusion in marketing materials and program brochure is March 4, 2016.

Fall Fest (October)

Crafts, carnival games, bouncers, a petting farm and live entertainment make this a fall celebration for kids and parents alike. Held at Marshbank Park.

Audience: 1,200-2,000 people

Deadline for inclusion in marketing materials and program brochure is July 8, 2016.

Touch-A-Truck (May)

This free event features bouncers, food trucks and tons of cool vehicles for kids to explore. It’s held at Drake Sports Park.

Audience: 1,500-3,000 people

Deadline for inclusion in marketing materials and program brochure is March 4, 2016.

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Community Wide events

West Bloomfield Parks and Recreation

These events typically have an entry fee and are more tailored to a specific interest. These are great events to reach specific population targets within the local community for a great value.

Maple..............................................................$250 ($300 in-kind)• Company logo on all print marketing collateral including program brochure (mailed to 30,000

homes)• Acknowledgement at event/program, verbally and through signage• 10x10 booth space or display opportunity• Company logo displayed on event page of website (website receives 70,000 hits annually)• Special recognition post event on social media

Hickory..............................................................$100 ($150 in-kind)• Company logo on all print marketing collateral including program brochure (mailed to 30,000

homes)• Acknowledgement at event/program, verbally and through signage• 10x10 booth space or display opportunity

Daddy Daughter Dance (February)This popular annual event is hosted at the beautiful Glen Oaks Golf Course. It features an upscale buffet and an evening of dancing for young ladies and their favorite guy.

Audience: 225-275 people

Deadline for inclusion in marketing materials and program brochure is November 10, 2015.

Winter Weekends (January & February)This three-part series invites families to Marshbank Park to try a variety of winter-themed activities. Activities include snowshoeing, sleigh rides and snow sports.

Audience: 100 people per event

Deadline for inclusion in marketing materials and program brochure is November 10, 2015.

Spring Fling Egg Hunt & Flashlight Hunt (March)Kids make a mad dash from the starting line to find eggs filled with candy and toys. This event features two sessions, one for the youngest hunters and a flashlight session for the older ones. This popular event typically sells out.

Audience: 800-1000 people

Deadline for inclusion in marketing materials and program brochure is November 10, 2015.

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speCialty eventsWest Bloomfield Parks and Recreation

See page 4 for a list of these events.

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Outdoor Pool Parties (three parties between June-August)Summer pool parties at the Family Aquatic Center include an opening celebration in the beginning of June as well as an additional parties throughout the summer. Includes games, prizes, food and music for pool patrons. Sponsorship covers all three parties.

Audience: 250-300 people per party

Deadline for inclusion in marketing materials and program brochure is March 4, 2016.

speCialty events

Camp Out (September)Families set up tents in Marshbank Park and enjoy a variety of outdoor activities including hayrides, archery, fishing, s’more making, crafts and more! This event sells out!

Audience: 300 people

Deadline for inclusion in marketing materials and program brochure is July 8, 2016.

Senior Health and Fitness Expo (October)This free event gives seniors the opportunity to listen to the experts talk about a variety of health related issues and fitness activities. Seniors visit with vendors between speakers. All sponsors must be approved by the hosting sponsor, Henry Ford West Bloomfield. The vendor cost is $75 and doesn’t include any marketing exposure outside of the event.

Audience: 200+ people

Deadline for inclusion in marketing materials and program brochure is July 8, 2016.

Senior Holiday Parties (varies)Throughout the year, the WBPRC hosts holiday-themed parties for area seniors. For a nominal fee, participants receive a gourmet meal while enjoying live entertainment.

Audience: 50-80 people per party

Deadline for inclusion in marketing materials and program brochure varies based on holiday date.

West Bloomfield Parks and Recreation

West Bloomfield parks and reCreation 2014 sponsorship opportunities

speCialty events

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Trick-or-Treat Trail (October)Children dress up and trick or treat on a safe, 1/2 mile paved trail inside Marshbank Park. Costumed characters, local businesses and organizations hand out goodies. Vendors can participate for free but must provide 1,000 pieces of candy, stay for the whole event and dress up in non-scary costumes. This event sells out!

Audience: 2000 people

Deadline for participation committment is October 21, 2016.

This is not an all-inclusive listing of the WBPRC’s annual events. Sponsorship packages can be customized on an as-needed basis. Please contact Meagan Kurnat at mkurnat@westbloomfieldparks.org for details.

additional sponsorship opportunities

Summer Camp T-Shirt $500or sponsor the T-Shirt and Water Bottle for only $750• Camp WB is our 10 week, action packed day camp for kids ages 5-11• This sponsorship includes a large logo on the t-shirt campers are

required to wear.• Business name printed in Spring/Summer Program Brochure (mailed

to nearly 30,000 households)

Audience: More than 500 shirts are ordered each summer

Deadline for inclusion in program brochure is March 4, 2016.

Field Banner Sponsorship $500• 3 x 5 foot banner to display April through October• Choice of: Marshbank Park, Drake Sports Park or Community Sports

Park• Business name printed in Spring/Summer Program Brochure (mailed

to nearly 30,000 households)• Cost includes full color, mesh banner

Audience: Thousands of people use our sports parks annually

Deadline for inclusion in program brochure is March 4, 2016.

West Bloomfield Parks and Recreation

West Bloomfield parks and reCreation 2016 advertising rates

Available advertising sizes for West Bloomfield Parks and Recreation’s program magazine.

Quarter Page$400/publication

Art Size: 3.5” x 4.5”Business Card Size$200/publication

Art Size: 3.5” x 2.25”

Half Page$700/publication

Art Size: 3.5” x 9.75”(vertical) or

7.25” x 4.5”(horizontal)

Full Page (Inside)$950/publication

Art Size: 7.25” x 9.75”Full Page (Premium)$1,050/publication

Front or Back Inside Cover, Back CoverBack Cover Art Size: 7.25” x 7 “

• Published three times per year to 30,000 households in West Bloomfield Township (April, July, December)

• Online version receives an additional 6,000 views per season.• Receive a 15% discount when you purchase more than one ad per year• Full color on matte coated paper

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For more information or to secure your sponsorship, please contact:

Meagan Kurnat, Marketing Coordinatormkurnat@westbloomfieldparks.org

(248) 451-1914

For more information on a specific event, visit us online at

www.westbloomfieldparks.org or check out our Facebook page at

facebook.com/westbloomfieldparksandrecreation.

On the fence? Ask some of our other sponsors about their experience working with us:Busch’s Fresh Food MarketColdwell Banker Weir ManuelDTE Energy FoundationHeartland West BloomfieldHenry Ford West Bloomfield HospitalHiller Chiropractic

ITC Holdings Corp.Kumon Learning CenterOakland County Parks & RecreationOrchard MallRoeper SchoolWhole Foods Market