2016 social media 0411 final
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Transcript of 2016 social media 0411 final
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MAKING SOCIAL WORK7-STEP GUIDE TO SOCIAL MEDIA SUCCESS IN THE HEALTHCARE INDUSTRY
Topic From HootSuite UniversityIndustry Specific Education
Karen McNamaraApril 11, 2016
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Making Social Work for HealthcareMatt NoeStrategy DirectorMEplusYOU
Mark MacDonaldSenior Analyst, StrategyMEplusYOU
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Acronyms
FDA: Food and Drug Administration
OTC: Over the Counter
DTC: Direct to Consumer
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Healthcare Industry Tumbling Into Social MediaMany factors causing social lag. There’s a need to:
• Identify your audience. Who are we really talking to? • Learn what the audience expects or wants. • Consider legal or regulatory risks.• Understand that the changing economy will affect
marketing modeling and approaches.
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Dinner Party Analogy
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Making Social Work7 Steps to Success
Listen broadly
Define social personality
Join the conversation
Lead the conversation
Ignite and invite participation
Inspire greater collaboration
Measure success
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One: Listen Broadly
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Two: Define Social Personality
• Who?• Likes?• TV Shows?• Car?
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Two: Define Social Personality
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Three: Join the Conversation
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Four: Lead the Conversation
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Seven: Measure Success
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Seven: Measure Success
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Questions• How does social media for healthcare companies differ
from social media for other companies?
• Do you think the dinner party social media analogy works for other types of industry, too? Explain.
• Why do we need measurement?
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George W. Merck Quote, 1950
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Thank You! Questions?