2016 Marketing Overview

Desired Content

Massive Scalable Reach

360° Solutions, A La Carte

INTRODUCING THE SOUTHERN CALIFORNIA NEWS GROUP

What hasn’t changed is our unique ability as a local news-driven content provider to reach massive audiences or even niche targets on a daily basis.

What’s gotten better is our ability to connect your brand with an even larger audience or highly targeted audience.

SCNG DELIVERS

Things have changed in the L.A. DMA media landscape.

WHO WE ARE

Two reputable and trusted news sources, Los Angeles News Group and Freedom Communications

have united to establish Southern California News Group (SCNG), the largest local news

provider in the five-county Los Angeles metropolitan area. With 11 daily local newspapers and more than two dozen community weeklies, the SCNG is a leader in circulation among top news publications nationwide.

SCNG newspapers, websites and specialty publications maintain a position as the most trusted source of local news and information throughout

Southern California serving over 260 distinct communities.

ENORMOUS BUYING POWER

• Spanning over 48,000 square miles, the L.A. DMA includes all of Los Angeles, Orange, San Bernardino, & Ventura Counties, along with most of Riverside County.

• If the L.A. DMA were a state, its total population of more than 18 million would surpass every other state except California, New York, Texas or Florida.

• The greater SCNG market makes up over ¾ of the nation’s 2nd largest DMA in total households, population, effective buying income, and consumer expenditures.

Source: Claritas 2016. SCNG Primary market zips used in analysis. Effective Buying Income is defined as money income less personal tax payments or “disposable” or “after tax” income. Retail Sales includes all retail related sales whereas Consumer Expenditures includes retail sales and expenditures for non-retail items like Travel, Education and Health Services.

L.A. DMA

SCNG Market

% of DMA

Households 5,952,753 4,554,663 76.5%

Population 18,447,373 14,342,752 77.7%

Effective Buying Income $421.9 billion $334.7 billion 79.3%

Retail Sales $151.1 billion $120.1 billion 79.5%

Consumer Expenditures $247.7 billion $196.1 billion 79.2%

Source: Scarborough 2015 R2, adults 18+. 9/15 AAM Quarterly Data Reports. 2016 Google Analytics 1Q avg. (Jan-Mar) for LANG properties; 2016 Omniture (same time period) for OCR/RPE. Circulation excludes branded editions; branded edition daily total (1,552,403), Sunday total (835,664). Daily = Tues.-Fri. avg. for LANG pubs, Mon-Sat for Freedom pubs.

1,988,198 Sunday

Readership

613,923 Sunday

Circulation

9.6 Million Monthly UVs

38.4 Million Monthly PVs

EXPANSIVE COVERAGE

POWERFUL REACH

No matter the distribution vehicle, SoCal News Group’s in-depth reporting on local news, politics, sports, and entertainment continues to attract a desirable audience for its customers.

In fact, through print, online, weekly publications and

social media channels, SCNG delivers premium content to over 8.1 million adults every week,

making it an indispensable marketing solution for advertisers across Southern California.

Source: Scarborough 2015, R2. Adults 18+. Weekly publications calculated at 2.8 readers per copy. 8.1 million reach includes opt-in products and may include some duplication. September 2015 AAM Quarterly Report; OCR/RPE March 2015. Digital: 2016 Google Analytics 1Q (Jan-Mar) and 2016 Omniture (OCR/RPE) same time period. March AdEverywhere for Social Media.

8.1 Million Each Week

Daily Avg. 393,325 C 1,404,478 R Sunday 613,923 C 1,988,198 R

Circulation & Readership

9.6 million Unique Visitors 38.4 million Page Views

Digital Monthly Audience

642,020 Twitter Followers 235,955 Facebook Fans

Social Media Audience

English 370,062 C 1.0 million R Spanish 397,317 C 1.1 million R

Weekly Publications

RANKING 3rd IN THE NATION

Source: 2015 Scarborough Report, R2.; Ranking does not include USA Today, WSJ

Ranking Newspaper/Group

Print & Online Weekly

Combined Audience

1 LOS ANGELES TIMES 4,123,439

2 NEW YORK TIMES 4,111,096

3 SOUTHERN CALIFORNIA NEWS GROUP 3,873,082 4 NEW YORK DAILY NEWS 3,729,244

5 CHICAGO TRIBUNE 3,188,575

6 NEW YORK POST 2,812,685

7 WASHINGTON POST 2,616,819

8 BAY AREA NEWS GROUP 2,106,784

9 NEW YORK NEWSDAY 1,941,912

10 PHILADELPHIA INQUIRER 1,889,796

11 ATLANTA JOURNAL-CONSTITUTION 1,807,904

12 HOUSTON CHRONICLE 1,787,046

13 NEWARK STAR-LEDGER 1,775,155

14 BOSTON GLOBE 1,701,212

15 SAN FRANCISCO CHRONICLE 1,659,932

16 DALLAS MORNING NEWS 1,594,215

17 MINNEAPOLIS STAR TRIBUNE 1,578,939

18 ARIZONA REPUBLIC 1,556,041

19 DETROIT FREE PRESS/NEWS 1,425,666

20 SEATTLE TIMES 1,353,765

Source: 2015 Scarborough Rel. 2 Base: SGNG Market (10,244,099 adults)

KCAL 9 - 8 PM to 10 PM News M-F

KTTV 11 - 10 PM News M-F

KTLA 5 - 10 PM News M-F

KNBC 4 - 11 PM News M-F

KCBS 2 - 11 PM News M-F

CBS Radio Morning Drive (7 stations)

iHeart Media Radio Morning Drive (9 stations)

KABC 7 - 11 PM News M-F

Los Angeles Times Daily

LATimes.com (unique visitors past 7 days)

SCNG websites (unique visitors past 7 days)

Southern California News Group - Daily

Los Angeles Times Sunday

Southern California News Group - Sunday

130,966

143,256

143,744

188,490

205,043

208,029

253,326

315,502

849,309

1,138,403

1,156,964

1,264,139

1,575,614

1,810,085

Average Issue Reach - Southern California News Group

Average Issue Reach - Los Angeles Times

SCNG Newspaper Websites - Unique Visitors Past 7 Days

LATimes.com - Unique Visitors Past 7 Days

M-F Morning Drivetime Radio - Avg. ¼ Hr. Reach

M-F Late Night/Primetime News Reach - Avg. ½ Hr. Reach

OUTPACING THE COMPETITION

Media Reach in the SCNG Primary Footprint

AFFLUENT DEMOGRAPHICS

Source: 2015 Scarborough Research, R2. ; Weekly Print & Online Net Audience: 5 daily, 1 Sunday, 7 days online

SCNG Market Adults

Weekly Print & Online

Audience

10,044,299 3,873,082

Men 49% 48%

Women 51% 52%

Age 18 - 34 32% 31%

Age 35 - 44 18% 15%

Age 45 - 54 19% 16%

Age 55 - 64 16% 16%

Age 65 + 16% 22%

Median Age 45 49

Average HHLD Income $79,519 $82,529

Race/Ethnicity

White 45% 51%

Hispanic 40% 33%

African-American 5% 7%

Asian 7% 5%

Other 4% 4%

Married 52% 51%

College Educated (1+ years) 58% 65%

Homeowner 57% 61%

Average Home Value $540,950 $551,255

SCNG reaches some of the most affluent coastal communities in the nation – from Manhattan Beach to San Clemente.

The national average household income

is $66,397 compared to our readers’ income of $82,520.

The average national home

value is $268,795 compared to SCNG’s average of $551,255.

Monthly Total Visitors: 9.6 million Monthly Page Views: 38.4 million

dailynews.com

pasadenastarnews.com sgvtribune.com whittierdailynews.com

presstelegram.com

dailybreeze.com sbsun.com

dailybulletin.com

redlandsdailyfacts.com pe.com

ocregister.com

Monthly Total Visitors: 564,655 Monthly Page Views: 2,128,699

Monthly Total Visitors: 1,595,827 Monthly Page Views: 3,615,456

Monthly Total Visitors: 547,725 Monthly Page Views: 1,931,231

Monthly Total Visitors: 971,425 Monthly Page Views: 3,090,389

Monthly Total Visitors: 390,521 Monthly Page Views: 1,212,974

Monthly Total Visitors: 3,649,784 Monthly Page Views: 19,571,669

Monthly Total Visitors: 387,836 Monthly Page Views: 1,193,784

Monthly Total Visitors: 130,295 Monthly Page Views: 399,339

Monthly Total Visitors: 1,388,623 Monthly Page Views: 5,228,595

Sources: 2015 Google Analytics, 1Q avg. (Jan-Mar) except for OCR/RPE: 2016, Omniture (same time period).

EXTENSIVE ONLINE NETWORK

MASSIVE SCALABLE REACH

ACCESS OVER 95% OF ALL ONLINE USERS!

9 5 %

AdTaxi is a client-centric digital marketing organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, AdTaxi helps advertisers solve complex marketing challenges with custom, performance-driven solutions.

Premium Services

• Magellan/Proprietary Algorithm

• Programmatic

• Display (RTB & Premium Publisher Inventory)

• Mobile/Tablet

• Video (RTB Pre-Roll)

• Social Media

• E-Mail

• Search/Google Premier Partner

• Native Advertising

Scalable by target audience. We offer extended audience targeting across 10,000+ brand-safe websites through our in-house ad network.

Extensive Targeting Capabilities

• Behavioral

• Category

• Geography

• Demographics

• Retargeting

GLOSSY LIFESTYLE MAGAZINES

Reach the thousands of consumers who are actively searching for information about things to do, products, services and specialized topics. • Luxury publications delivered to an affluent

audience • In-depth local lifestyle coverage to the communities

of Orange County, Redlands, Highland, Loma Linda, Mentone and Calimesa.

• Delivery up to 435,000 households • Publishes on a monthly, bi-monthly or quarterly

basis (depending on the magazine) • Highly sought after topics include Style, Arts,

Dining, Travel, Arts & Entertainment, Fine Dining, At Home, Family, Golf, etc.

EXTENDED REACH WITH COMMUNITY WEEKLY PUBLICATIONS

• Over two dozen hyper-local community publications

• Serving some of the most affluent areas of Los Angles, Orange, San Bernardino and Riverside Counties

• Content tailored for each community served

• Broadsheet and tabloid formats

• ZIP Code level targeting

• AAM Audited

Saturate the most affluent areas of Southern California with our community weeklies and extend your preprint reach to nearly 370,000 households.

PREMIER OPT-IN WEEKEND DELIVERY PROGRAMS

WEEKEND SPOTLIGHT Delivered to select zips in L.A. and San Bernardino counties • Distributed weekends when consumers are shopping. • Delivered to 185,921 single-family opt-in households • Exclusive entertainment content • AAM Audited

SUNDAY PREFERRED Delivered to select zips in Orange county • Delivered to 81,243 Opt-In households • Targeted households with incomes $100k or more • Sunday Insert Delivery Vehicle • Features include upcoming home and garden events calendar, crossword puzzle, and ideas to

improve your home inside and out.* • Parade Magazine and Athlon Sports Magazine distributed within the Sunday Preferred wrap.* • 60% content, 40% advertising

SUNDAY WEEKLY Delivered to select cities in Riverside and San Bernardino • Delivered to 60,100 households (25,000 min) • 3 distinct zones • Opt-in non-subscriber households only • Targeting zips with HH Incomes of $50K+ • Sunday insert delivery vehicle

Notes: *81,000 distributed to OC and 60,100 in Inland Empire. **Applies to OC Register’s Sunday Preferred product only.

EXCLUSIVE AND CAPTIVE AUDIENCE

Orange County Catholic The award-winning Orange County Catholic is the official

newspaper of the Roman Catholic Diocese of Orange and connects the growing Catholic community with local news, events, features and photos that reflect shared values.

Captive Audience

• 109,000* copies distributed weekly

• 22,000 copies distributed to more than 75 county churches

• 87,000 copies distributed to OC Register subscribers who opt-in to receive

• 47% have an HHI $80,000 or higher

*Quantities subject to change. Contact your account representative for details.

TARGETED REACH IN THE NATION’S #1 HISPANIC MARKET

• Home delivered weekend distribution • Targeting areas with the highest Hispanic household

density • Distribution to nearly 400,000 households

• Impacto 227,317 • La Prensa 95,000 • Excelsior 75,000

• 3 distinct publications serving 3 advertising zones • LA County • Orange County • Riverside and San Bernardino counties

• Niche marketing opportunities available • Block group and ZIP code level targeting • AAM Audited

Engage with Spanish-speaking Latinos with Impacto, Excelsior and La Prensa.

TOTAL MARKET COVERAGE

• Full or partial market options available • Available for ZIP or sub-ZIP levels • Non-subscribers via mail on Tuesday/

Wednesday

• Hand delivery to SCNG non subscribers • Doorhanger programs or driveway delivery • Available 7 days a week • Delivery available down to the

block group level

SCNG Direct RedPlum

• Delivered to OC homes every Thursday, Friday, or Saturday

• Reaches consumers as they plan their weekend shopping

• Select delivery to all or any of 87 OC zip codes

OC Saver Coupon Magazine

• Delivered to Riverside and San Bernardino homes every Thursday & Friday

• Reaches consumers as they plan their weekend shopping

• Consumers prefer advertising inserts 2-to-1 over mail

• Accurate and audited delivery through our delivery teams PE Saver Extra

• Delivered to 396,000 communities in Riverside and San Bernardino

• Publishes each Thursday • Targeted at the ZIP Code level • 25,000 household minimum

The Weekly

OPTIMIZE YOUR EXPOSURE

Spadeas wrap the Main News section where readers see and interact with these innovative ads before they read that day's front page editorial.

Front Page Notes display your message on the front page. Or float your note online on one of our local home pages.

Rack Cards are like colorful mini billboards displayed on newspaper racks located throughout the market.

Island Ads are surrounded by Editorial content in any section of the newspaper, and offer a dramatic platform to set your message apart.

Section Front Ads literally puts you in front of your competitors and offers a high-profile, strategic advantage.

Toppers are one-page ad flyers placed on top of the entire newspaper.

Southern California News Group delivers your advertising message to the right audience at the

right time with the right medium.

EXTENSIVE

• SCNG publications reach more adults each day than any other local media source in the communities served by SCNG. SCNG is THE local news source for 77% of all the households in the L.A. DMA.

8.1 million L.A. DMA adults reached by SCNG products each week.

49% greater daily and 15% greater Sunday print reach as compared to the L.A. Times in the SCNG core market.

EXPANSIVE • Broaden your coverage with SCNG’s niche marketing products:

More than two dozen hyper-local weekly publications including three Spanish language weekly newspapers.

Targeted glossy magazines for reaching some of the most affluent households.

Expanding Opt-in programs.

Direct email and mobile marketing solutions.

POWERFUL • We now have the ability with our Ad Taxi advertising exchange platform to tap into 95% of

the available display banner inventory in the United States.

• 9.6 million unique visitors and 38.4 million page views on SCNG newspaper websites each month.