Track your results

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This gives you 3 weeks of sales and 1 week to ship the item before the customer needs it

Look at the retail calendar to see which events make sense for your business—and plan ahead

Use the promotions tool to schedule your promotions to start in the future

Offer expedited shipping promo-tions in early December to encour-age late-promotion purchases

In the last couple weeks before Mother’s Day, use expedited shipping to stand out from your competitors

What are retail stores selling during specific holidays?

When do they start putting out holiday merchandise?

How are they utilizing promotions?

Merchandise all parts needed for a particular job (e.g. spring gardening, timing belt repair, bathroom remodel)

What does it take to complete a purchase (e.g. a camera needs a memory card, a gaming console needs a controller and games)

Don’t mix categories that don’t make sense together (e.g. avoid using RV and motorcycle parts in the same promotion)

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Start promotions a month before a holiday/event

Schedule future promotions in advance

Use expedited shipping promotions when you get near a holiday/event

Monitor other ecommerce companies

Merchandise around similar inventory

Encourage buyers to spend 25-50% more than normal

Put yourself in the buyers’ shoes

Use social media to advertise your promotions

Modify promotions as needed

If your average selling price is $100, try to get buyers to spend $125-150 with a $ or % discount

Sell more, ship the items together, pass those savings on to your buyers

Would the promotion you’re creating change your behavior if you were a buyer?

Does it make sense to offer a Buy 3, Save $5 on iPads, knowing that buyers don’t typically buy 3 iPads in one transaction?

Codeless coupons are great for your FB, Twitter, and Blog followers – reward them with a coupon for following you

Share your “all offers page” link to showcase every promotion that you’re running at any given time

Go to your promotions dash-board to track the results of your past campaigns to see what worked and what didn’t

Attach rates can vary, but typically, if you have an attach rate below 10% it isn’t performing as well as it could

If a promotion is driving great results, extend it to a later date

Experiment with different promotion discounts (e.g. maybe try a percentage discount versus a dollar discount)

5 Labor Day SaleElectronics, Fashion, Home & Garden, Outdoor Games

31 Halloween Costumes, Accessories, Candy, Home Décor

Pre-holiday Video Games, Home Décor, Appliances, Crafts

Early Holiday24 Thanksgiving25 Black Friday 26 Small Business Saturday28 Cyber Monday29 Giving Tuesday Home & Garden, Electronics, Fashion, Toys, Gift Cards

SEPTEMBER

Peak HolidaySporting Goods, Sports Memorabilia

DECEMBERPost-HolidayBooks, Clothing, Electronics, Organizers, PCs, School Supplies

JANUARYValentine’s DayJewelry, Watches, Fragrances, Bath & Body, Handbags, Giftable Tools, Wine, Kitchen Electronics, Giftable Sports, Memorabilia and Art, DVDs, Music

FEBRUARY

NOVEMBEROCTOBER

TOP 10 TIPS FOR CREATING PROMOTIONS ON EBAY

2016 RETAIL HOLIDAY CALENDAR Start creating your promotions

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