2016 RATE CARD

1x 4x

Full Page $4680 $4210

2/3 Page $3230 $2900

1/2 Page $2500 $2250

1/3 Page $2020 $1820

1/4 Page $1480 $1340

1/6 Page $1460 $1320

1/12 Page $1340 $ 910

COVERS 1x 4x

Back Cover $6080 $5470

Cover 2 or 3 $5640 $5070

GROSS ADVERTISING RATES

BLACK & WHITE: SUBTRACT $500 FROM ABOVE RATES PREMIUM POSITION SURCHARGE: $500

SPACE CLOSE

MATERIAL CLOSE

ON SALE

PRINT RUN

FREQUENCYANNUALLY

SPECIAL INTEREST ANNUALS

Complete Book of Guns 2017 7/26/16 8/2/16 9/13/16 181,000

Handguns 2017 8/16/16 8/23/16 10/4/16 127,000

AR15 Rifleman 2017 8/30/16 9/6/16 10/18/16 155,000

Military Surplus 2017 9/6/16 9/13/16 10/25/16 170,000

Black Guns 2017 9/13/16 9/20/16 11/1/16 175,000

Complete Book of Revolvers 2017 9/20/16 9/27/16 11/8/16 147,000

Gun Annual 2017 9/27/16 10/4/16 11/15/16 167,000

Gun Buyers Annual 2017 10/4/16 10/11/16 11/22/16 159,000

The Complete Reloader 2017 10/11/16 10/18/16 11/29/16 149,000

Complete Book of Handguns 2017 11/8/16 11/15/16 12/27/16 150,000

AK-47 & Soviet Weapons 2017 11/29/16 12/6/16 1/17/17 146,000

SPECIAL INTEREST BI-ANNUALS 2X

Pocket Pistols 2017 8/9/16 8/16/16 9/27/16 140,000

Personal & Home Defense 2017 8/23/16 8/30/16 10/11/16 142,000

2017 Concealed Carry Handguns 10/25/16 11/1/16 12/13/16 146,000

COVERS 1x 4x 8x

Back Cover $7320 $6814 $6270

Cover 2 or 3 $6600 $6138 $5896

1x 4x 8x

Full Page $6072 $5797 $5500

2/3 Page $4037 $3553 $3426

1/2 Page $3047 $2706 $2585

1/3 Page $2310 $2134 $2024

1/4 Page $1881 $1782 $1705

1/6 Page $1672 $1540 $1479

1/12 Page $1375 $1298 $1270

COVERS 1x 3x 6x

Back Cover $7320 $6814 $6270

Cover 2 or 3 $6600 $6138 $5896

1x 3x 6x

Full Page $6072 $5797 $5500

2/3 Page $4037 $3553 $3426

1/2 Page $3047 $2706 $2585

1/3 Page $2310 $2134 $2024

1/4 Page $1881 $1782 $1705

1/6 Page $1672 $1540 $1479

1/12 Page $1375 $1298 $1270

2016 RATE CARD

SPACE CLOSE

MATERIAL CLOSE

ON SALE

PRINT RUN

FREQUENCYANNUALLY

COMBAT HANDGUNS 8X

February 2017 9/20/16 9/27/16 11/8/16 97,000

March 2017 11/1/16 11/8/16 12/20/16 97,000

SPACE CLOSE

MATERIAL CLOSE

ON SALE

PRINT RUN

FREQUENCYANNUALLY

GUNS & WEAPONS LAW ENFORCEMENT 6X

October/November 8/9/16 8/16/16 9/27/16 65,000

December/January 10/4/16 11/11/16 11/22/16 65,000

February/March 11/29/16 12/6/16 1/17/17 65,000

IMGA TX4 CX5DIGITAL 5th: NONE 6th: NONE SHIP GRP: 1/06/15SPINE: SS USA 12/18/14

HANDGUNS®

may 2015

COMBAT

S&W M&P R8 .357

REBORN! WWW.PERSONALDEFENSEWORLD.COM

Prin

ted

In U

.S.A

.

$5.99 $5.95 Can. Display Until March 16, 2015

8 NEW GLOCKS!

4Optics Ready 4Threaded Barrels

PHASE 5 CQC 5.56

30+1 Rounds Fight Or Fun!

skillset

GEMTECHSILENCERS+

FAlselY ACCUseDHow to sUrvive

Post-triAl AttACks

SIG P226 X-5SHORT SWEET & faST

selF-DeFeNse & tHe lAw

POLYMER POWERfULL-SIZECaRRY CLaSSICS10 NExT-GEN

CUSTOM GRIPSOLUTIONS

PluS

1911 SPECTRUM

ExTREME MICRO-GUNaCCURaCY

Pg. 96

SPRingfiELd Xd MOd.2 9mm • gLOck MOS 9mm/.40/10mm/.45First look

4Christensen Customs4Para’s Affordable Expert4Air Gun Trainers

TaURUS Raging JUdgE .454 natuRal-bORnbig game hunteR

CHIAPPA'S MC 14 .380 Rock-Solid Defender

GROSS ADVERTISING RATES

BLACK & WHITE: SUBTRACT $500 FROM ABOVE RATES PREMIUM POSITION SURCHARGE: $500

BLACK & WHITE: SUBTRACT $500 FROM ABOVE RATES PREMIUM POSITION SURCHARGE: $500

GROSS ADVERTISING RATES

2016 RATE CARD

SPACE CLOSE

MATERIAL CLOSE

ON SALE

PRINT RUN

FREQUENCYANNUALLY

BALLISTIC QUARTERLY

Spring 2017 11/8/16 11/15/16 12/27/16 182,000

SPACE CLOSE

MATERIAL CLOSE

ON SALE

PRINT RUN

FREQUENCYANNUALLY

SURVIVOR’S EDGE QUARTERLY

Winter 2017 8/16/16 8/23/16 10/4/16 152,000

Spring 2017 11/15/16 11/22/16 1/3/17 169,000

1x 4x

2-Page spread $14,000 $12,600

Full Page $7000 $6300

2/3 Page $4600 $4000

1/2 Page $3500 $3000

1/3 Page $2600 $2300

1/6 Page $1900 $1700

COVERS 1x 4x

C2 $8400 $7200

C2 Spread $16,800 $14,400

C3 $8400 $7200

C3 Spread $16,800 $14,400

C4 $9200 $8000

GROSS ADVERTISING RATES

BLACK & WHITE: SUBTRACT $500 FROM ABOVE RATES PREMIUM POSITION SURCHARGE: $500

BLACK & WHITE: SUBTRACT $500 FROM ABOVE RATES PREMIUM POSITION SURCHARGE: $500

1x 4x

Full Page $5520 $5000

2/3 Page $3670 $3115

1/2 Page $2770 $2350

1/3 Page $2100 $1840

1/4 Page $1710 $1550

1/6 Page $1520 $1345

1/12 Page $1250 $1155

COVERS 1x 4x

Back Cover $6655 $5700

Cover 2 or 3 $6000 $5360

GROSS ADVERTISING RATES

COVERS 1x 4x

Back Cover $5840 $5675

Cover 2 or 3 $5540 $5265

AR UPGRADES

12 GAUGE SEMI-AUTOS

HANDGUN REFLEX SIGHTS

FEB.• MARCH 2015

POWERSURGE ISSUE!

®

Display Until March 30, 2015

6.8 SPECTRUM13 RIFLES 8 UPPERS

MONSTER .50 CALS

‹‹‹‹

Kyle Defoor’sBRAVORECCE-16

Bill Wilson’sBERETTA92/96

Printed

In U.S

.A. Yankee Hill

Machine Model 57

Mossberg MVP .308 Sig Sauer SIG50

Armalite AR-31 7.62Real-World Training

SNIPER CENTRAL

EXTREME

CQ BEASTLWRCI 5.56 IC-PSD

BarrettModel 82A1

UtasUTS-15

MAX-CAP SHOTGUNS

‹‹‹‹

TAVORTORTURED!

12,000+ Rounds

TIER-ONE OFF-ROAD

UTVs

IMGB TX8 CX7

GEAR GUIDES

$9.99

tacticalweapons-MaG.coM

HARRIS PRESENTS

FEB

./MA

RC

H 2015

HAR

RIS PR

ESENTS • TACTICAL W

EAPON

S®

2016 RATE CARD

SPACE CLOSE

MATERIAL CLOSE

ON SALE

PRINT RUN

FREQUENCYANNUALLY

TACTICAL WEAPONS QUARTERLY

February/March 11/8/16 11/15/16 12/27/16 66,000

SPACE CLOSE

MATERIAL CLOSE

ON SALE

PRINT RUN

FREQUENCYANNUALLY

GUNS OF THE OLD WEST QUARTERLY

Fall 2016 8/2/16 8/9/16 9/20/16 108,000

Winter 2017 10/11/16 10/18/16 11/29/16 108,000

1x 4x

Full Page $6072 $5500

2/3 Page $4037 $3426

1/2 Page $3047 $2585

1/3 Page $2310 $2024

1/4 Page $1881 $1705

1/6 Page $1672 $1479

1/12 Page $1375 $1270

COVERS 1x 4x

Back Cover $7320 $6270

Cover 2 or 3 $6600 $5896

GROSS ADVERTISING RATES

GROSS ADVERTISING RATES

BLACK & WHITE: SUBTRACT $500 FROM ABOVE RATES PREMIUM POSITION SURCHARGE: $500

1x 4x

Full Page $3710 $3350

2/3 Page $2680 $2560

1/2 Page $2000 $1885

1/3 Page $1350 $1300

1/4 Page $1060 $1020

1/6 Page $860 $755

1/12 Page $620 $580

FOUR COLOR 1x 4x

Full Page $5265 $5130

Partial Page B&W rate plus $500

PREMIUM POSITION SURCHARGE: $500

2016 RATE CARD

Full Page $3830

2/3 Page $2640

1/2 Page $2040

1/3 Page $1650

1/4 Page $1405

1/6 Page $1200

COVERS

Back Cover $4610

Cover 2 or 3 $4290

GROSS ADVERTISING RATES

BLACK & WHITE: SUBTRACT $500 FROM ABOVE RATES PREMIUM POSITION SURCHARGE: $500

®

Dis

play

unt

il M

arch

30,

201

5

Prin

ted

In U

.S.A

.

$9.9

5

Country Almanac Presents #191

BAMBOO BUSHCRAFTING How To Use Nature's Wonder Plant

6 EASY-TO-CRAFTDEER ANTLER TOOLS

Plus:

BAKER TENT SHELTERSSKINNING & TANNING

’SHROOMING FOR MORELSFISH BASKET WEAVING

Pick & Train Mountain Cur

Coon Dogs

Build A Kentucky Flintlock

How To Snare Up Survival Food

DIY CABIN UPGRADES:Gravity-Fed H2O & Compost Toilets

WINTER PANFISHINGTRICKS

SAVE YOUR LAND…TRAP THOSE ’YOTES!

: MAKE :YOUR OWN

• Hide Stretching Frame • Traditional Back Quiver • Paracord Rifle Sling • Wingbone Turkey Call • Canoe Camp Chair

WOODS

& WATER

LIVING GUIDE

Off The Grid • Camp Cooking

Primitive Weapons & Tools

COMPLETE

b

21st CenturyMountain Man

Handbook!

Country A

lmanac®

Presents #191 A

ME

RIC

AN

FR

ON

TIE

RS

MA

N® • 2

015

Flatbows ★ Trapping ★ Bowie Sheaths ★ ForagingRecipes ★ Jedediah Strong ★ Rimfires & Revolvers

SPACE CLOSE

MATERIAL CLOSE

ON SALE

PRINT RUN

THE NEW PIONEER QUARTERLY

Winter 2017 8/30/16 9/6/16 10/18/16 294,000

Spring 2017 11/29/16 12/6/16 1/17/17 294,000

AMERICAN FRONTIERSMAN 2X

Winter 2017 11/1/16 11/8/16 12/20/16 279,000

DIGITAL REQUIREMENTS: FILE FORMATS:

Preferred format: PDF/X-1A

FILE RESOLUTION REQUIREMENTS:

• PDF/X-1A

• 300 dpi/2400 dpi for Line Work FILE SUBMISSION SITE: ftp://quadftp.athlonsports.com Username: outdoor Password: *ReloadMe0427

LIVE MATTER REQUIREMENTS:

• Set the offset setting to .167 when creating PDF/X-1A files so the standard trim, bleed and center marks are included but not in the “live” image area or “bleed” area.

• Single page ads should be built to 100% trim size with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter in a minimum of 1/4” inside trim dimensions.

• Partial page ads should be built to 100% of their actual trim size with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter a minimum of 1/4” inside trim dimensions.

• All non-bleed ads should be built to 100% of the non-bleed specs.

• All Bleed Ads—Keep live matter a minimum of 3/8” inside the bleed dimensions on all four sides.

• Spread Ads: Keep live matter 1⁄4” away from either side of center or 1/2” total across the gutter. For spread ads with a headline crossing over the gutter, contact production department if the visual spacing between words or letters is critical.

ADS ONLY RUN IN BLACK AND WHITE FILE

SPECIFICATIONS & GENERAL GUIDELINES:

• Do not apply style attributes to basic fonts.

• Free fonts and/or system fonts should not be used, or at a minimum, be outlined.

• Include and/or embed all fonts, images/scans, logos and artwork.

• Reverse type and/or line art should not be less than .007 at the thinnest part of the character.

• All supplied materials intended for use in AMG/Parade publications must be properly trapped and, when possible, image trapping should be represented in the accompanying SWOP proofs.

PROOF REQUIREMENTS:

• AMG/Parade will produce a SWOP certified proof from the uploaded PDF/x-1a file to be used as color guidance on press.

• Files must be prepared to AMG/Parade’s published specs, and in accordance with SWOP 2013 specifications. If the above guidelines are not met, the color quality of print reproduction may vary.