2016 PREDICTIONS
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Transcript of 2016 PREDICTIONS
FA I T H P O P C O R N ’ S B R A I N R E S E R V E
PREDICTIONS 2016COPYRIGHT © 2016
How we’ll cope, cOMMUNE, & create joy as a MEGA-challenging
year unfolds
CHAOS CONTROL
BUNKERING Our Cocooning Trend (b. 1981) gets extreme
NOW suicide veSts, grenades, & global travel alerts: Welcome to A wartime WORLD where leaving home IS a life-or-death decision
• Paris tourism -57% post-terror attacks
• 74% of Americans worried ISIS will strike in US
• Mass shootings in the US are, on average, a daily event
• Panic rooms are the new NYC status symbol
FUTURE
Tiny chips: Ones that detect explosives and dirty bombs are embeddedinourFitbits,fingers
or mobile devices
Armored communities: Privacy is swapped for safety.
Residents’ activities and emails are scanned constantly, ensuring
terrorist-free towns
Virtual travel replaces real: Tours via Oculus Rift and Google Cardboard satisfy our wanderlust
when the world feels too threatening
THE DIGITAL COCOONWe retreat into carefully curated Echo Chambers that reinforce our beliefs and buffer us from anxiety
NOW Originally created to connect people, the Internet now shelters us in a PLU (People Like Us) pod• SameGrain (voted Best Social App of 2015)
allows users to connect with “people like you—around the corner or around the world”
• Facebook reveals who among our friends has “liked” Donald Trump, and you decide if that’s a good or bad thing
• Niche dating sites: Disney fans, farmers, salad lovers, snake owners and more
FUTURE
The Rise of Micro-Clans: Squads of friends become the new social unit.
“Bestie Rows” = streets where pals live next to each other
The Un-News: As social media replaces old-school reporting, consumers get their
updatesfromfilteredfeedsthatare sponsored and biased
AngstingEmbracing our sadness is the new stress relief
NOW Consumers HUNGER FOR REAL emotions–even sad ones–in our isolated-by-technology ERA
• Adele’s heart-wrenching 25 tops the charts, revealingpeople’sdesiretofeel.“Netflixandchill” gets replaced by “Adele and cry”
• AffluentwomenjointheSadGirlMovementand cultivate a despondent look; gain hundreds of thousands of followers
• The Museum of Feelings in NYC: Visitors’ moods are channeled by social media to become artwork in real time
FUTURE
Working through sadness is seen as the key to a richer life; peopleflocktoGrief
Curators to untangle their emotions
From drop-in CryPods to Misery Parties, businesses help
consumers purge the pain
CHASING THE HIGHEscape to altered states, far from our stress-shattered daily lives
NOW IN TENSE TIMES, WE DESIRE TO RETREAT AND EXPLORE OUR MIND’S INNER LANDSCAPE• Entrepreneurs and techies micro-dose with
LSDtostimulateon-the-jobcreativity
• Soaring drug use & heavy drinking across US
• America’sfirstAyahuascaretreattakesguestsonshamanisticjourneysintotheirpsyche
• CanopyBoulder–thefirstUScannabis-centricstart-up accelerator–grooms companies for investment
FUTURE
Anewleaf:Thefirstmarijuanabrand will be publicly traded on
Wall Street
Mind-quaking OTC products: Laced with hallucinogens, they
become key creativity tools at work
Visioning: Anewfieldemergeswith licensed practitioners
guiding clients through drug trips
What this means to the Marketplace:
• In uncertain times, consumers turn to what they can trust. Brands that are ultra-dependable–and communicate this through all channels–will thrive
• In an ever-more automated future, we want the responsiveness of real live people wherever robot voices and touch-pads now reign. Companies with impeccably trained, 100% human customer service will win
• Marketers must recognize their consumers struggle and enhance her emotional life with services that support and uplift
ANXIETYFEAR
A DANGEROUS WORLD
BUNKERINGTHE DIGITAL COCOON
ANGSTINGCHASING THE HIGH
What will you do differently today?tomorrow Now that you know everything about
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