MOSAIC CONSUMER LIFESTYLE SEGMENTATION

Mosaic USA is a household-based consumer lifestyle seg-mentation

that empowers marketers with the insights needed to antici-pate the

behavior, attitudes and preferences of their most profitable customers and reach them in the most effective channels with

the best messages..

MOSAIC CONSUMER LIFESTYLE SEGMENTATION

Actionable insight for:• Accurate targeting• Traditional and digital channel selection• Strategic audience decisioning• Consistent consumer experience

Key benefits of Mosaic• Match products to complement consumers' behaviors, needs and

lifestyles• Consumer database of 116 million households• Predictive insights, property characteristics and summarized

credit and automotive data

POWER ELITE

• America's wealthiest households living in exclusive neighborhoods.

• Wealthy, highly educated• Politically conservative• Well invested• Supporters of the arts• Active & fit

BOOMING WITH CONFIDENCE

• Prosperous, established couples in their peak earning years living in the suburbs.

• Affluent, highly educated• Upscale housing• Savvy investors• Country club members• Environmental philanthropists

FLOURISHING FAMILIES

• Affluent, middle-aged families earning prosperous incomes & living active lifestyles.

• Charitable contributors• Athletic Activities• Family-oriented activities• Saving for college

THRIVING BOOMERS

• Middle class• Nature Enthusiasts• Politically Independent• Antique shoppers• 60/70’s Music lover

AUTUMN YEARS

• Established & mature couples living gratified lifestyles in older homes.

• Rural living• Community roots• Financial savings• AARP members• Financially secure• Outdoor Hobbies

GOLDEN YEAR GUARDIANS

• Retired• Health-conscious• Daytime entertainment• Country club members• Cautious money managers

SINGLES AND STARTERS

• Single adults/starter families

• Motivated• Aspirational consumers• Socially Active• Digitally Savvy