2016 MEDIA KITmediakit.quebecormedia.com/.../JQC_MediaKit_2016_EN_Mobile_Ap… · With its new...

2016 MEDIA KITMOBILE APP

A NEW PERSONALIZED MOBILE APPLICATION DELIVERS THE NEWS THAT MATTERS TO YOU!

With its new “J5” free mobile app, Le Journal de Québec provides readers with a new tailored reading experience. “J5” is iOS and Android-compatible and enables readers to select the news they want to receive in accordance with their interests. Thanks to these features, “J5” stands out from all other news applications in the market today.

Le Journal de Québec, the daily people love to read in Quebec City and Eastern Quebec – for nearly half a century!

Le Journal de Québec 2016 MEDIA KIT MOBILE APP

CUSTOMIZABLE APP

CUSTOMIZE NEWS DELIVERY TO YOUR NEEDS

THEMES COLUMNISTSCHOOSE CHOOSE CUSTOMIZED ALERTS


ARTICLES PER SELECTED THEME

ARTICLES PER SELECTED COLUMNIST

CUSTOMIZABLE APP

CUSTOMIZE NEWS DELIVERY TO YOUR NEEDS


CUSTOMIZABLE APP

CATCH UP ON THE NEWS IN MINUTES

KEY NEWS STORIES

NEWS FEED WITH THE 20 LATEST STORIES

FAVOURS SHARING Content updated at least 5 times per day. Easy and smooth navigation.

.


CUSTOMIZABLE APPLICATION

HIGH-IMPACT ADVERTISING FORMATS

Ad impressions on all article pages viewed in the mobile application

Big boxMobile leaderboard (placed at the beginning of articles)

INTERSTITIAL FORMAT with big box or leaderboard*

New advertising opportunities that allow you to reach your target customers even more effectively wherever they are throughout the day.

Young and dynamic customers The J5 mobile app is designed primarily for 18 to 34-year-olds.* To buy interstitial ad space, you must have a big box

and/or leaderboard on J5 on the same day.

FERMER


STATISTICS


Average session length

Average # of screens per visit

Average # of monthlyvisits per user

8 min 15 s*

25*

16.2*

STATISTICS

INTENSIVE USERSVisitors who use Le Journal de Québec’s J5 application have quickly made it a part of their media consumption habits.

* Source: Google Analytics, Canada, March 2016, J5 Quebec City


FORMATS


MOBILE APPLICATION FORMATS

Available for devices using Android and iOS and devices compatible with Android applications.

iOS

Big box300 x 250

Mobile leaderboard 320 x 50

Android

Big box300 x 250

Mobile leaderboard 320 x 50

Interstitial320 x 480 and 640 x 960

FERMER

Interstitial320 x 480 and 640 x 960

FERMER


SPECIFICATION S


Size : 320 x 50

File size (max): 40K

Duration: 3 pages maximum, 3 animation loops maximum (for 30 seconds max)

Formats : jpg, gif, flash (.swf). Important: If provided with Flash files, we also need gif files as back-up for web users who don’t have Flash (max 39K).

Platform: Mobile

Placement: Ad at the beginning of the articles

MOBILE APP SPECIFICATIONS MOBILE BANNER

320 X 50


Size: 300 x 250

File size (max): 100K

Duration: 3 pages maximum, 3 animation loops maximum (for 30 seconds max)

Formats : jpg, gif, flash (.swf). Important: If provided with Flash files, we also need gif files as back-up for web users who don’t have Flash (max 39K).

Platform: Mobile

Placement: Ad placed in the articles

MOBILE APP SPECIFICATIONS BIG BOX

300 X 250


MOBILE APPLICATION SPECIFICATIONS INTERSTITIAL WITH BIG BOX OR LEADERBOARD*

Required materials : • Fixed image; portrait mode

JPG format, 320 x 480, 75K max• Fixed image; portrait mode JPG format, 640 x 960, 150K max• Destination URL

Clickable area : • Only a single URL redirect can be provided

since the clickable area covers the surface of the image

Onscreen : • Opens automatically when you launch the app• On iOS, opens automatically when you

relaunch the app (after moving it to the background)

• On Android, does not open when you relaunch the app

• Opens when you move from the last article in the 5th selected theme to the first article in “Chroniqueurs” (columnists) (vertical navigation)

• Opens when you move from the 5th selected theme to the “Chroniqueurs” (columnists) section (horizontal navigation)

• Closes automatically after 5 seconds• Closes if you press the “Fermer” (close)

button• When you click, you are sent on your

phone’s default browser to the advertiser’s landing page

Business rules : • Frequency capping : - 1st interstitial ad (home page): one display

per day per user per campaign - 2nd interstitial ad (between themes and

columnists): one impression per user every 4 hours per campaign

* To buy interstitial ad space, you must have a big box and/or leaderboard on J5 on the same day.

Platform: Mobile

Definition : The interstitial format is activated when you launch the J5 app. It is also active between the following sections: “Thèmes” (themes) and “Chroniqueurs” (columnists). This is a full-screen format that automatically closes after 5 seconds or by tapping the “Fermer” (close) button.

300 X 250

FERMER

Your ad here


2016 MEDIA KITmediakit.quebecormedia.com/.../JQC_MediaKit_2016_EN_Mobile_Ap… · With its new...

Documents

Transcript of 2016 MEDIA KITmediakit.quebecormedia.com/.../JQC_MediaKit_2016_EN_Mobile_Ap… · With its new...