2016MEDIA PACK

#1 RATEDBUSINESS AVIATION MAGAZINEP1 is the leading, award-winning digital magazine for the private jet industry – uniquely positioned to appeal to the flyers, buyers and suppliers of business aircra.

Our interactive digital app magazine brings business aviation to life – with bespoke video content produced by our own in-house team. P1 also draws on expert contributors from around the world, bringing our readers the best multimedia content.

EEach month, P1 provides insight and analysis of the private jet industry, as well as informative and entertaining features for anyone looking to buy or fly in one of these amazing aircra.

With regular interviews, profiles, commentary and flight tests, P1 truly is essential reading for pilots and passengers.

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P1 gets behind the controls of the world’s best jets__ Our Our expert pilots bring you the ultimate flight tests – in words, pictures and film. No other publication oers the same level and depth of flight test, puing our readers right inside the cockpit.

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INSIDE P1: CORE CONTENT

FLIGHTTESTS

Breaking news and views, as they happen__ P1 bP1 breaks the news online and then goes into more depth on the big stories each month in our dedicated News section. This is the ultimate news digest for the industry.

INDUSTRYNEWS

What’s hot and what’s not in business aviation__ As the gloAs the global market changes at a rapid pace, P1 is there to provide the latest reports and provide its own take and analysis, backed up by industry comment and insight.

MARKETTRENDS

Celebrities, sports stars and business giants who utilise jets__ From Hollwood A-listers to business billionaires and sporting heroes – P1 profiles the VIP jet set.

HIGH FLYERS

Creating the ultimate passenger experience at 40,000 feet__ FFrom bespoke leather armchairs to the latest cabin entertainment systems, we follow the suppliers and check out the luxury completions.

AIRCRAFTINTERIOR

Take to the high seas in luxury superyachts__ P1 climbs aboard some of the world’s most stunning yachts and brings readers news of incredible new designs.

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INSIDE P1: ULTRA

YACHTS

When you have to travel on land, do it in style__ We test drive some of the greatest cars on the planet, from classics to supercars and the most luxurious SUVs.

CARS

Top destinations, hot hotels and exclusive resorts__ P1 travels the world and always stays in style, at boutique and five-star hotels, for business and pleasure.

TRAVEL

The most precious commodity deserves ultimate recognition__ P1 P1 readers value their time, and wear watches befiing their status – the latest haute horology to practical pilot watches

WATCHES

The best dining experiences from around the world__ P1 brinP1 brings fine dining to life, selecting the best restaurants and profiling the greatest chefs, while also sampling fine wine and spirits

DINING

CLIENTS WE WORK WITH

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THE READER

AVIATION PURCHASING

OTHER FACTS

42

DEMOGRAPHICS

$712,307PAAVERAGE INCOME

AVERAGE AGEOF READER MALE

92%HOLD THESE SENIOR POSITIONSBLUE-CHIP ORGANISATIONS39%

CHAIRMANPRESIDENTPARTNERS

CONSULTANTSVICE PRESIDENTBUSINESS

CFOCEOMD

OWN, PART OWN OR CHARTER A BUSINESS JET

ARE LOOKING TO BUY A BUSINESSAIRCRAFT IN THE NEXT 2 YEARS

LIFESTYLE

17%

23%

39%

75% 56% 42%

61%

BUY LESS OR NO LONGER BUY PRINT MAGAZINES SINCE OWNING AN IPAD

RETAIN THE SERVICES OF A PRIVATE BANK

OF OUR READERSHIP ARE PILOTS OR CHIEF PILOTS OF BUSINESS JETS

22% 26%OWN, FLY, USE OR ARE LOOKING TO BUY A HELICOPTER

OWN A LUXURY AUTOMOBILEAND/OR SPORTS CARARE LOOKING TO BUY ONE IN THE NEXT 24 MONTHS

ARE LOOKING TO PURCHASE A YACHT

COLLECT LUXURY WATCHES

STAY IN 5 PLUS HOTELS

OWN A PROPERTY PORTFOLIO OVER $1M

OWN A VACATION RESIDENCE

ARE LOOKING TO PURCHASE

68%

92%

52%

34%

21%

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THE MAGAZINEGEOGRAPHICAL REACH

DIGITAL IS KINGFREE WORLDWIDE

MAGAZINE STATS

THE AVERAGE SECONDS DWELL TIME OF THE HIGHEST PERFORMING DIGITAL ADVERT

MORE RECALL AMONGST READERS COMPARED TO PRINT ADVERT CAMPAIGNS

P1 IS THE HIGHEST RATED DIGITAL BUSINESS AVIATION MAGAZINE IN THE WORLD

39% 37% 12%

3%

7%

2%

Play movie

PORTRAIT & LANDSCAPE CONTENT

MIND BLOWING INTERACTIVITY

BRINGING CONTENT TO LIFE

VIDEO & FILM

122

42

1

%

FREE APPS WORLDWIDE FOR IPAD, ANDROID AND KINDLE FIRE HD

Our website oers users a host of interactive tools, picture galleries and video content. We can provide a number of integrated and flexible advertising solutions which either work in tandem with interactive campaigns or communicate purely with our online users on a number of dierent levels including display inventory, prognostic audience tatargeting, advertorial, e-newsleer, sponsorship and video pre-rolls.

__ 2015 MONTHLY AVERAGES Visitors 3,960Pageviews 15,025__ ENGAGEMENT Average Time Per Visit 5.3 minutesAverage Video % Watched 92%

READERSHIP STATS__ New Visitor 41.2%Returning Visitor 58.8%__ 22015 TOTALS Unique Visitors 47,520Pageviews 180,300

www.p1-mag.com

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P1 MAGAZINEONLINE

WE WORK WITH YOUR IDEAS

ENGAGING WITH YOUR CUSTOMERS

TO BRING YOUR AD TO LIFE

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ADVERTISINGCREATIVE OPTIONS

GOLDTRIPLE MULTI-PAGE DIGITAL ADVERTMULTI-IMAGE GALLERIES & INTERACTIVITYUP TO 10 IMAGES90 SECOND VIDEOMULTIPLE HYPERLINKS

RRATE: $12000 / €8500 / £7050

IN-HOUSE DESIGN.

Whether you are experienced or new to this form of advertising, we can oer you as much help as needed.

FFrom creating dynamic tablet adverts, or just taking existing marketing materials and adding film and other interactivity, we can help bring an advert to life for the iPad and Android audience.

MEASURED RESPONSE.

Our team provide you with full analytics data so you know exactly how your ad is performing.

SILVERDOUBLE PAGE DIGITAL ADVERTIMAGE GALLERY & INTERACTIVITYUP TO 6 IMAGES40 SECOND VIDEOMULTIPLE HYPERLINKS

RRATE: $10000 / €7050 / £5900

BRONZESINGLE PAGE DIGITAL ADVERTOR SINGLE HTML ADVERTHYPERLINK

RATE: $8000 / €5650 / £4700

MAKE YOUR CAMPAIGN A REALITY

=

+

=x3

x2

x1

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DESIGN SPECSYES NO

ARE YOU SUPPLYING THE ADVERT DESIGNED?

Content can be designed in:

> Adobe Digital Publishing Suite (DPS)within InDesign CS6 (v32 tools or later)

Full interactivity. Design in portrait and landscapeusing document sizes of 1024 x 768 pixels. Pictureassets should be RGB at 72dpi, scaled to 200% oftheir imatheir image box. Example: A full screen portraitimage would be 2048 x 1536px, placed at 50%

(ensures compatibility with Retina and non-Retina).

Note: Please check with our Creative Teamwhich version of Tools are being used

> Adobe InDesign, or other desktopdesign programme without Adobe DPS

LimiLimited interactivity (hyperlinks/video). Supply flat,non-interactive JPEG/PDF at 2048 x 1536px at 72dpi.

> HTML/HTML5Full interactivity. Include HTML files in portrait andlandscape, including all links and CSS files. For bestquality use assets at Retina screen quality.

>VIDEO FILESCCompleted video files: H.264 codec MP4/M4V, AACaudio, 3000Mbps, 30fps, max 2mins duration.

EMAIL: dan@p1digitalmedia.com PHONE: +44 (0) 1223 497060

We will require the following:

> All advert content including copy,photography, illustration, and videoPlease discuss your marketing concept andcampaign with our Creative team. Your advertwill be designed using the most up to date AdobeInDesign InDesign soware, using the latest version of AdobeDigital Publishing tools. It can include all allowableinteractivity including video and hyperlinks.

• Original high quality full size files preferredin JPEG, EPS, PSD or PNG

• All assets should be no less than 2048 x 1536 pixelsat 72dpi, saved at maximum quality in JPEG or PNG

• • Company logos supplied with no background inPNG or EPS format, saved at maximum quality

> VIDEO FILES• Supplied video (for us to edit): ProRes 422,split audio tracks, 1080P resolution.

Note: Please contact us forguidance on supplied video

PLEASE FEEL FREE TO CONTACT OUR CREATIVE TEAM IF YOU HAVE ANY QUERIES CONCERNING THE ABOVE SPECIFICATIONS

DESIGNADVERTISING & MARKETING

EDITORIAL

PUBLISHER’S ADDRESSP1 Digital Media Ltd. Carthouse 3, Copley Hill Business Park Cambridge, UK. CB22 3GN Email: hello@p1digitalmedia.com Tel: +44 (0) 1223 497060

ART DIRECTORDIGITAL ADVERTISING MANAGERDan PayneP1 Magazine. Carthouse 3, Copley Hill Business Park Cambridge, UK. CB22 3GN Email: dan@p1digitalmedia.comTel: +44 (0) 1223 497060

Chris Wilson2nd Floor, Berkeley Square House, MayfairLondon W1J 6BDEmail: chris@luux-media.comTel: +44 (0) 7496 044655

MARKETING MANAGERJames WardP1 Magazine. Carthouse 3, Copley Hill Business Park Cambridge, UK. CB22 3GN Email: james@p1digitalmedia.comTel: +44 (0) 1223 497060

EDITORIAL DIRECTORSco BirchP1 Magazine. Carthouse 3, Copley Hill Business Park Cambridge, UK. CB22 3GNEmail: sco @p1digitalmedia.com Tel: +44 (0) 1223 497060

MANAGEMENTDIRECTORSam SpurdensP1 Magazine. Carthouse 3, Copley Hill Business Park Cambridge, UK. CB22 3GNEmail: sam@p1digitalmedia.com Tel: +44 (0) 1223 497060

CONTACTMEDIA KIT 2016