2016 Media Kit - travAlliancemedia · people travel. We recognize that ... 500k 2014 2015 2016...

2 0 1 6 Media KitPrint & Digital Media

Education & Relationship Marketing

Interactive & Sales Engagement Platforms

Consumer Engagement

2

Table of Contents

Introduction to travAlliancemedia .................................. 04Travel Forward ........................................................................ 05

Online & Digital Media SolutionsTravelPulse.com ..................................................................... 07TravelPulse.com Content Strategy .................................. 09TravelPulse.com Display Advertising ............................. 10TravelPulse.com Newsletter .............................................. 12TravelPulseTV On Location ................................................ 16

Print Media SolutionsVacation Agent Magazine .................................................. 17Agent@Home Magazine ..................................................... 22Build a Franchise Position ................................................... 29

Digital Sales PlatformsAgent Engagement Solutions .......................................... 30Webinars ................................................................................... 31Digital Expos ........................................................................... 32Digital Seminars ..................................................................... 34Custom Webinar Platform .................................................. 351-2-1 Email Marketing ......................................................... 14

Education & Relationship MarketingTravel Agent Academy ......................................................... 36Travel Agent Academy Affiliate Program ...................... 39

ROISupplier Dashboard .............................................................. 40

Rates & SpecsQuarterly At-A-Glance: Vacation Agent ......................... 20 Quarterly At-A-Glance: Agent@Home Magazine....... 25 Special Sections ..................................................................... 272016 Advertising Rate Card ............................................... 41Print Close & Materials Due Dates ................................... 42Print Media Requirements ................................................. 43Mechanical Specifications .................................................. 44TravelPulse.com Digital Advertising Specs .................. 45TravelPulse.com Content Strategy Specs .................... 46

Contact InformationSales/Production Team ........................................................ 47Editorial Team ........................................................................ 49

3

Let’s get acquainted.We’re travAlliancemedia. Our team successfully helps leading travel industry brands, large and small, connect with travel agents – and consumers - around the world. Our brands provide engaging premium content to agents and integrated marketing solutions to advertisers. Our diverse print & digital

portfolio reaches over 95% of the travel agent market connecting at every touch point – it’s conversation marketing unmatched by our competitors.

Watch Mark’s Media Appearances now http://www.markmurphytravels.com/in-the-media.html

Watch Mark Promoting Travel Agents now http://www.travelpulse.com/travelagents/

4

Travel ForwardThe Right Audience, the Right Platforms, the Best ROI

travAlliancemedia leads the industry with cutting-edge print & digital media, education and relationship marketing, interactive & sales engagement platforms and consumer engagement products that connect travel brands to agents and millions of their customers.

We provide a mass-reach platform with unique and relevant content not available anywhere else, including the only products in the industry focused on the home-based and retail markets. Our targeted approach drives agent loyalty, higher yields, and greater lifetime value to help you maximize your marketing investment.

At every level, we create a customized approach with the right balance of strategy and creativity to deliver INNOVATIVE, IMPACTFUL, INTEGRATED and MEASURABLE marketing solutions.

YOURBRAND

Business Information Product Information

Training & EducationInteractive SalesPlatforms

Industry News & Media

5

High Impact Digital & Print Media

TravelPulse.com

J A N U A R Y 2 0 1 6 • I S S U E N O . 1 3 4 • $ 8 . 9 5

at

Kick Start Your CRUISE SALESSend your Commissions Soaring in 2016Through Partnerships and Special Events

Plus: Caribbean Guide, Amazon River, Cancun, Peru,

Hawaii and More

Agent@Home Magazine

SMOOTH SAILING IN WAVE SEASON

VA

CA

TIO

N A

GE

NT

EXPLORING THE MEKONG WITH

AMAWATERWAYS

TRAVEL IMPRESSIONS

SETS THE STAGE FOR FUTURE

GROWTH

All-Inclusive Collection’s FRANK MADURO

discusses Hard Rock’s growth

Can’t-miss advice for navigating the busy booking cycle

ISSUE 120 | JANUARY 2016 | $10.95

VA_Jan16CVR2.indd 1 12/21/15 9:32 AM

Vacation Agent Magazine

» The world’s leading travel trade website with a dedicated newsletter sent to over 86,000 travel agents every single morning.

» Agents sell what they know. Vacation Agent Magazine is the definitive trade publication travel agents turn to for what they need to know: in-depth product knowledge on your brand or destination.

» The definitive resource on how to sell, market and run a successful home-based travel busi-ness. It’s still the only publication of its kind in the industry today.

6

TravelPulse.comThe Travel Industry’s Undisputed Leader in the Digital Space

With an award-winning editorial staff, TravelPulse publishes the most in-depth and unique content for travel agents and consumers.

Technology is changing the way people travel. We recognize that and provide daily coverage on any device for all brands in the global travel industry.

7

May 2015

Our AudienceBy the Numbers

TravelPulse continues to show tremendous growth.

0

100k

200k

300k

400k

500k

2014 2015 2016

441,000 visits

810,000 page views per month

ACTUAL VISITS PROJECTED GROWTH

Source: Google Analytics

8

Here’s How We Do It.Build your brand with engaging, shareable content

Brands are looking to increase awareness and have greater reach at lower cost.

A TravelPulse Content Marketing Program offers the right mix of featured editorial, guaranteed press releases, blogging, dynamic video content, and offers and promotions giving your brand maximum exposure that is measurable.

6. Microsite All your content is aggregated on your very own branded microsite: your unique space on TravelPulse.com.

4. Blogging Have a voice in telling your story and sharing your brand’s unique perspective with the TravelPulse community.

2. Guaranteed Press Releases Guarantee that your key press releases get picked up in addition to our normal news coverage.

5. Offers & Promotions Your offers and promotions will be featured in the TravelPulse Daily Newsletter and across TravelPulse.com.

TravelPulse Content Marketing Programs – starting at only $1,250 per month

3. Video Interviews Your choice of remote Skype interviews or Executive One-On-One interviews to put a face to your product, property or destination.

1. Featured Editorial Our editorial team works with you to publish in-depth and unique content about your brand.

9

TravelPulse.com Display Banner AdvertisingTargeted Digital Media Campaigns

TravelPulse offers high visibility for your brand alongside relevant travel industry coverage.

Content Categories & Sections» Latest Travel News

» Cruise

» Hotel & Resort

» Destination & Tourism

» Airlines & Airports + Car Rental & Rail

» Tour Operator + Vacation Packages

» Travel Agent + Host Agency & Consortia

» Features & Advice

» Business Travel + Travel Technology

» People & Entertainment

» Impacting Travel

300 x

250

728x90

New This YearInterstitial Ads: Achieve high visibility with exclusive interstitial ads. Your brand and messaging will show up prior to visiting a certain page on TravelPulse.com, ideal if you’re looking to target a certain type of content.

10

TravelPulse Daily Newsletter Display Banner AdvertisingYour brand in front of 86,000+ travel agents every morning

300 x

250

300 x

250

728x90

Top News/Featured Deals 728x90, 300x250

Category Display Units300x250

* Publisher’s Own Data 2015

Advertise in the TravelPulse Daily - a daily digest of breaking news, travel industry coverage and the hottest offers and promotions. Position your brand’s message alongside relevant category content.

Subscriber Facts» 86,000+ Travel Agent Subscribers*

» Open Rate: 12%-15%

Categories & Sections» Top Stories

» Opinion

» Hotel & Resort

» Tour Operator

» Vacation Packages

» Cruise

» Airlines & Airports

» Destination & Tourism

» Car Rental & Rail

» Travel Agent

» Travel Technology

» Host Agency & Consortia

» Business Travel

» People

» Features & Advice

11

TravelPulse: Weekend EditionExtend your Reach Beyond the Monday-Friday Demographic

Align your brand’s messaging with the top trending articles of the week in the Weekend Edition.

» Frequency: Every Saturday

» Distribution: 86,000+ Travel Agents

» Open Rate: 12%-15%

Sponsorship Opportunities» Takeover with Featured Offer

» Banner Takeover

» 728x90 Leaderboard

» 160x600 Wide Skyscraper

» Featured Offer

160 x

600

728x90

12

TravelPulse: Niche NewslettersNiche Travel and Destination Focused NewslettersHighly targeted advertising to the agents most likely to sell your brand.

» 728x90 Leaderboard

» 300x250 Rectangle (2)

» Featured Offer

Niche Newsletter Lineup» River Cruise E-Newsletter (River Cruise Compass)

Frequency: 2x/month (Every other Tuesday)

» Luxury E-Newsletter (The Luxury Insider) Frequency: 2x/month (Every other Tuesday)

» Mexico E-Newsletter (Magic of Mexico) Frequency: 2x/month (Every other Monday)

» Hawaii E-Newsletter Frequency: 2x/month (Every other Monday)

» Agent@Home E-Newsletter Frequency: 2x/month (Every other Thursday)

» Vacation Agent E-Newsletter Frequency: 2x/month (Every other Thursday)

» Caribbean E-Newsletter Frequency: 2x/month (Every other Friday)

» Las Vegas E-Newsletter Frequency: 1x/month (2nd Wednesday)

» Europe E-Newsletter Frequency: 1x/month (3rd Wednesday)

» Florida E-Newsletter Frequency: 1x/month (1st Thursday)

300 x

250

728x90

13

1-2-1 Email MarketingStart a Conversation With the Right Agent

Targeted Email Marketing

An email marketing program consists of:

» 1 email to the national list or a targeted list of your choice.

» 1 day of inclusion on the TravelPulse Daily Newsletter (reaches 86,000+ agents) listed under the suppliers/destinations relevant category of offers.

» Tracking reports from the email and the newsletter via the Supplier Dashboard.

» Maximum total of 6 emails sent per day from travAlliancemedia. No spamming the agents.

Target Your Message – 150 Data Fields to Choose From Including:

» Geography » Destinations Sold » Certification or Specialty » Host Agency/Consortia

Start a Conversation with the Right Agent100% Opt-In Database

Individual travel agents must register and answer a comprehensive questionnaire that includes up to 150 data points on each agent. Each agent’s profile is entrusted to travAlliancemedia to deliver special offers and messages that are suited to the agent’s personal sales attributes.

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TravelPulse Opportunities for Video ContentEngaging, immersive rich-media

Video content is being consumed at increasing rates.

TravelPulse offers numerous opportunities ranging from ready-to-air videos to on-location video production.

Whether your brand is looking to introduce a new product, speak directly to your audience, or build brand awareness, our in–house video production team can make it happen.

Content Marketing Video Interview One-on-One or Skype

Ready-to-Air Video

Executive One-on-One Interview with one of our Travel Experts

On Location Video

Skype Interview

In Studio Video

96% of B2B companies are planning to use video in their content marketing over the next year. *

*Merchant Marketing Group’s 2015 Digital Marketing Predictions

15

TravelPulseTV On LocationBring Your Product or Destination to Life

The wow factor in your marketing. Connect your brand with agents and millions of their consumers through an audio-visual experience and add an extra sensory dimension to your marketing campaign. Videos are watched on average 4,000 times per day by travel agents and can be shared through the power of social media with their customers.

Our award winning TravelPulseTV team along with host Mark Murphy will fully capture the essence of your product, property or destination. Leverage Mark Murphy’s national brand, expertise and influence in the travel trade industry.

Program elements include:» Filming on location or within our studio » Distribution via featured broadcastings from TravelPulse.com and other digital

platforms» Promotion (ROS Banners, 1-2-1 Email) » Post Production» Editing

Travel Agent DistributionTravelPulse.com, Agent Studio

Consumer DistributionAgent Studio, TravelTribe.com, YouTube, promotional emails, custom landing pages, your company’s website.

Additional costs apply. For more information, contact [email protected]

mailto:[email protected]

16

Vacation Agent MagazineAgents Sell What They Know - the Only Trade Magazine Focused on How to Sell Leisure TravelThe vast majority of revenue for today’s travel agents comes from selling tours and packages, hotels and resorts and cruises to destinations around the world. Vacation Agent is the only solution to reach the leisure agent segment that focuses on selling your product.

» Print & Digital Distribution » 28,746 Subscribers (combined print + digital)* » 100% Editorial Focus on Leisure » Targeted Advertising Opportunities

100% Editorial Focus on Leisure Travel » Cruises » Hotels/Resorts » Tours » Destinations

Travel agents sell 2/3 of all cruises, tours and packages.Vacation Agent is the only magazine dedicated to the products travel agents sell every day.

*

SMOOTH SAILING IN WAVE SEASON

VA

CA

TIO

N A

GE

NT

EXPLORING THE MEKONG WITH

AMAWATERWAYS

TRAVEL IMPRESSIONS

SETS THE STAGE FOR FUTURE

GROWTH

All-Inclusive Collection’s FRANK MADURO

discusses Hard Rock’s growth

Can’t-miss advice for navigating the busy booking cycle

ISSUE 120 | JANUARY 2016 | $10.95

VA_Jan16CVR2.indd 1 12/21/15 9:32 AM

WOOING HONEYMOON& ROMANCE TRAVELERS

From non-traditional weddings to vow-renewal ceremonies, how toboost your sales in this lucrativeand ever-growing market

ISSUE 121 | FEBRUARY 2016 | $10.95

HOLLAND AMERICA LINE’S CREATIVE NEW PARTNERSHIPS

A-ROSA OFFERS AN INTERNATIONAL RIVER EXPERIENCE

ALEX ZOZAYA ON AMRESORTS’ STUNNING GROWTH

VA

CA

TIO

N A

GE

NT

17

Vacation Agent Magazine2016 Editorial Calendar

CATE

GO

RYD

ESTI

NAT

ION

FREQ JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

COVER STORY

Focus On Cruise Wave

Season

Focus On Honey-moon &

Romance

Focus On Family

Vacation

Focus On River Cruises

Focus On Luxury Travel

Focus On Top

Hotels & Resorts

Focus On Airlines,

Car Rentals & Rail Travel

Focus on Small &

Boutique Hotels

Focus on Holiday Cruises, Tours & Resorts

Focus on All-

Inclusive Resorts

Focus on Guided Tours &

Vacation Packages

What’s New to Sell in

2017

Adventure Travel 1X X

All-Inclusives 12X X X X X X X X X X X X X

Airline Consolidators 2X X X

Car Rentals 4X X X X X

Consortia 4X X X X X

Cruise 12X X X X X X X X X X X X X

Family Travel 4X X X X X

Groups 12X X X X X X X X X X X X X

LGBT Travel 3X X X X

Rail Travel 2X X X

Religious Travel 2X X X

Hotels/Resorts 12X X X X X X X X X X X X X

River Cruise 12X X X X X X X X X X X X X

Ski 4X X X X X

Spa & Wellness Travel 2X X X

Technology 2X X X

Tours 12X X X X X X X X X X X X X

Travel Insurance 2X X X

Africa 3X X X X

Alaska 1X X

Asia/South Pacific 2X X X

Australia 1X X

Bermuda 1X X

Canada 2X X X

Caribbean 12X X X X X X X X X X X X X

18


COVER STORY

Focus On Cruise Wave

Season

Focus On Honey-moon &

Romance

Focus On Family

Vacation

Focus On River Cruises

Focus On Luxury Travel

Focus On Top

Hotels & Resorts

Focus On Airlines,

Car Rentals & Rail Travel

Focus on Small &

Boutique Hotels

Focus on Holiday Cruises, Tours & Resorts

Focus on All-

Inclusive Resorts

Focus on Guided Tours &

Vacation Packages

What’s New to Sell in

2017

Central America 3X X X X

China 4X X X X X

Egypt 2X X X

Europe 4X X X X X

Florida 4X X X X X

Germany 2X X X

Hawaii 12X X X X X X X X X X X X X

India 2X X X

Ireland 2X X X

Israel 1X X

Japan 1X X

Korea 2X X X

Las Vegas 12X X X X X X X X X X X X X

London 1X X

Morocco 1X X

Mexico 12X X X X X X X X X X X X X

New England 1X X

New Orleans 4X X X X X

New York 2X X X

Portugal 1X X

South America 3X X X X

Spain 1X X

Switzerland 2X X X

Thailand 2X X X

Marketplace 12X X X X X X X X X X X X X

direcTOURy 12X X X X X X X X X X X X X

DES

TIN

ATIO

NSS

*Vacation Agent Magazine2016 Editorial Calendar (Cont’d)

* Special Sections

19

Quarterly-At-A-GlanceVacation Agent Magazine

ISSUE COVERAGE DUE DATESSPECIAL

SECTIONS SPEC. SEC. DUE DATES

BONUS DISTRIBUTION

JAN2016

FOCUS ON CRUISE WAVE SEASON All-Inclusives, Cruise, Family Travel, Groups, Hotels/Resorts, River Cruise, Ski, Tours, Spas/Health&Wellness, Tours, Africa, Caribbean, Central America, Europe, Hawaii, Las Vegas, Mexico, New Orleans, Marketplace, direcTOURy

Ad Close:DEC 1, 2015Materials Due:DEC 8, 2015

Spa & Wellness, River Cruises, Ski Vacations, Alaska, Caribbean, South Pacific


FEB2016

FOCUS ON HONEYMOON & ROMANCE All-Inclusives, Car Rentals, Cruise, Groups, Gay & Lesbian Travel (LGBT) Hotels/Resorts, River Cruise, Travel Insurance, Alaska, Asia/South Pacific, Caribbean, Florida, Hawaii, India, Japan, Korea, Las Vegas, Mexico, Marketplace, direcTOURy

Ad Close:JAN 5, 2016Materials Due:JAN 12, 2016

Adventure & Eco-Travel, Australia, Central America, Cuba, Florida, Brazil Desk Reference


MAR2016

FOCUS ON FAMILY VACATIONS All-Inclusives, Consortia, Cruise, Family Travel, Groups, Rail Travel, Hotels/Resorts, River Cruise, Tours, Caribbean, China, Egypt, Hawaii, Las Vegas, Mexico, New York, South America, Marketplace, direcTOURy

Ad Close:FEB 2, 2016Materials Due:FEB 9, 2016

The Travvy Awards, California, Canada, Las Vegas, Mexico



SECTIONSSPEC. SEC. DUE DATES

BONUS DISTRIBUTION

APR 2016

FOCUS ON RIVER CRUISES All-Inclusives, Cruise, Groups, Hotels/Resorts, River Cruise, Technology, Tours, Africa, Bermuda, Caribbean, Europe, Hawaii, Las Vegas, Morocco, Mexico, New Orleans, Marketplace, direcTOURy

Ad Close:MAR 8, 2016Materials Due:MAR 15, 2016

Family Travel, Spa & Wellness, River Cruises, Arizona, Europe, Hawaii, Japan, Cozumel Desk Reference


MAY 2016

FOCUS ON LUXURY TRAVEL All-Inclusives, Car Rentals, Cruise, Groups, Gay & Lesbian Travel (LGBT) Religious Travel, Hotels/Resorts, River Cruise, Tours, Caribbean, Florida, Hawaii,Las Vegas, Mexico, Spain, Switzerland, Thailand, Marketplace,direcTOURy

Ad Close:APR 12, 2016Materials Due:APR 19, 2016

California, Caribbean


Cruise3sixty

JUN 2016

FOCUS ON TOP HOTELS & RESORTSAll-Inclusives, Airline Consolidators, Consortia, Cruise, Family Travel, Groups, Hotels/Resorts, River Cruise, Tours, Canada, Caribbean, China, Europe, Hawaii, Ireland, Las Vegas, Mexico, Marketplace, direcTOURy

Ad Close:MAY 3, 2016Materials Due:MAY 10, 2016

All-Inclusives, China, Florida, Las Vegas, Mexico


20

Quarterly At-A-GlanceVacation Agent Magazine



BONUS DISTRIBUTION

JUL2016

FOCUS ON AIRLINES, CAR RENTALS & RAIL TRAVEL All-Inclusives, Car Rentals, Cruise, Groups, Hotels/Resorts, River Cruise, Tours, Travel Insurance, Caribbean, Germany, Hawaii, Las Vegas, Mexico, New Orleans, New York, Portugal, Marketplace, direcTOURy

Ad Close:JUN 7, 2016Materials Due:JUN 14, 2016

The 2016-2017 Luxury Report*, Culinary & Wine, Pacific Asia


AUG2016

FOCUS ON SMALL & BOUTIQUE HOTELS All-Inclusives, Consortia, Cruise, Groups, Rail Travel, Hotels/Resorts, River Cruise, Tours, Caribbean, Hawaii, Las Vegas, Mexico, New England, South America, Marketplace, direcTOURy

Ad Close:JUL 5, 2016Materials Due:JUL 12, 2016

Adventure & Eco-Travel, Africa, Arizona, Bermuda, Caribbean, Japan, Chile Desk Reference


SEP2016

FOCUS ON HOLIDAY CRUISES, TOURS & RESORTS All-Inclusives, Cruise, Family Travel, Groups, Hotels/Resorts, River Cruise, Ski, Technology, Tours, Africa, Caribbean, Central America, China, Europe, Hawaii, India, Korea, Las Vegas, Mexico, Marketplace, direcTOURy

Ad Close:AUG 9, 2016Materials Due:AUG 16, 2016

Destination Weddings & Honeymoons Directory*, Spa & Wellness, Ski Vacations, California, Las Vegas, Riviera Maya Desk Reference


ASTA, MLT University, Agent@Home Travel Summits



BONUS DISTRIBUTION

OCT2016

FOCUS ON ALL-INCLUSIVE RESORTS All-Inclusives, Car Rentals, Cruise, Groups, Religious Travel, Hotels/Resorts, River Cruise, Ski, Tours, Spas/Health & Wellness, Tours, Asia/South Pacific, Canada, Caribbean, Florida, Hawaii, Israel, Las Vegas, London, Mexico, South America, Marketplace, direcTOURy

Ad Close:SEP 6, 2016Materials Due:SEP 13, 2016

LGBT Guide to Travel & Tourism, Little Black Book*, Holiday Travel, Ski Vacations, Alaska, Australia, Cuba, South Pacific, Puerto Vallarta Desk Reference


NOV2016

FOCUS ON GUIDED TOURS & VACATION PACKAGES All-Inclusives, Airline Consolidators, Cruise, Groups, Hotels/Resorts, River Cruise, Ski, Tours, Tours, Caribbean, Central America, China, Egypt, Hawaii, Ireland, Las Vegas, Mexico, New Orleans, Switzerland, Marketplace, direcTOURy

Ad Close:OCT 4, 2016Materials Due:OCT 11, 2016

Ski Vacations, California, Caribbean, Europe, Mexico


DEC2016

WHAT’S NEW TO SELL IN 2017- CRUISES, TOURS, RESORTS & MORE Adventure Travel, All-Inclusives, Consortia, Cruise, Groups, Gay & Lesbian Travel (LGBT), Hotels/Resorts, River Cruise, Tours, Australia, Caribbean, Florida, Germany, Hawaii, Las Vegas, Mexico, Thailand, Marketplace, direcTOURy

Ad Close:NOV 1, 2016Materials Due:NOV 8, 2016

Guide to Ocean & River Cruising, Spa & Wellness, Hawaii, Las Vegas, Cancun Desk Reference


USTOA

*Ad Close & Material Due Dates for these annual directories are two months prior to published due dates.

21

Agent@Home MagazineThe Product and Business Information Home-based Agents Need to Succeed

Agent@Home Magazine is the only publication written for and distributed exclusively to home-based agents, travel entrepreneurs who now make up almost 50% of the travel agent market.

» Only Magazine for At-Home Agents » Print & Digital Distribution » 26,907 Subscribers (combined print + digital)* » Targeted Advertising Opportunities

“Working from home is a godsend, however sometimes you can feel cut off from the suppliers and your peers. Agent@Home makes me feel connected to the industry and allows me to learn what the trends are and what others are doing to succeed.

*

HELEN PRESTONGet Outta Town Travel

J A N U A R Y 2 0 1 6 • I S S U E N O . 1 3 4 • $ 8 . 9 5

at

Kick Start Your CRUISE SALESSend your Commissions Soaring in 2016Through Partnerships and Special Events

Plus: Caribbean Guide, Amazon River, Cancun, Peru,

Hawaii and More

F E B R U A R Y 2 0 1 6 • I S S U E N O . 1 3 5 • $ 8 . 9 5

at

Fabulous Family Getaways

Help create lasting memories through educational, volunteer and multigenerational vacations

As a result of reading Agent@Home Magazine: » 76% of agents have recommended a supplier or

destination to a client » 76% of agents have visited an advertiser’s website

*Source: 2014 Agent@Home Reader Survey

22

Agent@Home MagazineFREQ JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

COVER STORYHow to

Build Cruise Sales

Your Guide to Selling

Family Travel

How to Grow River

Cruise Sales

How to Choose

the Right Host

Agency

How to Sell Honeymoon & Romance

Travel

How to Develop Selling,

Marketing & Branding

Plans

How to Grow

Hotel & Resort Sales

A Complete Guide to

Travel Agent

Training

Our Annual

Survey of the Home

Agent Market

How to Grow

Tour & Vacation Package

Sales

Guide to Travel Tech-

Websites, Apps,

Software & More

Outlook for Home-Based

Market in 2017

Adventure Travel 2X X X

Airline Consolidator 2X X X

All-Inclusives 12X X X X X X X X X X X X X

Car Rentals 4X X X X X

Consortia 12X X X X X X X X X X X X X

Cruise 12X X X X X X X X X X X X X

Family Travel 4X X X X X

Groups 3X X X X

LGBT Travel 3X X X X

Rail Travel 3X X X X

Religious Travel 2X X X

Resorts 12X X X X X X X X X X X X X

River Cruise 12X X X X X X X X X X X X X

Ski 2X X X

Spas 2X X X

Technology 12X X X X X X X X X X X X X

Tours 12X X X X X X X X X X X X X

Travel Insurance 2X X X

Africa 3X X X X

Alaska 1X X

Asia/South Pacific 2X X X

Australia 1X X

Bermuda 1X X

Canada 2X X X

Caribbean 12x X X X X X X X X X X X X

Central America 3X X X X

CATE

GO

RYD

ESTI

NAT

ION

2016 Editorial Calendar

23


COVER STORYHow to

Build Cruise Sales

Your Guide to Selling

Family Travel

How to Grow River

Cruise Sales

How to Choose

the Right Host

Agency

How to Sell Honeymoon & Romance

Travel

How to Develop Selling,

Marketing & Branding

Plans

How to Grow

Hotel & Resort Sales

A Complete Guide to

Travel Agent

Training

Our Annual

Survey of the Home

Agent Market

How to Grow

Tour & Vacation Package

Sales

Guide to Travel Tech-

Websites, Apps,

Software & More

Outlook for Home-Based

Market in 2017

China 4X X X X X

Egypt 2X X X

Europe 4X X X X X

Florida 4X X X X X

Germany 2X X X

Hawaii 12X X X X X X X X X X X X X

India 2X X X

Ireland 2X X X

Israel 1X X

Japan 1X X

Korea 2X X X

Las Vegas 1X X

London 1X X

Morocco 1X X

Mexico 3X X X X

New England 1X X

New Orleans 4X X X X X

New York 1X X

Portugal 1X X

South America 3X X X X

Spain 1X X

Switzerland 2X X X

Thailand 2X X X

Marketplace 12X X X X X X X X X X X X X

direcTOURy 12X X X X X X X X X X X X X

DES

TIN

ATIO

NSS

*

* Special Sections

Agent@Home Magazine2016 Editorial Calendar

24

Quarterly At-A-GlanceAgent@Home Magazine



BONUS DISTRIBUTION

JAN2016

HOW TO BUILD CRUISE SALES All-Inclusives, Consortia, Cruise, Family Travel, Groups, Hotels/Resorts, River Cruise, Spas/Health & Wellness, Technology, Tours, Africa, Caribbean, Central America, Europe, Hawaii, New Orleans, Portugal, South America, Spain, Switzerland, Thailand, Marketplace, direcTOURy, Host Agencies, Social Media


Spa & Wellness, River Cruises, Ski Vacations, Alaska, Caribbean, South Pacific


FEB2016

YOUR GUIDE TO SELLING FAMILY TRAVELAll-Inclusives, Car Rentals, Consortia, Cruise, Gay & Lesbian (LGBT Travel), Hotels/Resorts, River Cruise, Ski, Technology, Tours, Travel Insurance, Alaska, Asia/South Pacific, Caribbean, Florida, Hawaii,India, Japan, Korea, Marketplace, direcTOURy, Host Agencies, Social Media


Adventure & Eco-Travel, Australia, Central America, Cuba, Florida, Brazil Desk Reference


MAR2016

HOW TO GROW RIVER CRUISE SALESAll-Inclusives, Consortia, Cruise, Family Travel, Rail Travel, Hotels/Resorts, River Cruise Technology, Tours, Caribbean, China, Egypt, Florida, Hawaii, Morocco, Mexico, South America, Marketplace, direcTOURy, Host Agencies, Social Media

Ad Close:FEB 23, 2016Materials Due:MAR 1, 2016

The Travvy Awards, California, Canada, Las Vegas, Mexico




BONUS DISTRIBUTION

APR2016

HOW TO CHOOSE THE RIGHT HOST AGENCY All-Inclusives, Consortia, Cruise, Groups, Hotels/Resorts, River Cruise, Technology, Tours, Africa, Bermuda, Caribbean, Europe, Hawaii, Las Vegas, New Orleans, Marketplace, direcTOURy, Host Agencies, Social Media


Family Travel, Spa & Wellness, River Cruises, Arizona, Europe, Hawaii, Japan, Cozumel Desk Reference


MAY2016

HOW TO SELL HONEYMOON & ROMANCE TRAVEL All-Inclusives, Adventure travel, Car Rentals, Consortia, Cruise, Gay & Lesbian (LGBT) Travel, Religious Travel, Hotels/Resorts, River Cruise, Technology, Tours, Caribbean, Hawaii, Spain, Switzerland, Thailand, Marketplace, direcTOURy, Host Agencies, Social Media

Ad Close:APR 26, 2016Materials Due:MAY 3, 2016

California, Caribbean


Cruise3sixty

JUN2016

HOW TO DEVELOP SELLING, MARKETING & BRANDING PLANS All-Inclusives, Consortia, Cruise, Family Travel, Hotels/Resorts, River Cruise, Technology, Tours, Canada, Caribbean, China, Europe, Germany, Hawaii, Ireland, Mexico, New Orleans, Marketplace, direcTOURy, Host Agencies, Social Media


All-Inclusives, China, Florida, Las Vegas, Mexico


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Quarterly At-A-GlanceAgent@Home Magazine



BONUS DISTRIBUTION

JUL2016

HOW TO GROW HOTEL & RESORT SALES All-Inclusives, Car Rentals, Consortia, Cruise, Rail Travel, Hotels/Resorts, River Cruise, Technology, Tours, Travel Insurance, Caribbean, Hawaii, New England, New York, Portugal, Marketplace, direcTOURy, Host Agencies, Social Media

Ad Close:JUN 21, 2016Materials Due:JUL 5, 2016

The 2016-2017 Luxury Report*, Culinary & Wine, Pacific Asia


AUG2016

A COMPLETE GUIDE TO TRAVEL AGENT TRAINING All-Inclusives, Consortia, Cruise, Hotels/Resorts, River Cruise, Technology, Tours, Africa, Caribbean, Central America, Europe, Hawaii, India, Korea, Marketplace, South America, Marketplace, direcTOURy, Host Agencies, Social Media

Ad Close:JUL 26, 2016Materials Due:AUG 2, 2016

Adventure & Eco-Travel, Africa, Arizona, Bermuda, Caribbean, Japan, Chile Desk Reference


SEP2016

OUR ANNUAL SURVEY OF THE HOME AGENT MARKET All-Inclusives, Consortia, Cruise, Family Travel, Gay & Lesbian (LGBT) Travel, Hotels/Resorts, River Cruise, Ski, Technology, Tours, Africa, Caribbean, Central America, Europe, Hawaii, India, Korea, Marketplace, direcTOURy, Host Agencies, Social Media


Destination Weddings & Honeymoons Directory*, Spa & Wellness, Ski Vacations, California, Las Vegas, Riviera Maya Desk Reference


ASTA, MLT University, Agent@Home Travel Summits



BONUS DISTRIBUTION

OCT2016

HOW TO GROW TOUR & VACATION PACKAGE SALES All-Inclusives, Car Rentals, Consortia, Spas/Health Cruise, Rail Travel, Religious Travel, Hotels/Resorts, River Cruise, Spas/Health & Wellness, Technology, Tours, Asia/South Pacific, Canada, Caribbean, China, Florida, Hawaii, Israel, London, South America, Marketplace, direcTOURy, Host Agencies, Social Media


LGBT Guide to Travel & Tourism, Little Black Book*, Holiday Travel, Ski Vacations, Alaska, Australia, Cuba, South Pacific, Puerto Vallarta Desk Reference


NOV2016

GUIDE TO TRAVEL TECH-WEBSITES, APPS, SOFTWARE & MORE All-Inclusives, Airline Consolidator, Consortia, Cruise, Groups, Hotels/Resorts, River Cruise, Technology, Tours, Caribbean, Central America, Egypt, Hawaii, Ireland, Morocco, New Orleans, Marketplace, direcTOURy, Host Agencies, Social Media


Ski Vacations, California, Caribbean, Europe, Mexico


DEC2016

OUTLOOK FOR HOME-BASED MARKET IN 2017 All-Inclusives, Adventure Travel, Consortia, Cruise, Hotels/Resorts, River Cruise, Technology, Tours, Australia, Caribbean, Florid, Germany, Hawaii, Thailand, Marketplace, direcTOURy, Host Agencies, Social Media


Guide to Ocean & River Cruising, Spa & Wellness, Hawaii, Las Vegas, Cancun Desk Reference


USTOA

*Ad Close & Material Due Dates for these annual directories are two months prior to published due dates.

26

Special SectionsFREQ JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

ANNUAL DIRECTORIES/GUIDES

Definitive Guide to Ocean & River Cruising 1X X

LGBT Guide to Travel & Tourism 1X X

The Luxury Report 1X X

Official Destination Weddings & Honeymoons Directory 1X X

INDUSTRY FOCUSED

The Travvy Awards 1X X

Little Black Book 1X X

SPECIALTY

Adventure & Eco Travel 3X X X X

All-Inclusives 1X X

Culinary & Wine 1X X

Family Travel 1X X

Holiday Travel 1X X

River Cruises 2X X X

Spa & Wellness 4X X X X X

Ski Vacations 4X X X X X

DESTINATION FOCUSED

Africa 1X X

Alaska 3X X X X

Arizona 2X X X

Australia 4X X X X X

Bermuda 1X X

California 4X X X X X

Canada 1X X

Caribbean 4X X X X X

Central America 1X X

China 1X X

Published with Agent@Home and Vacation Agent Magazines

27

Special SectionsFREQ JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

DESTINATION FOCUSED (CONT’D)

Cuba 2X X X

Europe 2X X X

Florida 2X X X

Hawaii 2X X X

Las Vegas 4X X X X X

Mexico 3X X X X

Pacific Asia 1X X

South Pacific 2X X X

DESK REFERENCES

Brazil 1X X

Cozumel 1X X

Chile 1X X

Riviera Maya 1X X

Puerto Vallarta 1X X

Cancun 1X X

Published with Agent@Home and Vacation Agent Magazines

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F E B R U A R Y 2 0 1 6 • I S S U E N O . 1 3 5 • $ 8 . 9 5

at

Fabulous Family Getaways

Help create lasting memories through educational, volunteer and multigenerational vacations

Build a Franchise PositionThis unique program is offered exclusively by travAlliancemedia. Instead of trying to adapt your advertising and marketing strategy to a set schedule, this program allows you to secure a premium position every month next to highly read columns and articles.

Here’s how it works: Franchise opportunities exist within the two leading industry publications Vacation Agent and Agent@Home Magazine. Based on a 12x commitment, your ad is anchored next to some of the top columnists in the industry, as well as helpful articles from leading travel industry advisors.

Here are just a few columns that are available in 2016: » President’s Letter » Editor’s Note » Travel Barometer » Working at Home » Selling Luxury Travel

Make your brand associated and featured within the two leading Travel Trade Magazines while positioning your message to our loyal audience of Travel Advisors.

What we need from you: A preferred relationship where you commit to a 12x advertising program and we secure your space next to relevant content that supports your efforts.

Timing: Act now to ensure you have your choice of premium placement within the industry’s two leading publications.

WOOING HONEYMOON& ROMANCE TRAVELERS

From non-traditional weddings to vow-renewal ceremonies, how toboost your sales in this lucrativeand ever-growing market

ISSUE 121 | FEBRUARY 2016 | $10.95

HOLLAND AMERICA LINE’S CREATIVE NEW PARTNERSHIPS

A-ROSA OFFERS AN INTERNATIONAL RIVER EXPERIENCE

ALEX ZOZAYA ON AMRESORTS’ STUNNING GROWTH

VA

CA

TIO

N A

GE

NT

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Agent Engagement Solutions- Digital Events & SeminarsOur Proprietary Software Enables You to Connect With Travel Professionals via Innovative, Socially Driven Platforms

We offer the most comprehensive selection of digital event opportunities that allow you to engage and connect with travel agents more than any other provider. All of our digital events have an on-demand period allowing agents to access the events long after the live event is over.

Our solutions drive quality leads, deliver an interactive experience and maximize your ROI.

We deliver your message to more agents in multiple ways:

» Marketing Webinars » Branded Expos » Custom Expos » Digital Seminars

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Webinars Presented By TravelPulse.comWebinars are one of the most important tools for marketers in the industry to extend their messages to hundreds of agents at once. Our webinars, produced in conjunction with TravelPulse.com, allow suppliers to leverage the most trusted brand in the industry today, affording you industry experts as hosts and unparalleled exposure across the site to attract registrants.

The entire process is completely turnkey; we prepare all marketing materials and generate leads from our highly targeted pool of travel professionals while you enlist your company’s best salesperson to deliver your presentation.

An engaging viewing experience:

» Streaming 60 minute broadcast » Live Video » Instant Polling and Results » Q&A » Collateral Downloads » Social Media Integration

Plus, upon conclusion of the webinar, you will be presented with sales-ready leads.

Webinars can be accessed on demand by agents for 90 days. Custom Webinars

Be the sole sponsor of your webinar and personally connect with agents who are inter-ested in your brand. You choose the topic – we promote it, gather the audience and help you host and produce a successful presentation.

31

Digital Expos – Branded

Connect your brand with a global audience of travel professionals from the comfort of your desk. With digital events you’re able to save time and money while connecting effectively without the hassle and expense. Whether you’re looking to generate leads, introduce new products, or develop and cultivate relationships, industry leading suppliers and destinations are turning to digital events to engage with agents in a socially driven and meaningful way.

The Next Generation of Content Delivery

Why Digital Expos?

Digital Vs Live

Meaningful Customer Interactions

Recruit your best sales team and connect with agents like never before through group chat and one-on-one chat.

Your brand is front and center

An engaging digital booth is customized with your brand’s look and feel. Agents are able to download your brochures directly and have an intimate view of your brand through video content.

Trackable Lead Generation

Every interaction is trackable. From booth visitors to document downloads to video plays, no lead falls through the cracks.

Why The Industry Is Embracing And Investing In Digital Events

400 Visitors to an average booth + leads delivered

1,300 Attendees that participate in in an average Digital Expo

350Visitors to an average workshop/seminar

Not an either-or-propositionMarry your physical & digital trade show strategy to expand your current reach and connect with agents who are unable to attend your physical events.

As an exhibitor, your digital booth serves as the primary avenue for engaging attendees with your brand and product or desti-nation. Besides chatting, the booth experience offers attendees informative “takeaways” such as collateral downloads, videos and the ability to save contacts to a “briefcase” – an invaluable tool that serves as your digital rolodex.

» Destination Weddings & Honeymoons Expo: February 3-4, September 21-22

» Vacation Agent + Agent@Home Expo : March 23-24 » The Luxury Expo: June 22-23

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Digital Expos – Custom The Most Engaging and Interactive Way to Connect Agents With Your Brand

Digital Expos are among the most powerful and cost-effective ways to reach your target audience and drive qualified leads into the hands of your sales force. These events make it very easy to connect while broadening your geographical reach.

Engage your audience in a socially driven environment that empow-ers your content and delivers your brand’s key messages.

Our turnkey solution offers you the ability to: » Create an exciting, branded digital environment where

attendees can chat live with your representatives, download marketing and sales collateral and watch videos.

» Receive key metrics, reporting and chat transcripts from all downloads and interactions.

» Greatly increase your reach while reducing travel expenses and/or physical event planning logistics.

We Offer: Road Shows | Trade Shows | Sales Kick Off Meetings | Annual Conferences | Internal Training | Customer Training | Community Building | Partner Events | Virtual Marketplace | Customized Events

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Digital SeminarsSyndicate Your Message to Thousands of Agents - Anytime. Anywhere. Time, money, and geography place limits on how many agents your sales people can get in front of. Digital Seminars remove those limitations, allowing you to leverage your best sales talent to deliver rich, interactive presentations to thousands of agents.

These seminars utilize a technologically advanced platform that allows you to clone your best sales

representative and syndicate a dynamic and engag-ing presentation to thousands of agents nationwide. Simply provide us with your best presenter who will deliver the presentation(s) on camera and we’ll take care of the rest.

Our team of professional writers, designers and producers create your online seminars in an innova-

tive environment. We combine video, audio, and rich media to communicate your unique sales story. An interactive knowledge base gives agents the ability to ask questions and have those questions answered in real time during each seminar .

Key Benefits » Need-to-know information you can benefit

from immediately » Presented by recognized industry experts » Useful presentation materials highlighting

main ideas and key points » Live Q&A - the experts answer

your questions » Real-time insights that give you a

competitive edge » Very accessible to everyone in your

organization – a low cost, no travel professional development opportunity

A Complete Integrated Marketing Program Digital Seminars provide in-depth training that encourages sales of your product or destination. Our leveraged network of leading web proper-ties engages top selling agents with your brand and drives registration through numerous channels.

» Email Marketing » Banner Advertising » Featured placement on

VirtualTravelSeminars.com » Cross Linking and Promotion

34

Custom Webinar Platform

Your custom webinar platform is an always-on re-source for travel professionals interested in becoming immersed in your brand. This permanent website environment is open year-round, allowing agents to watch your webinars live and on demand, access your brochures and sales tools, have the ability to chat live with a sales representative, and connect with colleagues in the networking lounge. Your webinar platform will be fully customized with your brand’s look and feel and will function as a digital resource center that can be continuously updated as you launch new products or open new properties. It is a turnkey environment where the primary focus is to make agents aware of your brand and educate them on all you have to offer. Minimum 6x Webinar Commitment. The Custom Webinar Platform can also be built at a cost with a webinar commitment of 1x-5x custom webinars.

An Online Environment That Delivers Information and Interactions

35

Travel Agent AcademyEducation That’s Meaningful, Memorable, Motivational

Redefining the Agent Training Experience Developed by the most experienced editors and de-signers in the travel trade, Travel Agent Academy is the most advanced, interactive and effective travel agent training tool in the industry, graduating more than 106,000 unique agents since inception.

Our training programs empower agents, putting them in a better position to sell your brand. More than just a ‘wall of words’ and simple testing, your program creates true product fluency.

We are the only travel trade education provider us-ing a state-of the-art ‘Learner Management System’ (LMS), dynamic assessments (testing), and cognitive e-learning design theory. Your course chapters will be written and designed around our core beliefs:

» Meaningful: your chapters are written for real world job realities. We teach learners how to be successful selling your brand, not rote memorization of facts or simple ‘e-reading’.

» Memorable: good training leaves learners with confidence and connection to your destination or product. Our cognitive learner theory approach transforms infor-mation into insight.

» Motivational: training is only as effective as the actions taken by learners AFTER their course work is done. Our ‘learning path’ ap-proach takes learners from novice to master of your brand’s sales objectives.

36

Travel Agent Academy

Only travAlliancemedia offers three training solutions.

Each training option is individually tailored, utilizing state-of-the-art course authoring software, rich–media, client-provided video/interac-tive maps, high-impact image formats, avatars and intuitive navigation. Engage and motivate distinct audience groups: agent, tour operatorand OTA learners or even utilize for your own internal training.

Travel Agent Academy courses have won numerous HSMAI Adrian Awards from 2009-2013, recognizing excellence in travel agent education.

The result: Your agent sales force becomes ‘fluent’ in getting your brand into client conversations.

Branded DIYYour existing content integrated into our templates

Branded100% authored and integrated into our templates

Customized100% authored and 100% customized

Travel Agent Academy courses have won numerous HSMAI Adrian awards, recognizing excellence in travel agent education.

Education That’s Meaningful, Memorable, Motivational

37

Travel Agent Academy

Course Marketing to Recruit, Engage and Certify the Right Agents

Travel Agent Academy leverages its comprehensive data-base of more than 70,000 agents, including detailed sales profile data to clearly address each learner’s business model and sales focus. Your course is seen and utilized by not only agents, but also tour operators, OTA call centers and your company’s staff.

Marketing activities include promotion throughout the travAlliancemedia network, including:

» Email blast campaigns (US and Canada) » Banner ads on TravelPulse.com and Travel Agent Academy » Print ads reaching over 55,000 of our leisure-selling

magazine subscribers*.

Bonus: Consumer Connection Agents who have graduated from your program are eligi-ble to participate in our Consumer Connection solution, an agent locater (widget) installed on your consumer facing site. With a couple of clicks, consumers are able to ask questions to certified course graduates. This sales en-gagement tool is maintained and updated with no effort from you!

* combined print + digital

TRAVEL SPECIALIST

Where education is your key to increased sales!

Increase your knowledge. Increase your sales.

Enroll today at travelagentacademy.com

Agent Specialist�gent Specialistwww.peruagent.com

Graduating from Travel Agent Academy puts you ahead of the competition and gives you the sales tools you need to succeed. Enroll and graduate from over 30 interactive and dynamic courses that will help you sell more travel. Plus, each course offers amazing benefits such as FAM trip invitations, credits from The Travel Institute, your chance to win prizes and much, much more!

Why should you become a

Magic of Mexico Specialist?Since 1992 travel sellers across North America have turned to a trusted source for Mexico education and sales confidence: Magic of Mexico.

Magic of Mexico contains the most comprehensive and insightful collection of Mexico educational resources in the industry. The resources include detailed maps, insightful text, relevant attraction photography, and sales insights -- accumulated and updated over the past 30 years.

Graduate Benefits

• Certificate of graduation as a Magic of Mexico Specialist

• 3 CEU credits from The Travel Institute; 3 credits from the Association of Canadian Travel Agencies (ACTA). Go to www.thetravelinstitute.com or www.acta.ca for details on the certification programs, eligibility for continuing education credits and how to receive these credits following graduation

• Become a Mexico Tribe Member receiving referrals from consumers needing your expertise

Enroll today at travelagentacademy.comWhere education is your key to increased sales!

Featured CoursesOasis Specialist Program, Peru Agent Specialist, Riu Specialist Program, Sun Triangle Specialist Program, Switzerland Advisor Program, TravelSafe Specialist Program, Windstar Cruises Specialist Program, Sandos SMART Agent Program, Malta Specialist Program, Puerto Rico Specialist Program, Chile Specialist Program, Xcaret Xpert Program, USTOA Specialist Program

Education That’s Meaningful, Memorable, Motivational

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Travel Agent Academy - Affiliate ProgramThe Most Effective and Measurable Promotion of Your Existing Program

Affiliate Marketing Program Do you have a training program? We have more than 70,000 travel professionals looking to learn. Let us market, promote and drive agents to your education program.

Helping you capture highly qualified agents Join our Affiliate Marketing Program and partner with the most recognized brand in travel training: Travel Agent Academy.

Travel Agent Academy Travel Agent Academy offers unprecedented exposure to a network of more than 70,000 agents, including more than 5,000 unique Agent Graduates every month. By becoming an affiliate, you can give them one-click access to your custom training program. Sign up today and watch your enrollment numbers grow.

Maximize Your ROI As a Travel Agent Academy Affiliate you will enjoy increased traffic to your site and a surge in enrollment. Plus, you get tracking tools to monitor agent activity.

Affiliate Marketing Components Include:Featured on:

» TravelAgentAcademy.com

» Travel Agent Academy Monthly Newsletter

Banner Ad Promotion on:

» TravelPulse.com

Targeted HTML Recruitment Emails

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Supplier DashboardGet a Single View of Your Marketing Performance Across All Channels

travAlliancemedia provides administrative access to a custom results driven dashboard that gives a 360° view of the perfor-mance of your entire trade marketing program.

This analytics tool consolidates your data into an easy-to-use, web-based interface allowing you to track the results of your campaign including:

» Offers: Tracks total impressions and clicks for every offer posted on TravelPulse.com.

» Editorial: Find out when you have been covered, and how many people have seen and read the coverage

» Videos: Tracks total plays on all videos posted. » Targeted Emails: Your agent messages are tracked

with date sent, total deployed, total opened, and total click-throughs. Find out what’s working and tailor your messages accordingly.

» Banner Ads: Tracks impressions and click-throughs for every banner.

» Webinars: Tracks every registrant and all attendees to your webinar(s).

» Agent Studio: Your consumer friendly news and offers showing up on Agent Studio websites have been integrated into your dashboard, showing your consumer reach.

Reporting Made EasyA detailed reporting schedule can be set to monitor and

track the activity level for specific components of

your campaign.

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2016 Advertising Rate Card

AD SIZE 1X 3X 6X 9X 12X

Spread $27,475 $24,674 $23,763 $22,101 $20,533

Full Page $13,738 $12,782 $11,881 $11,049 $10,277

1/2 Page $8,381 $7,794 $7,250 $6,473 $6,272

1/3 Page $6,451 $6,000 $5,583 $5,191 $4,826

1/4 Page $5,633 $4,681 $4,353 $4,048 $3,766


1/4 Page $1,856 $1,671 $1,578 $1,532 $1,443

1/8 Page $1,114 $1,005 $948 $918 $862


1/4 Page $1,295 $1,180 $1,097 $1,052 $1,022

1/8 Page $774 $707 $659 $632 $615

VACATION AGENT RATE CARD

MARKETPLACE RATE CARD MARKETPLACE RATE CARD


Spread $19,890 $18,498 $17,202 $16,000 $14,878

Full Page $10,829 $10,069 $9,366 $8,712 $8,102

1/2 Page $6,604 $6,144 $5,710 $5,313 $4,942

1/3 Page $5,154 $4,791 $4,456 $4,146 $3,854

1/4 Page $4,108 $3,739 $3,474 $3,231 $3,006

AGENT@HOME RATE CARD

41

Print Close & Marketing Due Dates

ISSUE AD CLOSE MATERIALS DUE

JAN 2016 12/1/15 12/8/15

FEB 2016 1/5/16 1/12/16

MAR 2016 2/2/16 2/9/16

APR 2016 3/8/16 3/15/16

MAY 2016 4/12/16 4/19/16

JUN 2016 5/3/16 5/10/16

JUL 2016 6/7/16 6/14/16

AUG 2016 7/5/16 7/12/16

SEP 2016 8/9/16 8/16/16

OCT 2016 9/6/16 9/13/16

NOV 2016 10/4/16 10/11/16

DEC 2016 11/1/16 11/8/16

JAN 2017 11/29/16 12/6/16

ISSUE AD CLOSE MATERIALS DUE

JAN 2016 12/8/15 12/15/15

FEB 2016 1/19/16 1/26/16

MAR 2016 2/23/16 3/1/16

APR 2016 3/22/16 3/29/16

MAY 2016 4/26/16 5/3/16

JUN 2016 5/24/16 5/31/16

JUL 2016 6/21/16 7/5/16

AUG 2016 7/26/16 8/2/16

SEP 2016 8/23/16 8/30/16

OCT 2016 9/20/16 9/27/16

NOV 2016 10/18/16 10/25/16

DEC 2016 11/15/16 11/22/16

JAN 2017 12/20/17 12/27/17

VACATION AGENT MAGAZINE AGENT@HOME MAGAZINE GUIDES/SUPPLEMENTS

ISSUE AD CLOSEMATERIALS

DUE

JAN 2016 12/1/15 12/8/15

FEB 2016 1/5/16 1/12/16

MAR 2016 2/2/16 2/9/16

APR 2016 3/8/16 3/15/16

MAY 2016 4/12/16 4/19/16

JUN 2016 5/3/16 5/10/16

JUL 2016 6/7/16 6/14/16

AUG 2016 7/5/16 7/12/16

SEP 2016 8/9/16 8/16/16

OCT 2016 9/6/16 9/13/16

NOV 2016 10/4/16 10/11/16

DEC 2016 11/1/16 11/8/16

JAN 2017 11/29/16 12/6/16

42

Print Media Requirements

Materials Due: Artwork must be submitted according to the schedule in the editorial calendars (pg 19-20 and 24-25). Limited extensions are available and may be granted by our production department upon request. Cover wrap art must be submitted at least two days in advance of the posted due dates.

Acceptable File Format: Ads must be submitted as a PDF/x-1a (Acrobat 4, v 1.3) file formatted for CMYK 4 color process. Native files will not be accepted and AA services are not offered. PDF preset/job options files are available for download on our advertising portal (www.ads.travalliance.com). The PDF preset files may be used to export your PDFs to spec with Adobe products such as InDesign, Illustrator, Photoshop and Acrobat. Quark users may save their ads as a postscript file (from the print menu) and then use Adobe Distiller with the job options file to create a PDF. When preparing files, please make sure all crop marks and color bars are offset by 18pt.

Sending Files: All PDFs must be uploaded to travAlliancemedia’s advertising portal: www.ads.travalliance.com. In the interest of the environment, we no longer accept materials on CD. For preflight testing purposes, all print ads MUST be uploaded to the ads portal by its supplier. This is to ensure all specifications have been met for our printer. Should

you have technical difficulties uploading to the website, please contact [email protected] or call 856.505.1407 and we will assist you. You will be required to register for access, and your account will maintain all ads you have submitted for publication in Vacation Agent and Agent@Home for 90 days. Revisions and pickups should be processed through the website.

Proofing: Information on proof submission may be found on www.ads.travalliance.com. Upon upload of your PDF to the ad portal, you will receive a preflight report and low-res proof of your ad. During the upload process, you may elect to waive a proof or submit a SWOP-certified proof directly to our printer, Fry Communications. Only a SWOP-certified proof can be used to guarantee the accuracy of the reproduction; without it, make-goods will not be offered. For more information about a SWOP-certified proof, go to www.swop.org/certification/certmfg.asp.

Custom Services: For information about our custom services, please contact your regional salesperson listed on the last page of this media kit.

Saving and Submitting Your Ad

43

Mechanical SpecificationsCover Wrap, Spread, Full Page & Fractional Placements

COVER WRAP - Agent@Home Live Area: 7.625” x 10.125” Trim: 8.375” x 10.875” Bleed: 8.625” x 11.125”

COVER WRAP - Vacation Agent Live Area: 7.625” x 10.125” Trim: 8.375” x 10.875” Bleed: 8.625” x 11.125”

FULL PAGE SPREAD Live Area: 16” x 10.125” Trim: 8.375” x 10.875” Bleed: 17” x 11.125”

HALF PAGE SPREAD Live Area: 16” x 5” Trim: 8.375” x 5.375” Bleed: 17” x 5.5”

FULL PAGE Live Area: 7.625” x 10.125” Trim: 8.375” x 10.875” Bleed: 8.625” x 11.125”

Please adhere to the following specifications to ensure the best representation of your artwork. Vacation Agent and Agent@Home are saddle-bound publications, printed on 50# coated text with a 100# coated text cover that is UV coated. The

trim size for both publications is 8.375” x 10.875” (21.2725cm x 27.6225cm) with a bleed size of 8.625” x 11.125” (21.9075cm x 28.5750cm). Live copy refers to any critical type or image.

HALF PAGE HORIZONTAL Non-bleed: 7.625” x 5”

1/3 PAGE HORIZONTAL Non-bleed: 7.625” x 3.25”

1/4 PAGE HORIZONTAL Non-bleed: 7.625” x 2.375”

HALF PAGE VERTICAL Non-bleed: 3.75” x 10.125”

1/3 PAGE VERTICAL Non-bleed: 2.75” x 10.125”

1/4 PAGE VERTICAL Non-bleed: 3.75” x 5”

1/8 PAGE Non-bleed: 3.75” x 2.375”

CW2

CW2

CW4

CW4

CW3

CW3

CW1

CW1

Allow .25” gutter on each side for safety

CW 1: Top 2” must remain dead space for a masthead we provide. White/solid colors are not required, but it must not contain any distracting images. White block (4” x 1.5”) for address imprint, positioned .25” from left or right and bottom trim.

CW 1: Top left 4” x 4“ corner must remain dead space for a masthead we provide. White/solid colors are not required, but it must not contain any distracting images. White block (4” x 1.5”) for address imprint, positioned .25” from left or right and bottom trim.

Allow .25” gutter on each side for safety

*All supplement ad specifications are the same as those listed here.

Marketplace Column inch ads are available (3.75” wide). Maximum 80 words per inch.

To contact the production department, please email [email protected] or call 856.505.1407.

44

TravelPulse.com Digital Advertising SpecificationsLead Time: All standard graphics and text submissions should be submitted 3 (three) business days prior to the campaign launch date. Rich media campaigns require 5 (five) business days prior to the campaign launch date. All finished art work supplied must be tested and function properly on the most recent versions of PC/Macintosh browsers such as: Internet Explorer 5 and above, Safari and Firefox.

Format: RGB format, saved in .JPG or .GIF format (256 Colors). Graphics may be used on many different colored backgrounds, so don’t create transparent backgrounds. All images should be bordered so as not to bleed into the background. Images should be optimized to the lowest possible bit depth using Adobe Photoshop or similar program. For optimal display, we recommend using the browser-safe color palette. The use of fewer colors results in the sharpest and most efficient ads.

Animation (For TravelPulse.com): Banner ads may contain animation or be static.Loops: All ads may loop the creative a maximum of three (3) times.

TravelPulse TV: Please provide DVD or QuickTime (.mov, .mp4) file with H264 compression or uncompressed (1080 or 720).

Posting of Travel Agent and Consumer Promotions/Offer Specifications: PDF or HTML file should not exceed 650 pixels wide (no requirement for length). Optimal width is 550-600px. » You must provide an HTML file in addition to

images in order for us to host images on our server.

» Please indicate if materials are agent-friendly or consumer-friendly.

» Please include “From Name” and “Subject” line (max 45 characters).

File Size: Ads may not exceed 20KB in size. Final graphics must be supplied with their correct labeling with the appropriate suffix to denote format; e.g., a GIF banner called my_advertisement must be labeled my_advertisement.gif

Microsite (Only available for preferred partners with a TravelPulse Content Marketing Program): Written for your company by our staff. Includes company overview, contact information and links to your site.

Hyperlinking: We can link banner ads to the advertiser’s site. To allow us to link to their sites, advertisers should specify a URL such as the following: http://www.travelpulse.com.Please ensure URLs are correct before sending (this also includes redirects for third-party serving). All links and redirects should allow the viewer to click back to the original site. Any tags found to not adhere to this will not be placed on the TravelPulse website.

Contact: Advertisers may email their banner ad materials and instructions, and direct any inquiries, to:

Matthew SpeakO: [email protected]

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TravelPulse.com Content Strategy SpecificationsBranding Preparation:

» Your logo on a transparent or white background. JPG, PNG or vector formats.

» Two (2) static or rich media banners. All third party ad tags accepted. One (1) 728x90 display banner One (1) 300x250 banner JPG, GIF, SWF, HTML, Javascript ≤30KB.

» One (1) Twitter handle for your company.

OffersPreparation:

» Offers and promotions from your website or individual offers.

» DOC, DOCX, PDF, HTML or URL. » Include a short title for each offer (50 characters

or less). » Offer redemption/booking URL must be

included with each offer.

ImagesPreparation:

» Access to an image library. Send images via your online gallery, email, disk or Dropbox. Images must be at ≥ 800px wide (landscape preferred).

» Include captions and copyright info. » Note: We cannot stock photography

licensed to your company.

VideoPreparation:

» Existing short brand videos. MOV or MP4; 3-5 mins in length.

» Include a short title for each video (50 characters or less).

» Include a description for the video (25 words). » Note: We cannot accept YouTube links.

BrochuresPreparation:

» Downloadable brochures or e-brochures. PDFs must be under 15 MB.

» Include a short title (50 characters or less).

Press ReleasesPreparation:

» Press releases no older than 2 weeks. Text should be double spaced and left justified. Use line breaks only at the end of paragraphs.

» DOC, DOCX, PDF. » Note: All Press releases will be stripped

of links.

EditorialPreparation:

» Reader friendly story ideas.

Video InterviewsPreparation:

» To schedule filming. » Your preference of remote Skype interviews or

on location interviews.

BlogsPreparation:

» Author name + bio 100-150 words. » Author headshot.

≥200x180px JPG or PNG. » Author social media links. » Blog name:

50 characters or less. » Blog banner:

630x250px JPG or PNG. » Blog posts between 300-500 words

DOC or PDF. » Note: Maximum of 3 images per blog post

may be included. No re-purposed blogs. Must be original content. Blogging services available at additional cost.

Program ContactYour Content Strategy Program will be managed by Tifani Maldonado. Please send all materials to her via email at [email protected]. For more information or questions regarding your program: 856-505-1409.

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Sales & Production Team Contacts

LAURA MURPHY REGIONAL DIRECTOR, NORTHEAST AND INTERNATIONAL O: 856-505-1411 | F: 856-727-0136 [email protected]

KELLY FLANAGAN REGIONAL DIRECTOR, SOUTHEAST/CARIBBEAN O: 954-913-0202 | M: 954-913-0202 | F: 305-397-2681 [email protected]

MARY JANE JACOBS REGIONAL DIRECTOR, NORTH MIDWEST O: 856-505-1454 | F: 856-840-4254 [email protected]

STACEY BARBARA MARTIN DIRECTOR OF INTEGRATED SALES & MARKETING, HAWAIIEDITOR, HAWAII O: 856-505-1460 | M: 808-673-0396 | F: 856-840-4260 [email protected]

GREG CUSTER MANAGING DIRECTOR, MEXICO/LATIN AMERICA SENIOR DIRECTOR, AGENT TRAINING WESTERN USA O: 856-505-1458 | M: 541-350-9913 | F: 856-840-4258 [email protected]

International

National

TIFFANY RAIF DIRECTOR OF SALES, WEST COAST O: 856-505-1453 | M: 212-729-0197 | F: 856-840-4253 [email protected]

MARIA-ANTONIETA (TONI) AGUIRRE DIRECTOR OF SALES, MEXICO/LATIN AMERICA REGIONAL DIRECTOR SOUTH CENTRAL US (LOUISIANA, OKLAHOMA, TENNESSEE, TEXAS) O: 856-505-1459 | M: 832-766-0067 | F: 856-840-4259 [email protected]

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Sales & Production Team ContactsProductionCorporate

MAURA BYRNE VICE PRESIDENT, SALES & MARKETING O: 856-505-1451 | M: 914-447-2693 | F: 856-840-4251 [email protected]

CHESNEY WILLARD PRODUCTION O: 856-505-1407 | F: 856-840-4207 [email protected]

ROSE SCHREIBER TRAVELPULSE ONLINE PROGRAM COORDINATOR O: 856-505-1408 | F: 856-840-4208 [email protected]

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Sales & Production Team ContactsProduction

JULIANNE HARBAUGH SALES SUPPORT MANAGER O: 856-505-1434 | F: 856-840-4234 [email protected]

Vacation Agent & Agent@Home Print Advertising AD PORTAL www.ads.travalliance.com

TIFANI MALDONADO SALES COORDINATOR O: 856-505-1433 | F: 856-840-4233 [email protected]

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Editorial Team ContactsEditorial

BRIAN MAJOR EXECUTIVE EDITOR, CARIBBEAN/LATIN AMERICA O: 856-505-1487 | M: 917-667-0938 | F: 856-840-4204 [email protected]

THERESA MASEK EDITOR-IN-CHIEF / EXECUTIVE EDITOR, CRUISES O: 856-505-1484 | M: 626-375-0376 | F: 856-840-4254 [email protected]

CLAUDETTE COVEY EXECUTIVE EDITOR, U.S. EAST COAST/ MEXICO O: 856-505-1486 | M: 845-901-1203 | F: 856-840-4286 [email protected]

DAVID COGSWELL EXECUTIVE EDITOR, TOURS/MIDDLE EAST/AFRICA O: 856-505-1481 | M: 609-284-7015 | F: 856-840-4281 [email protected]

JANEEN CHRISTOFF MANAGING EDITOR O: 856-505-1483 | M: 310-985-0592| F: 856-840-4283 [email protected]

TIM WOOD EDITORIAL DIRECTOR, TRAVELPULSE O: 856-505-1488 | M: 857-205-9908 | F: 856-840-4288 [email protected]

JAMES RUGGIA EXECUTIVE EDITOR, EUROPE, PACIFIC ASIA AND RAIL TRAVEL O: 856-505-1482 | M: 856-952-5490 | F: 856-840-4282 [email protected]

BARRY KAUFMAN SENIOR EDITOR O: 856-505-1492 | F: 856-840-4292 [email protected]

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Editorial Team ContactsEditorial

RICH THOMASELLI SENIOR WRITER,AIRLINES/CAR RENTALS O: 856-505-1491 | M: 845-834-2298 | F: 856-840-4291 [email protected]

JANE JAMISON EDITORIAL DIRECTOR / CUSTOM PUBLISHING O: 856-505-1493 | F: 856-840-4293 [email protected]

STACEY BARBARA MARTIN DIRECTOR OF INTEGRATED SALES & MARKETING, HAWAIIEDITOR, HAWAII O: 856-505-1460 | M: 808-673-0396 | F: 856-840-4260 [email protected]

2016 Media Kit - travAlliancemedia · people travel. We recognize that ... 500k 2014 2015 2016...

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