2016 Keyword Research for Lazy SEOs PPT Presentation - Slideshare

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Boaz Sasson | Head of Performance [email protected] Keyword Research for Lazy SEOs

Transcript of 2016 Keyword Research for Lazy SEOs PPT Presentation - Slideshare

Page 1: 2016 Keyword Research for Lazy SEOs PPT Presentation - Slideshare

Boaz Sasson | Head of Performancesas son@ s im i l a rwe b .com

Keyword Research for Lazy SEOs

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Every Website

Traffic Trends Desktop & Mobile Referring Traffic

Keywords Advertising Analysis

Popular Pages

Every App

Current User Installs Active Users

Engagement per app Retention Analysis

App store optimization

Every Country

We Reveal the Secrets of Online Success

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Harvest your competitors’ fruit

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(who wants to give me all their keywords plz)

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60,000 keywords in less than 60 seconds

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Sort your harvest into useful data

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The resurrection of keyword density!!!

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So, I guess this makes us Excel groupies?

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The 2 word phrases are your main terms, yum

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Filter by broad themes, then re-densify

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Keywords grouped by theme

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• Harvest keywords from leading/competing sites

• Clean up the list

• Sort by keyword density

• Fine-tune, filter and recheck by density

Takeaways:

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Thank You

Boaz Sassonsas son@ s im i l a rwe b .com

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