2016 inclusive design workshop 100116a
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Transcript of 2016 inclusive design workshop 100116a
© 2016 IBM Corporation
Hello!Inclusive Design Thinking | IBM Accessibility
Moe Kraft | Erich ManserOctober 1, 2016
© 2016 IBM Corporation 2
Empathy Icebreaker
Alarm Clock
© 2016 IBM Corporation 3
Empathy Icebreaker instructions:
Take 2 minutes and design an Alarm Clock.
Let’s share our designs.
© 2016 IBM Corporation 4
Empathy Icebreaker – new constraint
Now, Take 2 minutes and design an alarm clock for a person who is deaf.
Let’s share our designs.
© 2016 IBM Corporation 5
IBM Design Thinking
© 2016 IBM Corporation
What is design?
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Design is intent
Design is the intent behind an outcome.
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Outcomes that help people
Human-centered outcomes require empathy for the people you serve.
© 2016 IBM Corporation 9
Empathy Icebreaker #2
Low Vision Goggles
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Empathy Exercise #2 - Instructions
• Break into groups of 2 or 3• Take a pair of the low-vision
goggles• Use your phone or borrow a
phone• Assistance by anyone in your
group is fine & encouraged.
© 2016 IBM Corporation 11
Building Empathy / The Challenge
1. Take a photograph of something in the room.
2. Share that photograph on social media. Feel free to tag us on Twitter!
#a11ydesign | @moekraft | @ibmaccess- OR- @erichmanser
© 2016 IBM Corporation
Phone may have been difficult to view
© 2016 IBM Corporation
© 2016 IBM Corporation 13
What is an inclusive persona?
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Persona example
Has color blindness
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What is an Empathy Map?
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An empathy map identifies what a user says, thinks, does & feels
QuotesWhat do they say or need to say to others? How do they likely express themselves?
Expectations & ReactionsWhat do they think about the situation? What is their worldview?
ActionsWhat do they do to get their job done?
ValuesHow does this person feel about their job?
© 2016 IBM Corporation 17
Empathy Map
• Please break into groups of 2 or 3 people.
• Draw a persona• Give that persona a disability• Identify what your persona
says, thinks, does and feels
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Empathy Map
Think back to the goggle exercise and remember what you thought, said, felt, and did. Put these down on your empathy maps.
© 2016 IBM Corporation 19
Empathy Map Ground Rules
1. Write before you talk.
2. There are no bad ideas.
3. Stay focused on your users.
4. Everyone participates.
5. Stay engaged.