2016 Brand Opportunities at Type-A Parent Conferences
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Transcript of 2016 Brand Opportunities at Type-A Parent Conferences
Influencer Marketing, Evolved
TYPE-A PARENTTYPE-A PARENT
Coming to:
• santa fe
• new york city
• walt disney world
• online
TYPE-A PARENT, ESTABLISHED 2007, IS
THE PREMIER NETWORK FOR NEW MEDIA
INFLUENCERS AND THE MARKETERS WHO
WANT TO REACH THEM. WE OFFER
HANDCRAFTED, HIGH-IMPACT INFLUENCER
MARKETING CAMPAIGNS AND WE HOST
THE WORLD'S TOP CONFERENCES FOR MOM
AND DAD BLOGGERS.
engageTYPE-A PARENT'S ONE YEARIMPACT ON TWITTER ALONE
WAS MORE THAN HALF ABILLION IMPRESSIONS WITH
110K TWEETS FROM 39KPEOPLE.
THE SOC IA L MED IA E L I T E
santa feTYPE-A WEST WILL BY HELD JULY 7-9 AT THE
LANDMARK ELDORADO RESORT & SPA WITH A FOCUS ON CREATIVITY, CONTENT, ONLINE VIDEO, VISUAL
SOCIAL MEDIA AND WRITING.
focus on content creation 250 attendees
new york TYPE-A NYC
MASTERMIND SUMMIT WILL BE AN INTENSIVE,
HIGH-IMPACT BOOTCAMP WHERE BRANDS AND
INFLUENCERS WILL COME TOGETHER SO EVERYONE
CAN LEVEL UP THEIR BUSINESSES AND SOCIAL
MEDIA STRATEGIES.
interactive brand-blogger summitlimited to 100 attendees
walt disneyworld
TYPE-A EAST WILL BE HELDOCTOBER 27-29 AT THE
ICONIC CONTEMPORARYRESORT AT WALT DISNEY
WORLD WALKING DISTANCEFROM MAGIC KINGDOM.
biggest type-a of the year 500+ attendees
influencercampaigns
A-LIST CAMPAIGNS HELPMARKETERS REACH TOPINFLUENCERS AND THEIRAUDIENCES WITH HAND-CRAFTED, HIGH-IMPACT
SOCIAL MEDIA CAMPAIGNS.
A-LIST BY TYPE-A PARENT
THANK YOU TYPE-A FOR FACILITATING SUCH AN
AMAZING CONFERENCE! WE WERE ABLE TO
NETWORK AND CREATE RELATIONSHIPS WITH
DOZENS OF TOP-TIER BLOGGERS, AND HAVe A
LITTLE FUN TOO! LOOKING FORWARD TO THE
NEXT TYPE-A EVENT!Brenda Hall
AT&T | NETGEAR
Type-A Parent – Trusted by Top Brands
MEET THETYPE-A PARENTThe Type-A Parent is a professional, business-minded newmedia content creator with tremendous online reach. Thecombined reach of our network is:
Social media reach estimated for network based on Parent BloggersMean Business survey by Type-A Parent. Website estimate representsmonthly unique visitors.
130 million
45.6 million
34.3 million
4.3 million
10.2 million
118 million
sponsorship packages include:• Brand networking station at our Business to Blogger Meet and
Greet
• Invitation to OUR exclusive VIP pre-conference reception for
speakers, sponsors and VIP attendees (East and West)
• Access to our Type-A Parent Marketers Who Get It online courses
• Tweets thanking brand from @typeaparent (55,000 followers) and
ceo and founder's profile @kelbycarr (12,000 followers)
• Shares thanking brand on type-a parent Facebook page (10,000
likes)
• introduction and thanks to sponsor representatives in our private
facebook community (1,700 members) and official conference groups
• VIP passes to the conference
• Logo in program, on signage and on official site
EXPOBOOTH
PACKAGEEXHIBITORS GET A BOOTH SPACE TO
NETWORK, DEMO AND GENERATE BUZZ WITH FIERCELY INFLUENTIAL NEW MEDIA
CONTENT CREATORS AS WELL AS ALL CORE SPONSORSHIP BENEFITS.
MOST POPULAR OPTION
PRICE:WEST: $5,000 (DOUBLE FOR $7,500)
NYC (6' TABLETOP): $3,OOOEAST: $7,500 (DOUBLE FOR $10,000)
EAST + WEST: $10,000 (DOUBLE FOR $12,000) ALL THREE: $12,000 (DOUBLE FOR $13,000)
BREAKFASTOR LUNCH
SPONSORSHIP
SPONSORED BREAKFAST OR LUNCH WITH15-MINUTE PRESENTATION TO ATTENDEESDURING VIP DAY OR ALL ATTENDEE DAYS
WITH OPTION TO PLACE SIGNAGE ONTABLES, PROMOTIONAL MATERIAL ON
TABLES AND/OR BRANDED GIFTBAGS/GIFT ITEMS AT SEATS.
(INCLUDES EXPO BOOTH)
PRICE: STARTS AT $10,000
HIGH ENGAGEMENT
BRANDPARTY
SPONSORSHIP
WE OFFER VARIOUS PARTY AND RECEPTION OPTIONS CUSTOM-BUILT FOR EACH
SPONSOR TO ENGAGE, NETWORK AND DRIVE HIGH-
IMPRESSION ONLINE SHARING FROM THE WORLD'S TOP
INFLUENCERS.
GREAT FOR BUZZ BUILDINGPRICE: STARTS AT $10,000
HYDRATIONSTATION
SPONSORSHIP
OFFICIAL COLD BEVERAGE SPONSORSHIPWHICH INCLUDES OPTION TO PLACE
SIGNAGE AND/OR BRANDED COLD DRINKBOTTLES AT ALL-DAY INFUSED WATER,
JUICE AND/OR SODA STATION IN HIGHTRAFFIC LOCATION IN CONFERENCE AREA.
(INCLUDES EXPO BOOTH)
PRICE:WEST: $15,000
NYC: $7,500EAST: $20,000
ALL: $25,000
RECHARGELOUNGE
SPONSOR SUITE
THE OFFICIAL RECHARGE LOUNGE AT OURWEST AND EAST CONFERENCES IS A HIGH-
LEVEL ENGAGEMENT ACTIVATION WHEREBLOGGERS GO TO HANG OUT, RELAX, GRAB
A CUP OF COFFEE OR TEA (THIS IS THENON-MEALTIME LOCATION TO GET HOTBEVERAGES DURING SESSION HOURSFRIDAY AND SATURDAY) AND SPEND
QUALITY NETWORKING TIME WITH THEHOST SPONSOR.
PRICE:WEST: $15,000EAST: $20,000
BOTH: $30,000
OFFICIALKID CON
SPONSORSHIP
TYPE-A PARENT WAS THE FIRST BLOGCONFERENCE TO OFFER KID CON, OFFERED
AT WEST AND EAST AND SERVING AS AMINI CONFERENCE AND CHILDCARE
SERVICE FOR THE CHILDREN OF BLOGGERSATTENDING. SPONSORS CAN PROVIDE
SPECIAL GIFTS BAGS FOR THE KID CONKIDS AND ACTIVITIES FOR THE CHILDREN.
(INCLUDES EXPO BOOTH)
LIMITED AVAILABILITYPRICE: STARTS AT $7,500
SNACKBREAK
SPONSORSHIP
SHOWCASE YOUR FOOD OR DRINKPRODUCT DURING A DEDICATED GROUP
MORNING OR AFTERNOON SNACK BREAK.(INCLUDES EXPO BOOTH)
LIMITED AVAILABILITYPRICE: STARTS AT $7,500
PHOTOWALKSPONSORSHIP
PHOTOWALK/VLOGWALK THROUGH SANTA FE'S PICTURESQUE PLAZA, NEW YORK
CITY'S VIBRANT TIMES SQUARE OR WALT DISNEY WORLD'S MAGICAL SETTING FOR
ATTENDEES TO SHARE ONLINE IMAGES AND VIDEO PLUS GET TIPS ON CREATING
PHOTOGRAPHY AND VIDEO CONTENT.
ONE AVALABLE PER EVENT
PRICE: WEST: $5,000/$7,500 WITH EXPO BOOTH
NYC: $3,500/$5,000 WITH EXPO TABLEEAST: $7,500/$10,000 WITH EXPO BOOTH
ALL: $12,000/$15,000 WITH EXPO BOOTHS
COMMUNITYSHOWCASESPONSORSHIP
COMMUNITY SHOWCASE IS A MARKET-STYLEEVENT TO HIGHLIGHT HANDCRAFTED ITEMS
SOLD BY OUR ATTENDEES AS WELL ASALLOW OUR AUTHORS TO SELL AND SIGN
THEIR BOOKS. EVENT SPONSOR GETSPREMIER TABLE DURING SHOWCASE AND
OFFICIAL NAME BRANDING OF EVENT(EXPO BOOTH INCLUDED)
ONE AVALABLE PER EVENT
PRICEWEST: $7,500EAST: $10,000BOTH: $14,000
FITNESSACTIVITY
SPONSORSHIP
BRANDED EVENT FOR MORNING FITNESSACTIVITY SUCH AS A WALK, WALK/RUN,
YOGA CLASS OR FITNESS CLASS. SPONSORGETS NAMING RIGHTS TO EVENT, PLUS
OPTION TO HAND OUT SPECIAL GIFT BAGS ATFITNESS EVENT.
ONE AVALABLE PER EVENT
PRICEWEST: $5,000/$8,000 WITH EXPO BOOTHEAST: $7,500/$10,000 WITH EXPO BOOTH
BOTH: $10,000/$14,000 WITH BOOTHS
OFFICIALTITLE
SPONSORSHIPTITLE SPONSORSHIP IS CUSTOM BUILT
TO BEST SUIT THE BRAND’SGOALS, AND COMES WITH
PREMIUM ACTIVATIONS BEFORE,THROUGHOUT AND AFTER THECONFERENCE. CONTACT US AT
[email protected] FOR A TAILOR-MADE PROPOSAL FOR YOUR BRAND.
ONE AVALABLE PER EVENT
PRICE:WEST: $75,000
NYC: $20,000EAST: $100,000
ALL: $150,000
➤ BRANDED G I FT BAG HANDED TO ATTENDEES AT HOTEL CHECK-IN ($2 , 000 )
➤ ROOM DROP TO ALL ATTENDEES ($3 , 000 )
➤ DOOR HANGER LEFT ON ROOMS OF ATTENDEES AT HOTEL ($2 , 000 )
➤ BRANDED ROOM KEYS ($ 10 , 000 , INCLUDES EXPO BOOTH)
➤ PRE OR POST CONFERENCE MA I L ING TO ATTENDEES ($2 , 000 )
➤ 3-MONTH A-L IST SPONSORED POST AND SOC IAL SHAR ING CAMPA IGN WITH 10 HAND-P ICKED TOP
T I ER BLOGGERS WITH SPONSOR APPROVAL OF PART IC I PAT ING BLOGGERS ($20 , 000 WHEN ADDED TO
SPONSORSH IP PACKAGE )
➤ 6-MONTH A-L IST SPONSORED POST AND SOC IAL SHAR ING CAMPA IGN WITH 10 HAND-P ICKED TOP-
T I ER BLOGGERS WITH SPONSOR APPROVAL OF PART IC I PAT ING BLOGGERS ($40 , 000 WHEN ADDED TO
SPONSORSH IP PACKAGE )
➤ 1-YEAR A-L IST SPONSORED POST AND SOC IAL SHAR ING CAMPA IGN WITH 15 HAND-P ICKED TOP-
T I ER BLOGGERS WITH SPONSOR APPROVAL OF PART IC I PAT ING BLOGGERS ($ 100 , 000 WHEN ADDED TO
SPONSORSH IP PACKAGE )
➤ PRE OR POST CONFERENCE TWITTER CHAT ($3 , 500 )
➤ TWITTER CHAT DUR ING CONFERENCE ($7 , 000 )
NOTE: ALL SPONSORSHIP BOOKINGS OF $20,000 AND UP INCLUDE OPTION TO EXCLUDE UP TO FIVE DIRECTCOMPETITORS. FOR ALL OTHER BOOKINGS, EXCLUSIVITY OPTIONS CAN BE ADDED STARTING AT $2,000.
contact us: JAMIE LIEBERMAN
DIRECTOR OF OPERATIONS AND CHIEF COUNSEL201.743.9151
Find out more at typeaparent.com/go