2016 ANNUAL REPORT BUILDING VALUE THROUGH OUR … · 2019-11-12 · We hire great talent to work...
Transcript of 2016 ANNUAL REPORT BUILDING VALUE THROUGH OUR … · 2019-11-12 · We hire great talent to work...
2016 ANNUAL REPORT | BUILDING VALUE THROUGH OUR STRATEGY
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we exist to build valuable careers with our people and to help our clients achieve their goals.
Our mission is at the heart of everything we do: we build valuable careers with
our people and we help our clients achieve their goals. I could not be more
proud of our progress as we executed on our mission over the past twelve
months. Each of you has played a significant role in our accomplishments as
you collaborated together, served our clients and supported our communities.
As I reflect on the past year, it is easy to find many reasons to celebrate
success related to people, clients and performance. Our annual report
outlines significant accomplishments in pursuing the DHG strategy, as well as contributions we
have made toward being a great corporate citizen - acting socially responsible and caring for our
communities.
Here are a few accomplishments that I would like to specifically highlight:
• Life Beyond Numbers has successfully become an integral part of our culture as we
focus on careers, people and flexibility.
• We have recently added a Life at DHG blog and podcast series to not only share our DHG
culture externally, but to also connect us to each other through stories about our people
and their Life Beyond Numbers.
• Our RAVE recognition and reward program has also become an important part of our
culture. 20,000+ recognitions have been shared on our RAVE newsfeed since the launch
in September 2015. Of note, the implementation of RAVE is the direct result of feedback
received through our 2014 DHG Voice engagement survey.
• The Inclusion & Diversity Council has developed a clear strategy and has begun
implementation. We are proud to be the recipient of the National Association of Black
Accountants (NABA) 2016 Corporate Diversity Award and we look forward to many great
things in Fiscal 17.
• Women Forward continues to build momentum with market activities and business
development learning opportunities. One great accomplishment for 2016 was the
celebration of Women’s History Month with 60,000+ social media impressions. Read
more about this in the people section of the report.
• Financially, our revenues increased 12%, which represents organic growth of at least
10% in each of our regions. This growth was fueled by strong performance by our
industry teams in all of our service lines. This level of growth takes a tremendous amount
of teamwork and a sharp focus to achieve.
message from matt
• Vault has ranked DHG among the top ten accounting firms in the nation. This ranking
is based on feedback from our employees and is measured by overall quality of life
combined with prestige.
• Based on your feedback in our DHG Voice Engagement Survey, we rank in the 82nd
percentile for employee/partner engagement. This is 13 points above the professional
services norm.
• DHG continues to build our pipeline of leadership succession through early career
learning opportunities, Praxity Emerging Leaders Academy, DHG Leadership Academy
and the rotation of leaders throughout the firm. We are prepared for the future and poised
for continued success.
• One way we pursue our service strategy is through Knowledge Share, with 283 pieces
shared and 74 live events. We look forward to an enhanced strategy in FY17 for even
greater engagement.
• We have significantly enhanced our philanthropic efforts through the use of our new web-
based platform, DHG Gives. Having the capability to give online and track service hours
helps us set goals and measure our progress.
Our future is bright. We have accomplished great things in the past year and have significant plans
to continue moving us forward. I encourage you to take advantage of the opportunities that evolve
from our continued success. When DHG succeeds, so do you. I am truly grateful to have each of
you on our team and I look forward to another successful year.
Sincerely,
Matt
Visit my blog for regular updates: dhgllp.com/ceo-blog
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talent
RECRUIT
In July 2015, we launched the DHG Careers website which highlights our Life Beyond
Numbers - careers, people and flexibility. This authentic glimpse into life at DHG has truly
enhanced the first impression we share with recruits and the connection we feel with
each other. In January 2016, we added a Life at DHG blog and podcast series, which highlights our people
from around the firm. Visitors are currently spending an average of 2.14 minutes on the site and in today’s
world…that is a long time! (Average time on a typical web page is about 1:30 minutes)
CAMPUS RECRUITING
CHECK IT OUT careers.dhgllp.com
EXPERIENCED HIRE RECRUITING
We hire great talent to work with our great talent.
129 full-time hires per year
251 interns per year
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attendees at the 2016 Leadership Conference 28% of attendees were ethnically diverse; 59% were female
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targeted schools
FINANCIAL WELLNESS
As a direct response to feedback received via our engagement survey and Glassdoor, DHG
announced changes to our retirement plan, enabling new employees immediate participation
eligibility, monthly profit sharing contributions and a shortened vesting schedule. Financial
961 interviews
46% of hires come from employee referrals
6% from agencies
292 full-time hires
11% come from LinkedIn
$491K employee referral bonus dollars paid
15,875 applicants
86%offer acceptance rate
9% from direct sourcing
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DEVELOP
RETAIN
DHG UNIVERSITY
At DHG University, developing the whole professional is paramount. It is more than just required CPEs.
Leadership, communications, business development and other related courses build on this vision and
address skills such as critical thinking, engagement management efficiencies, generational differences and
emotional intelligence. In the coming year, the Professional Development team will also be keenly focused on
providing opportunities to grow skills outside of the classroom: growing skills in the office; with clients; on
pursuit teams; and in the community.
FY16 PROFESSIONAL DEVELOPMENT HIGHLIGHTS FY15 FY16 % ChangeCPE Hours 62,558 63,483 1.48%
Attendees 11,576 11,590 0.12%
Courses Offered 154 194 25.97%
Sessions Offered 313 420 34.19%
NON-TECHNICAL TRAINING SESSIONSLeadership 11 15
Engagement Management / Client Service 55 99
Practice Development 8 34
Personal Effectiveness / Team Contribution 58 118
Professional Excellence 133 120
Quality & Compliance 48 27
Total Sessions: 313 413 31.95%
Developing the whole
professional
31.95% more classes
in FY16
RAVE: RECOGNITION AWARD FOR VALUED EMPLOYEES
We learned via our engagement survey that our people desired
recognition so we developed a program called RAVE. Within the first
month of this program, 85% of our people activated their account.
Since its launch in September 2015, RAVE has become an important part of our culture.
RAVE has even become part of our DHG nomenclature as a verb – if someone does
something great, do not forget to RAVE about them!
To date
20,000+ recognitions have been shared on our RAVE newsfeed.
2016 Engagement Survey Results
PSN: Professional Services Norm
92% FY15 | 82% PSN
voice FY16
BELIEVE IN DHG’S VALUES94%
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leadership
inclusion & diversity councilDHG continues to push the needle forward with our Inclusion and Diversity (I&D) focus. In the coming year, we
will implement programs around sponsorship, integration of diversity into all areas of communications both
internally and externally, an I&D focused website, a learning curriculum and a dashboard to track progress
and accomplishments.
NATIONAL ASSOCIATION OF BLACK ACCOUNTANTS
DHG was recently recognized by the National
Association of Black Accountants (NABA) with
the 2016 Corporate Diversity Award. Many of our
professionals have given countless hours to both
their local chapters via leadership positions and
speaking engagements and campus chapters via speaking engagements and student interactions,
such as mock interviews. Additionally, DHG gave substantially to NABA through contributions nationally,
locally and via campus chapters. Other notable NABA awards in FY16 include NABA Charlotte Chapter’s
Outstanding Partnership Award and our Campus Recruiter, Stacey Ford, was awarded the NABA
Richmond Chapter Member of the Year Award. Involvement through time and funding in well focused
organizations like NABA, is a key component in our overall Inclusion and Diversity Strategy.
DHG has successfully built a pipeline of leadership succession so that we are always prepared for the next
generation of leaders. On May 31, 2016, Ken Hughes retired as Chairman. His retirement opened opportunities
for new leaders at many levels. From the Chairman position to the Office Managing Partner position, we were
fully prepared for cascading changes in leadership as the result of a clearly articulated succession plan.
Our succession plan is possible as the result of:
• Early career opportunities for leadership development
• Praxity Emerging Leaders Academy
• DHG Leadership Academy
• DHG succession planning
Our goal is to rotate our leaders in various positions so that when we are ready, the leader is prepared to step-
up to the next position. We continually encourage our people to take advantage of leadership opportunities
so that they can be part of our DHG pipeline for leadership.
FY16 Promotions
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16 Newly Promoted Partners
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Both TEAMS and the Women
Forward Rainmaker Series
have shown me that it is all
about being your true self, building
a balanced team and serving a
prospect in the same manner we
strive to serve our clients.
–Katy Ensminger, Senior Associate
women forwardRainmaker Business Development Essentials Series
Women Forward Champions and Partner
Advocates delivered more than 70 sessions of
our Rainmaker Business Development Essentials Series across our footprint. The Rainmaker Series
focuses on foundational concepts of client development and client service, which then works in
tandem with our TEAMS approach. Nine-hundred DHG team members participated in the interactive
sessions on the “why” of business development, self-management, understanding the value ladder
and networking for success.
Celebrating Women’s History Month
We began Women’s History Month with the launch of a refreshed website – womenforward.com. From
Compass postings with videos featuring our women to a white paper by Ashley Ensley: “Successful
Women Leaders: Conversations about Career and Life”, DHG celebrated Women’s History Month by
sharing stories about our careers, people and flexibility. We consider this celebration a great success
and a step forward in communicating with others the value that women bring to our culture, our clients
and our communities.
2016 Engagement Survey Results
PSN: Professional Services Norm
89% FY15 | 80% PSN
voice FY16
PROUD TO WORK AT DHG90%
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growth
Growth has been a major focus over the past year and we are pleased to share that all of our regions
experienced positive growth. Twelve percent organic growth across the firm gives us great reason to celebrate
as it leads to career growth for our people and perpetuates the mission of DHG.
All industries, services and regions experienced growth. 12%GROWTH
2016 Engagement Survey Results
PSN: Professional Services Norm
87% FY15 | 77% PSN
voice FY16
BELIEVE DHG HAS AN OUTSTANDING FUTURE91%
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An expanded footprint and
expanded resources will help
our people grow in their careers
and help our clients get further, faster.
Thank you for welcoming us to the
DHG team.
–Conor Quinn, Managing Partner
WELCOME STEGMAN & COMPANY TO THE DHG TEAM
On June 1, 2016, we welcomed Stegman & Company to the DHG team. Stegman recently celebrated
their 100th anniversary and brings to DHG a rich tradition of experience and client service. They are
heavily focused in private client services, construction, real estate and financial services, which is
representative of several of our key industries. By adding Baltimore to our footprint, we are directly
supporting our growth strategy and our effort to go to market as an industry and services-based firm
from strategic geographic locations.
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performance
We cannot be a top performing firm without top performing people. Our DHG Voice Engagement Survey and
the annual Vault Accounting 50 survey are two ways that we can measure our performance. During the past
year we had strong improvements on both of these performance measures, reflecting positive results for our
Life Beyond Numbers people strategy which focuses on careers, flexibility and people.
VAULT ACCOUNTING 50 SURVEY RESULTS
DHG was ranked among the 10 best accounting firms by Vault. Additionally, we moved up in several
categories highlighted here:
2016 2015
Culture 7 8
Work Life Balance 5 11
Client Interaction 6 10
Satisfaction 5 9
Business Outlook 12 18
Diversity 15 20
VAULT ACCOUNTING 50 benchmarks accounting firms nationwide using a weighted formula that reflects the issues accounting professionals
care most about, combining quality of life rankings (such as culture, satisfaction, work/life balance, and compensation) with overall prestige.
Many prospective employees use this survey to compare firms when making career decisions.
2016 (#11 in 2015)
OVERALL RANKING#10
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TERRIFIC CULTURE
People really enjoy working together.
GREAT FLEXIBILITY
I am able to balance a career I love with my
family life.
TREMENDOUS LEADERSHIP
Leaders you can trust and leaders who inspire.
CHALLENGING WORK
If you want to be bored, look elsewhere, but
if you want to grow and be challenged, this is
the place!
–Glassdoor.com Review, May 2016
voice
Our annual engagement survey
helps us identify opportunities for
improvement. Last year we focused on
four key areas: connection to the DHG
Strategy, communications, recognition
and performance enablement. We are
pleased to share that we moved up in all
of these areas.
82% overall engagement score
DHG 2015: 78% PSN: 69%
82% performance enablement
DHG 2015: 79% PSN: 74%
82%leadership
DHG 2015: 77% PSN: 75%
91%of our people believe DHG has an outstanding future
We continue to develop new programs such as RAVE, our recognition and reward platform, as a direct
response to the survey findings. Here are some 2016 highlights:
CONNECTION COMMUNICATION RECOGNITION PERFORMANCE
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service
SPOTLIGHT: KNOWLEDGE SHARE + CAREER DEVELOPMENT
DHG’s Executive Briefing Series, which takes place in locations across our footprint, provides a great
opportunity for our professionals to build their leadership skills and share their knowledge on important
topics while providing clients and prospective clients with innovative ideas. Paul Morrow, Senior Tax
Associate, recently presented at our Memphis Executive Briefing event on tax changes in the state
and local tax environment. This is a great example of how knowledge share can impact career skills
development, beyond just technical skills, which benefit both our people and our clients.
IGNITE: THE DHG CLIENT EXPERIENCE
The 2015 engagement survey showed that our people desired an enhanced methodology for providing client
service and gathering client feedback. Over the past year, we embarked on a journey to develop the DHG
Client Service Methodology which we are calling Ignite. During the first phase of this project, a task force
worked to develop a baseline understanding of where we are today. The taskforce also identified an external
vendor-partner to help us develop and implement a client feedback program.
During the next phase of the project, the methodology will be developed and a learning curriculum to support
the experience will be implemented. We expect to roll-out later in the fiscal year.
KNOWLEDGE SHARE
As we continue to grow our knowledge share efforts, we identified the need for an enhanced strategy,
elevated quality of content and technology to manage the process. In FY 17, we will implement a solution
that increases transparency and facilitates communications during content development. Additionally, the
new technology solution will provide firm-wide access to finalized, published content supporting the ability
to cross-sell and share information with clients and prospects.
2016 RESULTS
74EVENTS
60WEBINARS
283KNOWLEDGE SHARE PIECES PRODUCED
149PUBLICATIONS
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As professional advisors, our individual
experiences working with clients mold
our approach to service, providing
the insights needed to deliver value.
The challenge and main value driver
is frequent adaptation through critical
listening and curiously learning while
facilitating collaboration to share
knowledge.
–Bryan Campbell, Senior Manager Excerpt from the Life at DHG blog: Innovate: Norfolk
THE CHALLENGE
Our audit team members submitted
their best practices in a variety of areas
to engage in friendly competition. We
received a total of 2,464 submissions.
The Challenge has helped us focus on
engagement management best practices and has enhanced our knowledge on how to efficiently and
effectively manage our business to be a top performing firm and deliver superior client service.
GRAND PRIZE WINNERS
Staff: JC Payne
Senior: Matt Davis
Manager: Allison Cohen
Partner: Ed Salek
This was my first presentation to a large group in a learning environment. I worked
to develop the content in a way that would resonate with the audience, taking highly
technical information and making it relatable. I definitely learned several things that
will enhance my presentation skills for future speaking engagements. It was truly a
great experience for me and I believe I shared valuable information for our clients.
Paul Morrow, Senior Associate
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gives
One of the major accomplishments over the past year was the launch of our DHG Gives website which
enables us to make donations online, share our individual and office philanthropic efforts and track our
volunteer hours.
We also announced the Community Impact Awards. Presented annually, these awards will celebrate the
impact our people are making across our communities through volunteer hours. Both the individual and
market that logs the most volunteer hours will win these prestigious awards which will be presented at our
annual partners meeting. We look forward to building a legacy of volunteerism at DHG as recognized through
our Community Impact Awards.
Additionally, in the coming year, we will implement a five year strategy for volunteerism and giving. See the
Corporate Citizenship section for more information.
$950,000TOTAL AMOUNT GIVEN
VIA THE DHG FOUNDATION
$779,000TOTAL CONTRIBUTIONS TO SCHOOLS including partner/employee contributions
and direct contributions from the DHG Foundation
$301,500TOTAL CONTRIBUTIONS FROM PARTNERS AND EMPLOYEES
WITH MATCHING FOUNDATION CONTRIBUTION
EMPLOYEE MATCHING CAMPAIGNS
American Heart Association – Wear Red Day
$5,000 American Red Cross South Carolina Flooding Relief
$12,120The Palmetto Project – Reverend Pinckney Fund
$14,700
of our people believe DHG is socially responsible
FY16 Engagement Survey89%24
UNIVERSITIES IMPACTED BY
DHG MATCHING FUNDS PROGRAM
$1,764,138SPONSORSHIPS PAID BY DHG
$220,442CONTRIBUTIONS UNDER $2,500 PAID BY DHG
non-school
25% of DHG posted photos on our social networks wearing red
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Count the Cans started in 2011 as a way for the firm to promote teamwork while making an impact on the
community, and today, it continues to achieve those goals while also encouraging friendly competition across
all DHG markets and regions. Rather than planning Count the Cans around the holiday season, we choose
to hold the highly-anticipated event during the summer months when food banks and similar organizations
have an increased need for donations because children who rely on school meals are out of school. In 2016,
Count the Cans produced 593,464 pounds of food and we increased our cumulative donation over five years
to 3,795,814 pounds of food.
In addition to our collection of canned goods, dollars and volunteer
hours for hunger relief organizations, in 2016, we also collected
monetary donations for the OneOrlando Fund and the American Red
Cross West Virginia Region in response to the Pulse nightclub tragedy
and the devastating West Virginia floods. With both tragedies occurring
in the middle of Count the Cans, we extended the campaign by one
week and encouraged our people to donate to these organizations in
exchange for Count the Cans points. The DHG Foundation offered to match employee donations, and in total,
we donated $14,742 to the OneOrlando Fund and $22,000 to the American Red Cross West Virginia Region.
2016 COUNT THE CANS RESULTS:
count the cans
The damage (in West Virginia) has been devastating. We didn’t really know the
severity of the damage or storms as we collected items yesterday. The food bank
representative that was with us all day couldn’t even make it back home last night as
the interstate was shut down. The food bank is about an hour away from Charleston.
This collection day and the Count the Cans food drive will have a great and immediate
impact on our WV neighbors in need.
–Brooke Lord, Marketing Manager
593,464 POUNDS OF FOOD
10,555 TUNA CANS
12,020POUNDS OF PET FOOD
1,153SERVICE HOURS
233,294TOTAL POINTS
Firm-wide Goal was 177,322 Points
3,795,814POUNDS OF FOOD
Cumulative Results over 5 Years
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corporate citizenship
One of the special things about DHG is our genuine commitment to the well-being of our people, our
communities and our profession, directly supporting our Life Beyond Numbers. And what makes this
commitment truly extraordinary is that it is driven by all of you – our people. Together, we do many great things
across our footprint and desire to grow and enhance our efforts related to Inclusion & Diversity, philanthropy,
volunteerism, employee wellness and our environment.
In the coming months, you will begin hearing more about DHG Corporate Citizenship. This is not a new
initiative, but rather a strategic focus on key areas that are important to you to help us prioritize, enhance
and communicate about the good things that we are doing. Our methodology is to recognize and reward
our employee volunteers and support our broader community in a way that aligns with our mission, values
and strategy. Our DHG Corporate Citizenship strategy is being led by Kent Satterfield, Chairman, and Tricia
Wilson, Regional Managing Partner, Carolinas Region. Both Kent and Tricia have post graduate diplomas
from Furman University in Corporate Sustainability.
DHG Corporate Citizenship:
• Promotes Inclusion & Diversity
• Supports colleges and universities within our footprint
• Supports our communities through volunteerism and financial support
• Promotes wellness programs and initiatives
• Promotes sustainability and conservation efforts
Our focus on Inclusion & Diversity, Women Forward and college and university support are well underway as
evidenced by articles in this report. Here are a few other highlights of our strategic direction:
Volunteerism and Financial Support of Our Communities
During this past year, the DHG Foundation Advisory Board undertook a study to help develop
a five-year strategic plan for our philanthropic efforts. A recent DHG Voice Philanthropy Survey
helped us better understand what matters most to our people in regards to giving and volunteering.
In the coming year, we will begin executing on this strategy. Stay tuned for exciting developments.
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Wellness
Energy for Life provides tools to enhance our Life Beyond Numbers strategy focused on
careers, people and flexibility. This program teaches our people the concepts of energy
management: how to define their personal mission and develop the skills necessary to
achieve an extraordinary life. We have piloted this program and have trainers who have
completed Corporate Athlete coursework at Johnson & Johnson’s Human Performance
Institute. Over the next two years, we will roll-out Energy for Life with a goal to have everyone
through the program within the next two years.
Sustainability and Conservation
Sustainability and Conservation is an area that we will continue to build upon in the coming
year. A major consideration in recent office moves has been LEED certification and we will
continue to make this a significant consideration for future moves. Additionally offices are
taking steps to reduce waste and conserve energy where possible. Our Charleston, SC
office is paving the way in this area by entering a Green Challenge in their community. Learn
more about their efforts in podcast episode 11: We Love Our Mother Earth.
[Philanthropic] commitments may require time away from the office, but the rewards are so much greater both personally and professionally. I’ve grown my professional network and improved my executive presence. I come back to the office refreshed and inspired to do my best for my clients, my staff and my community.
–Eric Curran, Senior Manager Excerpt from the Life at DHG blog: Integrating Philanthropy into My Career
@LifeatDHG
@LifeatDHG
Life at DHG
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Dixon Hughes Goodman LLP
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CONNECT WITH US
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