2016 Ag Media Packet
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Transcript of 2016 Ag Media Packet
2015 Digital Marketing Product Guide for Agriculture & Equipment Dealers
innovation lives here.
Our CompanyWe are Team SI, one of the region’s fastest- growing digital marketing firms. We’ve built our reputation on creating integrated solutions that deliver what equipment dealers value most: meaningful, positive and measurable impact toward achieving your marketing goals.
More than half of today’s farmers are using mobile devices when searching for information and looking to make an equipment purchase. We help you appear online where they are searching. Can you afford to miss half of your business? We can help.
a new ONLINE STOREFRONTOur websites are much more than static brochure sites. Your
website will be a full-featured online storefront, complete with
inventory control and a customer relationship management system
with an easy-to-use online dashboard.
Constantly uploading your inventory takes way too much of your valuable time. Our system pulls the current inventory from your point-of-sale system – giving you more time to do what you do best. Our system will save you time and energy.
Your website is 100% editable, and don’t worry, you will never be locked out.
Your website is constantly updated with the latest technology and security. For example, when the iPhone 8 comes out, your website will be automatically updated!
what exactly are we offering?We deliver a cutting-edge, measurable road map that will allow you to accelerate your business growth and deepen the rapport you have with your customers. They’ll keep coming back to your site for relevant, customized content while we continuously invest in developing solutions designed to grow your business footprint. We are your marketing team, dedicated to helping you grow your business in the agriculture and equipment industry.
Building Your FoundationOur society has become screen-based. Fully 90% of our media consumption involves screens and only 10% involves print. Our website development team will custom-design a responsive website for you that works on smartphones, computers, tablets and any other device. We’ll create an environment that keeps your customers coming back to the website.
Weather Commodities Ag News
Inventory Service Parts
Specials Blog Email Blasts
9:45 AM 100%iPad
90%OF OUR MEDIACONSUMPTIONINVOLVES SCREENS
ONLY
10%INVOLVES PRINT
Inventory LISTINGsIntegrate your current point-of-sale system* to automatically
update your inventory or manage it directly from the back end of
your website. Our sites include an inventory Web app that makes
it easy – no technical skill required.
Easily provide your potential customers with details about
availability of specific makes and models. Showcase features,
specifications, and photos of your inventory.
Also list your current specials and promotions!
*Integration with a point-of-sale system is dependent upon third-party compatibility. While we will do everything we can to work with vendors to make our systems compatible, it ultimately depends on what API options are available.
SHOWCASEAVAILABLEEQUIPMENT
SHOWCASEAVAILABLEEQUIPMENT
Built-in Forms & Customer INFOOur website management tool has built-in forms that allow
customers to request information from you. Maybe they’re
searching for a unique replacement part or looking to
understand the difference between two tractors – regardless,
they can easily get in touch with you by submitting a form.
You’ll receive a notification by email with the question and
customer information so you can reach out and make the sale.
Additionally, the form submission creates an entry in the website
customer relationship manager (CRM).
Everything is integrated, easy to use and it just works – period.
Preview Content Manage Your Business Help & Support
Recent Items
Site Manager
Web Apps
Modules
CRM
E-Mail Marketing
Reports
Site Settings
Dashboard
Search
Customers
Cases
Event Bookings
Opportunities
Sales Forecasts
Customers
Add Contact
Bulk Actions Export Report
Filters
Add Company Import Contacts Import Contacts (Advanced)
Customer Type: Equipment / Ag
Name City Customer Type Lead Source Industry Rating Edit
Christopher Ryan Equipment Other Other Warm
Connie Thrasher Equipment
Tim Bartley Equipment Other
Irwin Diamond Equipment
Robert Musto Equipment
Jason Delker Agriculture
Dan Bickell Equipment
David Koster Agriculture
Rickey Moskowitz Agriculture
Nick Wolfe Agriculture
Ryan Kimes Equipment
Janice Samuel Equipment
Daniel Richard Equipment
Nathan Landey Equipment Other Other Warm
Margo Sanchez Equipment
Norb Lasley Equipment
Tarah Godwin Equipment
Tommy Goodall Equipment
Darrell Parker Equipment
Charles Burk Equipment
Little Rock, Arkansas
Tulsa, Oklahoma
Abilene, Texas
Little Rock, Arkansas
Little Rock, Arkansas
Conway, Arkansas
Tulsa, Oklahoma
Topeka, Kansas
St. Louis, Missouri
Dallas, Texas
Dallas, Texas
Minden, Louisiana
Joplin, Missouri
Tulsa, Oklahoma
Little Rock, Arkansas
Little Rock, Arkansas
Jackson, Mississippi
Memphis, Tennessee
Little Rock, Arkansas
Little Rock, Arkansas Other
1 2 3 4 5 6 7 8 9 10 ... Page size: Displaying page 3 or 18, items 41 to 60 of 36020
Site Manager
Web Apps
Modules
CRM
E-Mail Marketing
Reports
Search
Customers
Cases
Event Bookings
Opportunities
Sales Forecasts
Filters Customer Type: Equipment / Ag
Name
Christopher Ryan
Connie Thrasher
Tim Bartley
Irwin Diamond
Robert Musto
Jason Delker
Dan Bickell
David Koster
Rickey Moskowitz
Nick Wolfe
Ryan Kimes
Janice Samuel
1
1 2
2
A customer fills out a form or requests more information while browsing on your site.
A customer record is automatically created and a notification is sent to you.You follow up and make the customer really happy.
Email Marketing to drive repeat SalesWhy collect contact information if you aren’t going to use it?
With our system, email marketing is available right from the
back end of the website. Best of all, it’s automatically tied directly
to the contacts in your customer relationship manager.
Email marketing is a powerful tool for reaching your customers
and bring them back to your website. Send out promotional
emails, newsletters, information about new equipment arrivals –
or provide discounts to your loyal customers. It’s all built in.
There’s no need for complicated systems or maintaining a
customer database in multiple locations.
Preview Content Manage Your Business Help & Support
Recent Items
Site Manager
Web Apps
Modules
CRM
E-Mail Marketing
Reports
Site Settings
Dashboard
E-Mail Campaigns
Mailing Lists
E-Mail Campaigns
New Equipment Email Campaign #4
Check out our new equipment specials – discount inside!
Custom Links Paragraph St... Font Name Apply CSS Cl...Real...
Reports Details Recipients Template Content Preview and Send
Email Subject:
Add modules and tags
Back Cancel and Save as Draft Send Test Email Next
Design HTML Words: 925 Characters: 5643
Modules
CRM
E-Mail Marketing
Reports
Site Settings
E-Mail Campaigns
Mailing Lists
Add modules and tags
Reporting & MeasurementBusiness decisions should never be made blindly. That’s why
we’ve integrated powerful reporting functions into every aspect
of your online business website. From Web pages to inventories,
email marketing to customer relations – our platform records
every interaction customers have with your site and gives you the
tools to track them.
We take special care to understand what customers are looking
for, and we work to make sure that your site delivers.
Our full-featured system will help take your business to new
heights, all from an easy-to-use online dashboard.
Preview Content Manage
Recent Items
Site Manager
Web Apps
Modules
CRM
E-Mail Marketing
Reports
Site Settings
Dashboard
Visitors
Traffic Sources
Website Content
Web Forms Usage
E-Commerce
E-Mail Campaigns
Custom Reports
Admin Reports
Overview Visits and Page Views Geographic Location Unique Visitors Visitor Loyalty Browsers More
Visitors
Filters Date Period: Last Month
Visits and Page Views View All
Geographic Location
New and Returning Visitors
View All
700
550
400
250
10016-Jul-2014 21-Jul-2014 26-Jul-2014 31-Jul-2014 05-Aug-2014 10-Aug-2014 15-Aug-...
Visits
Visits from New VisitorsVisits from Returning Visitors
Page Views
Fully Managed Reliable softwareOur business model is called Software-as-a-Service, meaning
you never have to worry about your technology becoming
outdated. Software-as-a-Service means you’re paying a monthly
subscription fee so we can keep your site running smoothly –
installing updates and patches automatically as needed. Our
service doesn’t stop once your site is launched.
In addition, all updates to our platform are automatically installed
to your site! You’ll be hosted on top-tier cloud servers with
redundant backups to make sure you never lose anything. You’ll
also have your own account manager who’ll be available to help
you with anything you need.
Our one-stop approach to online marketing takes the hassle out
of building, managing and hosting the most critical component
of expanding your equipment business: your website.
And let’s not forget ...
You’ll have your own dedicated account manager
and fully managed hosting!
Read more about our business model »
WHY IS ONLINE Marketing
NECESSARY in AG?If you’re the type of person who thinks online marketing is sleazy, scammy and lacks the “power of a handshake,” Team SI will change your mind. We understand your reservations – but we’re here to show you that online marketing is merely an extension of your storefront. By extending your services online, you make them available to anyone at any time. Having a useful, attractive website that showcases your unique business will cultivate trust and transform visitors into customers.
SMart-PHONES
ARE MORE Prevalent than tablets for farm-related use
Nearly
ALLfarms with internet
use wireless routers
BIG AGFARMErs
(1,000+ Acres) are more likely to use a mobile
device for farming
OVERHALF of farmers’ digital media
activity is mobile
93% of purchase decisionsbegin with web search,
and 98% of searchers only look at the first page of
search results
EveryDay it becomes harder
and harder to rank high IN SEARCH ENGINES due to Increasing competition