2016 ADVERTISING OPPORTUNITIES - The Lancaster · PDF file2016 ADVERTISING OPPORTUNITIES ......

2016ADVERTISING OPPORTUNITIES

The Chamber is comprised of nearly 2,200 businesses, representing nearly 121,000 individuals in the business community. The Chamber’s unique and traditional advertising opportunities will send your message directly to the hands (or email inbox!) of The Chamber community’s respected collection of businesses.

lancasterchamber.com 717.397.3531

LANCASTERTHE

CHAMBER...at the center of a prosperous community.

MARCH 2012NOVEMBER/DECEMBER 2015

p3 Help support business and education p4 Chamber announces 2016 Board nomineesp6 2016 Marketing Opportunities Guide available in Novemberp7 Enhance your market research using online databases p13 Grow your business without having to leave the office

Monday, November 2311:30 a.m. to 1 p.m.

DoubleTree Resort by Hilton,2400 Willow Street Pike

Learn about digital marketing

trends for 2016 – see p17

Join the Discussion! Make a Difference!Gain insight into the status of our Prosperity Indicators

Does the lack of affordable housing impact your business? Are you concerned about replacing the aging workforce in your industry? Does Lancaster County have the right industry mix to be prosperous and sustainable? Depending on your perspective and situation, you may view these as significant issues that need addressed immediately, or not much of an issue at all. Everyone in the community has a voice and brings a unique viewpoint that needs to be at the table for healthy dialogue on how we, as a

community, can work together toward moving Lancaster County forward. Join us in taking a deeper look at some challenging issues and what is being done to begin to address these challenges in a positive manner, and what work remains to be addressed at the State of the County event.

Using our 2015 Prosperity Indicators report as a guide, we will take a closer look at the six key-dimensions identified and measured in the report, including community and culture, economic engine, education, health and safety, physical environment and well being of people, and use them to help lay the foundation for more collaborative partnerships in further addressing these issues.

There is no doubt that these indicators are complex and viewed differently by all. The more individuals discussing, partnering and taking action on these issues the more prosperous and sustainable Lancaster County will be now and into the future.

The Prosperity Indicators report is offered in partnership with the Lancaster County Community Foundation, County of Lancaster, LNP Media Group and United Way of Lancaster County. The cost to attend is $32 for members; $60 for non-members. To register, visit lancasterchamber.com then “Calendar of Events” or see the Action Line on p10.

What are the Prosperity Indicators? The Prosperity Indicators serve as a benchmark to measure and monitor the level of prosperity in Lancaster County and identify areas in need of improvement. The report measures six key dimensions of prosperity: Community & Culture, Economic Engine, Education, Health & Safety, Physical Environment and Well Being of People.

There’s a nip in the air; excitement in the business community over the upcoming holiday shopping season is brewing, and that can only mean one thing – Small Business Saturday is here! We invite you and your business to Think Local with us on November 28 as we celebrate the incredible impact small businesses have on our economy and quality of life.

How can you get involved? Easy! Take part in our Small Business Saturday Snap & Share Contest!When you’re out and about shopping at your favorite local small businesses on Small Business Saturday, be sure to snap a photo and post it to Facebook, Twitter or Instagram using hashtag #ThinkLocal and tell us where you are shopping. Participants will be entered to win a $200 Think Local gift card prize pack.

Interested in gaining some exposure for your Think Local small business? Donate a $25 or $50 gift card to add to the prizes, and we will be sure to thank you in our social media contest promotions! Not signed up to be a part of the Think Local initiative, yet? Visit lancasterchamber.com/thinklocal to learn more and sign the Declaration of Understanding.

Shop Small on Small Business Saturday for a Chance to Win!Participate in this year’s Snap & Share Contest

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THE LANCASTER CHAMBER NEWS, 6 editionsInvestment range: $150 – $815The Lancaster Chamber News is a 16-page, two-color newsletter distributed to 2,300 business professionals every other month. Also available in an interactive electronic format, viewed by thousands of business and community decision-makers, the newsletter is distributed to 13,000+ potential customers and shared via social media. Content includes, but is not limited to, legislation affecting our business climate; Chamber signature, series and professional development events; and the business community’s role in broader market-driven topics. Plus, with local business features, the newsletter serves as a forum for business professionals to learn from their colleagues to help strengthen the overall business community.

Rates: (based on a black and white single insertion in both print and online versions):$815 - full page (7.5” w x 9.5” h)$675 - back cover – 3/4 page (7.75” w x 6.5”h) $620 - inside front cover – 3/4 page (7.75” w x 6.5”h)$620 - inside back cover – 3/4 page (7.75” w x 6.5”h)$565 - 3/4 page (7.75” w x 6.5”h)$485 - half page – horizontal (7.75” w x 4.75”h)$485 - half page – vertical (3.75” w x 9.75”h)$260 - quarter page (3.75”w x 4.75”h)$150 - business-card size (3.75”w x 2.25”h)$35 spot color flat fee (green – PMS 5757)

Frequency Discounts:5% off – three insertions10% off – six insertions

Deadline: First Friday of the month prior to issue

Distribution: First week of every other month

DIGITAL NEWSLETTER ADVERTISING – ENHANCED DIGITAL PACKAGES*Digital Sponsorship Package– $725/edition(Includes an ad left of the front cover – digital version only)

Engagement Magnet – $250/ad (upgrade only valid for ads also in print Newsletter) (Includes the ability to embed video or audio in ads)

Lead Generation – $125/ad (upgrade only valid for ads also in print Newsletter) (Ability to include an online feedback form embedded in ads)

Color – $25/ad

*NOTE: ADVERTISERS MAY BE SUBJECT TO A $150 ADDITIONAL FEE FOR EDITS TO THEIR ADS AND ENHANCEMENTS.

2016 marketing opportunities guide

PRINT

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NEW MOVERS RESIDENTIAL MAILINGGets your marketing materials in the hands of thousands of individuals and families who moved within or relocated to Lancaster County.

At just $0.12 a copy, you’ll save significantly on the cost of postage, labels, envelopes and labor. And, for those companies interested in being in all four editions, you’ll only pay $0.10 a copy. On average, Lancaster County has welcomed 5,700 new movers quarterly, potentially costing you only $570. (The number of new movers is subject to change quarterly and the information above is to serve as an example.)

Envelope advertising is also available at $750 per quarter plus the cost of printing.

MAILING LISTS AND LABELS With nearly 2,200 companies and nearly 16,000 business professionals in our database, we can compile mailing lists and labels aligned with the marketing objectives of your businesses. Search criteria include employee size, business category, zip code, job title, gender and more. Sorry, The Chamber does not sell email addresses.

Mailing List Rates (Excel format)*:Customized lists (Excel format):50 labels or less = $60 51-100 labels = $80 101-250 labels = $105251-500 labels = $350 501-1000 labels = $450 1001-2500 labels = $7752501 labels or more = $900Complete membership labels = $750*Prices do not reflect S&H and PA state sales tax

BUSINESS RESEARCH SOLUTIONS (BRS)Investment range: $90 – $300These exclusive online resources help with product development, sales, competitive intelligence and overall company growth. The databases are available online and may be accessed remotely from your place of business or at The Chamber. The Chamber is the only local organization to offer these databases remotely, which include Reference USA, Hoovers, Mergent Online, First Research and Simply Map. Members pay an annual fee of $300 for unlimited, remote access and $90 for individual one time use at The Chamber. Please note that you may not sell, modify, publish, distribute or allow any third party access or usage to the databases.

PRINT BUSINESS PUBLICATION, quarterly New for 2016, this quarterly publication will feature timely business and industry news written by members of the business community, and will be distributed to 4,500 member and non-member business decision-makers. Watch for more information to come regarding rates, deadlines and distribution dates. For more information, contact The Chamber’s Communications Director, Allison Bucher, at 717.397.3531 or [email protected].

DIRECT MAIL


PRINT & DIRECT MAIL

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Mailing Label Rates*:Customized lists:50 labels or less = $40 51-100 labels = $60 101-250 labels = $85 251-500 labels = $150 501-1000 labels = $250 1001-2500 labels = $5752501 labels or more = $700Complete membership labels = $500

LANCASTERCHAMBER.COM, 24/7/365Investment range: $150 – $250

Banner Display AdvertisingThe Chamber’s website provides visitors with business resources, access to contact information for nearly 2,200 member companies, easy access to Chamber event registration, plus global business news and critical information pertaining to The Chamber’s business advocacy agenda. Advertising opportunities are available through banner display ad space on the homepage and interior pages. All banner display ads are active links to the advertiser’s site and rotate.

Banner display ad specifications: 468 pixels w x 60 pixels h static or animated GIF

Banner display ad rates: Homepage – $150/30-day display Interior pages – $200/30-day display

CAREERCONNECT Investment range: $250 – $300An online career exploration database designed for local middle school, high school and post-secondary students to connect with business professionals for career exploration and business experiences such as job shadowing, mentoring and internship opportunities.

Advertising – CareerConnect provides businesses geared towards teens and young adults an opportunity to advertise to their target market.

Supporter – Supporters of CareerConnect show a commitment to better connecting business and education while strengthening exposure for their businesses. Each ad is an active link to the advertiser’s site.

Advertising display specifications:300 pixels w x 250 pixels h static or animated GIF (side bar)

Supporter display specifications:150 pixels w x 64 pixels high static gif (logo)

Display ad rates: Advertiser – $300 on “Opportunities” page or “Events,” “Resources” and “About” pagesSupporter – $250 for logo on Homepage and interior pages

Deadline: 10 business days prior to display period

Frequency discounts:10% – 90 days15% – 180 days20% – 365 daysEnhanced listing rates: $250/12-month contract

Enhanced listing specifications:175 pixels w JPEG or GIF50 to 60 word company descriptionDeadline: 10 business days prior to display period


ONLINE

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JOB BOARD Investment: $175One of the top three visited pages on our website, the Job Board is a great location for members to advertise their company, job openings and more! Top banner advertisements are available and are active links to advertiser’s site. Banner ads are not exclusive and may rotate with other paid advertisements

THE LANCASTER CHAMBER NEWS EXTRA, weekly Investment range: $185 – $500Delivered to subscriber inboxes every Tuesday, The Chamber’s HTML formatted enewsletter is designed to keep business professionals informed about trending business topics, Chamber advocacy and community initiatives, and Chamber signature, series and professional development events. The Chamber’s enewsletter subscriber list reaches nearly 13,000 local business professionals and the list continues to grow! Banner display ad space is available exclusively to a single business at the top, bottom or middle of the page.* Each ad is an active link to the advertiser’s site. Businesses looking for new and innovative ways to build brand awareness, extend special offers to the business community or drive traffic to their site should consider adding this promotional tool to their marketing strategy.

* One banner, one middle ad and two block display ad spaces are also included in each enewsletter. These display ads appear vertically, on the right hand-side of the page and are reserved exclusively for Chamber event sponsors and investors.

COMMUNITY CALENDAR, monthly Investment: $185 New for 2016, the Community Calendar is delivered to 13,000 individuals the first Thursday of the month. The Chamber’s HTML formatted calendar is designed to keep business professionals informed about what’s happening in the local community. Featured display space is available exclusively to three businesses at the top of the page. Each feature is an active link to the advertiser’s online event information. Businesses looking for new and cost-effective ways to promote their programs and events should consider adding this promotional tool to their marketing strategies.

YPN FLASHDRIVE EBLAST, monthly Investment range: $75-$100The YPN FlashDrive is a young professional-focused enewsletter that is sent to subscribers the second Friday of every month that shares business news, resources for success and upcoming YPN events. With more than 1,100 individuals, the Young Professionals Network is the fastest growing demographic in Chamber membership. Banner display ad space is available exclusively to a single business at the top or bottom of the page.* Each ad is an active link to the advertiser’s site. Businesses looking for new and innovative ways to build brand awareness, extend special offers to local young professionals or drive traffic to their sites should consider adding this promotional tool to their marketing campaigns.

* One banner and two block display ad spaces are also included in each enewsletter. These display ads appear vertically, on the right hand-side of the page and are reserved exclusively for Chamber event sponsors and investors.


ONLINE

Banner display ad rates: Middle – $500 Top –$240Bottom – $185

Banner display ad specifications: 468 pixels wide x 60 pixels high static gif

Banner display ad specifications: 468 pixels wide x 60 pixels high static gif

Deadline: Ads must be received 10 business days prior to insertion

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ONLINE KEYWORDSInvestment: $20 per keywordTo help make the search process more effective and efficient, you have an opportunity to have your company’s name and contact information found more easily on our online Membership Directory by using keywords. Keywords are words that describe your company, products or services. When visitors search the online directory they may simply type in a keyword and any company that has purchased that keyword will appear in the searchable listing. All companies are given the first eight characters of most words found in their name and address free of charge. Businesses and organizations with paid keywords receive priority placement in search results.

ENHANCED BUSINESS DIRECTORY LISTINGFor businesses that want to stand out in a list of their competitors or for businesses that find their names alone do not tell potential customers enough about all they have to offer, an enhanced listing is ideal. All Chamber member businesses appear in our searchable online business directory with a standard listing. An enhanced listing advances a business’ position in that list toward the top* and, in some cases, to the first position. An enhanced listing also provides for a 50 to 60 word description about the business and a company logo. Enhanced listing advertisers are provided with a year-end statistical recap. *Placement of enhanced listing is on a first-come, first-served basis.

IN-PERSON PROMOTION


ONLINE & IN-PERSON PROMOTION

MARKETPLACE LIVEInvestment: $300 ($250 for Think Local members)This marketing opportunity was developed for members who are looking for new and creative ways to market their organizations. Member companies can host local business professionals LIVE and showcase their products, services, knowledge and expertise. Sessions are held in the morning or afternoon, and participants are strongly encouraged to provide a light breakfast or lunch to attendees. All companies interested in participating must complete a formal proposal to Chamber staff for consideration. The Chamber handles promotion and registration.

GRAND OPENING & ANNIVERSARY CELEBRATION KIT Investment: Complimentary This Kit was designed for businesses opening a new facility or celebrating a milestone anniversary. It includes mailing labels for The Chamber’s Board of Directors and local legislators for the guest list, list of caterers and rental companies for food service needs and reminders of important, sometimes overlooked details. We’ve also included local media contact information, along with tips on writing a news release. The Kit is available online and in print format. A pair of giant oversized scissors is available for the ribbon cutting and, at a company’s request; a member of The Chamber’s senior leadership team will attend and say a few words at the event.

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MEMBER-TO-MEMBER OPPORTUNITIES

MEMBER NEWS, weeklyInvestment: ComplimentaryPart of The Chamber’s weekly enewsletter and Chamber website, Member News is a special section exclusively featuring the latest news from Chamber members. Content ranges from new hires to acquisitions and industry awards to grand openings and is read by The Chamber’s nearly 13,000 enewsletter subscribers. Submitting company press releases for inclusion is an effective and convenient way to maintain a company’s visibility in Lancaster County’s business community while gaining recognition for its achievements. Sorry, The Chamber does not promote member products, services or events in our Member News. (See Member Event Calendar) Please note that due to limited space, not all items will be published. Photos will not be returned. To submit your press release to Member News email [email protected].

ONLINE JOB POSTINGInvestment: ComplimentaryOne of the top three visited pages on our website, the Job Board is a great way for companies to find their next best and brightest employees. To have your company’s open positions listed on lancasterchamber.com simply click the Job Board icon on the homepage.

ONLINE MEMBER EVENT CALENDAR (B2B Calendar) Investment: ComplimentaryMembers are provided with the opportunity to promote their programs, seminars and events held at their locations on our B2B Calendar. This calendar is available for any visitor to view and learn about the variety of programs and seminars being offered by member companies. To have your company’s events and programs listed on lancasterchamber.com simply go to the “Calendar of Events” tab on our site, then click the B2B calendar.

MEMBER-TO-MEMBER OFFER BOARDInvestment: ComplimentaryMembers are able to post online discounts, specials and other offers they would like to extend to their fellow members. Only Chamber members will be able to see these specials and take advantage of them. To have your company’s discounts and offerings listed on lancasterchamber.com simply go to the “Marketplace.”

ONLINE REQUESTS FOR PROPOSALSInvestment: ComplimentaryThis section encourages members to do business with other members by providing a venue for members to post requests for bids or proposals for work they are seeking from a vendor. Only Chamber members can sign in to this section to review the detailed requests and select which proposals they would like to respond to. To have your company’s bids listed on lancasterchamber.com simply go to the “Marketplace.”

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THINK LOCAL INITIATIVE

If your business or organization is committed to the concept of thinking local first when making purchases, consider supporting Think Local, a Lancaster Chamber-led, community wide initiative to improve our local economy by encouraging consumers and business decision-makers to support local businesses when making purchases.

DECLARATION OF UNDERSTANDINGIf your company understands and supports the core principles of Think Local, a representative from your company can sign the Think Local Declaration of Understanding and receive usage rights of the Think Local logo, as well as a packet of information and resources that support the campaign.

BUSINESS DIRECTORY LISTINGMembers of The Chamber will receive a Think Local special designation next to their business name in The Chamber’s online directory, upon signing the declaration.

REDUCED MEDIA RATESMembers of The Chamber will be eligible to participate in a number of special advertising opportunities with media partners offering discounted rates and specials. Contact The Chamber for pricing information.

APP DIRECTORY LISTINGMembers of The Chamber will be featured at no cost in the Think Local online directory, upon signing the declaration.

THINK LOCAL ADVERTISINGCall for details!

“Thinking Local is the only responsible and sustainable plan for a business of my size and type. We produce such amazing things in Lancaster County – sourcing elsewhere would go against our philosophy of bringing nothing but the best quality to our guests. Supporting our neighbors helps ensure the market we do business in keeps growing.”

– Meghan Young, Chef/Owner, Character’s Pub19

2016 ADVERTISING OPPORTUNITIES - The Lancaster · PDF file2016 ADVERTISING OPPORTUNITIES ......

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