2016-04 Master Class - The Myth of The Idea (Texas)
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Transcript of 2016-04 Master Class - The Myth of The Idea (Texas)
Newton M. Campos, Ph.D.
THE MYTH OF THE IDEA and the Upsidedown Startup
Different innovation approaches�R&D Management �
Product Management �
Technology Management �
Knowledge Management �
IP Management �TRIZ�
Project Management �
Idea Management �(Idea screening) �
Prototyping Management �
Patent Mining �
Disruptive Innovation�
Resource-based� Innovation�
(Effectuation) �
Creative Behavior �
Design Thinking�
SCAMPER�
Delphi�
Lateral Thinking �
Theory U�
SNA � (Social Network Analysis) �
Open Innovation �
Design Thinking� Lean Startup�Effectuation� Open Innovation �
The Upsidedown Entrepreneurial Process �
Networked Resources
The Traditional Entrepreneurial Process �
Execution Innovation Entrepreneur
Potential Entrepreneur The Idea Execution Unconnected
Resources
Experiences �
Passions �
Knowledge �
Skills �
Contacts �
Bootstrappable Product �
Government and Corporate Programs �
Savings and Assets �
Angel Customer �
Family, Friends and Fans�
Thank you! �
facebook.com/newton.campos.phd�
@phdnew �
www.amazon.com/Myth-Idea-Upsidedown-Startup-Entrepreneurship/dp/1490992944/�
Business Educa,on
Technology
Europe
South America
The Schumpeterian Entrepreneur (1934):�
1) Develops a new product or new kind of product.�
2) Develops a new way to produce or sell a product.�
3) Explores a new market.�4) Identifies new providers or new
sources of raw material.�5) Organizes an industry in a new way. �
The Entrepreneurial Process
Time
Indu
stry
Ben
chm
ark
Informal
Formal
t0 t1 Fe
asib
ility
Em
erge
nce Gro
wth
Illus
ory
Stab
ility
t2 t3 t4
Startups or�New Ventures�
Large or traditional�companies �