2015

Coverage, Clients, and Services Overview

Introduction to Compass Intelligence, LLC

“Delivering Metrics-Driven Intelligence & Insights”

www.compassintelligence.com

Agenda

Who is Compass Intelligence?

Our Company

Our Coverage & Plans

Our Events

Thought Leaders Research

Engaging with Compass

Contact Us

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3

Our Company

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• 10 year old Firm: Compass Intelligence is a strategic market analytics and consulting firm delivering metrics-driven intelligence and insights to technology vendors around the globe.

• Metrics-Driven Intelligence: Jump start your planning and execution, we support our clients’ strategy and go to market, and accelerate their efforts, with a strong foundation of industry metrics and benchmarking.– Built around custom consulting leveraging a

broad base of market data, vendor relationships, and survey research conducted with our turn-key Thought Leaders Panel.

– Services Include: Annual Service Plans that combine market insights, analyst sessions, and consulting services. Custom Projects and consulting to fit your budget and grow with your resources and needs.

– Awards & Events: Go Mobile conference, Compass Intelligence Mobility Awards (mobile, IoT/M2M, CX, and Green Tech)

– Industry Affiliation: Members of CEA, CABA, HIMSS, and Women's Wireless Leadership Forum

– Partnerships: Media publications including CIO Executive Council, TechTarget, others. Research partners including Mind Commerce, MarketResearch.com, others.

STRATEGIC ADVISORY CONSULTING/ GO TO

MARKET

MARKET SHARE, SIZING, & ANALYSIS

QUANTITATIVE RESEARCH & MODELING

COMPETITIVE INTELLIGENCE &

ASSESSMENT

MARKET AND EXECUTIVE TRAINING &

ADVISORY

AWARDS, EVENTS, & RECOGNITION

CONSUMER AND BUSINESS SURVEYS

(END-USER AND DM)

PARTNER, ALLIANCES, & ECOSYSTEM PLANNING

& EXECUTION

Our Foundation

Celebrating 10 Years!

History & Highlights

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Compass Intelligence is Launched in June 2005

Compass-intelligence.com launched.

Compass launches 20+ subscription services around Business IT, Size Segments,

and Vertical Markets.

Heather Taylor becomes first full-time employee.

Compass completes a total of 405 reports in 2007

Compass launches Online Customer Experience

research (OCEM)

A total of 445 reports/deliverables were

posted online in 2008

Compass launches new logo

Compass relaunches compassintelligence.com with video and new look

Compass awarded and made the Aggie 100 list

Compass launches ne2ne.com & new M2M/IoT

research practice

Compass launches new Thought Leaders Panel &

Research Service, turn-key survey services

Compass launches Bamboo Mobile site & research

practice

Compass hosts its first annual A-List in M2M Awards

Stephanie Atkinson becomes 100% Owner.

Compass acquires assets of MobileTrax, including Go Mobile conference and

Mobility Awards

Compass consolidates to 6 Research Tracks, launches

new website

Compass hosts 1st annual Mobility Awards at CES

Compass hosts its inaugural Go Mobile conference, Go

Mobile 2014

Compass has record quarterly revenues in Q4

Compass Intelligence reaches 10 year milestone

Launches new website for ne2ne.com

Launches unique annual service plans (ASPs) for

research access

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Our Coverage & Plans

Our Reach

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• U.S., North America and Global Segmentation • Cover other high tech areas including Cloud, Managed Offerings, IT Infrastructure, Security, Wearables

Our Coverage and Expertise

Mobility & Wireless

IoT/M2M & Connected Devices

Green Tech

Segmentation Insights

Customer & Digital Experience

Emerging Technologies

Vertical M

arkets An

alysis

Size of B

usin

ess Segmen

tation

Ap

plicatio

ns an

d So

lutio

ns

Bu

siness &

Co

nsu

mer

Co

nsu

mer &

Bu

siness D

M Su

rveys

Aw

ards &

Best Practices

Events &

Co

nferen

ces

Compass Intelligence: Annual Service Plans

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4 Tiers: Annual Service Plans

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Investors

Marketing/ Planning

Owners/ Founders

Directors/ Managers

Marketing/ Planning

Owners/ Executives

Marketing/ uX and cX

Executive/ Strategy

Product & B2B Planning

Executives/ Directors

Competitive Intelligence

Strategic & Market Planning

ANNUAL SERVICE PLANS

LEG

AC

Y Research Foundation with Robust Support ServicesH

IGH

LAN

D Research Essentials with Value Added Insights P

INN

AC

LE Research Foundation with Select Planning & Execution Services

CO

RE Research

Essentials

A La Carte Services

A LA CARTE SERVICES

CONTENT CREATION 5-7 page Whitepaper $ 7,995.00

CONTENT CREATION 8-12 page Whitepaper $ 12,995.00

CONTENT DELIVERY 1-1.5 hr Webinar $ 8,995.00

CONTENT DISTRIBUTION Distribute article or white paper to Inside Mobile subscribers $ 2,995.00

CUSTOM COLUMNCustom Inside Mobile Column or Executive Interview showcase

$ 4,995.00

WORKSHOPS 2 Hour Sales/Marketing/Executive Workshops $ 10,995.00

SURVEYS Turn Key End-User or Decision-Maker Surveys Call for Quote

CONFERENCE Sponsorship Opportunities for Go Mobile Check website

PRESS LUNCHEON Sponsorship Opportunities for CI Awards Luncheon Check website

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Sample Custom & Consulting Services

• Market opportunity analysis, new product entry or expansion into new market segments

• Customer segmentation analysis, by size of business and vertical industry

• Platform analysis of application development, device management, billing/OS, etc.

• Target profiling to understand customers' requirements, buying patterns, attitudes towards the organization and its competitors

• Competitive analysis to identify strengths, weaknesses, threats and opportunities in the competitive landscape

• Channel research to understand the channel strategies and programs of competitors and to identify the most effective routes to market

• Sales analysis to understand why a company is winning and losing business and how to increase wins

• Customer satisfaction and brand perception studies

• Market Share and deep level segmentation analyses

• On-Site Ideation and Planning sessions to discuss strategic, partnership, product development, and marketing initiatives

• Deep level market trending & analysts, executive sessions

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Our Events

Events & Conferences

• Mobility Awards

• A-List in M2M Awards

• Bamboo Mobile/Green Technology Awards

• Customer Experience Awards

• Conference to Address Business Implementation, Deployment, and Use of Mobility and M2M

• 2.5-day event

• Bring together Business executives and Technology executives to intimately learn, education, and explore trends, issues, and best-in-class M2M & Mobile solutions

• www.gomobileconference.com

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Mobility Awards presented annually by Compass Intelligence at a CES press luncheon

• 100+ Awards presented• Voted by 70+ members of the press,

analyst community, and respected thought leaders

• Awards presented in Mobility, M2M, Green Tech & Customer Experience

• CES Sponsored press event

Go Mobile conference presented annually by Compass Intelligence

• Conference for IT Professionals• Enterprise Advisory Board• Enterprise Mobility & M2M focused• Keynotes, panel sessions, tech demos,

showcase tables, and networking sessions

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Thought Leaders ResearchTurn-key Survey Services w/End-users & Decision-makers

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• Compass Intelligence’s Thought Leaders Research program provides:

– Direct feedback from your customers or partners or suppliers using Online and/or telephone-based surveys

– Fast turn-around of actionable perspectives, with all the research capabilities in-house including a dedicated panel (see slide 5 for details).

– Expert team with skills in both the Telecom/IT markets and primary research.

Direct feedback from your market…Thought Leaders Research

In-House Survey & Data Analysis Tools

Dedicated Research Team & Market Experts

In-house Consumer & Business DM Panels

On-going Monthly Consumer & Business Studies

Thought Leaders Panel-January 2015 Profile highlights:

• 3K Active Panelists

• Gender

• 54% Female, 46% Male

• Ethnicity

• 73% Caucasian, 7% African American, 6% Hispanic, 6% other

• Role in Company

• 52% Business Owner/Decision Maker

• Age

• 69% between 25 and 54 years old

• Segment

• 14% 1-4 employees

• 26% 5-99

• 24% 100-999

• 35% 1000+

• Industry

• Good cross section across industry

• Professional & Financial Services Largest verticals

• Other 26% (includes Telecomm, High Tech & Electronics)

73%

7%

6%1%

4%

1%

Ethnicity

Caucasian Non-Hispanic

African American

Hispanic

Native American

Asian/Pacific islander

Other

24%

28%15%

33%

Role in Company

Business Owner

Decision Maker

Influencer

Staff

13% 6%

4%

11%

5%8%11%

8%5%

2%

26%

IndustryProfessional

Finance & Insurance

Construction

Education

Government

Healthcare

Manufacturing

Retail

Transportation

Utlilties

Other

Male, 46%

Female, 54%

Gender

3%

19%

26%24%

21%

8%

18 - 24 25 – 34 35 – 44 45 – 54 55 – 64 65+

Age

14%

26%24%

35%

1 - 4 5 - 99 100 - 999 1000+

Size of Business - Employed

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Engaging with Compass Intelligence

Compass Intelligence

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• Senior staff includes various skills including engineering, MBAs, Doctorates, and senior staff that have worked within the telecom/IT sector

• Leverage deep level analytics AND survey data intelligence base to launch strategic product initiatives, channel programs, and business planning.

• Extend your market intelligence arm providing 3rd party validation and expertise in marketing, product, strategy, modeling, ROI assessment, and other areas of your business.

• Embed our experts into your organization to support 360 degree view

Why Compass Intelligence?

Personable Senior Team

Actionable Analytics

Strategic Support

Successful Fact Base

Realistic Intelligence

Our Clients

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Resources:http://www.compassintelligence.comhttp://www.gomobileconference.comhttp://www.ne2ne.comhttp://www.bamboo-mobile.com

Twitter: @compassintelTwitter: @gomobileconfTwitter: @ne2ne_comTwitter: @bamboomobile

blog.compassintelligence.com www.ne2ne.com www.bamboo-mobile.com www.gomobileconference.com

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