20156625 Hotel Industry Overview

8/8/2019 20156625 Hotel Industry Overview

1/28


2/28


3/28


4/28

Introduction

Hotel Industry

Hotels Restaurants Catering Resorts Clubs


5/28

Introduction

Hotels

Budget

Heritage

UnclassifiedStar Rated

Apartment


6/28

Future Potential & Growth

World Tourism Organization (WTO) - International touristinflow in India by 2020 would be 10 mTourist influx to grow at a CAGR of 6.5% for the next 14 yrs

Expected share of world tourism: 1.5% by 2012Untapped domestic tourist potential

Medical TourismRural Tourism

Wildlife Tourism


7/28

Demand Supply Gap

Demand Supply Gap for 2012 1,50,000 roomsSupply 1,10,000 roomsDemand 2,60,000 rooms

Ample scope for Indian and global players to set up newprojects


8/28


9/28

Perceptual Brand Mapping of Indian Hotels


10/28

Source : CMIE (Mumbai )


11/28

5,127.37

6,380.80

8,015.87

10,300

11,743.24

10,690.92

0.00 2,000.00 4,000.00 6,000.00 8,000.00 10,000.00 12,000.00 14,000.00

2003-04

2004-05

2005-06

2006-07

2007-08

2008-09

Total Sales of Hotel Industry in Rs.Crore

Source : CMIE (Mumbai)


12/28

0.00

200.00

400.00

600.00

800.00

1,000.00

1,200.00

1,400.00

1,600.00

Indian HotelsCo.

ITC EIH HotelLeelaventure

Asian Hotels

1,534.03

1,014.56888.66

452.23 427.93

Company-wise Trends in Sales (2008-09)

Source : CMIE (Mumbai)


13/28

0

10

20

30

40

50

60

70

80

3 'Star 4 'Star 5 'Star 5 'Star'Deluxe

55.5

50.2

58.4 58.8

63.9

73.36 73.06

42.75

2002

2009

O ccupancy Rates of Hotels in 2009 (percent)


14/28

No Brand No. Of Hotels Target Date

1 Carlson 50 2012

2 Four Seasons 6 2012-13

3 Starwood 15 2012

4 Hyatt 10 2012-13

5 Marriott 24 2012

6 Wyndhan 50 2011

7 Hilton 75 2015

8 Intercontinental 41 2012

9 Fairmont Raffles Accor 15 2012-13

10 Accor 44 2012

TOTAL 330

New Hotels to be opened by International Brands in India

Source: Cygnus Research


15/28

SWOT

Strengths Diversity Demand-Supply gap Government Support Market ShareWeakness Poor Infrastructure Slow Implementation Susceptible to political Events


16/28

SWOT

Opportunities

Open Sky Rising Income

Threats Fluctuation Increasing Competition


17/28

INTRODUCTION TO ITC HOTELS


18/28

ITC Sales (Rs. Crore): 2003-04 to 2008-09

Source : CMIE (Mumbai )


19/28

Introduction to ITC hotels

ITC Limited entered the hotels business in 1975

ITC hotels currently owns and operates 100 hotels in 75

destinationsIndia's second largest hotel chainThey show our heritage

The group today operates under different brands:

ITC Luxury Collection Hotels Sheraton Hotels Fortune Hotels Welcome Heritage Hotels Welcome Environ


20/28

ITC Hotel Properties

ITC Hotel Maurya Sheraton & Towers, New DelhiITC Hotel Grand Maratha Sheraton & Towers, MumbaiITC Hotel Sonar Bangla Sheraton, Kolkata

ITC Hotel Grand Central, MumbaiITC Hotel Windsor Sheraton & Towers, BangaloreITC Hotel Kakatiya Sheraton & Towers, HyderabadITC Hotel Park Sheraton & Towers , ChennaiWelcomHotel Rajputana Palace Sheraton, JaipurWelcomHotel Chola Sheraton, ChennaiWelcomHotel Mughal Sheraton, AgraWelcomHotel, New DelhiWelcomHotel Rama International , AurangabadWelcomHotel , Vadodara (through associate company)WelcomHotel , New DelhiWelcomHotel Grand Bay, Visakhapatnam


21/28

MA RKETINGM IX


22/28

Marketing Mix Product(services

offered)Room bookings Eva, business, executives, disabled

Butler serviceWi-Fi internet

SPA & Swimming pool

Meeting rooms/ Conference rooms/ Board rooms

Restaurants & Bars

Meetings and Events/ Luxury events


23/28

Marketing Mix - Pricing

The hotels are classified under four different categoriesfor pricing:- (Grand Central, Parel, Mumbai) Luxury - Rs.31500 Upscale Rs. 27500 Mid-market Rs. 23500

Budget - Rs.12500

The restaurants are also divided into such categories


24/28

Marketing Mix - Promotion

Promotion through FMCG goodsInternetMedia reports and media releases

Concept promotionCustomers

Social service projectsTravel assistantsHotel directories


25/28

Marketing Mix - People

ReceptionistsBell boys

Laundry servicemenButlersRoom serviceChauffersManagers

CleanersAssistants for guestsChefsWaiters etc


26/28

Marketing Mix - Place

Strategic Locations

Metropolitan citiesBusiness hubsTourist places

Heritage areasUpcoming areas


27/28

ITC Grand central, Parel, Mumbai

Capacity(ITC Grand central, Parel, Mumbai)

242 guest rooms and suites

Arranging tours for guests(Around 400 people in a day)24-hour Butler service for all 242 rooms(optimum capacity 30rooms at a time)

Grand ballroom 400 to 750 guests at a time

5 conference halls6 restaurants which can cater roughly 430-500 people at a time vizKebabs and Kurries, Hornby s Pavilion, Shanghai Club, Dublin,Frederick s Lounge and The Point of View.


28/28

Thank You

20156625 Hotel Industry Overview

Documents

Transcript of 20156625 Hotel Industry Overview